Mandelli

What Mandelli does

Mandelli Srl is a privately held Italian distributor and brand owner founded in 1945 and headquartered in Carate Brianza, Lombardy, operating exclusively in the two-wheeled vehicle sector (motorcycles and bicycles). The company is structured into two business units, Moto and Ciclo, and combines exclusive Italian distribution for international brands (Regina, AGU, Chaoyang, SKF, Brenta Bike, Brenta Moto, Progrip, BLAST, Goodride, Joe's PODIUM) with ownership of six premium brands (Tucano Urbano, acquired 2021; T.ur; Eleveit; Brera; Taac Moto; Taac Ciclo) and five utility brands (MVTEK, Dr.Bike, BCR, Asaki, Hokio).

The product portfolio spans premium motorcycle and cycling apparel, helmets, off-road boots, e-bikes, transmission chains, brake pads, tires, batteries, filters, and chemical maintenance products, supported by proprietary technologies including Termoscud scooter leg covers (25 years, 1M+ units sold), AIRSCUD airbag vests (developed with In&Motion, integrating Liberty Rider emergency call), and Hydroscud waterproof membranes. In-house R&D runs through Mandelli Lab. Mandelli's distributed Regina chain brand was associated with 7 world championship titles in 2024 across MotoGP, Superbike, Moto2, MXGP, EnduroGP, HardEnduro, and Supermoto S1.

The business model is hardware distribution and brand licensing through a multi-tier network of 30 Moto and 40 Ciclo agents, plus authorized retailers and international distributors covering 40+ countries, with 3,000+ Moto and 2,500+ Ciclo active customers. Revenue is generated through one-time hardware sales (e.g., €99 EL'JETTIN helmets, €149.99 T.ur Podium Hydroscud jackets, €299.99 AIRSCUD FLEX airbag vests), supplemented by branded e-commerce (tucanourbano.com, taacsport.com), a B2B portal (pub.mandelli.net), annual digital and printed catalogues, industry event presence (EICMA), and football-club co-branding (FC Internazionale Milano, AC Milan). Leadership comprises CEO Marco Biollo, Marketing Director Florian Martin, and Product Manager Mirko Tambascia.

Name

Mandelli

Legal name

Mandelli Srl

Website

https://mandelli.net

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Carate Brianza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution and Sales: Mandelli generates revenue through distribution and sale of motorcycle and bicycle parts, accessories, components, and apparel. The company operates both owned premium brands (Tucano Urbano, T.ur, Eleveit, Brera, Taac) and distributes third-party brands as exclusive distributor for Italy.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Mandelli is a multi-brand distributor and brand owner in the two-wheeler (motorcycle and bicycle) sector, supplying parts, accessories, components, apparel, and protective gear. The company operates six owned premium brands (Tucano Urbano, T.ur, Eleveit, Brera, Taac) and five utility brands, while serving as the exclusive Italian distributor for international brands such as Regina, AGU, Chaoyang, SKF, Brenta, Progrip, Blast, and Goodride across both Moto and Ciclo business units.

Product overview

Mandelli is a multi-brand distributor and brand owner for motorcycle and cycling components and accessories, headquartered in Carate Brianza, Italy. Its portfolio is organized into two tiers: six owned Premium Brands (Tucano Urbano, T.ur, Eleveit, Brera, Taac for cycling, Taac Moto) and five Utility Brands (MVTEK, Dr.Bike, BCR, Asaki, Hokio). Mandelli also distributes a wide range of third-party brands including REGINA chains, AGU bags, CHAOYANG tires, SKF bearings, Brenta brake pads, GOODRIDE tires, PROGRIP grips, BLAST cylinder kits, and Joe's PODIUM sealant. Product lines span helmets (Tucano Urbano), leg covers and airbag vests (Tucano Urbano), offroad boots (Eleveit), E-bikes and bicycles (Brera), cycling apparel and accessories (TAAC, AGU), chemical maintenance products (Dr.Bike), transmission chains (REGINA), brake pads (Brenta), and general motorcycle/cycling components. The company operates separate Business Units for Motorcycle and Cycling distribution channels, serving over 2,500 cycling clients and over 3,000 motorcycle clients through agents and distributors across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Tucano Urbano: Urban mobility brand specializing in scooter accessories, helmets, and protective gear including the iconic Termoscud coprigambe and AIRSCUD airbag vests. Founded 1999, Milan-based, owned by Mandelli since 2021.
• T.ur
• Eleveit
• Brera
• TAAC

Products and services

• EL'JETTIN INTER Helmet Special edition demi-jet helmet co-branded with FC Internazionale Milano, available in two graphic versions and sizes XS-2XL, sold at Inter Stores and Tucano Urbano retail channels for €99.00.
• EL'JETTIN AC MILAN Helmet Special edition demi-jet helmet co-branded with AC Milan football club, available in two celebratory graphic versions, sold at AC Milan Stores and Tucano Urbano channels for €99.00.
• AIRSCUD FLEX Airbag Vest Motorcycle and scooter airbag vest developed with In&Motion technology, featuring integrated Liberty Rider emergency call system, priced at €299.99, available in standard and Lady versions for two-wheeler riders.
• Podium Hydroscud Adventure Jacket Winter adventure jacket for off-road motorcycling featuring Hydroscud waterproof/breathable membrane, thermal insulation, Class A certification with Easyflex Level 2 protections, priced at €149.99, available in men's sizes S-4XL and Lady sizes XS-2XL.
• X Legend EVO Boot Premium off-road motorcycle boot designed for MX, enduro, and rally disciplines, worn by professional riders in MXGP, EnduroGP, and Africa Eco Race competitions.
• Brera E-Bike 2024 Collection Electric bicycle collection under the Brera brand with nearly 80 years of heritage, offering models for urban, leisure, and recreational cycling with Vinka motors, Samsung 21700 battery cells, and Shimano gearing.
• TAAC Cycling Clothing Line Cycling clothing and textile accessories brand for men and women, offering jerseys, shorts, bib shorts, windbreakers, arm/leg warmers, socks, and helmets designed by Mandelli Lab.
• Brera Buggy E-Bike Compact folding e-bike under the Brera brand featuring a 42Nm hub motor, 378Wh integrated battery with up to 60km range, 20x3.00 wheels, folding frame and handlebar, weighing 22kg.
• REGINA Transmission Chains Transmission chains and freewheels for bicycles, mopeds, and motorcycles from the Regina brand (since 1919), distributed exclusively in Italy by Mandelli. Regina chains equipped motorcycles that won 7 world championship titles in 2024.
• Brenta Moto Brake Pads Brake pads for motorcycles including organic and sintered compounds across Series 3-7, KBA ABE and ECE R 90 certified, ISO 9001:2015 certified by TUV Germany, equipping bikes in SBK, MotoGP, and MX GP championships.
• Brenta Bike Brake Pads Brake pads for bicycles and e-bikes produced by Frenotecnica (Rovereto), including Series 1-5 organic and sintered compounds, ISO 9001:2015 certified, equipping teams including FOUR-ES, KTM Alchemist by Brenta, and Olympia Factory.
• AGU Cycling Bags and Accessories Bicycle bags and accessories brand with over 50 years of history, products made from 100% recycled materials, including VENTURE bikepacking line and SHELTER waterproof daily-use line, distributed exclusively in Italy by Mandelli. AGU is Official Sponsor and Technical Supplier of UCI JUMBO VISMA team.
• CHAOYANG Tires Cycling tires brand and one of the world's top 10 tire manufacturers, part of ZC-RUBBER group, main sponsor of Italia Bike Cup Chaoyang 2024, distributed in Italy by Mandelli.
• SKF Bearings
• BLAST Thermal Groups Thermal cylinder groups (kits) for scooters and maxi-scooters, distributed exclusively in Italy by Mandelli, focused on high quality and top performance.
• Joe's PODIUM Tubeless Sealant Tubeless tire sealant for mountain bike, downhill, enduro, XC, cyclocross, and gravel cycling, capable of sealing holes up to 10mm, distributed by Mandelli.
• GOODRIDE Tires
• Dr.Bike MECHA TOOL Multi-Tool Kits Under-saddle multi-tool kits including the MECHA TOOL and MECHA TOOL PREMIUM EDITION, featuring pliers, cutters, screwdrivers, insert holders, sockets, and hex keys for bicycle and motorcycle maintenance.
• Mandelli B2B Distribution Portal Business-to-business portal for agents, resellers, and international distributors of Mandelli's motorcycle and cycling products, providing access to catalogs and ordering functionality.

Quantifiable outcome

• Regina chains achieved 7 World Championship titles in 2024 across MotoGP, Superbike, Moto2, MXGP, EnduroGP, HardEnduro, and Supermoto
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• In&MotioncoreTechnology or Integration · 1 January 2021Technology partnership for AIRSCUD™ FLEX airbag vests. In&Motion provides the core airbag technology and In&box system. This is Mandelli's key technology partnership for their safety-focused product line, with the mission to democratize airbag protection for two-wheelers.
• Liberty RidercoreTechnology or IntegrationIntegrated emergency call system partnership for AIRSCUD™ FLEX airbag vests. Provides automatic emergency calling functionality when airbag deploys.
• ReginacoreChannel Partner/ Reseller/ DistributorMandelli is the exclusive distributor for Italy of Regina, a historic brand since 1919 specializing in chains and freewheels for bicycles, mopeds, and motorcycles. Regina is family-owned through 4 generations. Mandelli distributes Regina products that achieved 7 World Championship titles in 2024.
• AGUmajorChannel Partner/ Reseller/ DistributorMandelli is the exclusive distributor for Italy of AGU, a 50+ year old brand specializing in cycling apparel and accessories. AGU is Official Sponsor and Technical Supplier of UCI JUMBO VISMA team. Products made from 100% recycled materials, including VENTURE bikepacking line and SHELTER waterproof bags.
• BLASTminorChannel Partner/ Reseller/ DistributorNew brand partnership for thermal cylinder groups for scooters and maxi-scooters, distributed exclusively by Mandelli. Focus on high quality, top performance, and durability.
• Chaoyang / ZC-RubbermajorChannel Partner/ Reseller/ DistributorMandelli is the Italian distributor of Chaoyang, one of the world's top 10 tire manufacturers (part of ZC-Rubber group since 2015) and main sponsor of Italia Bike Cup XCO circuit. Chaoyang has over 60 years of experience and collaborates with professional athletes including David Valero (Olympic bronze medalist).
• SKFminorChannel Partner/ Reseller/ DistributorSKF bearings added to Mandelli's portfolio. SKF is a world-leading technology provider since 1907, with expertise in bearings, metallurgy, lubrication, and precision manufacturing across 40+ industrial sectors.
• Brenta BikemajorChannel Partner/ Reseller/ DistributorBrenta Bike (division of Frenotecnica) is distributed by Mandelli for bicycle brake pads. Based in Rovereto with 4,000 sqm facility, producing organic and sintered brake pads since 1997. ISO 9001:2015 certified. Teams include FOUR-ES, KTM Alchemist by Brenta, Olympia Factory.
• Brenta MotomajorChannel Partner/ Reseller/ DistributorBrenta Moto (division of Frenotecnica) produces brake pads for motorcycles. KBA ABE and ECE R 90 certified. ISO 9001:2015 certified by TUV Germany. Equips motorcycles in SBK, Moto GP, MX GP championships.
• Progrip (Plastche Cassano)minorChannel Partner/ Reseller/ DistributorProgrip is a brand owned by Plastiche Cassano srl, with over 60 years of experience in grip production. Since 1960 in Cassano Magnago, producing over 200,000 pairs of grips daily with 70% exported worldwide. Also produces MX and enduro goggles, and snow goggles.
• FC Internazionale MilanomajorGTM or Marketing PartnerCollaboration for El'Jettin Inter helmet - special edition demi-jet helmet in Inter (Nerazzurri) colors. Available at Inter Stores and Tucano Urbano Store. Marketing partnership celebrating Milan derby and shared Milan heritage.
• AC MilanmajorGTM or Marketing PartnerCollaboration for El'Jettin AC Milan helmet - special edition demi-jet helmet in Rossoneri colors. Available at AC Milan Stores and Tucano Urbano Store. Both brands founded in Milan exactly 100 years apart (1899 and 1999).
• Brenta Moto (Frenotecnica)majorChannel Partner/ Reseller/ DistributorBrenta produces brake pads for motorcycles. Certified KBA ABE and ECE R 90, ISO 9001:2015 by TUV Germany. Present in SBK, Moto GP, MX GP championships.
• Brera CiclicoreChannel Partner/ Reseller/ DistributorBrera Cicli is a brand in the Mandelli group offering e-bikes for nearly 80 years, promoting urban mobility. 2024 catalog features 6 new e-bike models for various uses.
• Mandelli LabcoreStrategic or Co-development PartnerInternal R&D and design center for Mandelli brands, developing products for owned brands including Tucano Urbano, T.ur, Eleveit, Taac, and Brera. Composed of designers, stylists, and model makers who are also cyclists/motorcyclists themselves.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AGV: Italian premium motorcycle helmet manufacturer founded in 1947, with strong racing pedigree (Valentino Rossi legacy). Directly comparable to Tucano Urbano helmets and shares the Italian dealer and consumer base.
• Givi: Italian motorcycle accessories brand and manufacturer (top cases, screens, luggage) founded in 1978. Directly comparable to Mandelli's Tucano Urbano scooter accessory line and shares the Italian two-wheeler aftermarket customer base.
• Alpinestars: Premium motorcycle apparel, boots, and protection brand with strong off-road and racing credentials. Directly comparable to Mandelli's T.ur adventure apparel and Eleveit boot lines, with overlapping rider and dealer channels.
• Parts Europe: German-based wholesale distributor of motorcycle parts, accessories, apparel, and tires serving the European market. Closely comparable to Mandelli's Moto distribution model — multi-brand wholesaler supplying dealers across multiple European countries.
• BIHR: French wholesale distributor of motorcycle parts, accessories, helmets, and riding gear. Highly comparable to Mandelli's Moto business unit — multi-brand B2B distributor serving European motorcycle dealers with similar product categories.
• Sidi: Italian premium motorcycle and motorsport boot manufacturer. Directly comparable to Mandelli's Eleveit off-road boot line, with overlapping customer base in motocross, enduro, and racing segments.
• Nolangroup (Nolan Helmets): Italian premium motorcycle helmet manufacturer including Nolan, X-Lite, Grex, and CMS brands. Directly competes with Tucano Urbano's helmet line in the Italian and European dealer channel.

Broad incumbents

• Continental: Major global tire manufacturer serving both motorcycle and bicycle markets. Directly comparable to Mandelli's distribution of Chaoyang and GOODRIDE tires, and competes for dealer shelf space across European markets.
• Pirelli: Italian-founded global tire manufacturer with a leading motorcycle tire division. Comparable to Mandelli's tire distribution business and competes via motorcycle OE and aftermarket channels across Europe.
• Shimano: Global leader in cycling components, drivetrains, and footwear. Overlaps with Mandelli's Ciclo business unit on the dealer channel and competes via its Brera e-bike component integration (Shimano Altus gearing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAoACuYcKp45gYKDSMCQZGQ
• LinkedInit.linkedin.com/company/c.-mandelli-s.p.a.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandelli