Full Line Ag

What Full Line Ag does

Full Line Ag Sales Ltd is a family-owned, full-service agricultural equipment dealership headquartered in Saskatoon, Saskatchewan, operating three locations across the province (Saskatoon, Swift Current, and Perdue). Founded in 1999 by brothers Terry and Gerald Swystun, who took over the AGCO franchise in Saskatoon after the closure of their father John Swystun's predecessor firm Central Supply, the business sells new and used tractors, combines, sprayers, seeding, tillage, hay, and material-handling equipment under brands including Fendt, Massey Ferguson, AGCO Gleaner, RoGator, Versatile, Morris, SeedMaster, Salford, Anderson, MacDon, Honey Bee, Weidemann, Farm King, and Ferris. The company also distributes third-party GPS and precision-guidance systems from PTx Trimble, Outback Guidance, TopCon, and Raven.

The business model is a traditional multi-revenue-stack dealership: one-time equipment sales (new and used), recurring parts revenue through AGCO Parts Online and the AGCO Plus credit program, professional service from factory-trained technicians in a high-clearance shop or on-farm, and facilitated equipment financing through AGCO Finance, National Bank Equipment Finance, and Farm Credit Canada. Pricing on used units is publicly listed, while new equipment is quote-based. Customers are Saskatchewan farmers, ranchers, and producers ranging from small family farms to large commercial operations, served via three physical storefronts, field sales visits, Ride and Drive demo events, agricultural exhibitions such as Ag in Motion, and active social-media and newsletter channels.

Operationally, the company carries no external investment, no parent company, no subsidiaries, and no disclosed AI/data product. The leadership and ownership remain concentrated in the Swystun family (four members across GM and sales roles), and expansion to date has been organic, adding locations rather than acquiring competitors or entering new provinces.

Name

Full Line Ag

Legal name

Full Line Ag Sales Ltd

Website

https://fulllineag.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Line Ag is a family-owned, full-service AGCO agricultural equipment dealership operating three Saskatchewan locations, selling new and used tractors, combines, sprayers, and precision-ag GPS systems alongside parts, service, and financing to Saskatchewan farmers.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Supply Retail (Independent Dealers) (AFABAJAA)

akta.pro secondary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Farm equipment sales
• Agricultural parts service
• Used tractor dealership
• Precision agriculture GPS
• Equipment financing facilitation

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and pre-owned agricultural equipment including tractors, combines, swathers, balers, tillage equipment, mowers, seeding equipment, and sprayers from multiple brand names.
2. Parts Sales: Sale of genuine AGCO parts and accessories through AGCO Parts Online platform. Also offers AGCO Plus credit account for purchasing parts and services.
3. Service and Repair: Factory trained technicians provide equipment servicing in high clearance shop or travel to equipment location for customer convenience.
4. Equipment Financing: Facilitates financing through AGCO Finance, National Bank Equipment Finance, and Farm Credit Canada partners to help customers purchase equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Full Line Ag is a full-service AGCO farm equipment dealership selling new and used agricultural machinery (Fendt, Massey Ferguson, AGCO Gleaner, Versatile, RoGator, Morris, SeedMaster, Salford, Weidemann, MacDon, Honey Bee, Ferris, Woods, Farm King), genuine AGCO parts, and factory-trained equipment service across three Saskatchewan locations (Saskatoon, Swift Current, Perdue). The dealership also offers GPS/precision agriculture systems from PTx Trimble, Outback Guidance, TopCon, and Raven, and facilitates equipment financing through AGCO Finance, National Bank Equipment Finance, and Farm Credit Canada.

Product overview

Full Line Ag Sales Ltd is a full-service AGCO dealership offering a comprehensive portfolio of agricultural equipment across multiple product categories. The core offerings include tractors (Fendt, Massey Ferguson, Versatile), combines (AGCO Gleaner), sprayers (RoGator), seeding equipment (Morris, SeedMaster, Salford), and hay/baling equipment (Anderson balers, Honey Bee headers). Additional product lines encompass material handling (Weidemann telehandlers), grounds maintenance (Ferris mowers, Woods equipment), GPS/precision agriculture systems (PTx Trimble, Outback Guidance, TopCon, Raven), and farm attachments (Farm King). The business model combines equipment sales with parts distribution (AGCO Parts Online, AGCO Plus program) and service operations (factory-trained technicians). Financing is facilitated through AGCO Finance, National Bank, and Farm Credit Canada partnerships. With locations in Saskatoon, Swift Current, and Perdue, Saskatchewan, the dealership serves farmers from small operations to large-scale producers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Agricultural Equipment

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and flagship.

• FendtcoreChannel Partner/ Reseller/ DistributorFendt tractors and equipment are featured brands sold through Full Line Ag locations, with active promotion including Ride and Drive demo events.
• Massey FergusoncoreChannel Partner/ Reseller/ DistributorMassey Ferguson agricultural equipment is a core brand carried by Full Line Ag, including tractors, balers, and combines.
• AGCO GleanercoreChannel Partner/ Reseller/ DistributorAGCO Gleaner combine harvesters are sold through Full Line Ag dealerships.
• RoGatorcoreChannel Partner/ Reseller/ DistributorRoGator sprayers are part of the equipment lineup sold at Full Line Ag.
• VersatilecoreChannel Partner/ Reseller/ DistributorVersatile tractors and equipment are carried by Full Line Ag dealerships.
• MorriscoreChannel Partner/ Reseller/ DistributorMorris seeding equipment is sold through Full Line Ag locations.
• SeedMastercoreChannel Partner/ Reseller/ DistributorSeedMaster precision seeding equipment is available at Full Line Ag.
• SalfordcoreChannel Partner/ Reseller/ DistributorSalford tillage and seeding equipment is part of the product lineup.
• PTx TrimblecoreTechnology or IntegrationPTx Trimble GPS and precision guidance systems are offered as part of Full Line Ag's technology solutions for farmers.
• Outback GuidancecoreTechnology or IntegrationOutback Guidance precision farming technology is available through Full Line Ag.
• TopConcoreTechnology or IntegrationTopCon positioning and guidance systems are offered as GPS options.
• RavencoreTechnology or IntegrationRaven guidance and precision agriculture products are available through Full Line Ag.
• AGCOflagshipChannel Partner/ Reseller/ DistributorFull Line Ag is a full-service AGCO dealership, representing the core franchise relationship. AGCO provides the dealership with brands including Fendt, Massey Ferguson, Gleaner, RoGator, and genuine AGCO parts.
• MacDoncoreChannel Partner/ Reseller/ DistributorMacDon swather and header equipment is carried at Full Line Ag.
• FerriscoreChannel Partner/ Reseller/ DistributorFerris commercial mowers are available through Full Line Ag locations.
• Farm KingcoreChannel Partner/ Reseller/ DistributorFarm King equipment including grain handling and barn equipment is sold.
• WeidemanncoreChannel Partner/ Reseller/ DistributorWeidemann telehandlers and material handling equipment are part of the product range.
• Honey BeecoreChannel Partner/ Reseller/ DistributorHoney Bee swather headers are available through Full Line Ag.
• MandakocoreChannel Partner/ Reseller/ DistributorMandako land rollers and tillage equipment are sold at the dealership.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• AGCO Corporation: Global OEM of Fendt, Massey Ferguson, Gleaner and RoGator equipment that Full Line Ag sells under a flagship dealership agreement. Sets franchise terms, product roadmap and parts pricing that materially shape Full Line Ag's economics.

Others

• Farm Credit Canada (FCC): Canada's primary agricultural lender and a core financing partner of Full Line Ag. Adjacent ecosystem participant whose lending decisions directly influence customer equipment-purchase demand at the dealership.

Direct peers

• Mazergroup: Multi-location John Deere dealership group in Manitoba and surrounding regions. Highly comparable independent dealer model with new equipment, parts, service and precision-ag offerings for Canadian farmers.
• Rocky Mountain Equipment: Canada's largest network of AGCO farm equipment dealerships across the Prairies. Directly comparable as a multi-location AGCO dealer serving Western Canadian farmers with overlapping equipment, parts and service offerings.
• Maple Farm Equipment: Multi-location AGCO (Case IH and other brand) farm equipment dealer in the Prairies with comparable new/used equipment, parts and service operations. Closest peer in business model and territory overlap.
• Enns Brothers: Family-operated John Deere dealership group across Ontario and Manitoba with similar full-line farm equipment, parts and service operations. Comparable independent dealer business model, though more eastern in geography.
• Pattison Agriculture: Western Canadian John Deere dealer network with full-line sales, parts and service. Direct competitor for large-acreage Saskatchewan farm customers against Full Line Ag's AGCO lineup.
• Brandt Agriculture (Cervus): Large Canadian John Deere dealer network following the acquisition of Cervus Equipment, with branches across the Prairies. Competes head-to-head with Full Line Ag for Saskatchewan equipment, parts and service dollars, but at meaningfully larger scale.
• Norcan Farm Equipment: Canadian CLAAS, Kubota and Bourgault farm equipment dealer with multi-location operations across Western Canada. Direct competitor in the farm equipment retail and service space with similar scale and go-to-market approach.
• Ag World Equipment: Multi-location AGCO farm equipment dealer serving British Columbia. Same franchise relationship and product portfolio (Fendt, Massey Ferguson) as Full Line Ag with comparable dealer operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fulllineag
• YouTubeyoutube.com/channel/UCJiYxPImgMexyxFx1cSum-w
• Facebookfacebook.com/pages/category/Agricultural-Cooperative/Full-Line-Ag-1474240586138956
• Instagraminstagram.com/fulllineag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Line Ag