SmoothPay
SmoothPay, a product brand of New Zealand-based PaySauce, provides cloud-based payroll processing software for SMBs across 14 Pacific countries, including New Zealand and Australia, with localized compliance, banking, and accounting integrations.
- Company typePrivate
- Founded-
- HeadquartersPalmerston North, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SmoothPay does
SmoothPay is a cloud-based payroll processing product operated by New Zealand-incorporated PaySauce and targeted at small and medium-sized businesses across the Pacific region. The platform currently supports payroll across 14 countries, including New Zealand, Australia, Fiji, Samoa, Tonga, Papua New Guinea, Solomon Islands, Vanuatu, and other Pacific Island nations, with localized compliance features such as automated IRD Payday Filing and Minimum Wage Top-Up calculations. Functionally, the platform combines payroll processing with timesheets, rostering, labour costing, leave management, payslips, audit logging, GST record keeping, banking integration, and payroll giving, delivered through a web interface plus native iOS and Android applications.
The underlying technology stack centers on a multi-tenant cloud payroll engine with regional compliance logic, a published API for third-party integration, and a dedicated HAPI module that connects Harcourt's Trust system. SmoothPay integrates with dominant New Zealand accounting and banking infrastructure (Xero, Reckon, ASB, BNZ) as well as sector-specific platforms (Akahu, Figured, Farm Focus). A Beta Platform with an App Directory is in market, indicating a strategic direction from a single product toward a broader extensible platform.
The commercial model is a transparent per-company, per-employee subscription of $20 + $2.50 per employee billed monthly, with a self-serve online signup complemented by a demo request path and a partner programme for accountants, bookkeepers, and HR specialists. GTM combines direct-to-consumer web/app distribution with a channel motion via industry-association partnerships (Federated Farmers, Hospitality New Zealand, Master Builders, Master Plumbers) and a published Partner Directory. The company is privately held, headquartered in Petone, Lower Hutt, Wellington, has 11–50 employees, and has not disclosed any external funding rounds or institutional investors.
SmoothPay firmographics
Firmographics- Name
- SmoothPay
- Legal name
- PaySauce
- Website
- https://gopayroll.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmoothPay, a product brand of New Zealand-based PaySauce, provides cloud-based payroll processing software for SMBs across 14 Pacific countries, including New Zealand and Australia, with localized compliance, banking, and accounting integrations.
- Ownership category
- akta.pro rank
SmoothPay industry classification
Industry- Product category
- Payroll Software
- NAICS
- Payroll Services (541214)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Full-Service Payroll Processing (BPACAIAA)
- akta.pro secondary industry
- Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA)
Keywords
Where SmoothPay is headquartered
LocationHeadquarters
- HQ city
- Palmerston North
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
SmoothPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Per Company + Per Employee: Base subscription of $20 per company plus $2.50 per employee per period. Recurring revenue model based on company size and employee count.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Standard Payroll Platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SmoothPay product offering
Product offeringCore offering
SmoothPay is a cloud-based payroll processing platform that helps small and mid-sized businesses across 14 Pacific countries run compliant payroll, including automated Payday Filing to the New Zealand IRD, minimum wage top-up calculations, timesheets, rostering, labour costing, leave management, and payslip generation. The platform is offered as a monthly subscription at $20 per company plus $2.50 per employee, with mobile apps and integrations to accounting and banking software.
Product overview
SmoothPay is a unified cloud-based payroll platform offered by PaySauce, designed specifically for the Pacific region spanning 14 countries. The core product, SmoothPay, provides end-to-end payroll processing with integrated features including timesheets, automated Payday Filing, banking integration, cost allocation, and reporting. The platform includes a dedicated integration module (HAPI) for Harcourt's Trust system connectivity. A Beta Platform version is available for users seeking access to newer capabilities through an App Directory. The offering is accessible via web interface and dedicated mobile applications for iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- SmoothPay Cloud Payroll Platform
Companies that use SmoothPay
Customer profileSegments11 records
Ideal customer profiles2 records
SmoothPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
SmoothPay partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- XerocoreAccounting software integration allowing seamless data sync between SmoothPay payroll and Xero accounting
- ASB BankcoreBanking integration for payroll payments and direct bank feeds
- BNZ (Bank of New Zealand)coreBanking integration for payroll payments and direct bank feeds
- Federated FarmersminorMarketing partnership with agricultural association targeting farmers and rural businesses
- Hospitality New ZealandminorMarketing partnership targeting hospitality sector businesses for payroll services
- Master BuildersminorAssociate member partnership targeting construction and tradie sector
- Master PlumbersminorSilver Partner marketing arrangement targeting plumbing trades
- ReckoncoreAccounting software integration for data sync with Reckon accounting products
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SmoothPay competitors and assessment
Company assessmentEmerging players
- Tanda: Tanda is an Australian-origin workforce management and payroll-adjacent platform serving SMBs and mid-market employers. It is comparable to SmoothPay on rostering, timesheets, and integration-driven payroll workflows for hourly workforces.
- Deputy: Deputy is a workforce management platform covering scheduling, timesheets, and increasingly payroll integrations, with a presence in Australia and New Zealand. It is comparable to SmoothPay on timesheet/roster functionality and SMB target customers.
Direct peers
- Smart Payroll: Smart Payroll is a New Zealand cloud-based payroll platform serving SMBs with similar compliance and pay-cycle features. It is a direct head-to-head competitor for SmoothPay's core NZ customer base.
- Ace Payroll: Ace Payroll is a New Zealand payroll software provider catering primarily to accountants and SMBs, competing directly with SmoothPay on multi-client payroll processing, IRD filing, and integration with accounting platforms.
- iPayroll: iPayroll is a New Zealand-based cloud payroll provider focused on SMBs and mid-market customers. It directly competes with SmoothPay in the NZ market on payroll processing, IRD compliance, and ease-of-use.
- FlexiTime: FlexiTime is a New Zealand cloud payroll and time-tracking solution aimed at small businesses. It overlaps with SmoothPay on timesheets, rostering, and payroll features for SMBs across the Pacific region.
Broad incumbents
- Xero Payroll: Xero is the dominant cloud accounting platform in New Zealand and offers its own payroll module, directly competing with SmoothPay in the NZ SMB market. It is both a partner (via integration) and a potential competitive threat if Xero chooses to expand payroll deeper into the Pacific.
- QuickBooks Payroll (Intuit): QuickBooks Payroll, part of Intuit's accounting ecosystem, serves SMBs globally with integrated payroll and accounting. It is a broad incumbent comparable to SmoothPay on SMB customer segment and cloud delivery model.
- ADP: ADP is one of the world's largest payroll and HR services providers, serving businesses of all sizes globally. It represents a broad incumbent that could expand deeper into the Pacific SMB market as digital adoption grows.
- MYOB: MYOB is a long-established accounting and payroll provider in Australia and New Zealand, serving the same SMB customer base as SmoothPay with integrated payroll, accounting, and compliance features. It represents a primary incumbent competitor in the Australasian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SmoothPay social profiles
Digital presenceSmoothPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmoothPay leadership team
Management profileNumber of profiles
Profiles1 record
SmoothPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmoothPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmoothPay
What does SmoothPay do?
SmoothPay is a cloud-based payroll processing platform that helps small and mid-sized businesses across 14 Pacific countries run compliant payroll, including automated Payday Filing to the New Zealand IRD, minimum wage top-up calculations, timesheets, rostering, labour costing, leave management, and payslip generation. The platform is offered as a monthly subscription at $20 per company plus $2.50 per employee, with mobile apps and integrations to accounting and banking software.
Is SmoothPay a public or private company?
SmoothPay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmoothPay founded?
SmoothPay was founded in -1. It employs 11 to 50 people.
Where is SmoothPay based?
SmoothPay is headquartered in Palmerston North, New Zealand, in the Oceania region.
How does SmoothPay make money?
One revenue line is on record: subscription - Per Company + Per Employee.
Who are SmoothPay's main competitors?
Emerging players on record are Tanda and Deputy. Direct peers are Smart Payroll, Ace Payroll, iPayroll and FlexiTime. Broad incumbents are Xero Payroll, QuickBooks Payroll (Intuit), ADP and MYOB.
Does SmoothPay have an API?
Yes. SmoothPay offers an API for connecting to third-party services. The API page is accessible at /smoothpay/api/ but no additional details on type (REST, GraphQL, webhooks), authentication, rate limits, or versioning are provided in the source material.
What industry is SmoothPay in?
SmoothPay's product category is Payroll Software. Its primary akta.pro industry code is BPACAIAA, Full-Service Payroll Processing, with a secondary code of FSAMAKAA, Employer Payroll Processing (SMB & Enterprise). Its NAICS code is 541214 and its SIC code is 7372.