RIKA Digital
RIKA Digital is a UK boutique digital agency and consultancy founded in 2016, delivering integrated strategy, marketing, creative, and technology services to enterprise and mid-market clients, with proprietary AI visibility (GEO) frameworks and long-term partnerships across automotive, consumer, fintech, and public sectors.
- Company typePrivate
- Founded2016
- HeadquartersSouthampton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RIKA Digital does
RIKA Digital (legal entity JK Digital Consulting Limited) is a UK-based boutique digital agency and strategic consultancy founded in 2016, headquartered in London with a remote-first development hub in Bulgaria (Sofia, Shumen, Plovdiv). The firm delivers four integrated practices — Strategy, Marketing, Creative, and Technology — to enterprise and mid-market clients in the UK, Europe, and selectively globally. Marquee clients include Caterham Cars (since 2021), De'Longhi Group (eight-year partnership), lastminute.com, Kensington Mortgages, Finova, Delphi/BorgWarner, Wiltshire Council, and Swindon & Wiltshire LEP. The company reports 100% client retention and positions itself at the intersection of agency and consultancy, with senior founders embedded throughout engagements and no bait-and-switch staffing model.
The technology stack spans senior-tier partnerships with Google (Premier Partner), Meta (Certified Marketing Agency Partner), HubSpot (Gold Solutions Partner), Progress Sitefinity (Global Partner), Salesforce, Adobe Experience Cloud, Tealium, Sitecore, and Spotify. RIKA's proprietary intellectual property includes the Three Pillars framework for AI Search Visibility / Generative Engine Optimisation (GEO) organised around Content, Platform, and Brand pillars, and a weighted AI Share of Voice measurement model scoring Inclusion (25%), Prominence (20%), Citation Quality (20%), Accuracy (20%), and Sentiment (15%). Co-founder Kristina Angelova holds Progress Sitefinity MVP (2021/22) and consecutive Champion (2023–2025) designations.
Revenue is generated through fixed-cost project engagements (for campaign builds, platform implementations, digital product development) and flexible retainer arrangements (for ongoing senior expertise access), with per-account campaign budgets ranging from £1,000 to £100,000 and 3–5 main client accounts per engagement. New 2026 offerings include AI Search Visibility & GEO consulting and ChatGPT/LLM advertising. The firm is founder-owned and independent, with no disclosed external investment, and is currently hiring for Marketing Data Analyst and Senior Paid Media Manager roles.
RIKA Digital firmographics
Firmographics- Name
- RIKA Digital
- Legal name
- JK Digital Consulting Limited
- Website
- https://rikadigital.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RIKA Digital is a UK boutique digital agency and consultancy founded in 2016, delivering integrated strategy, marketing, creative, and technology services to enterprise and mid-market clients, with proprietary AI visibility (GEO) frameworks and long-term partnerships across automotive, consumer, fintech, and public sectors.
- Ownership category
- akta.pro rank
Where RIKA Digital is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
RIKA Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Services - Integrated Strategy, Marketing, Creative & Technology: Rika provides strategy, marketing, creative, and technology services independently or as a fully integrated solution. Services include media audits, full-funnel campaigns, UX, AI Proof of Concepts (PoC), and digital product builds. Engagement models are fixed-cost projects with clear scope and deliverables, and flexible retainers providing ongoing access to expertise. Fees are invoiced with 30-day payment terms.
- Campaign Management and Media Buying: Rika manages multi-channel paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, Pinterest, Spotify, YouTube, and other premium publishers. The agency charges management fees as part of retainer or project agreements while handling media spend on behalf of clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Fixed-cost project engagements |
| Subscription | Annual | Flexible retainer engagements |
| Other | Pay-as-you-go | Campaign management budgets |
| Subscription | Annual | Marketing Data Analyst (London, hybrid) |
| Subscription | Annual | Senior Paid Media Manager |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
RIKA Digital product offering
Product offeringCore offering
Rika is a boutique digital agency and strategic consultancy providing integrated Strategy, Marketing, Creative, and Technology services to enterprise and mid-market clients. The firm delivers end-to-end capabilities including marketing ROI attribution, multi-channel campaign management, brand and creative production, and implementation of enterprise martech platforms such as HubSpot, Progress Sitefinity, Salesforce, and Sitecore. Rika also offers proprietary consulting methodologies such as its Three Pillars framework for AI Visibility / Generative Engine Optimisation (GEO).
Product overview
RIKA Digital is a boutique digital agency and strategic consultancy offering four integrated service practices: Strategy, Marketing, Creative, and Technology. Rather than a single product, RIKA delivers client outcomes through service engagements spanning strategic consulting, brand and performance marketing campaigns, creative production, and technology platform implementation. The company specializes in implementing enterprise platforms (HubSpot, Sitefinity, Salesforce, Sitecore, Kentico) and has developed proprietary consulting methodologies such as its Three-Pillar AI Visibility framework and See/Think/Do/Care campaign architecture. Service offerings are tailored to sector expertise in Automotive, Financial Services, Education, Travel & Hospitality, and Consumer Goods/FMCG.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Practice
- Marketing Practice
- Creative Practice
- Technology Practice
Quantifiable outcome
- 455 qualified leads at £88 CPL (vs £300-500 benchmark) and 13 tracked sales at £3,077 cost per sale for Caterham Always On campaign over 6 months
- +8 more outcomes
Companies that use RIKA Digital
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
RIKA Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
RIKA Digital partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, secondary and minor.
- GooglecoreGoogle Certified Partner and Google Premier Partner. Rika is trusted by Google to help clients use analytics and marketing products to their fullest potential, exceeding industry best practice with access to account managers, special training, industry research, and new products.
- Meta (Facebook)coreCertified Marketing Agency Partner as part of the Meta (Facebook) Marketing Partners programme. Rika has exclusive access to account managers and tools, delivering strategy and oversight for internal and agency-managed media campaigns across the Facebook family of apps.
- Progress SitefinitycoreCertified Progress Sitefinity Partner and Global Sitefinity Partner, as well as trusted Professional Services Delivery provider implementing solutions on behalf of Progress Software worldwide. Rika's co-founder has been Sitefinity MVP (2021/22) and Champion (2023-2025).
- HubSpotcoreGold Solutions Partner for HubSpot Enterprise Marketing, Sales/CRM and Service editions. Rika helps companies unlock the full power of HubSpot Smart CRM across marketing, sales, and customer service, from platform architecture and implementation to automation, personalisation, and analytics.
- AdobesecondaryAgency Partner experienced in delivering solutions across the broad range of Adobe products, including Magento for commerce, Marketo for Marketing Automation, Adobe Experience Cloud for Content, Analytics, Personalisation and more. Creative team certified for the entire Adobe Creative Cloud suite.
- SitecoresecondaryServices provider for Sitecore, a leading content management system and Experience Platform combining customer data, analytics, and marketing automation capabilities. Rika provides both technical audits and strategic consultancy to help clients maximise their investment.
- SpotifysecondaryCreative/Marketing Services partner. Rika is one of the first UK agencies to utilise the power of audio branding and advertise on the Spotify platform, together with sister agency Sonic Brands.
- TealiumsecondaryImplementation partner for Tealium's Universal Data Hub providing data governance tools for customer data visibility, usage management, and consumer preference management. Rika implements this for clients to improve performance and mitigate risk.
- LeanplumsecondaryCertified Leanplum Premier Solution Partners. Leanplum is a mobile customer engagement platform providing automation of in-app messaging, mobile and web push notifications and UX analytics designed specifically for mobile app and web interaction optimisations.
- LyticssecondaryImplementation Partner for Lytics, a decision-focused customer data platform giving marketers real-time, AI-powered insights that improve customer engagement, increase conversions, and deliver ROI. Particularly well positioned for publisher brands.
- Kontent (Kentico)secondarySolution Provider for Kontent, a headless CMS that simplifies content creation and enables organisations to build engaging omnichannel experiences. Rika is experienced in building multiple solutions with headless CMS, including in-store experiences, chatbots and complex data websites.
- Epsilon & ConversantsecondaryRika utilises Epsilon and Conversant tools to deliver personalised, performance-based media across mobile, desktop and video in large-scale programmatic campaigns, developing millions of highly personalised communications programmatically.
- IBMsecondaryProfessional Services Partner in the IBM Partner Network for Cognitive Engagement solutions including Watson APIs, Campaign Automation tools and Watson Advertising solutions.
- University of PortsmouthminorTalent partnership with University of Portsmouth as part of Rika's academic ecosystem to foster tomorrow's talent in the south-coast region.
- University of SouthamptonminorTalent partnership with University of Southampton as part of Rika's academic ecosystem to foster tomorrow's talent.
- Solent UniversityminorTalent partnership with Solent University as part of Rika's academic ecosystem.
- Bournemouth UniversityminorTalent partnership with Bournemouth University as part of Rika's academic ecosystem.
- Telerik Academy AlphaminorPartnership with Telerik Academy Alpha for talent development and training, supporting Rika's Bulgaria development hub operations.
- University of StrathclydeminorTalent partnership with University of Strathclyde as part of Rika's academic ecosystem.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
RIKA Digital competitors and assessment
Company assessmentDirect peers
- Tug Agency: UK-based boutique digital agency offering strategy, performance marketing, creative, and martech implementation with a similar senior-talent-embedded model. Closely comparable in size, geography, and the integrated agency-plus-consultancy positioning RIKA occupies.
- Croud: UK-headquartered digital marketing agency with an in-house technology platform and global 'Croudian' network for delivery. Comparable in offering (multi-channel paid media, SEO, content) and UK enterprise client focus, though somewhat larger and more tech-platform-led.
- StrategiQ: UK boutique digital agency combining strategy, performance marketing, creative and technology services for ambitious brands. Similar integrated agency model, comparable size band, and shared emphasis on long-term client partnerships over project-based work.
- Builtvisible: UK digital agency with deep specialism in organic search, content, and digital PR. Comparable as a UK boutique agency serving enterprise clients with technical and strategic SEO/AI-search capabilities overlapping RIKA's GEO offering.
- Impression: UK digital performance marketing and SEO agency working with enterprise and mid-market clients across multi-channel campaigns. Comparable to RIKA in client profile (UK enterprises), boutique scale, and focus on proving marketing ROI through data and attribution.
- Hallam: Multi-award-winning UK digital marketing agency offering strategy, SEO, paid media, and creative. Comparable in client base (UK enterprise and mid-market), boutique scale, and integrated approach to digital strategy and execution.
- Propellernet: Brighton-based digital marketing agency known for integrated PR, SEO, content, and performance marketing. Comparable in boutique UK agency positioning, long-term client relationships, and breadth of integrated services.
- Koozai: UK digital marketing agency specialising in SEO, paid media, content, and analytics for mid-market and enterprise clients. Comparable boutique positioning and similar emphasis on data-driven performance marketing for UK brands.
Broad incumbents
- Dept Agency: Global digital agency network offering strategy, creative, marketing, and technology services at substantially larger scale. Comparable in end-to-end service offering and enterprise client base, but significantly larger and broader than RIKA's boutique positioning.
- Elixirr International: UK-listed consultancy combining strategic advisory with end-to-end delivery across digital, marketing, and technology. Comparable in the 'consultancy-plus-doing' positioning RIKA emphasises, but at substantially larger scale and with broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RIKA Digital social profiles
Digital presenceRIKA Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIKA Digital leadership team
Management profileNumber of profiles
Profiles3 records
RIKA Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIKA Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIKA Digital
What does RIKA Digital do?
Rika is a boutique digital agency and strategic consultancy providing integrated Strategy, Marketing, Creative, and Technology services to enterprise and mid-market clients. The firm delivers end-to-end capabilities including marketing ROI attribution, multi-channel campaign management, brand and creative production, and implementation of enterprise martech platforms such as HubSpot, Progress Sitefinity, Salesforce, and Sitecore. Rika also offers proprietary consulting methodologies such as its Three Pillars framework for AI Visibility / Generative Engine Optimisation (GEO).
Is RIKA Digital a public or private company?
RIKA Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RIKA Digital founded?
RIKA Digital was founded in 2016. It employs 1 to 10 people.
Where is RIKA Digital based?
RIKA Digital is headquartered in Southampton, United Kingdom, in the Europe region.
How does RIKA Digital make money?
Two revenue lines are on record. Professional Services - Integrated Strategy, Marketing, Creative & Technology is the primary driver. The others are campaign Management and Media Buying.
Who are RIKA Digital's main competitors?
Direct peers on record are Tug Agency, Croud, StrategiQ, Builtvisible, Impression, Hallam, Propellernet and Koozai. Broad incumbents are Dept Agency and Elixirr International.
Does RIKA Digital have an API?
No public API is recorded for RIKA Digital.