WorkGuru
WorkGuru Pty Ltd is a cloud-based job management SaaS platform that unifies job costing, CRM, project management, stock control, and accounting integrations for SMBs in construction, fabrication, engineering, and related trade industries across Australia, New Zealand, the UK, and the US.
- Company typePrivate
- Founded2015
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WorkGuru does
WorkGuru Pty Ltd is a privately held Australian software company that operates a cloud-based job management SaaS platform for small and medium businesses, with primary focus on trades and project-based industries including construction, metal fabrication, boat building, trailer/caravan, engineering, architecture, and labour hire. The platform consolidates job management, CRM, project management, cost management with real-time job-level profitability, perpetual FIFO stock control with multi-location and landed-cost tracking, quoting, invoicing with multi-currency support (using European Central Bank exchange rates), timesheets via Kiosk and mobile, reporting, variations, and recurring projects into a single unified system. Underlying technology is a cloud-hosted product with native, certified integrations to Xero (App Partner status since 2019) and MYOB for bidirectional accounting sync of chart of accounts, tax rates, tracking categories, clients, suppliers, products, invoices, and purchase orders.
The company monetizes through per-seat subscription licensing with monthly or annual billing paid in advance, and reports a free 14-day no-credit-card trial funnel. Distribution combines a direct self-serve trial and demo booking motion with a 35+ certified implementation partner network (including accounting partners such as Laurus Bookkeeping, DNA Accounting, BDO Digital, and eCloud Experts) across Australia, New Zealand, the United Kingdom, and the United States. Customer-facing claim of 4,500+ users is anchored in named SMB customers such as Hydromech Hoist and Crane, LV Truck Cranes, MJK Industries, Fortuna Straightline Engineering, and Border Fabrication. WorkGuru reports an ongoing product release cadence exceeding 500 updates, with 2026 additions including in-project chat, location/capacity scheduling (Work Areas), mobile application upgrades, and a pricing update. The company is founder-controlled (co-founded by Tony Harcourt), with no disclosed institutional investment and stated headcount of 1-10 employees, consistent with a bootstrapped, partner-scaled operating model.
WorkGuru firmographics
Firmographics- Name
- WorkGuru
- Legal name
- WorkGuru Pty Ltd
- Website
- https://workguru.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WorkGuru Pty Ltd is a cloud-based job management SaaS platform that unifies job costing, CRM, project management, stock control, and accounting integrations for SMBs in construction, fabrication, engineering, and related trade industries across Australia, New Zealand, the UK, and the US.
- Ownership category
- akta.pro rank
WorkGuru industry classification
Industry- Product category
- Job Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industry
- Work Management & Collaboration Suites (BPAMAMAG)
Keywords
Where WorkGuru is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
WorkGuru business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing (Per-Seat): WorkGuru operates as a paid subscription platform where customers nominate a number of seats representing active users. Licenses are payable in advance on either a calendar month or calendar year basis. Payments more than 7 days late result in account suspension. The platform includes tailored training during onboarding for teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 14-Day Free Trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
WorkGuru product offering
Product offeringCore offering
WorkGuru is a cloud-based job management software platform for small and medium businesses in fabrication, construction, engineering, workshops, and architecture. It consolidates job tracking, CRM, project management, cost management, stock control, quoting, invoicing, timesheets, scheduling, and purchasing into a single system, with native integration to Xero and MYOB accounting platforms.
Product overview
WorkGuru is a job management software platform designed for SMBs in Australia and New Zealand, serving fabrication, construction, engineering, workshops, architecture, boat building, trailer/caravan, and labour hire industries. The platform operates as a unified system combining Job Management as the core with integrated modules for CRM, Project Management, Cost Management, Stock Control, Quoting, Invoicing, Lead Management, Scheduling, Timesheets, Reporting, Purchasing, Variations, Recurring Projects, Client Management, Contact Management, Forecast vs. Actuals, Stock Sales, Landed Costs, and Multi-Currency support. Key additional offerings include WorkGuru Mobile (iOS/Android app), WorkGuru Kiosk (staff time/materials entry), WorkGuru Forms (digital form capture), Project Chat (real-time in-project messaging), and Work Areas (location/capacity scheduling). The platform integrates natively with Xero and MYOB accounting software for synchronized financial data. WorkGuru offers a standard edition with all features and an Inventory FREE Edition for businesses not requiring stock control.
Differentiator
Problem solved
Functional benefit
Products and services
- WorkGuru (Core Platform) Cloud-based job management SaaS platform for SMBs in fabrication, construction, engineering, workshops, and architecture that combines job tracking, CRM, project management, cost management, stock control, quoting, invoicing, timesheets, and scheduling with native Xero and MYOB accounting integration.
- WorkGuru Inventory FREE Edition A distinct edition of the WorkGuru platform designed for businesses that do not need stock or inventory management features, offering core job management capabilities.
Quantifiable outcome
- 20% reduction in project overruns for fabrication companies using stock tracking
- +1 more outcomes
Companies that use WorkGuru
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles2 records
WorkGuru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature12 records
WorkGuru partnerships and signals
Strategic signalPartnerships
39 partnerships are on record, tiered core and minor.
- XerocoreWorkGuru is a certified Xero App Partner with native integration supporting automatic data sync including timesheets, client/supplier import, chart of accounts synchronisation, tax rates, and tracking categories. The integration allows approved timesheets to round up to daily totals and send to Xero for pay run population.
- MYOBcoreWorkGuru integrates with MYOB accounting software, providing accounting synchronisation similar to Xero integration with chart of accounts and settings sync capabilities.
- Business Sense ConsultingminorBased in Tauranga, New Zealand, servicing clients NZ wide and several in Australia. Offers both remote and in-person delivery for smooth transitions to WorkGuru.
- Resolute TechminorUK-based implementation partner providing WorkGuru deployment and support services.
- The Rype GroupminorExperts in Workflow Automation and System Implementation serving all Australian states and territories.
- Critical Business PartnersminorCertified WorkGuru Partner that embeds the software into core operations to drive profitability, scalability, and resilience. Describes themselves as operators, turnaround experts, and growth strategists.
- Cloud Ease ConsultingminorSeamless Business System Transitions and Expert Support serving all Australian states and territories.
- BDO DigitalminorHelps businesses get the most out of WorkGuru by setting up, configuring, and integrating the platform. Offers linking with payroll, CRM, and reporting tools.
- eCloud ExpertsminorPremier cloud accounting and Xero Gold Champion partner joining the WorkGuru partner network for UK market.
- The Software Coach LtdminorNew Zealand-based partner specialising in software implementation and training for WorkGuru users.
- ConTech Solutions LtdminorConstruction industry specialists with more than 300 years of combined experience in construction and technology industries. Research and identify best-in-class software for construction subgroups.
- Laurus BookkeepingminorXero Platinum partnership with over 20 years of expertise across diverse industries. Provides cloud-based systems integration and business support.
- DNA AccountingminorUK-based Xero Platinum Partner innovators in cloud accounting.
- Red Arrow ConsultingminorEnhancing Business Performance for Sustained Growth serving NSW, Victoria, and Queensland.
- SUMBminorProvides access to government registrations, accounting, software, legal, operational training and support at fraction of traditional professional service costs.
- Thundercloud NZ LtdminorNew Zealand-based implementation partner.
- N2N DigitalminorTechnology enablement services for small business owners to streamline internal workflows.
- Miss EfficiencyminorTransforming Finances with Expert Support and Technology serving all Australian territories.
- Orb ServicesminorSoftware solution that streamlines business operations based in Queensland.
- Integration KingsminorImplementation partner serving all Australian territories.
- 19eighty Advisory Pty LtdminorImplementation partner based in Victoria, Australia.
- Business ContinuumminorMaximizing Business Productivity with Cloud Workflow Solutions based in Victoria.
- SMB ConsultantsminorImplementation partner serving all Australian territories.
- Ripped OrangeminorLearning services, technology courses, project management, consultancy and application development based in New Zealand.
- Tradeworx LimitedminorNew Zealand-based implementation partner.
- Katalyst Cloud & Business Services LimitedminorNew Zealand-based implementation partner.
- Apparatus QuominorBoosting Team Productivity and Collaboration with Tailored Solutions based in NSW.
- Exact Business ConsultingminorImplementation partner based in Western Australia.
- TechweaveminorElevating Inventory and POS Systems with Advanced Tech Solutions serving all Australian territories.
- Business DepotminorEmpowering Australian SMBs to Achieve Their Vision serving NSW and Queensland.
- Virtually AssistminorImplementation partner serving NSW and New Zealand.
- Professional Business AssistanceminorStreamlining Operations with Personalized, Paperless Services serving all Australian territories.
- MU Business SolutionsminorSmarter Bookkeeping and Cloud Integration for Your Business based in South Australia.
- Cloud AccountingminorStreamline your finances with cloud accounting: comprehensive setup and training for leading software based in UK.
- VerteminorHelps businesses stay organized with ERP-style systems built from nimble, modern apps. Provides experienced consulting for WorkGuru integration in US market.
- SK Advisory Finance & AccountingminorSpecialises in software implementation, automation, and accounting solutions across construction, manufacturing, hospitality, NGOs, and other industries in New Zealand.
- Keeping RecordsminorOptimise Work-Life Balance and Efficiency with Expert Software Solutions based in UK.
- Fast & Accurate Accounting and TaxationminorImplementation partner based in NSW, Australia.
- Upturn AccountantsminorMelbourne-based firm dedicated to helping businesses gain financial clarity, improve profitability, and streamline operations. Specialises in accounting, taxation, and business advisory with experience across construction, manufacturing, retail, and professional services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
WorkGuru competitors and assessment
Company assessmentBroad incumbents
- Jobber: Jobber is a North American field service management platform for SMB home service businesses, offering quoting, scheduling, invoicing and job management — comparable to WorkGuru in target customer and core workflow features, though serving different verticals.
- Buildertrend: Buildertrend is a US-based construction project management SaaS for residential builders and remodelers with job costing, scheduling, and customer management — competing with WorkGuru for construction SMBs in the US market.
- Procore: Procore is a large, publicly listed construction management platform offering project management, job costing and financials across the full construction lifecycle. It serves larger projects than WorkGuru but overlaps in construction project/job management functionality.
Direct peers
- Fergus: Fergus is a New Zealand-born job management platform for trade contractors offering quoting, scheduling, timesheets, inventory and Xero integration — a direct competitor targeting the same SMB trade customer base as WorkGuru.
- Tradify: Tradify is a New Zealand/Australian job management app for electricians, plumbers and builders with quoting, invoicing, scheduling and Xero integration — directly comparable to WorkGuru in SMB trade verticals and ANZ geography.
- ServiceM8: ServiceM8 is an Australia-based job management app for trade and service businesses with native Xero integration. It competes head-to-head with WorkGuru for SMB trades customers, particularly in Australia and New Zealand.
- AroFlo: AroFlo is an Australian job management and field service platform built for trade businesses, offering quoting, scheduling, timesheets and inventory with Xero/MYOB integrations — overlapping directly with WorkGuru's feature set and target customer.
- simPRO: simPRO is an Australia/NZ-headquartered vertical SaaS platform for trade, field service and construction SMBs, offering job management, quoting, scheduling, inventory and accounting integrations — directly competing with WorkGuru in the same SMB trade segments and geographies.
- Jobpac: Jobpac is an Australian ERP-style job management system for construction and engineering SMBs with job costing, inventory, and accounting integration — closely comparable to WorkGuru's modules and construction-industry focus.
Regional players
- Buildxact: Buildxact is an ANZ-based construction estimating and job management platform for residential builders and trades. It overlaps with WorkGuru's construction segment in Australia and New Zealand but is more focused on estimating than end-to-end job management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WorkGuru social profiles
Digital presenceWorkGuru compliance and trust
Trust signalCompliance2 records
WorkGuru financial estimates
Financial estimateRevenue estimate
Valuation estimate
WorkGuru leadership team
Management profileNumber of profiles
Profiles1 record
WorkGuru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WorkGuru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WorkGuru
What does WorkGuru do?
WorkGuru is a cloud-based job management software platform for small and medium businesses in fabrication, construction, engineering, workshops, and architecture. It consolidates job tracking, CRM, project management, cost management, stock control, quoting, invoicing, timesheets, scheduling, and purchasing into a single system, with native integration to Xero and MYOB accounting platforms.
Is WorkGuru a public or private company?
WorkGuru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WorkGuru founded?
WorkGuru was founded in 2015. It employs 1 to 10 people.
Where is WorkGuru based?
WorkGuru is headquartered in Brisbane, Australia, in the Oceania region.
How does WorkGuru make money?
One revenue line is on record: subscription Licensing (Per-Seat).
Who are WorkGuru's main competitors?
Broad incumbents on record are Jobber, Buildertrend and Procore. Direct peers are Fergus, Tradify, ServiceM8, AroFlo, simPRO and Jobpac. Buildxact is listed as a regional player.
Does WorkGuru have an API?
No public API is recorded for WorkGuru.
What industry is WorkGuru in?
WorkGuru's product category is Job Management Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPAMAMAG, Work Management & Collaboration Suites. Its NAICS code is 54151 and its SIC code is 7373.