Impact One
- Company typePrivate
- Founded2019
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Impact One firmographics
Firmographics- Name
- Impact One
- Legal name
- DOT CLUB PRIVATED LIMITED
- Website
- https://impactone.club
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Impact One industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL)
Keywords
Where Impact One is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Impact One business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Partner Subscription: Monthly subscription fee for brands to access the Impact One influencer marketing tool and platform features. Partners receive three free campaigns upon onboarding, then pay subscription for continued access.
- Campaign Commission: 8-12% commission per campaign when using dedicated Campaign Manager service. Commission varies based on brand type and campaign requirements.
- Premium Profile Subscription: Monthly or quarterly subscription for influencers to access premium features including enhanced visibility, 2X collaboration opportunities, early notifications, exclusive offers, and premium badge.
- Influencer Engagement Program: Platform enables paid and barter collaborations between brands and influencers. Revenue generated through facilitation of these partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free Tier - Three Free Campaigns |
| Subscription | Monthly | Self-Drive Subscription |
| Subscription | Pay-as-you-go | Dedicated Campaign Manager |
| Subscription | Monthly | iO Premium Profile - Monthly |
| Subscription | Multi-year contract | iO Premium Profile - Quarterly |
| Freemium | Annual | Startup Program - Free Subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Impact One product offering
Product offeringCore offering
Impact One operates a loyalty-based influencer marketing platform that connects brands with content creators across 20+ industrial domains in India. The platform provides campaign creation, influencer discovery with advanced filters, content review and approval workflows, and a managed campaign service option. It supplements these services with the iO Influencer Card loyalty program that gives influencers exclusive cafe-club deals alongside brand collaboration opportunities.
Product overview
Impact One is an influencer marketing platform powered by Dot Club Universe, operating as a multi-sided marketplace that connects brands with content creators. The platform consists of the core Impact One Platform, supplemented by the iO Influencer mobile app (for content creators to manage campaigns and access the Influencer Engagement Program), the iO Partner web interface (for brands to create and manage campaigns), and the iO Influencer Manager tool (for campaign managers to coordinate workflows). Premium offerings include the iO Premium Profile subscription upgrade for enhanced visibility and collaboration opportunities, and the iO For Startup Program providing free extended access for qualifying startups. The ecosystem is unified by the iO Influencer Card, which provides exclusive partner offers and brand collaboration access to onboarded influencers.
Differentiator
Problem solved
Functional benefit
Brands
- iO Partner: Brand partner platform for creating influencer marketing campaigns
- iO Influencer
- iO Influencer Card
- iO For Startup
- iO Premium Profile
Products and services
- Impact One Platform The main influencer marketing platform powered by Dot Club Universe that connects brands with influencers, enabling campaign creation, influencer discovery, content review, and task approval workflows. Supports both Self-Drive Mode (self-managed campaigns) and On-Demand Campaign Management.
- iO Influencer App Mobile application for content creators to access the influencer ecosystem, receive campaign assignments, submit deliverables, and manage their iO Influencer Card for exclusive cafe-club offers and brand collaboration opportunities.
- iO Partner Platform interface for brands to create influencer marketing campaigns, discover and select influencers using advanced filters, manage campaigns, and handle approvals on deliverables.
- iO Influencer Manager Tool for campaign managers to coordinate with influencers, track deliverables, manage content approval workflows, and handle payment and dispute management between partners and influencers.
- iO Premium Profile Subscription upgrade for influencers providing enhanced visibility, 2X campaign collaboration opportunities, premium badge, early notifications on campaign collaborations, and exclusive dedicated deals from brands. Priced at ₹999/month or ₹2,499 for 3 months.
- iO For Startup Program Dedicated program providing startups with a Free 12 Months Subscription to Impact One for influencer marketing campaigns, with ROI-driven benefits and access to 60,000+ iO Influencers across Pan India.
- Influencer Marketing Automation Tool Web-based tool for campaign creation, influencer discovery with 60,000+ influencers from 20+ industrial domains, customized offer creation, and automated campaign management workflows.
Quantifiable outcome
- Brands report high engagement rates when collaborating with verified nano and micro-influencers through the platform
- +2 more outcomes
Companies that use Impact One
Customer profileSegments4 records
Ideal customer profiles3 records
Impact One technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Impact One partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RazorPaycoreRazorPay serves as the payment processor for Impact One's platform, handling all payment transactions between brands and influencers for campaign fees and subscription charges. All amounts payable to Impact One are processed through RazorPay according to their terms of service.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Impact One competitors and assessment
Company assessmentDirect peers
- Qoruz: India-based influencer marketing and analytics platform providing brand-creator matchmaking and campaign analytics directly comparable to Impact One's discovery and campaign management stack.
- Influencer.in: India-based influencer marketing platform connecting brands with creators for campaign management; the most direct competitor to Impact One in the Indian market with a self-serve and managed-service offering.
- Plixxo: Influencer marketing platform by POPxo targeting Indian brands and creators with a closed creator network and campaign management tools — a primary competitor to Impact One in India.
- Winkl: Indian influencer marketing platform offering brand-creator collaborations, analytics, and campaign management, competing for the same brand budgets as Impact One.
- Pulpkey: India-based influencer marketing platform focused on connecting brands with creators, directly comparable to Impact One's core marketplace offering.
- Buzzoka: Indian influencer marketing platform offering creator discovery and campaign execution services to brands, serving as a comparable peer in the same category.
- Hobo Video: India-based video creator network and influencer marketing platform with brand collaboration tools, comparable to Impact One's creator-side engagement offering.
Broad incumbents
- Aspire (formerly AspireIQ): US-based broader influencer marketing platform offering creator discovery, campaign management, and analytics for brands at scale; an incumbent benchmark for Impact One's platform functionality and pricing.
- Upfluence: Global influencer marketing platform with discovery, outreach, and analytics tools, comparable as a broader incumbent offering overlapping with Impact One's core platform capabilities.
- CreatorIQ: Global enterprise influencer marketing platform with broader analytics and workflow tools; represents the broad-incumbent category against which Impact One's Indian SMB-focused offering competes for the same brand marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Impact One social profiles
Digital presenceImpact One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impact One leadership team
Management profileNumber of profiles
Profiles1 record
Impact One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impact One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impact One
What does Impact One do?
Impact One operates a loyalty-based influencer marketing platform that connects brands with content creators across 20+ industrial domains in India. The platform provides campaign creation, influencer discovery with advanced filters, content review and approval workflows, and a managed campaign service option. It supplements these services with the iO Influencer Card loyalty program that gives influencers exclusive cafe-club deals alongside brand collaboration opportunities.
Is Impact One a public or private company?
Impact One is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Impact One founded?
Impact One was founded in 2019. It employs 11 to 50 people.
Where is Impact One based?
Impact One is headquartered in Delhi, India, in the Asia region.
How does Impact One make money?
Four revenue lines are on record. Partner Subscription is the primary driver. The others are campaign Commission, premium Profile Subscription and influencer Engagement Program.
Who are Impact One's main competitors?
Direct peers on record are Qoruz, Influencer.in, Plixxo, Winkl, Pulpkey, Buzzoka and Hobo Video. Broad incumbents are Aspire (formerly AspireIQ), Upfluence and CreatorIQ.
Does Impact One have an API?
No public API is recorded for Impact One.
What industry is Impact One in?
Impact One's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 54181 and its SIC code is 7311.