Motostorm

What Motostorm does

Motostorm SRL is an Italian direct-to-consumer e-commerce retailer specializing in motorcycle helmets, apparel, and accessories, headquartered in Morciano di Romagna, Emilia Romagna. Founded in 2009 and operating with 11–50 employees, the company runs a curated multi-brand storefront (motostorm.it) carrying roughly 4,500 SKUs from premium safety brands including Arai, Shoei, Alpinestars, AGV, Dainese, Nolan, Spidi, HJC, Givi, and Airoh, across helmets (full-face, modular, jet, off-road, car), complete apparel categories (jackets, pants, boots, gloves, suits, rain gear, base layers, casual wear), and an extensive motorcycle accessories and off-road parts range. The platform supports six languages and 15 currencies, ships internationally, and uses a vehicle-specific "CercaMoto" compatibility search to match accessories to exact motorcycle make and model.

The company's technical stack is a conventional multilingual e-commerce platform with motorcycle-model-based product filtering, customer account/wishlist functionality, Google Sign-in authentication, and integration with Recensioni Verificate to display 11,439 third-party verified customer reviews (4.9/5 average). Product prices range from approximately €9 to over €1,300, with frequent 10–25% promotional discounts and unit-pricing billing.

Revenue comes entirely from one-time direct retail product sales with no subscription or recurring component. The customer base is fragmented across six rider personas (motorcycle riders broadly, sport/racing, urban/scooter, adventure/touring, cross/enduro, and a newer cycling segment), sold exclusively online with no physical retail. The company recently extended into a bicycle equipment vertical, signalling modest expansion beyond motorcycling. There is no disclosed external funding, no listed management team, and no reported revenue figures in the source material.

Name

Motostorm

Legal name

Motostorm SRL

Website

https://motostorm.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Motostorm is an Italian direct-to-consumer e-commerce retailer selling motorcycle helmets, apparel, accessories, and off-road parts from premium brands (Arai, Shoei, Alpinestars, Dainese, Nolan) to international riders across six languages and fifteen currencies.

Ownership category

akta.pro rank

Product category

Motorcycle Gear Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Motorcycle helmets retail
• Motorcycle apparel
• Motorcycle accessories
• Powersports equipment
• Riding gear

Headquarters

HQ city

Morciano Di Romagna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail product sales: Motostorm generates revenue through direct retail sales of motorcycle helmets, apparel, and accessories. Products are sold at fixed prices with occasional discounts and promotions. Revenue is one-time transaction based with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Motostorm is an Italian direct-to-consumer e-commerce retailer that sells motorcycle helmets, protective apparel, and technical accessories from premium brands (Arai, Alpinestars, Dainese, Shoei, AGV, Nolan, HJC, Spidi, Givi, and others) directly to riders through its online storefront. The catalog of 4,500+ products spans full-face, modular, jet, and off-road helmets; riding jackets, pants, boots, gloves, and suits; and accessories such as luggage, exhausts, intercoms, anti-theft, navigation, and off-road parts.

Product overview

Motostorm is an Italian e-commerce retailer specializing in motorcycle gear, accessories, and related equipment. The company operates as a multi-brand online store offering a comprehensive portfolio organized into three core product lines: (1) Motorcycle helmets including full-face, modular, jet, and off-road categories from brands such as Arai, Shoei, AGV, Nolan, HJC, Shark, Bell, Scorpion, and many others, with sub-categories by material (fiberglass composite, polycarbonate, carbon fiber) and style (crosstourer/adventure, racing, touring); (2) Motorcycle clothing and apparel encompassing jackets, pants, boots, gloves, suits, protective gear, rain equipment, base layers, and casual wear for all riding styles (Adventure/Touring, Urban/Scooter, Sport/Racing, Cross/Enduro, Classic/Café Racer); (3) Motorcycle accessories including luggage systems, exhausts, intercoms, anti-theft devices, spare parts, suspension components, navigation devices, lighting, cameras, and workshop tools. Additionally, the company extends into off-road specific products and bicycle equipment (helmets, cycling apparel, and protections). The online platform features a vehicle-specific search tool to match accessories to specific motorcycle models, and a user account system with wishlist and Google authentication capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Helmets (Caschi Moto) Full range of motorcycle helmets covering full-face, modular, jet, off-road/motocross, and car helmets from premium brands such as Arai, Shoei, AGV, Nolan, HJC, Shark, Bell, and Scorpion, organized by shell material and riding style for individual riders seeking certified protective headgear.
• Motorcycle Clothing & Apparel (Abbigliamento Moto) Complete motorcycle apparel line including jackets, pants, boots, gloves, one-piece and two-piece racing suits, back protectors, knee guards, airbags, rain suits, technical base layers, and casual motorcycle-inspired clothing for men, women, and children across riding styles from touring to motocross.
• Motorcycle Accessories (Accessori Moto) Wide range of motorcycle accessories and technical parts including top cases, side cases, tank bags, exhaust systems (Arrow, Akrapovic, MIVV), Bluetooth intercoms, anti-theft locks and GPS trackers, GPS navigators, lighting, action cameras, handlebar accessories, spare parts, and workshop tools for individual riders.
• Off-Road Motorcycle Products (Offroad) Dedicated off-road product line including motocross plastics, transmission components, special parts, handlebar controls, frame/skid plates, workshop accessories, wheels, exhausts, brakes, cooling systems, and engine parts for off-road motorcycle and motocross riders.
• Bicycle Equipment (Bici) Bicycle equipment including downhill, MTB, and road helmets, cycling apparel (shoes, jerseys, pants, jackets, eyewear, gloves), and protections (knee guards, body armor) for cyclists.

Quantifiable outcome

• 4.9/5 average rating from 11,439 verified customer reviews

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered minor.

• AGVminorOthersPremium helmet brand featured prominently in Motostorm's catalog with dedicated product pages and brand filtering options.
• AraiminorOthersJapanese premium helmet manufacturer highlighted as a key brand with dedicated featured products section on homepage.
• AlpinestarsminorOthersLeading motorsport safety gear brand carried in extensive product range including helmets, boots, gloves, and protective apparel.
• DaineseminorOthersItalian safety gear manufacturer featured with dedicated brand pages for jackets, boots, airbags, and protective equipment.
• ShoeiminorOthersJapanese premium helmet brand with modular helmet category page and featured in spotlight sections.
• NolanminorOthersItalian helmet manufacturer with dedicated brand section and featured products including bestseller helmet accessories.
• SpidiminorOthersItalian motorcycle apparel brand featured in brand portfolio with dedicated pages.
• GiviminorOthersItalian motorcycle accessories manufacturer specializing in luggage systems, tanks, and mounting hardware, featured prominently in accessories section.
• HJCminorOthersKorean helmet manufacturer with extensive product range including Smart series intercom-integrated helmets.
• AirohminorOthersItalian helmet brand specializing in off-road and adventure helmets, featured in dedicated cross helmet category.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 24mx: Nordics-headquartered online retailer of motorcycle, motocross, and cycling equipment. Directly comparable e-commerce model with multi-brand assortment and European geographic coverage.
• Motocard: Italian/Spanish-headquartered online retailer specializing in motorcycle helmets, jackets, boots, and accessories from the same premium brand portfolio. Direct competitor overlapping Italian and broader EU markets.
• RevZilla: US-based online motorcycle gear retailer (acquired by Comcast) offering premium helmets, apparel, and accessories with extensive editorial content. Operates at materially greater scale but pursues the same multi-brand DTC specialty model.
• BikeBandit: US-based online retailer of motorcycle, ATV, and powersports parts, accessories, and gear. Comparable DTC specialty e-tailer model across motorcycle and off-road categories.
• Riders Discount: US-based online motorcycle apparel and accessories retailer offering premium brands at discount pricing. Closest US peer to Motostorm's discount-inclusive pricing strategy.
• ChapMoto: US-based online motorcycle/ATV gear and parts retailer with deep multi-brand assortment. Direct comparable in the multi-brand online motorcycle gear retail space.
• SportsBikeShop: UK-based online retailer of motorcycle helmets, clothing, and parts with multi-brand offering from Arai, Shoei, AGV, Alpinestars, and Dainese. Closest UK analog to Motostorm's product and pricing approach.
• FC-Moto: German online retailer of motorcycle helmets, apparel, and accessories from premium brands (Arai, Shoei, AGV, Dainese, Alpinestars). Closest European direct peer to Motostorm, sharing the multi-brand curated model and EU-international shipping footprint.
• Webike: Japan-headquartered online marketplace for motorcycle parts and accessories with extensive international footprint, including Japan, Taiwan, and other APAC markets. Comparable multi-brand online model.
• J&S Accessories: UK-based long-running motorcycle clothing, helmet, and accessories retailer with both physical and online presence. Comparable catalog breadth across premium brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MotostormItaly
• LinkedInlinkedin.com/company/motostorm-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motostorm