What MetaChef does

MetaChef B.V., founded in 2019 in Enschede, Netherlands, operates an interactive 3D content platform that converts CAD data, photogrammetry scans, and reference material into web-accessible 3D models, VR environments, and digital twins for education, corporate training, and B2B product marketing. The company's core technology stack runs on Google Cloud Platform and includes a proprietary scanning pipeline that captures hundreds of high-resolution photographs per physical object to generate interactive digital models usable on any device without specialized hardware. MetaChef maintains a library of 5,000+ 3D models and 100+ learning materials spanning food, hospitality, agriculture, process technology, healthcare, and green verticals, with content validity supported by an external Vakexpert network and an educational advisory board (Drs. Anneke Bergsma, Helma Hoving MBA, Dr. Ir. Kees de Gooijer, Dr. Guido Camps).

The product portfolio is segmented by use case: an education suite (3D Library, 3D Microlearning, VR Library) plus modular features (animations, touchpoints, highlight function, augmented reality, edit function, share-via-link); a B2B marketing suite (3D Catalogus, 3D Configurator, 3D Content Creator) for product visualization and configuration; and the Skillcircle sub-brand for corporate workforce onboarding. The platform integrates with mainstream learning management systems (Moodle, Blackboard, Itslearning, Microsoft Teams) and Dutch educational infrastructure providers (Kennisnet, SURF, Conext), reducing deployment friction for institutional customers. MetaChef holds GS1 implementation partner certification, enabling it to issue GS1-compliant packshots, 3D catalogs, and AR/VR solutions for product data customers.

Commercially, MetaChef derives revenue from recurring subscriptions to its education and marketing platforms, content licensing to educational publishers, B2B marketing solutions subscriptions, and professional services tied to its GS1 certification. Pricing is not publicly disclosed; the go-to-market motion combines consultative enterprise sales with self-serve platform access at auth.metachef.nl, alongside channel partnerships with educational publishers (SVH, SVO) and standards bodies. Named customers span Dutch vocational education (Yuverta, PCPT, SVH, SVO), higher education (HAN, NHL Stenden), B2B marketing (Europastry, Oliehoorn, Selo, Bejo), and corporate training (Labour Power Company for 11,000 employees). The company is family-controlled by founders Marc, Bart, and Robbert Oude Luttikhuis; no external funding rounds, institutional investors, or parent entities are disclosed.

Name

MetaChef

Legal name

MetaChef B.V.

Website

https://metachef.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MetaChef B.V. is a Dutch EdTech company that develops interactive 3D learning materials, VR environments, and digital twins for vocational education, corporate workforce training, and B2B product marketing across food, hospitality, agriculture, and process technology verticals.

Ownership category

akta.pro rank

Product category

EdTech Software / Interactive 3D Learning

NAICS

Computer Training (611420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industry

Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

Keywords

• Interactive 3D learning
• Educational technology software
• Corporate training platforms
• 3D content visualization
• Digital twin training

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Educational Platform Subscriptions: Subscription-based access to online learning environment with interactive 3D models and microlearning content for educational institutions and corporate training.
2. Content Licensing: Licensing of 3D learning materials and modules to educational publishers and content platforms. Integration with existing LMS/ELO systems.
3. B2B Marketing Solutions: 3D Catalogus, 3D Configurator, and 3D Content Creator solutions for marketing and sales teams, enabling product visualization, AR experiences, and digital twin implementations.
4. Skillcircle Training Platform: Sector-specific learning routes for onboarding and continuous development, particularly for LPC's 11,000 employees across food, industry, logistics, and AGF sectors.
5. GS1 Implementation Services: Certified GS1 implementation partner providing 3D packshot generation and product data solutions for companies needing GS1-compliant product information.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

MetaChef develops and publishes interactive 3D learning materials delivered through a web-based platform for education, corporate training, and B2B marketing. The platform offers 3D Library, 3D Microlearning, VR Library, and an Online Learning Environment for educational institutions and corporate trainers, plus 3D Catalogus, 3D Configurator, and 3D Content Creator tools for B2B product visualization and marketing. The Skillcircle sub-brand provides sector-specific training routes for onboarding temporary workers in food, industry, logistics, and AGF sectors.

Product overview

MetaChef is a software company and publisher of interactive 3D learning materials for education, training, and marketing. The product portfolio operates as a unified platform architecture with specialized subdomains (auth.metachef.nl, edu.metachef.nl, training.metachef.nl) serving different market segments. The core platform includes three content types: 3D Library (interactive 3D models for visual learning), 3D Microlearning (short self-contained lessons), and VR Library (immersive virtual reality learning experiences). Marketing-specific products include 3D Catalogus (digital product showroom), 3D Configurator (customer self-configuration tool), and 3D Content Creator (packshot and animation generation). The Skillcircle sub-brand focuses on corporate training and worker onboarding. Additional modules include Animations, Highlight Function, Touchpoints, Augmented Reality (AR), Edit Function, and Share via Link that enhance the core 3D content.

Differentiator

Problem solved

Functional benefit

Brands

• Skillcircle: A learning platform for training employees, particularly used for onboarding international workers at LPC, covering hygiene, safety, and process knowledge in food, industry, logistics, and AGF sectors.

Products and services

• 3D Library Online library providing always-available access to a growing collection of interactive 3D models for teachers and students to visualize abstract topics from anatomy and technology to preparations, processes, and work environments. Used by educational institutions (mbo, hbo, vmbo).
• 3D Microlearning Short, self-contained interactive 3D lessons easily linked to chapters, themes, or assessments. Designed for bite-sized, focused learning sessions in the Online Learning Environment.
• VR Library Virtual reality learning experiences where students experience situations and processes as if they are present. Ideal for practice-oriented themes, factory tours, and process exploration in education and corporate training.
• Online Learning Environment Core online platform providing always-available access to interactive 3D models and compact assignments that bring theory and practice together. Includes a search function to quickly find themes, topics, and models that match teaching material and integrates with Moodle, Blackboard, Itslearning, Microsoft Teams, Kennisnet, SURF, and Conext.
• 3D Catalogus Digital showroom for product visuals in high quality, ready for sales and marketing. Show products in detail from any angle without physical samples or photo shoots, usable in presentations, online catalogs, or trade-show setups. Targeted at B2B marketing teams.
• 3D Configurator Real-time 3D product configurator that lets customers see variants, materials, or dimensions immediately, increasing conversion and reducing sales errors. Used by B2B marketing and sales teams.
• 3D Content Creator Tool for generating packshots and animations directly from 3D models, without external studio or photo shoots. Allows users to adjust lighting, camera angles, and backgrounds themselves and produce GS1-certified packshots in seconds.
• Skillcircle 3D learning platform for onboarding temporary workers and corporate training. Provides sector-specific learning routes with focus on hygiene, safety, and process knowledge for sectors including food, industry, logistics, and fresh produce (AGF).
• Future Farm Lab Interactive EdTech experience combining 3D models, VR environments, micro-missions, and case studies in a web-based multilingual platform. Users make decisions within realistic agricultural scenarios and observe impact on soil quality, biodiversity, water usage, and climate.
• ZIB - Zorg in een Box Interactive digital 3D first aid kit with realistic scenarios covering wound treatment, burns, and emergency situations. Users walk through recognizable first aid situations step-by-step, with touchpoints explaining materials and procedures. Developed with BHV Nederland.
• 3D Wine Maps for SVH Wijn 1 Interactive 3D wine maps integrated into the SVH Wijn 1 e-learning course. Students view altitude, valleys, soil, and climate influences, zoom into specific wine regions, and toggle layers on/off for interactive learning.

Quantifiable outcome

• 200,000 professionals to be trained across Europe via EIT Food Future Farm Lab platform
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature14 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• Labour Power Company (LPC)flagshipStrategic or Co-development Partner · 14 January 2026Exclusive partnership for Skillcircle training platform. LPC mediates 11,000 employees in food, industry, logistics, AGF sectors. Training routes specific to sectors with focus on hygiene, safety, and process knowledge. LPC aims for €500 million revenue in 2026.
• EIT FoodflagshipStrategic or Co-development Partner · 23 October 2025EIT Food selected MetaChef as preferred EdTech supplier for Future Farm Lab. Partnership aims to train 200,000 professionals across Europe in regenerative agriculture. MetaChef develops custom agricultural scenarios, micro-missions, and case studies for the web-based multilingual platform.
• GS1coreTechnology or Integration · 1 March 2023Official GS1 implementation partner since March 2023. MetaChef's solution for 3D packshot generation is GS1-certified, enabling companies to create GS1-compliant product data. Certified to generate packshots that meet GS1 standards directly deployable on webshops.
• SVH (Stichting Vakbekwaamheid Hospitality)coreStrategic or Co-development PartnerSVH enriches e-learning with MetaChef's interactive 3D materials for hospitality education. Includes wine courses with 3D wine maps showing geography and wine regions. Ricardo Eshuis, SVH director states: '3D learning materials make it possible to explain theory visually and contribute to higher learning outcomes.'
• SVO vakopleiding foodcoreStrategic or Co-development PartnerSVO uses MetaChef 3D microlearning materials daily in food vocational education. Students practice with digital 3D content before practical lessons. Queen Máxima tested the VR environment during her visit to SVO in January 2025.
• HAN (Hogeschool van Arnhem en Nijmegen)coreStrategic or Co-development PartnerHAN Food & Business uses MetaChef digital twin and VR for interactive education. Developed virtual cheese factory with touchpoints for information and assignments. Rik Schildkamp, HAN docent: '3D application is a real game changer enabling students to virtually experience and understand factory processes.'
• NHL Stenden / Hotel Management School MaastrichtcoreStrategic or Co-development PartnerHotel Management School Maastricht (part of Zuyd Hogeschool) integrates MetaChef 3D materials in hospitality education. Starting with interactive modules in beverage knowledge including product knowledge and virtual brewery. Marco ten Hoor: 'Innovations are of great importance in our unique Design Based Education concept.'
• YuvertacoreStrategic or Co-development PartnerYuverta (largest green vmbo/mbo educator in Netherlands) enriches plant morphology education with MetaChef 3D materials. Students learn 15+ leaf shapes and 10+ flower species, practicing recognition regardless of season or location. Tom van der Wijst: '3D applications make recognizing plant morphology easier, more fun, and interactive.'
• PCPT (Praktijkcentrum Procestechnologie Oost)coreStrategic or Co-development PartnerMulti-year agreement within House of Skills PCPT Almelo. Partnership between ROC van Twente, Zone.college, and regional business. Gerard Nijhuis: 'Great connection between theory and practice, fully aligned with new learning and future-proof.' Covers 7 production processes including brewery and soap making.
• BHV NederlandcoreStrategic or Co-development PartnerDeveloped ZIB (Zorg in een Box) - interactive 3D first aid kit with realistic scenarios for wound treatment, burns, and emergency situations. Kees Weerheim: 'With ZIB, participants can recognize and practice realistic first aid situations. This helps them act with more confidence when it matters.'
• EuropastrycoreStrategic or Co-development PartnerEuropastry uses interactive 3D work instructions for production lines. B-J Hudepohl: 'Innovation is in our DNA. By making our production lines available in 3D, we can train employees in advance. They start faster, more efficiently, and better prepared on the shop floor.'
• OliehoorncoreStrategic or Co-development PartnerOliehoorn uses 3D Content Creator for packaging visuals and 3D work instructions. Mercedes Bos: 'This digital 3D approach ensures we have visuals ready before the actual product even exists.' Accelerates time-to-market for sauce products.
• Kobus (part of LPC)coreStrategic or Co-development PartnerKobus trains employees with multilingual 3D modules for packaging and logistics. Onno Kobus: 'It is of great importance for us, now and in coming years, to give maximum attention to training. With this approach we can do so very effectively and affordably.'
• ETCminorStrategic or Co-development PartnerETC uses MetaChef for interactive 3D work instructions for onboarding and safety training purposes.
• SelominorStrategic or Co-development PartnerSelo presents production lines worldwide with interactive 3D visualizations. Willibrord Woertman: 'With 3D technology we can communicate differently with our customers, making our presentation even more powerful and almost tangible.'
• BejominorStrategic or Co-development PartnerBejo presents unique carrot varieties in 3D Catalogus integrated on website. Visitors interactively view varieties with touchpoints highlighting unique characteristics per variety.
• INDUSTR_I4.0 (European project)coreStrategic or Co-development PartnerMetaChef develops workflows and digital twins within INDUSTR_I4.0 project (Interreg) to help companies test faster, build smarter, and train more efficiently. Collaboration with Dutch and German partners across borders.
• TMI GroupminorStrategic or Co-development PartnerTMI Group provides practical knowledge and exposes processes within INDUSTR_I4.0 digital twin development.
• BWNminorStrategic or Co-development PartnerBWN contributes practical knowledge and exposes processes within INDUSTR_I4.0 digital twin development.
• Digital Food FactorycoreStrategic or Co-development PartnerMetaChef is part of Digital Food Factory ecosystem in Enschede together with Foodatelier and DiDutch, located in the former Menko-textile factory in Roombeek.
• Expert Network (Vakexperts)coreStrategic or Co-development PartnerNetwork of field experts including Bertus Boer (Green & Cultivation, Zone.college), Loes van Os (Nutrition & Sustainability, HAN), Chris van der Leij (Nutrition, SVO), Daphne Gottemaker-Filart (Care & Wellbeing, Twentse Carmel College), Jos Oostendorp (Process Technology Drinks), Marielle Leussink (Wine, Register Vinoloog Elhorst), Maxime van Straten (Animal), Rob Goossens (Green & Soil, Yuverta).
• Advisory Board (Raad van Advies)coreStrategic or Co-development PartnerEducational advisory board with experts from food, agri, and technology sectors: Drs. Anneke Bergsma, Helma Hoving MBA, Dr. Ir. Kees de Gooijer, Dr. Guido Camps. Ensures educational materials remain innovative and engaging for young talent, teachers, and trainers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ThingLink: Educational technology platform for creating and sharing interactive 3D, 360°, AR and VR learning content; the closest direct peer given MetaChef's overlapping focus on web-based 3D interactive learning materials and integrations with education platforms.
• Threekit: Enterprise 3D product visualization and configurator platform for B2B e-commerce and marketing; directly comparable to MetaChef's 3D Catalogus, Configurator and Content Creator modules serving B2B marketing and product teams.
• Avantis Education (ClassVR): UK-based provider of VR/AR hardware and managed software platforms for K–12 and vocational schools; comparable as a dedicated education-first immersive 3D/VR platform competing for the same European school-buyer segment as MetaChef.
• Strivr: Enterprise VR-based immersive learning platform for frontline workforce training; directly comparable in 3D/VR-first corporate training approach and overlapping enterprise buyers (Europastry, Oliehoorn-style manufacturers).
• Mursion: VR-based simulation platform for workforce soft-skill training; comparable approach of immersive virtual environments for measurable learning outcomes, with overlap in enterprise training procurement.
• Interplay Learning: Provider of immersive VR and 3D simulations for skilled-trades training (HVAC, plumbing, electrical); a direct peer in VR/3D-first corporate and vocational training for hands-on occupations, which overlaps with MetaChef's process-technology and industry verticals.
• Labster: Provider of 3D virtual lab simulations for STEM higher and vocational education; directly comparable in interactive 3D learning content for STEM and process-oriented education verticals served by MetaChef (food, process tech).
• CoSpaces Edu: Platform for creating, sharing and exploring 3D/AR/VR content in classrooms; comparable as a directly competing education-focused 3D/VR content creation and deployment tool used by schools and educators.

Emerging players

• Vntana: 3D product visualization and content management platform for B2B brands; an emerging peer specifically comparable to MetaChef's 3D Catalogus/Content Creator offering for product marketing and e-commerce.

Broad incumbents

• Unity: Real-time 3D engine platform powering many simulations, training and visualization applications; a broader incumbent that enables competing solutions in MetaChef's space and underpins much of the category's future innovation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetaChef