Business Continuum
Business Continuum is an independent Australian software advisory firm that customizes and integrates third-party business software for SMBs across accounting, inventory, project management, and CRM, with proprietary BC Automations and BC Insights add-ons.
- Company typePrivate
- Founded2015
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Business Continuum does
Business Continuum is an independent software advisory firm headquartered in Melbourne, Australia, founded circa 2015. The company operates as a Solution Advisor and Product Specialist, customizing and integrating third-party business software for Australian small and medium-sized businesses. Rather than building a single product platform, it curates a portfolio of approximately 18 partner solutions across six categories: inventory management (Cin7 Core, Unleashed), marketing and CRM (Method CRM, Engine Room, Podium, Pipedrive), project solutions (Scoro, Projectworks, WorkGuru, WorkflowMax by BlueRock), accounting (Xero, Xero Practice Manager, SuiteFiles, Airwallex), people solutions (Empiraa, PARiM), and automation and reporting (BC Automations, BC Insights, Zapier).
Its core technology and intellectual property consists of two proprietary offerings, BC Automations (workflow automation) and BC Insights (reporting and analytics), which are layered on top of the third-party platforms it resells. Service delivery follows a structured seven-step methodology: Consultation, Process Design Workshop, Configuration, Walkthrough, Acceptance Testing, Migration & Training, and Go Live & Support. The business sells primarily through a sales-led direct engagement model, offering free online consultations and Calendly-based workflow consultations as lead-generation mechanisms, with all pricing provided on a quote-based basis.
Revenue is generated through two streams: professional services fees for software advisory, customization, and implementation; and referral or reseller commissions earned as a Product Specialist partner for the various third-party platforms. Customer segments are predominantly SMBs across accounting practices, project-based professional services, retail and consumer goods, and nonprofit organizations, with the notable exception of enterprise engagements such as Taronga Conservation Society for SAP Concur expense management. The company is privately held, has no disclosed institutional investors, and is constrained geographically to a single domestic market.
Business Continuum firmographics
Firmographics- Name
- Business Continuum
- Legal name
- Business Continuum
- Website
- https://businesscontinuum.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Business Continuum is an independent Australian software advisory firm that customizes and integrates third-party business software for SMBs across accounting, inventory, project management, and CRM, with proprietary BC Automations and BC Insights add-ons.
- Ownership category
- akta.pro rank
Business Continuum industry classification
Industry- Product category
- Software Advisory and Implementation Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Integration, API & Middleware Consulting (BPAHAEAJ)
- akta.pro secondary industry
- Business Intelligence, Reporting & Visualization Services (BPAEAHAD)
Keywords
Where Business Continuum is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Business Continuum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Software Advisory and Implementation Services: Business Continuum generates revenue by providing independent software advisory services, consulting, and product implementation. They act as Solution Advisors helping businesses select, customize, and implement software solutions that match their workflow needs.
- Software Resale/Referral: As Product Specialists and Partners for various software platforms (Xero, Cin7 Core, Scoro, WorkflowMax, etc.), they likely earn referral fees or commissions from software vendors for customer acquisitions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time | Free Consultation |
| Subscription | Annual | Xero Implementation Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Business Continuum product offering
Product offeringCore offering
Business Continuum is an independent Australian software advisor and product specialist that helps SMBs select, customize, and implement third-party business software solutions across accounting, inventory, CRM, project management, people/HR, and automation. Rather than reselling off-the-shelf, they run a structured 7-step process (Consultation, Process Design, Configuration, Walkthrough, Acceptance Testing, Migration & Training, Go Live & Support) to tailor software to each client's workflow, and supplement third-party platforms with two proprietary offerings: BC Automations (custom workflow automation) and BC Insights (reporting and analytics).
Product overview
Business Continuum is an independent Solution Advisor and Product Specialist that provides software advisory services, not a unified product platform. Rather than building a single product, they offer a portfolio of recommended third-party software solutions across six categories—Inventory (Cin7 Core, Unleashed), Marketing & CRM (Method CRM, Engine Room, Podium, Pipedrive), Project Solutions (Scoro, Projectworks, WorkGuru, WorkflowMax), Accounting (Xero, Xero Practice Manager, SuiteFiles, Airwallex), People Solutions (Empiraa, PARiM), and Automation & Reporting (BC Automations, BC Insights, Zapier). Their own proprietary offerings include BC Automations (custom workflow automation) and BC Insights (reporting and analytics), which they use to complement the third-party software they implement. The core value proposition is customizing these software solutions to match each client's specific business workflow needs.
Differentiator
Problem solved
Functional benefit
Brands
- BC Automations: Automation and reporting solution offered by Business Continuum
- BC Insights
Products and services
- Software Advisory and Implementation Services End-to-end independent advisory and implementation service for Australian SMBs covering Consultation, Process Design Workshop, Configuration, Walkthrough, Acceptance Testing, Migration & Training, and Go Live & Support across accounting, inventory, CRM, project management, people solutions, and automation software.
- BC Automations
Quantifiable outcome
- Taronga Conservation Society improved purchasing process efficiency and eliminated paper waste
- +1 more outcomes
Companies that use Business Continuum
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Business Continuum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Business Continuum partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and secondary.
- XerocoreXero is a key partner offering accounting and payroll platform services. Xero integrates with over 1,000 business solutions. Business Continuum offers 90% off for 6 months when implementing Xero with their services.
- Cin7 CorecoreInventory management solution partner providing inventory tracking and operations management capabilities.
- UnleashedcoreInventory management partner offering stock tracking, batch tracking, and on-hand reporting capabilities.
- ScorocoreProject management solution partner for businesses tracking time and managing projects. Known for customizability to fit existing data and processes.
- WorkflowMax by BlueRockcoreProject management software partner, formerly independent, now transitioning to WorkflowMax by BlueRock. Specializes in time tracking, task management, and quoted vs actual analysis.
- PipedrivesecondaryCRM platform partner for sales and customer relationship management.
- Xero Practice ManagercorePractice management solution for accounting firms, managing client billing, staff performance, and business profitability. Scales to 80 staff members.
- SAP ConcurcoreExpense management solution (SAP product) for digitalizing purchasing and expense processes. Business Continuum provides implementation and training services.
- Method CRMsecondaryCRM solution partner integrated with accounting platforms for small businesses.
- ZapiersecondaryAutomation partner enabling connections between different cloud-based applications and workflows.
- EmpiraasecondaryBusiness strategy platform partner for strategic planning, business alignment, and collaboration tools.
- PARiMsecondaryPeople solutions partner for workforce management and scheduling.
- SuiteFilessecondaryDocument management solution partner for accounting firms.
- AirwallexsecondaryFinancial services partner for payment processing and expense management integration.
- ProjectworkssecondaryProject management solution partner for professional services businesses.
- WorkGurusecondaryProject management and job costing solution partner.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Business Continuum competitors and assessment
Company assessmentBroad incumbents
- Cin7: Cloud inventory management platform that BC resells and implements (Cin7 Core). Comparable because Cin7 operates its own direct sales motion alongside a partner channel, and competes with BC for the same product-based SMB customers that need inventory and stock tracking.
- Scoro: Project management platform for professional services that BC implements for clients like Peter Berry Consultancy and RMA Sport. Comparable because Scoro sells direct and through implementation partners like BC, and addresses the same project-based SMB segment that anchors BC's professional services advisory work.
- Xero: Global cloud accounting platform and BC's most strategic partner, with 1,000+ app integrations. Comparable because Xero's Australia partner program is the primary distribution channel for BC's advisory and resale business; BC's economics depend on Xero's partner economics.
- DXC Technology: Global IT services provider with Australian operations delivering enterprise application implementation, integration, and modernization. Comparable because DXC competes for the larger end of BC's addressable market, particularly enterprise-style rollouts like the SAP Concur deployment at Taronga.
- Datacom: Major Australasian IT services firm providing cloud, software implementation, and managed services across Australia and New Zealand. Comparable because Datacom delivers multi-vendor business software advisory and integration services to Australian SMB and enterprise customers, overlapping with BC's implementation and customization offering.
- Sage Australia: Global accounting and ERP software vendor with Australian operations and partner network. Comparable because Sage competes with BC's Xero/Cin7 stack for Australian SMB clients and operates a similar advisor/implementation partner model that BC-style consultancies plug into.
- Fujitsu Australia: Large Australian IT services provider delivering ERP, business application, and digital transformation implementations. Comparable because Fujitsu targets Australian enterprise and mid-market clients with end-to-end software advisory and integration services that overlap with BC's higher-end engagements.
Others
- SAP Concur: Global expense management platform that BC implements for clients such as Taronga Conservation Society. Comparable as an ecosystem participant whose partner program drives BC's enterprise expense-management advisory engagements and shapes BC's positioning in regulated, larger-customer deals.
Direct peers
- Reckon: Australian SMB accounting, payroll, and point-of-sale software vendor. Comparable because Reckon targets the same Australian SMB segment as BC and operates a partner channel for advisory/implementation services that mirrors BC's go-to-market motion.
- MYOB: Australia's dominant SMB accounting and business management software vendor with its own partner/advisor network. Comparable because MYOB competes head-to-head with Xero (BC's primary partner) for Australian SMB software clients and runs a similar implementation partner ecosystem that BC-style advisors plug into.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Business Continuum social profiles
Digital presenceBusiness Continuum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business Continuum leadership team
Management profileNumber of profiles
Business Continuum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business Continuum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business Continuum
What does Business Continuum do?
Business Continuum is an independent Australian software advisor and product specialist that helps SMBs select, customize, and implement third-party business software solutions across accounting, inventory, CRM, project management, people/HR, and automation. Rather than reselling off-the-shelf, they run a structured 7-step process (Consultation, Process Design, Configuration, Walkthrough, Acceptance Testing, Migration & Training, Go Live & Support) to tailor software to each client's workflow, and supplement third-party platforms with two proprietary offerings: BC Automations (custom workflow automation) and BC Insights (reporting and analytics).
Is Business Continuum a public or private company?
Business Continuum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Business Continuum founded?
Business Continuum was founded in 2015. It employs 1 to 10 people.
Where is Business Continuum based?
Business Continuum is headquartered in Melbourne, Australia, in the Oceania region.
How does Business Continuum make money?
Two revenue lines are on record. Software Advisory and Implementation Services are the primary driver. The others are software Resale/Referral.
Who are Business Continuum's main competitors?
Broad incumbents on record are Cin7, Scoro, Xero, DXC Technology, Datacom, Sage Australia and Fujitsu Australia. SAP Concur is listed as an others. Direct peers are Reckon and MYOB.
Does Business Continuum have an API?
No public API is recorded for Business Continuum.
What industry is Business Continuum in?
Business Continuum's product category is Software Advisory and Implementation Services. Its primary akta.pro industry code is BPAHAEAJ, Integration, API & Middleware Consulting, with a secondary code of BPAEAHAD, Business Intelligence, Reporting & Visualization Services. Its NAICS code is 54151 and its SIC code is 8742.