HEYRISE

What HEYRISE does

HEYRISE (HEYRISE Group GmbH) is an Austrian B2B software company headquartered in Wels, Austria, founded in 2022 by a team with 20+ years of e-commerce experience. The company operates an AI-powered conversational commerce platform designed for enterprise and mid-market B2B brands in industrial manufacturing, distribution, CPG, and aftermarket/aftersales contexts. Its platform captures inbound customer conversations across email, chat, WhatsApp, and voice, connects them to structured product and customer data, and converts them into guided sales journeys, baskets, orders, quotes, and retention actions via a hybrid of AI-led automation and human expert support.

The platform is built on a proprietary multi-model orchestration architecture rather than a single foundation model, with specialized multi-agent AI systems handling analysis, validation, policy monitoring, knowledge synchronization, and decision support. Adaptation is achieved through steering-based contextual intervention layers rather than fine-tuning, and a fine-grained policy control framework governs AI behavior for compliance and regulated environments. A 100% on-premise deployment option supports full data sovereignty. Core language processing runs on Microsoft Azure OpenAI Service (with European data residency), voice synthesis on ElevenLabs, and the platform integrates with major enterprise systems including SAP, Oracle, Microsoft Dynamics, HubSpot, Pimcore, Akeneo, Slack, and Microsoft Teams.

Commercially, HEYRISE operates an enterprise sales-led GTM with no public pricing, requiring prospects to book demos or contact sales directly. Revenue derives from enterprise SaaS subscriptions with annual billing, with pricing negotiated per scope and integration complexity. The company is privately held by its three co-founders (Helmut Nachbauer as CEO, Christoph Prinz as CPO, Markus Zwirzitz as CTO) with no disclosed external funding. Operations are concentrated in the DACH region (Austria and Germany), and the customer base is anchored by a single publicly named logo (Biogena) with research collaborations alongside FFG and FHOOE.

Name

HEYRISE

Legal name

HEYRISE Group GmbH

Website

https://heyrise.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

HEYRISE is an Austrian B2B AI platform that turns inbound customer conversations across email, chat, WhatsApp, and voice into guided sales journeys, orders, quotes, and retention outcomes for enterprise industrial, manufacturing, distribution, and CPG brands.

Ownership category

akta.pro rank

Product category

Conversational Commerce Platform

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEANAD

LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

SECONDARYHDAAAGAJ

B2B SaaS & Enterprise Personalization (CRM, Sales, Support)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

Keywords

• Conversational commerce platform
• AI sales automation
• B2B guided selling
• Conversational AI B2B
• AI sales agent software

Headquarters

HQ city

Wels

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Conversational Commerce Platform Subscription: Heyrise AI is offered as a SaaS platform for enterprise brands, combining AI-led automation with human sales expertise. The platform is positioned for sales automation, up-selling, cross-selling, and customer retention. Customers book demos and engage via enterprise sales, suggesting a subscription-based commercial model with implementation and ongoing service components.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

HEYRISE provides an AI-powered conversational commerce platform that captures inbound customer conversations across email, chat, voice, and WhatsApp, connects them to product and customer data from CRM/ERP/PIM systems, and turns inquiries into guided sales journeys, orders, quotes, and retention outcomes. The platform combines AI-led sales automation with human expert support, enabling B2B brands in industrial manufacturing, distribution, and CPG to scale sales expertise, automate order processing, and improve aftermarket and customer retention revenue. The offering can be deployed fully on-premise within the customer's environment for full data sovereignty.

Product overview

HEYRISE is an AI-powered conversational commerce platform designed for B2B and guided commerce. The core product is the Heyrise Conversational Commerce Platform, which includes Heyrise AI (the AI agent layer), Heyrise Studio (expert workspace interface), and multiple specialized modules for guided selling, order management, quote requests, spare parts, and customer retention. The platform supports customer interaction across email, chat, voice, and WhatsApp channels, integrating with enterprise systems including CRM (HubSpot, Microsoft Dynamics), PIM (Pimcore, Akeneo), and ERP (SAP, Oracle) to connect product data, customer data, and sales conversations into unified workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Heyrise Conversational Commerce Platform Enterprise SaaS platform that captures inbound conversations across email, chat, and digital channels, connects them with product and customer context from CRM, ERP, and PIM systems, and turns inquiries into guided sales journeys, baskets, orders, quote requests, and retention outcomes. Combines AI-led automation with human expert support and supports full on-premise deployment. Target customers are enterprise and mid-market B2B brands in industrial manufacturing, distribution, and CPG.

Quantifiable outcome

• Customers who use Heyrise report faster order confirmation times, fewer processing errors, and reduced manual effort in order interpretation.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationHubSpot is listed among the integrations Heyrise connects with, alongside CRM, ERP, PIM, and e-commerce platforms. The company's privacy policy confirms HubSpot CRM is used for user database management, business contact management, lead handling, and communication with prospects and customers. Heyrise uses HubSpot to manage business contacts, inquiries, leads, and communication history including company name, first name, last name, email, phone, role, and interaction data.
• SAPcoreTechnology or IntegrationSAP is listed among the integrations Heyrise connects with, alongside CRM, ERP, PIM, and e-commerce platforms. This integration allows Heyrise to pull and push customer, product, order, and pricing data from SAP's ERP ecosystem.
• OraclecoreTechnology or IntegrationOracle is listed among the integrations Heyrise connects with. The integration enables Heyrise to access customer, product, and transactional data from Oracle's enterprise ecosystem.
• Microsoft DynamicscoreTechnology or IntegrationMicrosoft Dynamics is listed among the integrations Heyrise connects with. As part of the Microsoft ecosystem, this integration enables data exchange with Dynamics 365 CRM and ERP systems.
• PimcorecoreTechnology or IntegrationPimcore is listed among the integrations Heyrise connects with. As a leading open-source PIM (Product Information Management) and MDM platform, Pimcore integration enables Heyrise to access structured product data, SKUs, variants, pricing, and catalog information.
• AkeneocoreTechnology or IntegrationAkeneo is listed among the integrations Heyrise connects with. As a PIM (Product Information Management) platform, Akeneo integration provides Heyrise with access to product data, catalog information, SKUs, and pricing for use in guided sales conversations.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure is used by Heyrise for website hosting, infrastructure, and selected backend and AI-related services. The privacy policy confirms Azure is the hosting provider. Additionally, Microsoft Azure OpenAI Service is used to support AI-based language processing, intent recognition, and response generation — with data processing taking place in Europe.
• SlackcoreTechnology or IntegrationSlack is listed among the integrations Heyrise connects with. Heyrise Studio brings conversations, handovers, and alerts into familiar collaboration tools including Slack, so sales teams can work where they already are.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams is listed among the integrations Heyrise connects with. Heyrise brings conversations, handovers, and alerts directly into MS Teams, enabling sales teams to engage with AI-guided sales processes within their existing collaboration environment without switching tools.
• ElevenLabscoreTechnology or IntegrationElevenLabs Inc. is used by Heyrise to provide AI-generated voice capabilities in connection with voice agents. This enables natural voice-based sales conversations for customers who prefer to talk. Place of processing is the USA, with appropriate GDPR safeguards applied for data transfers outside the EEA.
• FFG (Austrian Research Promotion Agency)minorStrategic or Co-development PartnerFFG (Österreichische Forschungsförderungsgesellschaft) is listed under 'Built in collaboration with' on the platform page, indicating a research and development collaboration in the field of AI-powered commerce solutions. FFG is Austria's national research promotion agency.
• FHOOE (University of Applied Sciences Upper Austria)minorStrategic or Co-development PartnerFHOOE (Fachhochschule Oberösterreich / University of Applied Sciences Upper Austria) is listed under 'Built in collaboration with' on the platform page. The FH-Prof. DI Dr. Marc Kurz from the Research Center Hagenberg is quoted in the Framework page discussing the scientific partnership. This indicates an academic R&D collaboration focused on AI research and applied science in commerce.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Drift (Salesloft): B2B conversational marketing and sales platform that turns website conversations into pipeline. Closely comparable to Heyrise's conversational commerce positioning for B2B brands, with a stronger horizontal marketing focus rather than industrial vertical depth.
• Kore.ai: Enterprise conversational AI platform with multi-agent orchestration for sales, service, and HR use cases. Highly comparable to Heyrise's multi-agent, multi-model AI approach and its focus on regulated, large-enterprise deployments including on-premise.
• Qualified.com: B2B conversational AI platform built on Salesforce that converts website visitors into pipeline via AI sales agents. Directly comparable to Heyrise's guided-selling and AI-led conversational conversion motion, especially for B2B brands using Salesforce.
• Yellow.ai: Enterprise conversational AI platform for customer support and sales across chat and voice. Comparable to Heyrise in agentic AI architecture and omnichannel orchestration for enterprise brands, particularly in commerce and support use cases.
• Cresta: Conversational AI platform for sales and contact center teams that turns conversations into revenue. Comparable to Heyrise in combining AI-led and human-led conversations for guided selling and revenue outcomes across enterprise customers.
• Cognigy: Enterprise conversational and agentic AI platform used for customer service and sales automation across channels. Closely comparable to Heyrise in multi-agent AI architecture, on-premise deployment option, and enterprise integrations, making it a direct head-to-head in agentic commerce and customer support.
• Ada: AI agent platform for customer service and commerce automation. Comparable to Heyrise in agentic AI architecture and the combination of AI automation with human handoff for branded customer experiences.

Broad incumbents

• Salesforce (Einstein / Agentforce): CRM and enterprise AI platform with Einstein and Agentforce conversational and agentic AI capabilities. Comparable as a broader incumbent that increasingly competes in agentic sales and commerce, especially via integrations with SAP, MuleSoft, and Slack that overlap with Heyrise's stack.
• Intercom: Broad customer messaging and AI platform with Fin AI agent for sales and support. Comparable to Heyrise in conversational commerce intent, though Intercom is a horizontal incumbent serving SMB through enterprise across many verticals.
• HubSpot (Breeze / ChatSpot.ai): CRM and B2B SaaS platform with native AI agents for sales, service, and content. Comparable as a broad incumbent whose AI roadmap and partner ecosystem (Heyrise integrates with HubSpot CRM) increasingly overlaps with Heyrise's guided-selling value proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heyrise

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEYRISE