ToothApps

What ToothApps does

ToothApps Inc., operating under the registered ToothApps® brand, sells a SaaS platform anchored by the Cair™ patient mobile application and the trademarked 'Diagnosis to Dollars™' four-stage workflow methodology (Diagnosed → Scheduled → Completed → Collected → Re-Diagnosed). The platform is purpose-built to address a specific failure mode in dental practices: more than 50% of diagnosed treatment never converts to collected revenue once the patient leaves the office. Functionally, it delivers treatment plans, intraoral photos, X-rays, 3D scans, cost estimates, and educational content to a patient-held app, runs AI-adjusted appointment reminders tuned to per-patient no-show risk (achieving 90% push-notification read rates versus 25% for SMS), enables one-tap in-app payment, and automates recall, reviews, and re-diagnosis workflows. The stack includes native two-way integrations with the four dominant US dental practice management systems — Eaglesoft, Dentrix, Open Dental, and Denticon — that sync appointment confirmations back to the PMS and auto-populate digital intake data, reducing manual front-desk entry. A DSO Dashboard add-on extends cross-location visibility and follow-through analytics for multi-site groups.

The company serves two primary segments: individual dental practices (single-location and small multi-location) seeking higher case acceptance, fewer no-shows, and better collections on diagnosed treatment; and Dental Service Organizations (DSOs) that need standardized patient experience, group-wide analytics, and consolidated procurement across locations. Revenue is generated via annual or multi-year SaaS subscriptions priced per location, with volume-based pricing and flat-fee pilots available for DSOs; a 5X ROI Guarantee is marketed as a sales lever. GTM is hybrid: a self-serve website flow (location-based pricing slider, 12-minute on-demand demo) targets SMB prospects, while inside sales (phone/email) and enterprise live consultations (30-minute expert sessions) handle inbound and DSO deals. The company lists a single named customer reference — Blue Sage Dental, a mid-market practice reporting 60–70% automation of leadership daily tasks — and discloses a US presence (952 area-code sales line, Twin Cities, MN). No funding rounds, headcount, revenue, or founding date are publicly disclosed.

Name

ToothApps

Website

https://toothapps.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ToothApps sells a location-based SaaS platform featuring the Cair™ patient mobile app, AI-adjusted reminders, and native practice-management integrations that help dental practices and DSOs convert diagnosed treatment into collected revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Wayzata

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Location-Based: The company operates on a subscription SaaS model with pricing based on the number of dental practice locations. For DSOs, volume-based pricing scales across locations with one contract, one rollout, and one point of contact. The pricing is configured via a slider on their website and requires consultation for exact quotes.
2. 5X ROI Guarantee Services: The company offers a 5X ROI Guarantee, suggesting a performance-based service component where they demonstrate measurable return on investment for customers through automated workflows and improved collections.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ToothApps sells a B2B SaaS platform for dental practices and DSOs that delivers treatment plans, appointment reminders, secure file sharing, and in-app payments to patients through the Cair™ mobile app. The platform's Diagnosis to Dollars™ framework automates four stages (Diagnosed→Scheduled→Completed→Collected→Re-Diagnosed) and integrates two-way with major practice management systems (Eaglesoft, Dentrix, Open Dental, Denticon). Pricing is subscription-based per practice location with volume-based DSO contracts.

Product overview

ToothApps® offers a unified platform combining the Cair™ patient mobile app with the Diagnosis to Dollars™ methodology. Cair™ is a patient-facing dental application that puts treatment plans, appointment scheduling, payment processing, and educational content directly in patients' hands. The Diagnosis to Dollars™ framework powers four workflow stages: turning diagnosed treatment into scheduled appointments via treatment plan sharing, completing appointments through AI-adjusted reminders, collecting payments through in-app notifications, and re-diagnosing through automated recall. For DSOs, an additional dashboard module provides cross-location visibility and analytics. The platform integrates with major practice management systems including Eaglesoft, Dentrix, Open Dental, and Denticon.

Differentiator

Problem solved

Functional benefit

Brands

• Cair™: Dental patient app powered by Toothapps® that helps close the gap between diagnosis and payment, featuring appointment scheduling, treatment plan sharing, payment processing, and patient communication.

Products and services

• Cair™ Patient Mobile App Patient-facing mobile app that delivers treatment plans, appointment confirmations, payment notifications, and educational resources directly to patients' phones for dental practices and DSOs using ToothApps. Includes one-tap in-app payments, digital intake forms, secure sharing of intraoral photos, X-rays, and 3D scans, and click-to-schedule functionality.
• DSO Dashboard Cross-location visibility and analytics layer for Dental Service Organizations managing multiple practices. Enables DSOs to monitor follow-through and conversion of diagnosed treatment across all sites, identify underperforming locations, and standardize the patient experience group-wide via a single contract and rollout.

Quantifiable outcome

• 50%+ of diagnosed treatment becomes collected revenue that would otherwise be lost due to system failures
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• EaglesoftcoreTechnology or IntegrationPractice management software integration. Appointment confirmations sync directly back to Eaglesoft. Digital intake data auto-populates into the Eaglesoft PMS system, eliminating manual entry and clipboard-based data collection.
• DentrixcoreTechnology or IntegrationPractice management software integration. Appointment confirmations sync directly back to Dentrix. Digital intake data auto-populates into the Dentrix PMS system.
• Open DentalcoreTechnology or IntegrationPractice management software integration. Appointment confirmations sync directly back to Open Dental. Digital intake data auto-populates into the Open Dental PMS system.
• DenticoncoreTechnology or IntegrationCloud-based practice management software integration. Appointment confirmations sync directly back to Denticon. Digital intake data auto-populates into the Denticon cloud PMS system.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Solutionreach: Long-standing dental patient engagement platform offering two-way messaging, appointment reminders, online reviews, and patient recall. Directly competes with ToothApps in patient communication, reminders, and follow-through workflows for dental practices and DSOs.
• Modento: Dental patient communication and engagement platform offering two-way texting, online scheduling, digital intake, and recall automation. Competes in the same dental-focused reminder/communication/collection category as ToothApps.
• RevenueWell: Dental-specific patient communication and recall platform covering reminders, reviews, reactivation, and patient payments. Closely overlapping with ToothApps' Cair™ on reminder, recall, and collection workflows targeted at the same SMB and DSO buyer.
• Weave: Unified customer communications platform with strong dental vertical penetration, offering two-way texting, reminders, online scheduling, and payments for SMB practices. A direct competitor on the SMB dental communication-and-collections layer, though broader in vertical scope.
• Lighthouse 360 (Henry Schein One): Dental patient communication and recall product (now part of Henry Schein One) offering two-way texting, automated reminders, reviews, and reactivation. A direct competitor in dental patient engagement, owned by the largest dental technology incumbent.
• NexHealth: Healthcare patient experience platform with deep dental penetration offering online scheduling, digital intake, reminders, payments, and PMS integrations. Directly comparable on the integration-first, payments-and-reminders stack sold to dental practices.
• YAPI: Dental practice automation software providing patient communication, digital forms, online reviews, and paperless workflows. Overlaps with ToothApps' digital intake, two-way messaging, and review-automation features for individual and group practices.

Broad incumbents

• Henry Schein One (Dentrix): Dental technology conglomerate behind the Dentrix PMS, with a broad portfolio including patient communication, billing, and imaging solutions. A broad incumbent that owns the PMS layer ToothApps integrates with and could progressively bundle competing engagement features.
• Patterson Companies (Eaglesoft): Dental and animal health distributor and technology provider owning Eaglesoft, with a broad portfolio of practice-management, imaging, and supply offerings. A broad incumbent that controls one of the key PMS platforms ToothApps integrates against and could expand into patient engagement.

Others

• Open Dental: Open-source dental practice management software that ToothApps integrates with directly. Comparable as an enabling/ecosystem participant rather than a direct competitor — ToothApps sits on top of Open Dental to add patient-facing engagement the PMS itself does not natively provide.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/toothapps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ToothApps