Covenant Counseling & Consulting

What Covenant Counseling & Consulting does

Covenant Counseling & Consulting, LLC is a faith-based outpatient mental health practice founded in 2015 and headquartered in Madison, Alabama. The firm delivers individual, couples, family, and adolescent counseling using evidence-based modalities (CBT, Acceptance and Commitment Therapy, Gottman Method, Brainspotting) integrated with Christian principles, alongside specialized speech-language pathology and literacy tutoring. Service delivery combines four physical North Alabama locations (Madison, Decatur, Hartselle, Muscle Shoals — the latter two hosted through church partnerships) with statewide telehealth via the TherapyPortal platform. Co-founders Christy F. Jacob (CEO, LPC-S, Clinical Director) and Mark Beaird (VP) operate as practicing clinicians; the firm holds a proprietary PAIR (Personality Awareness Inventory for Relationships) assessment developed by Jacob, and Beaird is a certified Gottman Approved Member.

The firm generates revenue primarily through recurring fee-for-service counseling billed to 13+ major insurance payers (Blue Cross Blue Shield, Medicare, United Healthcare, Aetna, Cigna, Optum, Magellan, etc.) and private-pay clients with flexible payment plans. Supplemental revenue comes from set-fee psychological assessments ($50-$75 per instrument), and the practice distributes content marketing through its website, social media, and the Man Data podcast (iHeart, Apple, Spotify, Goodpods). Go-to-market is sales-led: appointment booking occurs via phone and TherapyPortal self-service, supported by insurance network participation and church-based referral partnerships. The practice also operates the Eunoia Project non-profit, co-founded by Jacob, which extends pro bono services to disadvantaged populations.

The customer base spans individuals, couples, families, children/adolescents, and men's and women's persona segments, served through individualized therapist matching. The firm explicitly markets a short-term, prescriptive therapy model (1-4 sessions targeting specific outcomes) and offers organizational consulting for churches, businesses, and leaders. Operating status is active, the entity is a privately held Alabama LLC with no disclosed external investors, and the company has organically scaled to over 30 staff without venture funding.

Name

Covenant Counseling & Consulting

Legal name

Covenant Counseling & Consulting, LLC

Website

https://covenantcc.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Covenant Counseling & Consulting is a faith-based Alabama counseling practice offering individual, couples, family, and speech-language therapy across four physical locations and statewide telehealth, serving consumers via major insurance networks and private pay.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

Keywords

• Mental health counseling
• Marriage counseling
• Speech language therapy
• Telehealth therapy
• Faith based counseling

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance-based counseling services: Major revenue stream from accepting multiple insurance plans including Blue Cross Blue Shield, Medicare, United Healthcare, Aetna, Cigna, and others. Individual healthcare plans vary and coverage should be verified prior to services.
2. Private Pay: Private pay option with flexible payment plans for clients without insurance coverage or preferring self-pay. Flexible pricing designed to accommodate various budgets.
3. Psychological testing services: Fee-based psychological assessments including Gottman Relationship Checkup ($50), SASSI-4 ($50), PAI ($75), and NEO-PI-3 ($75). These are optional assessments offered for additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Covenant Counseling & Consulting delivers Christian-based individual, couples, family, child/adolescent, and speech-language therapy through in-person visits at four north Alabama offices and telehealth sessions statewide via the TherapyPortal platform. Services are funded by major commercial and government insurance plans plus private pay, with optional paid psychological assessments including the firm's proprietary PAIR (Personality Awareness Inventory for Relationships), the Gottman Relationship Checkup, SASSI-4, PAI, and NEO-PI-3.

Product overview

Covenant Counseling & Consulting offers faith-based counseling services through a combination of in-person and telehealth appointments across multiple locations in Alabama. The company operates as a unified practice providing individual, couples, family, and group counseling services, supplemented by specialized offerings including speech and language therapy, coaching and consulting, and various assessment tools. Their core service model emphasizes relationship-oriented, prescriptive counseling approaches tailored to individual client needs, utilizing evidence-based therapeutic methods integrated with Christian principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one therapy for adults addressing anxiety, depression, trauma, grief, stress, self-esteem, and life transitions, delivered in person at north Alabama offices and via telehealth statewide.
• Marriage and Couples Counseling Relationship counseling using the Gottman Method to help couples improve communication, strengthen bonds, resolve conflicts, and recover from issues such as infidelity.
• Family Counseling Counseling services that address family dynamics, intergenerational communication issues, and relational conflicts among family members.
• Children and Teen Counseling Age-appropriate therapy for children and adolescents addressing behavioral issues, anxiety, depression, ADHD, family changes, and trauma through modalities such as play therapy.
• Speech and Language Therapy Pediatric speech-language pathology services including evaluation, therapy for communication disorders, and literacy tutoring, delivered by an in-house speech-language pathologist.
• Telehealth Counseling Remote therapy sessions delivered statewide in Alabama via video or phone through the TherapyPortal platform for clients who cannot attend in person.
• Coaching and Consulting Life and leadership coaching, pastoral counseling, mental health coaching, and business consultation for churches, ministry leaders, and organizational clients.
• Psychological Assessment Services Fee-based standardized psychological testing offered as optional add-on services, including the Gottman Relationship Checkup ($50), SASSI-4 substance use screening ($50), PAI Personality Assessment ($75), and NEO-PI-3 Personality Inventory ($75).
• PAIR (Personality Awareness Inventory for Relationships) Proprietary personality assessment authored by CEO Christy F. Jacob that helps clients understand personality styles and their interaction in relationships, increase emotional intelligence, and receive practical tools for communication and meeting one another's needs.

Quantifiable outcome

• Short-term therapy model aims for 1-4 sessions to achieve significant changes
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Eunoia ProjectcoreStrategic or Co-development PartnerNon-profit organization co-founded by Christy Jacob, Covenant's CEO. Focuses on empowering disadvantaged and marginalized populations through psychological services, benevolent works, and diverse interventions. Represents mission-aligned partnership extending the company's community impact beyond fee-for-service counseling.
• TherapyPortalcoreTechnology or IntegrationTelehealth platform used for conducting all telehealth counseling sessions. Clients receive invitation emails from therapists to setup accounts for appointment management, paperwork completion, and video session access.
• East Highland Baptist ChurchminorChannel Partner/ Reseller/ DistributorChurch location hosting Covenant Counseling services at 1030 Main St E, Hartselle, AL 35640. Provides space for in-person counseling sessions in the Hartselle community.
• Redemption Shoals ChurchminorChannel Partner/ Reseller/ DistributorChurch location hosting Covenant Counseling services at 503 S Wilson Dam Rd, Muscle Shoals, AL 35661. Provides space for in-person counseling sessions in the Muscle Shoals community.
• Gottman InstitutecoreTechnology or IntegrationTraining and certification provider for Gottman Method couples therapy. Mark Beaird uses the Gottman Method exclusively for marriage counseling and practices as a Gottman Approved Member. The Gottman Relationship Checkup assessment ($50) is offered as part of services.

Scale indicators4 records

Recent moves6 records

Broad incumbents

• LifeStance Health: Large national outpatient mental-health platform with multi-state in-person clinics plus telehealth across psychiatry, therapy, and psychological testing — the most direct scaled analogue to Covenant's outpatient counseling + telehealth + insurance-driven model.
• Talkspace: National telehealth therapy platform accepting insurance and serving individuals and couples — directly overlaps Covenant's couples/individual counseling delivery mechanism but at vastly greater scale and geographic reach.
• BetterHelp: Largest direct-to-consumer online therapy subscription platform — competes with Covenant for telehealth counseling clients in Alabama, especially on convenience and subscription pricing, though without the faith-based positioning.
• Lyra Health: Employer-sponsored mental-health benefits platform offering in-person and virtual therapy, often through in-network providers — comparable insurance-driven, hybrid delivery model to Covenant but distributed via enterprise contracts rather than consumer/faith channels.
• Spring Health: Enterprise mental-health platform combining therapy, psychiatry, and assessments with in-person and virtual delivery — overlaps Covenant's mix of counseling plus psychological testing (PAI, NEO-PI-3, SASSI-4) at a much broader employer-driven scale.

Direct peers

• Two Chairs: Multi-location outpatient therapy practice operating hybrid in-person and telehealth with in-network insurance and proprietary client-therapist matching — closely mirrors Covenant's hybrid clinic + telehealth + matching-based model.
• Cornerstone Christian Counseling: Faith-based outpatient counseling practice integrating Biblical principles with evidence-based therapy — most direct niche comparable to Covenant on Christian-counseling positioning, multi-modality therapy, and local/regional clinic footprint.

Emerging players

• Cerebral: Telehealth platform offering therapy and medication management for anxiety, depression, and ADHD — directly competitive with Covenant's individual counseling telehealth services, with subscription-based pricing and national reach.
• Charlie Health: Virtual intensive outpatient and family mental-health provider serving adolescents, young adults, and families — overlaps Covenant's children/adolescent and family counseling segments with a higher-acuity, insurance-reimbursed virtual program model.
• Brightside Health: Online mental-health provider combining therapy and medication management for anxiety and depression via telehealth — competes for the same Alabama telehealth counseling demand as Covenant with a tech-led, subscription-style model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/covenantcounse2
• Facebookfacebook.com/profile.php?id=100083985612617

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Covenant Counseling & Consulting