WOW TRK
WOW TRK is a self-serve UK-based affiliate offer aggregator that lets individual affiliate marketers search, discover, and compare 10,801+ offers across 40+ networks and 45+ countries for free.
- Company typePrivate
- Founded2007
- HeadquartersNewark Upon Trent, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What WOW TRK does
WOW TRK, operated by WOW Media UK Ltd. (Company No. 06305560) and headquartered in the United Kingdom, is a self-serve affiliate-marketing directory and comparison platform founded in 2007. The platform aggregates 10,801 affiliate offers from more than 40 affiliate networks — including AWIN, AdStart Media, Webgains, Perform[cb], Lead Legends, Quiver, Commission Factory, Adtogame, MyLead and Panthera — into a single searchable interface that supports filtering by country (45+ markets), category (Home, Gambling, Fashion, Finance, Surveys, Health, Travel, Software, etc.), and network. The core product is web-based, free for affiliates, and structured around discovery, comparison of commission rates and campaign terms, and a network directory with reviews. WOW TRK does not expose a public API, SDK, or mobile app; it instead extends its surface area through distribution integrations such as a Raycast extension and a DuckDuckGo shortcut.
WOW TRK firmographics
Firmographics- Name
- WOW TRK
- Legal name
- WOW Media UK Ltd.
- Website
- https://wowtrk.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WOW TRK is a self-serve UK-based affiliate offer aggregator that lets individual affiliate marketers search, discover, and compare 10,801+ offers across 40+ networks and 45+ countries for free.
- Ownership category
- akta.pro rank
WOW TRK industry classification
Industry- Product category
- Affiliate Marketing Discovery Platform
- NAICS
- Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Shopping/Deal & Affiliate Content Aggregators (MPACAKAK)
- akta.pro secondary industries
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Meta-Search & Search Aggregators (BPAMAAAC)
Keywords
Where WOW TRK is headquartered
LocationHeadquarters
- HQ city
- Newark Upon Trent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WOW TRK business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel
Revenue model
- Affiliate Referral Commissions: WOW TRK earns referral commissions when users sign up for affiliate networks through their referral links. They display 'Join [Network]*' buttons with asterisk indicating referral links where they may earn a commission.
- Network Listing Fees: Networks can list their company/profile on WOW TRK through 'Add Your Network' feature, likely generating listing or promotional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free platform access for affiliates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
WOW TRK product offering
Product offeringCore offering
WOW TRK is a free, self-serve affiliate marketing discovery and comparison platform that aggregates 10,801+ affiliate offers from 40+ networks (AWIN, AdStart Media, Webgains, Perform[cb], Lead Legends, Quiver, Commission Factory, Adtogame, MyLead, Panthera, etc.) into a single searchable directory spanning 45+ countries and 17+ verticals. Affiliate marketers use it to find offers, compare commission rates, and discover new networks; WOW TRK monetises via referral commissions when users sign up to networks through its tracked links.
Product overview
WOW TRK is a single, unified affiliate offer search and comparison platform. It aggregates approximately 10,801 affiliate offers from over 20 affiliate networks into one searchable directory, allowing users to compare commission rates, discover new programs and networks, and read reviews. The core product is the WOW TRK search and directory platform itself, which serves as an all-in-one tool for affiliate marketers to find and evaluate offers without visiting individual network sites.
Differentiator
Problem solved
Functional benefit
Products and services
- WOW TRK Offer Search & Comparison Platform
- Affiliate Network Directory Directory of 40+ affiliate networks with detailed profiles, reviews, commission types, payment methods, payment terms, platforms, and contact information, used by affiliate marketers to evaluate networks before signing up.
- Link Search Tool Tool for searching affiliate links/deeplinks across the WOW TRK offer database, enabling affiliates to locate direct promotional links for specific offers.
- Affiliate Stats Statistics module providing affiliate marketing performance data and insights surfaced on the WOW TRK platform.
- Affiliate Marketing Events Planner Curated events calendar for the affiliate marketing industry, helping users track upcoming conferences and meetups.
Companies that use WOW TRK
Customer profileSegments1 record
Ideal customer profiles1 record
WOW TRK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WOW TRK partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- AWIN (UK)coreOne of the largest affiliate networks integrated on WOW TRK with 3,425 offers listed. WOW TRK aggregates AWIN's affiliate offers for comparison and discovery.
- AdStart MediacoreAffiliate network with 928 offers integrated on WOW TRK. Offers include various verticals like surveys, education, software, and telecom.
- WebgainscoreAffiliate network with 836 offers listed on WOW TRK platform for affiliate discovery and comparison.
- Perform[cb]coreAffiliate network (formerly Cake) with 726 offers aggregated on WOW TRK.
- Lead LegendscoreAffiliate network with 594 offers integrated for discovery on WOW TRK.
- QuivercoreAffiliate network with 586 offers listed on WOW TRK. Offers include health, finance, and various other verticals.
- Commission FactorycoreLargest affiliate network in Asia-Pacific region with 559 offers on WOW TRK. Works with brands like Calvin Klein, Lenovo, PizzaHut, Adairs.
- AdtogamecoreGaming affiliate network with 510 offers including casino, sports betting, and mobile game offers.
- MyLeadcoreGlobal affiliate network with 500 offers, including finance, dating, crypto, and nutra verticals. Minimum payout €100.
- PantheracoreAffiliate network founded in 2006 specializing in performance-based advertising with 432 offers including survey and consumer panel offers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
WOW TRK competitors and assessment
Company assessmentBroad incumbents
- PartnerStack: PartnerStack is a partner ecosystem platform focused on SaaS affiliate and referral programs. It serves a different primary vertical (SaaS) but is comparable as a technology-driven affiliate/partner discovery and management platform.
- Impact.com: Impact.com is a large partnership management platform covering affiliate, influencer, and B2B partner programs. It operates at a broader scale than WOW TRK and includes its own affiliate network, but overlaps in serving advertisers and publishers who need affiliate discovery and tracking.
Emerging players
- AffiliateFix: AffiliateFix is a forum and marketplace for affiliate marketers, with offer listings, network discussions, and reviews. Partial overlap with WOW TRK on offer discovery, but with a stronger community/community-driven discovery layer.
- TUNE: TUNE (used as the platform by Panthera per the data) provides affiliate tracking, attribution, and partner management software. It is an enabling infrastructure layer for affiliate networks that WOW TRK indexes, making it a thematically adjacent peer in the affiliate technology stack.
Regional players
- Admitad: Admitad is a global affiliate network with strong presence in EMEA, APAC, and Latin America. Comparable in offering affiliate programs that would be indexed on WOW TRK, though operating as a network rather than a directory.
Others
- Webgains: Webgains is a European affiliate network (836 offers indexed on WOW TRK). Like Awin, it is upstream supply feeding WOW TRK's directory, not a direct competitor, but a key data partner.
- Awin: Awin is a major global affiliate network and the largest single source of indexed offers in WOW TRK (3,425). Awin is upstream in the value chain as a network, not a direct directory competitor, but is critical ecosystem infrastructure that WOW TRK depends on.
Direct peers
- OfferVault: OfferVault is the most direct competitor to WOW TRK, indexing affiliate offers from hundreds of networks for free search and comparison. WOW TRK's own website hosts an explicit 'OfferVault vs WOW TRK' comparison page, confirming head-to-head competition.
- AffBank: AffBank aggregates affiliate offers, networks, and tools for affiliate marketers, providing offer search, network reviews, and affiliate program discovery. Overlaps directly with WOW TRK's core directory and search functionality.
- Afflift: Afflift is an affiliate marketing community and offer database where affiliates can search and share affiliate offers across networks. Comparable to WOW TRK in serving the same affiliate marketer persona with offer discovery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
WOW TRK social profiles
Digital presenceWOW TRK financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOW TRK leadership team
Management profileNumber of profiles
Profiles1 record
WOW TRK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOW TRK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOW TRK
What does WOW TRK do?
WOW TRK is a free, self-serve affiliate marketing discovery and comparison platform that aggregates 10,801+ affiliate offers from 40+ networks (AWIN, AdStart Media, Webgains, Perform[cb], Lead Legends, Quiver, Commission Factory, Adtogame, MyLead, Panthera, etc.) into a single searchable directory spanning 45+ countries and 17+ verticals. Affiliate marketers use it to find offers, compare commission rates, and discover new networks; WOW TRK monetises via referral commissions when users sign up to networks through its tracked links.
Is WOW TRK a public or private company?
WOW TRK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WOW TRK founded?
WOW TRK was founded in 2007. It employs 1 to 10 people.
Where is WOW TRK based?
WOW TRK is headquartered in Newark Upon Trent, United Kingdom, in the Europe region.
How does WOW TRK make money?
Two revenue lines are on record. Affiliate Referral Commissions are the primary driver. The others are network Listing Fees.
Who are WOW TRK's main competitors?
Broad incumbents on record are PartnerStack and Impact.com. Emerging players are AffiliateFix and TUNE. Admitad is listed as a regional player. Others are Webgains and Awin. Direct peers are OfferVault, AffBank and Afflift.
Does WOW TRK have an API?
No public API is recorded for WOW TRK.
What industry is WOW TRK in?
WOW TRK's product category is Affiliate Marketing Discovery Platform. Its primary akta.pro industry code is MPACAKAK, Shopping/Deal & Affiliate Content Aggregators, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 51929 and its SIC code is 7310.