Roslin
Roslin, operating as TeamMaven, is a Cape Town-based SaaS company that sells a four-module performance management platform — reviews, goals/OKRs, recognition, and surveys — to scaling companies and lean HR teams.
- Company typePrivate
- Founded2016
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Roslin does
Roslin, operating commercially as TeamMaven, is a South African software company headquartered in Cape Town that builds a cloud-based people operations platform for scaling companies. The product is a unified "People Operating System" organized around four modules — Performance Reviews, Goals/OKRs & Alignment, Recognition & Culture, and Employee Surveys — replacing spreadsheet-based HR workflows. Technology differentiators described in the company's own materials include a multi-rater feedback model with calibration, automated reminder and tracking nudges, weekly real-time goal progress updates, KPI integration into review forms, value-tagged public recognition, and a two-way anonymous conversation mode for survey feedback. The platform is positioned between spreadsheet manual processes and enterprise HR suites, targeting "lean HR teams at scaling companies."
The company monetizes through a subscription-based SaaS model with quote-based pricing, monthly billing, and no publicly disclosed tiers — consistent with a sales-led motion. Distribution combines book-a-demo sales engagement (targeting mid-market buyers) with a self-serve app login path (app.teammaven.io) for existing users and trials, supported by a content marketing footprint on the website blog, a LinkedIn presence, and a knowledge hub with video tutorials. GTM emphasis is on speed of implementation, manager-friendly UX, and the absence of "enterprise bloat," with named customers including CMC Networks (global telecom enterprise) and an HR Officer at a 51-1000 employee mid-market company.
Operationally the firm is a 1-10 employee bootstrapped private company founded in 2016 by a former CFO who ran reviews across a 100-person team and built TeamMaven to solve his own pain points; JP Olivier is identified as co-founder. The company does not disclose funding rounds, ownership structure, or revenue, and has updated its commercial and data protection agreements (MSA and DPA) for 2026, signaling formalization for enterprise and EMEA-grade procurement.
Roslin firmographics
Firmographics- Name
- Roslin
- Legal name
- TeamMaven
- Website
- https://roslinlab.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roslin, operating as TeamMaven, is a Cape Town-based SaaS company that sells a four-module performance management platform — reviews, goals/OKRs, recognition, and surveys — to scaling companies and lean HR teams.
- Ownership category
- akta.pro rank
Roslin industry classification
Industry- Product category
- Performance Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Roslin is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Roslin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: TeamMaven operates as a cloud-based SaaS platform with subscription pricing, likely per-seat or tiered plans based on team size and feature access. The emphasis on fast implementation and scaling with teams suggests a recurring subscription model typical of HR software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing, not publicly disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Roslin product offering
Product offeringCore offering
Roslin operates TeamMaven, a cloud-based People Operating System for scaling teams that consolidates performance reviews, goal/OKR tracking, peer recognition, and employee engagement surveys into a single workspace. The platform replaces spreadsheet-based HR workflows with multi-rater feedback models, automated reminders, real-time goal progress tracking, value-linked recognition, and anonymous two-way conversation feedback for managers and HR teams.
Product overview
TeamMaven is a unified People Operating System for scaling teams, providing a single pragmatic workspace that combines Performance Reviews, Goals/OKRs & Alignment, Recognition & Culture, and Employee Surveys. The platform replaces spreadsheets and enterprise bloat with integrated modules that connect performance management, goal tracking, engagement measurement, and peer recognition into one cohesive system. Built by a CFO who experienced the pain of performance reviews firsthand, it emphasizes ease of use for managers while delivering enterprise-grade capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Reviews
Quantifiable outcome
- Automated performance review process that transforms experience for managers and employees
Companies that use Roslin
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Roslin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Roslin partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Roslin competitors and assessment
Company assessmentDirect peers
- Leapsome: All-in-one people enablement platform covering performance reviews, OKRs, engagement surveys, and learning. Targets the same European and global mid-market HR buyer.
- Workboard: OKR and strategy execution platform with performance review module. Comparable on real-time goal tracking and strategy-to-execution alignment that TeamMaven emphasizes.
- PerformYard: Performance review and goal-tracking software for mid-market HR teams. Closely comparable on review workflows and configurable templates for growing companies.
- 15Five: Performance management platform combining weekly check-ins, performance reviews, OKRs, and employee engagement surveys. Directly competes for the same scaling-company, lean-HR-team buyer.
- Culture Amp: Employee engagement survey and performance management platform with strong mid-market and enterprise presence. Overlaps directly on engagement pulses, reviews, and goals.
- Betterworks: Continuous performance management and OKR platform serving mid-market and enterprise. Overlaps on goal tracking, performance reviews, and engagement.
- Lattice: Direct competitor offering performance reviews, goal/OKR tracking, and employee engagement for mid-market and enterprise. Closest peer given overlapping module structure (reviews + goals + engagement) and similar buyer persona.
- Small Improvements: Performance review and goal-setting software for SMB and mid-market, with similar lightweight, configurable positioning against enterprise bloat.
Broad incumbents
- HiBob: Mid-market HRIS with built-in performance and engagement modules. Competes for the same scaling-company HR buyer but from a broader HCM platform play.
- BambooHR: SMB-focused HR platform with performance tracking capability. Adjacent competitor for very small scaling teams that may consolidate HR onto one platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Roslin social profiles
Digital presenceRoslin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roslin leadership team
Management profileNumber of profiles
Profiles1 record
Roslin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roslin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roslin
What does Roslin do?
Roslin operates TeamMaven, a cloud-based People Operating System for scaling teams that consolidates performance reviews, goal/OKR tracking, peer recognition, and employee engagement surveys into a single workspace. The platform replaces spreadsheet-based HR workflows with multi-rater feedback models, automated reminders, real-time goal progress tracking, value-linked recognition, and anonymous two-way conversation feedback for managers and HR teams.
When was Roslin founded?
Roslin was founded in 2016. It employs 1 to 10 people.
Where is Roslin based?
Roslin is headquartered in Cape Town, South Africa, in the Africa region.
How does Roslin make money?
One revenue line is on record: saaS Subscription.
Who are Roslin's main competitors?
Direct peers on record are Leapsome, Workboard, PerformYard, 15Five, Culture Amp, Betterworks, Lattice and Small Improvements. Broad incumbents are HiBob and BambooHR.
Does Roslin have an API?
No public API is recorded for Roslin.
What industry is Roslin in?
Roslin's product category is Performance Management Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 5182 and its SIC code is 7370.