Collective Media

What Collective Media does

Collective Media is a privately-held boutique brand strategy agency headquartered in Santa Monica, California, founded in 2017. The firm provides tailored brand strategy, creative production, and brand monetization services to personal brands, influencers, entrepreneurs, and authors, with a deep specialization in female-focused lifestyle verticals including wellness, beauty, travel, parenting, culinary, and fitness. Its service offering spans three pillars: Brand Strategy + Development (consultations, roadmap design, ongoing consulting with 3-month minimum engagements), Creative Services (brand identity, social graphics, media kits, podcast production, photo/video shoots), and Brand Development/Monetization (partnership introductions, talent representation, sponsorship facilitation).

The company operates as a pure services business with no proprietary technology platform, mobile application, or API. Workflow appears to rely on standard agency tooling and direct client engagement via the Squarespace-hosted website, with bespoke quote-based pricing rather than published tiers. The agency is co-founded by Jenney Korasick (Chief Strategist, formerly of an international digital publisher) and Alison Coen (Creative Director, formerly of Hallmark's Home and Family and brands including Target, Rubbermaid, and Tonal). Headcount is reported at 1-10 employees, with named team members including a Head of Business Development and a Web Designer.

Go-to-market is sales-led and relationship-driven: the firm sells directly through website contact, with 80% of new business originating from word-of-mouth referrals. Revenue streams are concentrated in professional services fees, supplemented by licensing/royalty-style income from select talent representation agreements. The client base disclosed in public materials spans lifestyle creators, a NYT-bestselling author, a fitness personality, a women's wellness retreat operator, and a CHD-focused nonprofit. There is no disclosed external funding, parent company, or M&A activity; the firm appears bootstrapped and founder-controlled.

Name

Collective Media

Legal name

Collective Media

Website

https://collectivemedia.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Collective Media is a Santa Monica-based boutique brand strategy agency that provides tailored branding, content, and monetization services to personal brands and entrepreneurs in female-focused lifestyle verticals such as wellness, beauty, travel, parenting, and culinary.

Ownership category

akta.pro rank

Product category

Marketing and Brand Strategy Services

NAICS

Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Brand strategy
• Personal branding
• Creative services
• Social media management
• Brand monetization

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Strategy Services: Consulting and strategy services including single brand strategy consultations, 3-part brand strategy packages, and ongoing brand consulting (3-month minimum). Covers brand messaging, editorial strategy, community strategy, and cross-platform marketing efforts.
2. Creative Services: Content creation services including brand identity, social branding, media kit development, newsletter design, social media content management, and branded video/photo content. Also includes podcast production.
3. Brand Monetization Services: Revenue-focused strategy services helping clients attract brand partners, optimize collaborations, and monetize content. Includes media kit development, partnership target index, proposal templates, and key introductions to dream partners. Often paired with content strategy services.
4. Talent Representation: Ongoing representation services for select clients including sponsorships, endorsements, collaboration opportunities, book tour promotions, workshops, hosting and media opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Collective Media is a brand strategy agency that provides bespoke brand strategy, identity design, content creation, and brand monetization services for personal brands, influencers, entrepreneurs, and small businesses, primarily in female-focused lifestyle verticals such as wellness, beauty, travel, parenting, and culinary. Services span strategic consulting, creative production, and ongoing representation for sponsorships and partnerships.

Product overview

Collective Media is a brand strategy agency offering a comprehensive suite of services for personal brands and entrepreneurs. The core offerings include Brand Strategy + Development (strategic consulting with consultation packages and ongoing consulting), Brand Identity + Design (visual identity creation), and Brand Monetization (partnership and revenue strategy). Additional bespoke services include Social Media Content Management, Email Marketing, Book Proposal Development, Photo Shoot Production, Platform Optimization, and Podcast Production. The company specializes in lifestyle, wellness, beauty, travel, food, and female-focused verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy + Development
• Brand Identity + Design
• Brand Monetization
• Social Media Content Management
• Podcast Production
• Photo Shoot Production
• Book Proposal Development
• Email Marketing

Quantifiable outcome

• 80% of business comes from word-of-mouth recommendations from clients and network
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• IZEA: Influencer marketing platform and agency serving both creator-marketing and brand-campaign needs with a managed-services offering. Overlaps Collective Media's strategy + content + partnership services, though driven primarily by a self-serve platform with services layered on top.
• CreatorIQ: Enterprise influencer marketing platform with creator-discovery, campaign-management, and analytics capabilities. Adjacent rather than head-to-head, but competes for the same brand-strategy budgets for influencer-led campaigns.
• Obviously: Global influencer marketing and brand-strategy agency that pairs creators with brand partners and runs campaigns end-to-end. Overlaps Collective Media's brand-monetization and partnership-introduction services, though at meaningfully larger scale and broader vertical mix.
• Aspire: Influencer and creator-marketing platform with agency-style services for brand partnerships and content. Comparable to Collective Media on the brand-monetization and creator-management axis, operating at a much larger scale via SaaS tooling.
• HireInfluence: Full-service influencer marketing agency with strategy, content, and brand-partnership services across consumer verticals. Comparable in service mix to Collective Media, with more enterprise brand-side emphasis.
• The Shelf: Influencer marketing agency providing campaign strategy, creator sourcing, and partnership execution for brands and creators. Comparable to Collective Media's mid-market brand-collaboration and content-management offerings.
• Later: Social media marketing and influencer platform with content scheduling, link-in-bio, and creator-marketing tools. Overlaps Collective Media's social-media content management and platform-optimization offerings at a self-serve price point.
• Open Influence: Influencer marketing and branded-content agency running campaigns for major brands via creators. Comparable to Collective Media's brand-monetization and creative-services bundles, with a heavier enterprise brand-side orientation.
• Collectively: Originally a brand-strategy and management agency built specifically for creators and influencers. Most direct comparison to Collective Media's positioning: targeting creators/personal brands with strategy, content, and monetization support across female-focused verticals.

Broad incumbents

• Edelman: Global communications and creative agency with deep brand-strategy, PR, and influencer-marketing practices. A scaled incumbent competing for many of the same lifestyle/wellness/beauty brand budgets that Collective Media's clients and brand partners deploy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/collectivemedia.co
• LinkedInlinkedin.com/company/collectivemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collective Media