Intolight

What Intolight does

Intolight is a Dresden-based creative agency that designs and develops custom interactive installations and exhibitions for trade fairs, museums, and corporate events. The company operates as a B2B professional-services firm, delivering bespoke physical-digital experiences rather than a software product; engagements cover conceptual design, software development, hardware integration, sensor deployment, on-site installation, and content production for marquee European clients including Netflix, Elbphilharmonie Hamburg, Zalando, thyssenkrupp, Adidas, Bosch, Deutsche Telekom, Volkswagen, Accenture, McKinsey, and research institutes such as Barkhausen Institut. Projects are quoted individually with no standardized public pricing, and billing is project-based with multi-year contract cadences referenced.

The technical foundation rests on the VVVV visual programming framework combined with Intolight's own open-source DX11.Particles GPU-accelerated particle system, supported by sensor integration (Microsoft Kinect, infrared, 3D cameras), custom touch interfaces, multi-projector arrays, sound-reactive real-time rendering, and mixed-reality/photogrammetry pipelines. Documented delivery capability has spanned 360-degree projection environments with 28 projectors and 48 processor cores (Elbphilharmonie opening), floor projection games measured 4x6 meters, 2.24m x 2.90m capacitive-touch panoramas with nine sensors, and live-streamed interactive games reaching audiences in the millions (Netflix Narcos via Twitch).

The company is structured as the Intolight brand within the queo group, with queo ventures GmbH as the legal parent and operational integration with sister entities queo GmbH, queo München AG, queo S.R.L., and queo xr GmbH under the queonext umbrella. Operating geographies are concentrated in the DACH region with selective Central European (Switzerland) and Southern European (Italy) project deliveries. Distribution is direct (enterprise sales-led) with a portfolio website, LinkedIn, and YouTube serving as top-of-funnel showcase channels; no public API, SDK, or self-serve motion exists. Marketing channels are dominated by portfolio demonstration and referral rather than paid acquisition.

Name

Intolight

Legal name

queo ventures GmbH

Website

https://intolight.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Intolight is a Dresden-based creative agency that designs and develops custom interactive installations and exhibitions for trade fairs, museums, and corporate events, building on the VVVV visual programming framework and its own open-source DX11.Particles GPU engine to serve enterprise clients across Europe.

Ownership category

akta.pro rank

Product category

Experiential Design Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Floral & Event Installations (HSACAAAC)

akta.pro secondary industries

Lighting Design Services (BPAHAKAJ), Event Lighting Decor (Uplighting, String Lights, Effects) (HSACAOAE)

Keywords

• Interactive installation design
• Exhibit design services
• Projection mapping
• Experiential event technology
• Mixed reality exhibits

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interactive Exhibit Design and Development: Design and development of custom interactive exhibits for trade shows, museums, and corporate events. Project-based engagements typically involving conceptual design, software development, hardware integration, and on-site installation. Revenue is generated through project fees, likely varying by complexity and scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Intolight is a creative agency that designs and develops custom interactive installations and exhibits for trade fairs, museums, and corporate events. Projects combine conceptual design with custom software development, sensor hardware integration, projection mapping, and on-site installation to make brands, products, and messages tangible through visual immersion and physical interaction. Each engagement is bespoke, quoted individually, and delivered by an in-house team using the VVVV visual programming framework and proprietary tools such as the open-source DX11.Particles framework.

Product overview

Intolight is a creative agency for interactive installations and exhibitions, specializing in custom exhibits and interaction concepts for trade fairs, museums, and events. The company operates as a single unified service offering rather than a software platform, creating bespoke interactive experiences. Their portfolio includes interactive game shows (Interactive Game Shows), real-time 3D runway experiences (Interactive Catwalk), live visual shows with projection mapping (Live Visual Shows), interactive elevator interfaces, mixed reality exhibits, interactive panorama displays, immersive experience rooms with 360° projection, digital graffiti projection systems (Digital Graffiti Spraypainter), interactive trade fair booths, brand sculptures, and online event platforms. They also offer an open-source software tool (DX11.Particles Framework) for particle systems and 3D tracking. Projects are delivered for clients including Netflix, Zalando, Elbphilharmonie Hamburg, Bosch, thyssenkrupp, Barkhausen Institut, and national parks.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Game Shows Custom interactive gameshow development combining physical interaction with digital displays, including floor projection games, reaction games, and real-time audience participation via chat. Used by media and entertainment clients for live broadcasts and events.
• Interactive Catwalk Real-time 3D virtual runway experiences where participants are placed in virtual spaces with real-time movement tracking and social sharing capabilities. Built for fashion brands and event activations.
• Live Visual Shows Audiovisual live shows with 3D projection mapping, sound-reactive lighting, and real-time content generation for building facades and large-scale events. Delivered for cultural institutions, broadcasters, and high-profile event organizers.
• Interactive Elevator Interface (MULTI) Touch-based user interface and LED cabin lighting system for thyssenkrupp's MULTI elevator technology demonstrator, built with the VVVV framework. Used to communicate complex elevator technology through interactive experience.
• DX11.Particles Framework Open-source modular particle system and point cloud generation tool for real-time GPU-accelerated visuals and 3D body tracking using Microsoft Kinect, built on the VVVV framework. Scales across multiple computers via LAN for large installations.
• Online Event Platform Web conferencing and live streaming solution featuring video calls, chat, file sharing, speed dating, and customizable design with professional technical support. Used by organizations hosting virtual conferences, hybrid events, and online gatherings.
• Interactive Panorama Large-scale interactive panoramic exhibits with capacitive touch sensors, projection, and animated content for museums and exhibitions, built with VVVV.
• Mixed Reality Exhibits Mixed reality installations combining physical displays with 3D virtual environments, including photogrammetry-based reconstructions and tilting touch screens for immersive exploration. Used by cultural and science institutions.
• Interactive Experience Rooms Immersive 360-degree projection installations with interactive touch displays, sound design, and audio-visual room transformations. Used by research institutes and cultural venues for experience rooms.
• Digital Graffiti Spraypainter Mobile laser and camera-based projection system that enables digital graffiti spraying on building facades. Used for guerrilla marketing campaigns and brand activations.
• Interactive Trade Fair Booths Multimedia trade fair installations featuring multi-touch tables, interactive panorama projections, and immersive product showcases for major industry trade fairs.
• Brand Crystal Logo-Sculptures Multimedia brand staging featuring LED lighting, 360-degree projections, and 9.1 surround sound integrated into architectural sculptures for brand experiences and showroom centerpieces.
• Interactive Bicycle Exhibits Sensor-equipped stationary bicycles with heart rate monitoring and virtual route visualization, used for health campaigns, fundraising, and charitable activations linking physical activity to digital storytelling.

Quantifiable outcome

• Millions of viewers for Netflix Narcos Twitch event
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• ACNE BerlincoreStrategic or Co-development Partner · 1 January 2015Joint development of interactive catwalk for Zalando fashion events. ACNE Berlin provided creative direction while Intolight developed the interactive technology and setup. Partnership on multiple projects including Netflix Narcos interactive gameshow.
• ComposystminorImplementation/ SI/ Consulting PartnerManufacturing partner for Thyssenkrupp MULTI elevator cabin exhibit. Composyst handled fabrication of the lightweight cabin construction.
• AcentissminorImplementation/ SI/ Consulting PartnerConstruction partner for Thyssenkrupp MULTI elevator cabin. Responsible for structural engineering of the technology demonstrator.
• TU Dresden - Technisches DesigncoreStrategic or Co-development PartnerAcademic partnership for design of MULTI elevator cabin. Chair for Technical Design at TU Dresden handled the aesthetic and functional design of the cabin.
• NeongraucoreStrategic or Co-development PartnerRecurring design and technology partner across multiple projects including Thyssenkrupp MULTI, Barkhausen Institut IoT Panorama, Brillux logo-sculpture, and online conferences. Neongrau handles screen design and visual implementation.
• Jung von Matt AGcoreGTM or Marketing PartnerCreative agency partner for Elbphilharmonie opening ceremony. Jung von Matt was the lead agency for the opening event, with Intolight providing technical production and projection content.
• gestalt communication GmbHminorStrategic or Co-development PartnerVideo production partner for Elbphilharmonie opening ceremony documentation.
• madhat GmbHminorStrategic or Co-development PartnerCreative partner for Elbphilharmonie opening ceremony production.
• Kolle RebbecoreGTM or Marketing PartnerCreative agency partner for Netflix Narcos interactive Twitch gameshow. Kolle Rebbe served as the lead agency with Intolight developing the interactive games.
• QueocoreStrategic or Co-development PartnerParent company group. Intolight is part of the queo group (queo ventures GmbH, queo GmbH, queo München AG, queo S.R.L., queo xr GmbH operating under queonext brand). Queo is both a partner on client projects and the parent organization.
• FoxboxxminorStrategic or Co-development PartnerPartner for National Park Center Saxon Switzerland mixed reality forest exhibit.
• Dan PearlmancoreStrategic or Co-development PartnerBerlin-based agency that designed the multi-sensory Brillux Academy showroom with logo-sculpture as centerpiece. Intolight provided the multimedia staging (LEDs, 360-degree projections, 9.1 sound system).
• CromaticsminorStrategic or Co-development PartnerCreative partner for Adidas Digital Spraypainter guerrilla marketing campaign.
• event itminorImplementation/ SI/ Consulting PartnerEvent logistics partner for Adidas Spraypainter guerrilla marketing activations.
• Hands on SoundminorImplementation/ SI/ Consulting PartnerBerlin-based audio partner for Brillux logo-sculpture 9.1 sound system implementation.
• Robert Richter IllustrationminorStrategic or Co-development PartnerIllustrator for Barkhausen Institut IoT panorama, providing the large-format illustrated artwork.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Kolle Rebbe: Hamburg-based creative agency and recurring Intolight partner (e.g., Netflix Narcos gameshow); comparable as a creative-strategy partner in experience design rather than a direct technical peer, often acting as the client-facing agency alongside Intolight's implementation role.
• Jung von Matt: Hamburg-headquartered creative agency and Intolight's strategic GTM/creative partner on the Elbphilharmonie opening; comparable as a creative partner in event branding but not a direct competitor — relevant here as adjacent ecosystem participant that resells or co-delivers interactive-exhibit work.

Direct peers

• WhiteVoid: Hamburg studio for light and kinetic installations, scenography and immersive environments (Christopher Bauder / LIGHT SCULPTURES); closely comparable to Intolight's event-lighting, projection-mapping and interactive-room work.
• Tellart: Providence, RI experience design studio building interactive exhibits, installations and digital experiences for museums, brands and public spaces; comparable in service model (project-based creative engineering) and in the museum/trade-show end market.
• Random International: London studio for large-scale interactive and kinetic installations combining sensors, lighting and custom software; comparable to Intolight's touch-, sensor- and projection-driven exhibit portfolio and museum/cultural institutional customer base.
• Ideum: Albuquerque-based interactive exhibit developer producing multitouch tables, immersive installations and exhibit software for museums and corporate environments; directly comparable in custom touch / projection hardware-plus-software stacks for museums and trade shows.
• ATELIER BRÜCKNER: Stuttgart-based studio specialised in scenography and interactive exhibition design for museums, trade shows and brand spaces; directly comparable in service offering, German customer base and large-format interactive storytelling.
• Electroland: Los Angeles-based interactive media design studio specialising in projection mapping, lighting installations and immersive environments for permanent and temporary venues; directly comparable technology stack and customer profile (event-driven, brand and cultural).
• ART+COM Studios: Berlin-based creative technology studio designing custom interactive installations, media architecture and brand experiences; the closest German peer to Intolight, with overlapping clientele in automotive, culture and corporate exhibitions and similar use of real-time graphics and projection.
• Moment Factory: Montreal-based multimedia studio producing permanent immersive environments, projection-mapping shows and interactive installations worldwide; operating at a larger scale than Intolight but in the same premium interactive-experience category with the same customer profile (museums, brands, cultural institutions).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/intolightfeed
• Facebookfacebook.com/intolight.de
• LinkedInlinkedin.com/company/intolight

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intolight