Audio Brands Australia
Audio Brands Australia is a privately-held nationwide distributor of commercial and professional audio and AV equipment, representing 15+ premium international brands (MIPRO, Xilica, FBT, Fohhn, Bosch, Optimal Audio, and others) to an Australia-wide network of dealers, integrators, and venue operators.
- Company typePrivate
- Founded2013
- HeadquartersBona Vista, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Audio Brands Australia does
Audio Brands Australia Pty Ltd is a privately-held, nationwide distributor of commercial and professional audio and AV equipment, founded in 2013 and operating from a showroom and warehouse in Bella Vista, NSW. The company represents 15+ international audio and AV brands — including MIPRO (exclusive), Xilica (sole Australian distributor, appointed July 2025), FBT, Fohhn Audio, Bosch, Optimal Audio, NETGEAR Pro AV, Earthworks, Linea Research, Alfatron, Univox, RTS, Electro-Voice, Bettear, and Pleneo — supplying wireless microphones, speakers, amplifiers, DSP processors, conference systems, AV-over-IP infrastructure, DANTE networking, PTZ cameras, paging systems, hearing loop systems, and AI-driven collaboration platforms to an Australia-wide network of dealers and installers.
Revenue is generated primarily through B2B distribution of professional and commercial audio hardware to this dealer/installer channel, supplemented by technical support and system design services (hearing loop designs, EASE and Fohhn Designer speaker modelling, distributed antenna designs for wireless microphones). The pricing model is quote-based rather than publicly listed, with pay-as-you-go billing through the dealer channel. Audio Brands also operates a Bella Vista showroom and warehouse for direct customer engagement, and invests in mid-funnel demand generation through case studies, the Integrate Expo in Sydney, ISE 2026, and trade publications including AV Technology and AudioTechnology.
The company's strategic positioning is built on exclusive and long-standing distribution rights for premium international brands, AV-over-IP ecosystem integration (Dante, AES67, Q-SYS, AVB, NDI), and value-added technical design services. The 2025-2026 expansion into Xilica's AI-driven meeting room platform and the new Pleneo Room OS / RoomHub / Pleneo Cloud collaboration technology represents a shift from pure hardware distribution toward software-defined room orchestration, targeting IT/UC buyers in medium and large enterprise meeting spaces across Australia and New Zealand.
Audio Brands Australia firmographics
Firmographics- Name
- Audio Brands Australia
- Legal name
- Audio Brands Australia Pty Ltd
- Website
- https://audiobrands.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audio Brands Australia is a privately-held nationwide distributor of commercial and professional audio and AV equipment, representing 15+ premium international brands (MIPRO, Xilica, FBT, Fohhn, Bosch, Optimal Audio, and others) to an Australia-wide network of dealers, integrators, and venue operators.
- Ownership category
- akta.pro rank
Audio Brands Australia industry classification
Industry- Product category
- Professional Audio Equipment Distribution
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
- akta.pro secondary industries
- Microphones, Headsets & Audio Input Devices (HDACAFAH), Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)
Keywords
Where Audio Brands Australia is headquartered
LocationHeadquarters
- HQ city
- Bona Vista
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Audio Brands Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Audio and AV Equipment Distribution: Revenue generated through distribution of commercial and professional audio equipment including wireless microphones, speakers, amplifiers, conferencing systems, and AV over IP solutions to an Australia-wide dealer and installer network.
- Technical Support and System Design Services: Provides technical support services including Hearing Loop designs, EASE and Fohhn Designer speaker modelling, distributed antenna designs for wireless microphones, and consultation on recommended solutions for venues or applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dealer/Installer B2B Distribution Model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Audio Brands Australia product offering
Product offeringCore offering
Audio Brands Australia is a nationwide distributor of commercial and professional audio and AV equipment, representing 15+ leading international brands (MIPRO, FBT, Fohhn Audio, Bosch, Optimal Audio, Earthworks, Xilica, Pleneo, NETGEAR Pro AV, Alfatron, Univox, Linea Research, RTS, Bettear, Electro-Voice). The company supplies and supports an Australia-wide network of dealers and installers serving the installation and production markets, and provides technical support services including hearing loop designs, EASE and Fohhn Designer speaker modelling, and distributed antenna designs for wireless microphones.
Product overview
Audio Brands Australia is a nationwide distributor of commercial and professional audio/AV equipment serving the installation and production markets through an Australia-wide network of dealers and integrators. The company distributes 15+ audio and AV brands including MIPRO (wireless microphones and PA systems), FBT (Italian speakers), Fohhn Audio (German beam-steering speakers), Univox (induction loop systems), Bosch (commercial audio and conference systems), Optimal Audio (zone controllers and amplifiers), Earthworks (microphones), Linea Research (power amplifiers), Alfatron (PTZ cameras and AV over IP), NETGEAR Pro AV (network switches), Electro-Voice (microphones), RTS (intercom systems), Bettear (Auracast solutions), and Xilica (DSP solutions). The portfolio spans wireless microphones, speakers (ceiling, pendant, outdoor, column, PoE), amplifiers, DSP processors, conference systems, AV over IP infrastructure, DANTE audio networking, PTZ cameras, paging systems, and hearing loop systems. Recent additions include Pleneo (collaboration technology with Room OS software, RoomHub hardware, and Pleneo Cloud) for AI-driven meeting room deployment. Products are distributed through exclusive Australian distribution arrangements with technical support including hearing loop designs, EASE and Fohhn Designer speaker modelling, and wireless microphone system design.
Differentiator
Problem solved
Functional benefit
Products and services
- MIPRO Leading manufacturer of wireless microphones, portable PA systems, and tour guide/assistive listening systems. Products manufactured in Taiwan with distribution across 80 countries. Audio Brands Australia is the exclusive Australian distributor.
- FBT Italian speaker manufacturer designing and manufacturing professional audio products since 1963. Known for innovative self-powered speakers covering installation, portable sound, DJ, and live sound markets.
- Fohhn Audio German manufacturer recognized for industry-leading beam steering technology. Products include loudspeakers for churches, theatres, concert sound, line-source columns, and video conferencing solutions with custom color options.
- Univox Manufacturer of induction loop and infra-red systems, created the first true constant current loop amplifier in 1969. Products include counter loops, perimeter loop systems, and field strength meters.
- Bosch Commercial Audio Wide range of 100V line mixer amplifiers, power amplifiers, ceiling speakers, horn speakers, sound projectors, and paging microphones. Includes PAVIRO and PRAESENSA Voice Alarm systems for paging and multi-zone applications.
- Bosch Conference Systems Full range from simple cabled discussion systems to wireless systems with voting, to systems for large meeting spaces and legislative applications.
- Optimal Audio British brand (part of Focusrite PLC group) offering zone controllers with wall panel and software control, power amplifiers, and loudspeakers focused on the hospitality market with intuitive user control.
- NETGEAR Pro AV AV over IP managed switches certified for use with leading manufacturers. Supports Dante, Q-SYS, AES67, AVB, NDI protocols with installer-friendly UI.
- Earthworks Audio High-end live, studio, and measurement microphones including choir mics, gooseneck mics, measurement mics, vocal mics, wireless capsules, and drum mics with superior impulse response and extended frequency response.
- Alfatron Electronics Range of PTZ cameras (USB, HDMI, SDI, NDI), AV over IP solutions, DANTE adaptors, HDMI extenders, splitters, matrix switchers, presentation switchers, USB extension cables, mixer amplifiers, ceiling speakers. All products covered by 7-year warranty.
- Linea Research UK manufacturer of high-power power amplifiers with 4 or 8 channels, integrated DSP, and optional Dante/AES67. Designed for touring and installed sound markets with 96kHz DSP functionality.
- RTS Intercoms Industry leader in professional communications systems providing wired and wireless talkback/communications systems and headsets for applications from small theatres to largest stages.
- Bettear Auracast solutions for installed and portable tour-guide applications. Provides low-latency Auracast streaming to Bettear receivers or compatible hearing aids and cochlear implants.
- Xilica Leader in audio innovation with SOLARO flexible DSP solutions for audio processing and third-party AV device control. Audio Brands Australia is Xilica's sole distributor in Australia as of July 2025.
- Pleneo Collaboration Platform New collaboration technology company introducing a fresh approach to medium and large meeting rooms. Combines Room OS software, RoomHub hardware, and Pleneo Cloud for AI-driven meeting room deployment with zero-touch provisioning.
- Optimal Audio Zone 8 8 Zone Mixer/Controller with onboard DSP, flexible signal routing, and HDMI connectivity. Features 2 Mic, 4 Stereo Line Inputs, 2 HDMI inputs, 8 Line outputs, control via front panel, ZonePad or WebApp, presets and scheduled events, SD card storage. 2RU form factor.
- Dynacord U-Series Mixer and Power Amplifiers Mixer and Power Amplifiers by Bosch/Dynacord. Mixer Amp range includes 30W, 60W, 120W, 240W models. Power Amp range includes 120W and 240W models. Compact footprint ideal for commercial audio applications.
- Fohhn PoE+ Speakers Power over Ethernet speakers reducing installation to single network cable. SL-20 PoE+ features 2x2.5 inch drivers; Scale-1 PoE+ features 4 inch driver. Both 30W RMS, integrated DSP, available in black/white or custom colors.
- ALFATRON Mixer Amp with DANTE and DSP Compact mixer amplifier (ALF-MA15075D) operating as 2x75W low impedance or 1x150W 100V amp. Features DANTE input, integrated DSP with EQ and ducking, two mic inputs with 48V phantom power, TCP/IP or RS-232 control. 1RU form factor.
- Xilica RoomHub AI-driven meeting room deployment platform combining on-device audio processing with AI-powered room optimization, automatic peripheral detection, intelligent camera tracking, and seamless third-party system integration with zero-touch setup via Xilica Cloud.
- Bosch PROSPERO Networked Paging and Bells System IP-based paging and bells system designed for schools. Operates on existing network with full-range audio and very low latency. Consists of call stations, networked classroom speakers, IP audio output devices. All PoE powered.
- NETGEAR Engage Controller Free Windows/MacOS application for centralized AV switch deployment. Automatically detects NETGEAR M4250, M4300, M4350, M4500 switches and deploys AV certified profiles (ST2110, Dante, AES67, Q-SYS, AVB, NDI).
- MIPRO MA100 and MA200 Compact Portable PA Systems Compact portable PA systems. MA100 features full-range 5 inch speaker and 50W RMS amplifier. MA200 features 2-way system with 1 inch HF driver, 5 inch woofer, 60W RMS amplifier. Both include Bluetooth, USB music player/recorder, alarm function, Li-ion battery.
- Univox GoTour Tour-Guide System Tour-guide system with digital UHF transmission. GTO-T belt-pack transmitter with built-in mic, GTO-R wearable receiver with volume control. Up to 10 systems can operate together. 12-slot or 24-position charging options.
- Bosch Hybrid Meetings Solution Hybrid meeting solution providing remote participants same experience as in-room attendees. Used with Bosch Dicentis Conference System for legally compliant meetings with centrally controlled meetings, equal participation options, speech priorities, voting rights, and content sharing.
- Alfatron DANTE Adaptors DANTE adaptors for connecting analogue audio or USB to/from DANTE network. Range includes ALF-DAI-2XLR (2-channel input), ALF-DAO-2XLR (2-channel output), and ALF-DAIO-USB (2x2 channel USB). Metal chassis with Neutrik connectors and 7-year warranty.
- Pleneo Room OS and Pleneo Cloud Software-driven operating layer (Room OS) and cloud-based orchestration platform (Pleneo Cloud) defining how medium and large meeting rooms are deployed and operated. SOC 2 Type II and ISO 27001 compliant. Enables zero-touch provisioning of component-based room systems.
- Optimal Audio Talk 8 and ZonePad 8 Talk 8 zone paging microphone with 8 zone buttons, 4 programmable groups, 6 message replay buttons, and message storage. ZonePad 8 is an 8-inch touchscreen wall controller with multi-touch functionality for source selection and volume control across 8 zones, PoE powered with optional Wi-Fi.
Quantifiable outcome
- Comprehensive product range covering wireless mics, speakers, amplifiers, conferencing, AV over IP, hearing loops, and cameras from leading international manufacturers
Companies that use Audio Brands Australia
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Audio Brands Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature8 records
Audio Brands Australia partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- MIPROcoreExclusive Australian distributor for MIPRO, a leading manufacturer of Wireless Microphones, Portable PA Systems and Tour Guide/Assistive Listening Systems. MIPRO products are manufactured in their world-class facility in Taiwan and available in over 80 countries.
- XilicacoreAudio Brands Australia serves as Xilica's new sole distributor in Australia as of 2025. Xilica is a leader in collaboration audio innovation with DSP and meeting room solutions including SOLARO and RoomHub AI-driven platform. Appointed in July 2025 to strengthen local access and support, replacing previous distributor Amber Technology.
- FBTcoreRepresents Italian speaker manufacturer FBT, offering an impressive catalogue of speakers designed for installations, portable and production applications. FBT has been designing and manufacturing professional audio products since 1963, with most systems built entirely in-house.
- Fohhn AudiocoreRepresents Fohhn Audio from Germany, a leading manufacturer of speaker systems for commercial, architectural and professional markets. Known for industry-leading beam steering technology and extensive customization options including custom colours and made-to-measure columns.
- BoschcoreDistributes Bosch Commercial Audio and Conference Systems. The commercial audio line includes mixer amplifiers, power amplifiers, ceiling speakers, and paging microphones. Conference systems range from simple cabled discussion systems to wireless systems with voting for legislative applications.
- Optimal AudiocoreRepresents Optimal Audio, a British brand and part of the Focusrite PLC group. The range includes zone controllers, power amplifiers, and loudspeaker solutions focused on the hospitality market. Focusrite PLC also owns Martin Audio, Adam Audio, Novation, and Linea Research.
- NETGEAR AVcoreDistributes NETGEAR Pro AV line of managed switches designed specifically for AV over IP applications. The range is certified for use with leading manufacturers of AV over IP endpoints and supports Dante, Q-SYS, AES-67, AVB, and NDI protocols.
- EarthworkscoreDistributes Earthworks measurement, broadcast and pro audio microphones. Earthworks is best known for high-end live, studio and measurement microphones with superior impulse response, quick diaphragm settling time, extended frequency response, and near-perfect polar response.
- Linea ResearchcoreDistributes Linea Research power amplifiers and processors from the UK. All Linea Research power amplifiers are 4 or 8 channel with integrated DSP and optional Dante/AES67, offering massive power with peerless audio performance and custom FIR filters.
- AlfatroncoreDistributes Alfatron range including PTZ Cameras (USB, HDMI, SDI and NDI), AV over IP, DANTE adaptors, HDMI Extenders, Splitters, Matrix Switchers, Presentation Switchers, and mixer amplifiers. All products covered by a 7-year warranty.
- UnivoxcoreDistributes Univox Induction Loop and Infra-Red Systems. Univox created the first true constant current loop amplifier in 1969 and is at the forefront of the induction loop industry with high voltage, high current and durable products.
- RTScoreDistributes RTS wired and wireless talkback/communications systems. RTS is an industry leader in professional comms systems providing solutions combining forward-thinking functionality, real-world reliability and superior sound quality.
- BettearcoreDistributes Bettear's Auracast solutions designed for installed and portable tour-guide applications. Provides low-latency Auracast streaming direct to compatible hearing aids, cochlear implants, or Bettear receivers with both open and secure streaming functions.
- PleneocoreRepresents Pleneo, a new collaboration technology company introducing a fresh approach to medium and large meeting rooms. Built by the team behind Xilica, Pleneo combines deep experience in complex spaces with a new operating model for modern IT and UC environments.
- Pacific AVsupportingSelected as Xilica's sole distributor in New Zealand, led by Marcel Reinen. Offers similarly high standards of support and long-standing relationships across the NZ market. This partnership complements Audio Brands Australia's sole distribution role in Australia.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Audio Brands Australia competitors and assessment
Company assessmentBroad incumbents
- Wesco / Anixter: Global distributor of communications, networking, audio-video, and security products. A large-scale incumbent in the AV-over-IP and networking space that overlaps with Audio Brands' NETGEAR AV, audio networking, and AV infrastructure offerings through Australian channel partners.
- Exertis Pro AV: Global pro-AV distributor (formerly Stampede, now part of Exertis/DCC Technology) with Australian operations. A broad incumbent providing audio, video, and networking products to commercial integrators, overlapping substantially with Audio Brands Australia's dealer network and channel partners.
- Hills Limited: ASX-listed Australian technology distributor with a broad AV/security/healthcare portfolio. A larger incumbent that competes across the same Australian installer channel and represents overlapping AV and audio brands, though with a wider product mix than Audio Brands' audio-specialist positioning.
- Midwich: UK-listed global distributor of AV/IT products and solutions with APAC operations. A broader incumbent with substantially greater scale and brand portfolio, providing a reference point for the type of pan-regional AV distributor Audio Brands Australia could grow into or compete against.
Direct peers
- Amber Technology: Australian distributor of professional audio, AV, and broadcast equipment across commercial, residential, and pro markets. Direct competitor for the same installation and integrator channel that Audio Brands Australia serves — and notably was the previous Australian distributor for Xilica prior to the July 2025 switch.
- National Audio Systems (NAS): Australia-based specialist distributor of professional audio equipment including loudspeakers, amplifiers, microphones, and mixing consoles. Competes head-to-head with Audio Brands Australia for AV integrators and production customers across commercial installation and live sound.
- ProAV Solutions Australia: Australian professional AV distributor and integrator focused on commercial audio-visual solutions for corporate, education, and government markets. Overlaps with Audio Brands on conferencing, networked AV, and integration services for Australian enterprises.
- Jands: Long-established Australian distributor and integrator of professional audio, lighting, and AV products. Targets the same production and installation markets (venues, houses of worship, education, corporate) with overlapping brand rosters and a nationwide dealer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Audio Brands Australia social profiles
Digital presenceAudio Brands Australia compliance and trust
Trust signalCompliance2 records
Audio Brands Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audio Brands Australia leadership team
Management profileNumber of profiles
Profiles1 record
Audio Brands Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audio Brands Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audio Brands Australia
What does Audio Brands Australia do?
Audio Brands Australia is a nationwide distributor of commercial and professional audio and AV equipment, representing 15+ leading international brands (MIPRO, FBT, Fohhn Audio, Bosch, Optimal Audio, Earthworks, Xilica, Pleneo, NETGEAR Pro AV, Alfatron, Univox, Linea Research, RTS, Bettear, Electro-Voice). The company supplies and supports an Australia-wide network of dealers and installers serving the installation and production markets, and provides technical support services including hearing loop designs, EASE and Fohhn Designer speaker modelling, and distributed antenna designs for wireless microphones.
Is Audio Brands Australia a public or private company?
Audio Brands Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audio Brands Australia founded?
Audio Brands Australia was founded in 2013. It employs 11 to 50 people.
Where is Audio Brands Australia based?
Audio Brands Australia is headquartered in Bona Vista, Australia, in the Oceania region.
How does Audio Brands Australia make money?
Two revenue lines are on record. Professional Audio and AV Equipment Distribution is the primary driver. The others are technical Support and System Design Services.
Who are Audio Brands Australia's main competitors?
Broad incumbents on record are Wesco / Anixter, Exertis Pro AV, Hills Limited and Midwich. Direct peers are Amber Technology, National Audio Systems (NAS), ProAV Solutions Australia and Jands.
Does Audio Brands Australia have an API?
No public API is recorded for Audio Brands Australia.
What industry is Audio Brands Australia in?
Audio Brands Australia's product category is Professional Audio Equipment Distribution. Its primary akta.pro industry code is MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors), with a secondary code of HDACAFAH, Microphones, Headsets & Audio Input Devices. Its NAICS code is 334310 and its SIC code is 3663.