Beloved
Beloved Wellness Center is a founder-operated telehealth therapy practice in Kenosha, Wisconsin, providing culturally responsive individual, family, friendship, and group therapy to Black women, Black teen girls, and active allies in Wisconsin and Illinois.
- Company typePrivate
- Founded2019
- HeadquartersKenosha, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Beloved does
Beloved Wellness Center, LLC is a privately held, founder-operated mental health therapy practice headquartered in Kenosha, Wisconsin, founded and led by Dr. Dominique Pritchett, PsyD, LCSW. The practice delivers individual, family, friendship, and group therapy exclusively via telehealth to clients residing in Wisconsin and Illinois, with a deliberate focus on Black women, Black teen girls, and active allies seeking culturally responsive care. Its core differentiator is an affinity-based, culturally sensitive clinical approach addressing intersectional issues such as Strong Black Woman stressors, racial and colorism-related trauma, mother-daughter conflict, friendship rupture, and first-generation or entrepreneurship stress.
The underlying technology stack is intentionally lean: a secure virtual video/phone platform for 100% online sessions, a HIPAA-compliant ClientSecure client portal for scheduling and document handling, Google Forms for pre-screen intake, and HoneyBook for speaking engagement bookings. The practice operates Monday through Wednesday, 9:00am-5:00pm Central, with no in-person sessions offered. Complementary non-clinical revenue streams include paid speaking engagements and therapy gift cards, supported by a content marketing presence (blog and "Beloved Insider" newsletter).
Beloved makes money primarily through flat-rate self-pay therapy sessions ($200 intake), supplemented by reimbursement from a single commercial insurer (Network Health), Employee Assistance Program contracts (LifeMatters/Empathia, Spring Health, Lyra), and a limited number of reduced-fee slots via Open Path Collective. The business is a solo-practitioner LLC with no disclosed funding, no parent company, no subsidiaries, and a registered "Beloved Wellness Center®" trademark; revenue is effectively capped by the founder's clinical capacity within the current three-day operating window.
Beloved firmographics
Firmographics- Name
- Beloved
- Legal name
- Beloved Wellness Center, LLC
- Website
- https://belovedwellnesscenter.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beloved Wellness Center is a founder-operated telehealth therapy practice in Kenosha, Wisconsin, providing culturally responsive individual, family, friendship, and group therapy to Black women, Black teen girls, and active allies in Wisconsin and Illinois.
- Ownership category
- akta.pro rank
Where Beloved is headquartered
LocationHeadquarters
- HQ city
- Kenosha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beloved business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Self-Pay Therapy Services: Flat-rate self-pay fees for individual, family, and friendship therapy sessions. Clients pay via major credit/debit cards before appointments.
- Insurance Reimbursement: Accepts Network Health insurance plan for covered therapy services. Client responsible for co-pays based on provider contract.
- Employee Assistance Program (EAP): Services provided through EAP benefits including LifeMatters/Empathia, Spring Health, and Lyra programs.
- Reduced-Fee Services: Limited spots available through Open Path Collective for reduced-fee clients. Also offers flat reduced rates for select service codes reviewed every 6 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Intake Session - Self-Pay |
| Subscription | Pay-as-you-go | Self-Pay Therapy Sessions |
| Subscription | Monthly | Insurance-Based Sessions |
| Subscription | Pay-as-you-go | EAP-Funded Sessions |
| Subscription | Pay-as-you-go | Reduced-Fee Options |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Beloved product offering
Product offeringCore offering
Beloved Wellness Center is a private mental health practice that delivers 100% online therapy sessions via telehealth to clients residing in Wisconsin and Illinois. Founded by Dr. Dominique Pritchett, PsyD, LCSW, the practice specializes in culturally responsive individual, family, friendship, and group therapy for Black women, Black teen girls, and their active allies. Services are paid via flat-rate self-pay, Network Health insurance, or Employee Assistance Programs (LifeMatters/Empathia, Spring Health, Lyra).
Product overview
Beloved Wellness Center offers a unified suite of virtual mental health therapy services primarily serving Black women, teen girls, and active allies in Wisconsin and Illinois. The core offerings consist of Individual Therapy, Family Therapy, Friendship Therapy, and Group Therapy, all delivered through a culturally responsive and affinity-based lens. Additional services include Gift Cards (for gifting therapy sessions) and Speaking Services (Dr. Dominique's public engagements). All therapy sessions are conducted virtually via teletherapy/telehealth platforms. The practice operates on a flat-rate self-pay model with limited insurance options and select EAP benefits through LifeMatters/Empathia, Spring Health, and Lyra.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one virtual therapy sessions focused on identifying challenges, building coping skills, and supporting emotional wellness for Black women, Black teen girls, and active allies in Wisconsin and Illinois.
- Family Therapy Online therapy sessions designed to strengthen family communication and connection while addressing conflicts, transitions, and family dynamics across parent/guardian/child configurations where the identified client is ages 15-50.
- Friendship Therapy A specialized service focused on strengthening and repairing friendship bonds, building trust, and cultivating healthy support systems, delivered virtually in a culturally responsive format.
- Group Therapy Specialty group therapy sessions offered for adolescents, adults, and families through a culturally responsive lens, delivered online.
- Therapy Gift Cards Therapy gift cards available for purchase, presented as a thoughtful wellness gift option that allows recipients to access services at the practice.
- Speaking Services Dr. Dominique Pritchett's paid speaking engagements on mental health, psychological safety, and culturally responsive care for conferences, organizations, and events, booked through HoneyBook.
Companies that use Beloved
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Beloved technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Beloved partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Network HealthcorePrimary insurance partner accepting covered therapy services. This decision was made with care and intention based on factors including reimbursement rates, administrative efficiency, and ability to maintain high-quality service. Does not participate in single case agreements.
- LifeMatters/EmpathiasupportingEmployee Assistance Program provider through which clients can access therapy services using their EAP benefits.
- Spring HealthsupportingEmployee Assistance Program provider offering mental health benefits that clients can use at Beloved Wellness Center.
- LyrasupportingEmployee Assistance Program provider through which clients can access therapy services using their EAP benefits.
- Open Path CollectivesupportingOrganization connecting clients with reduced-fee therapy services. Beloved Wellness Center accepts a limited number of clients through this resource. Not affiliated with Open Path; participation offered as a resource for accessible care.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Beloved competitors and assessment
Company assessmentBroad incumbents
- BetterHelp: Largest online therapy marketplace with broad clinician supply and subscription pricing. Competes on convenience and scale rather than cultural responsiveness, but draws from the same general therapy demand pool.
- Spring Health: Enterprise mental health benefits and EAP provider. Comparable because it is both a competitor (for direct therapy clients) and an existing channel partner routing EAP-funded sessions to Beloved.
- Talkspace: Large telehealth therapy platform accepting insurance and offering subscription-based sessions. Broad incumbent that competes on access, price, and insurance breadth rather than cultural specialization.
- Lyra Health: Enterprise mental health platform offering therapy through employer benefits. Comparable as an existing EAP channel partner and as a competitor for employer- and insurance-funded therapy demand.
Emerging players
- Sondermind: Telehealth and in-person therapy network focused on insured outpatient mental health. Comparable as a multi-state, technology-enabled therapy practice network serving individual clients.
- Grow Therapy: Network enabling independent therapists to accept insurance and fill caseloads. Comparable as a practice-building infrastructure layer for solo clinicians offering outpatient therapy.
- Alma: Therapist directory and practice-support platform helping independent clinicians accept insurance and manage operations. Comparable in serving solo private practices but offers scale and infrastructure Beloved currently lacks.
Direct peers
- Therapy for Black Girls: Online therapy platform and directory founded by Dr. Joy Harden Bradford, specifically serving Black women and girls. Closest direct peer in mission, audience, and cultural responsiveness, with a much larger content and community footprint.
- Open Path Collective: Reduced-fee therapy referral network of which Beloved Wellness Center is already a participating member. Comparable in mission to broaden access, though operates as a non-profit referral marketplace rather than a clinical practice.
- Hurdle Health: Telehealth therapy provider focused on culturally responsive care for BIPOC clients. Competes in the same culturally competent therapy niche but with broader payer coverage and a multi-clinician model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Beloved social profiles
Digital presenceBeloved compliance and trust
Trust signalCompliance4 records
Beloved financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beloved leadership team
Management profileNumber of profiles
Profiles1 record
Beloved funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beloved M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beloved
What does Beloved do?
Beloved Wellness Center is a private mental health practice that delivers 100% online therapy sessions via telehealth to clients residing in Wisconsin and Illinois. Founded by Dr. Dominique Pritchett, PsyD, LCSW, the practice specializes in culturally responsive individual, family, friendship, and group therapy for Black women, Black teen girls, and their active allies. Services are paid via flat-rate self-pay, Network Health insurance, or Employee Assistance Programs (LifeMatters/Empathia, Spring Health, Lyra).
Is Beloved a public or private company?
Beloved is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beloved founded?
Beloved was founded in 2019. It employs 1 to 10 people.
Where is Beloved based?
Beloved is headquartered in Kenosha, United States, in the North America region.
How does Beloved make money?
Four revenue lines are on record. Self-Pay Therapy Services are the primary driver. The others are insurance Reimbursement, employee Assistance Program (EAP) and reduced-Fee Services.
Who are Beloved's main competitors?
Broad incumbents on record are BetterHelp, Spring Health, Talkspace and Lyra Health. Emerging players are Sondermind, Grow Therapy and Alma. Direct peers are Therapy for Black Girls, Open Path Collective and Hurdle Health.
Does Beloved have an API?
No public API is recorded for Beloved.