Perinatal & Women's Mental Health Counseling

What Perinatal & Women's Mental Health Counseling does

Perinatal & Women's Mental Health Counseling, PLLC is a New Hampshire-based private mental health counseling practice founded in 2008 by Amy Chouinard, who serves as Founder and Clinical Director. The practice provides individual and group therapy specializing in perinatal and women's reproductive mental health — including postpartum mood and anxiety disorders, postpartum depression and OCD, birth trauma, fertility challenges, pregnancy and infant loss, teen pregnancy, attachment, and related life transitions. Treatment modalities include EMDR, clinical hypnosis, cognitive-behavioral therapy, person-centered therapy, psychodynamic principles, somatic/body-based therapies, and mindfulness. The practice operates from its headquarters in Salem, NH (23 Stiles Road, Ste 217), with a satellite therapist presence in Meredith, NH, and a team of approximately 9 licensed clinicians and trainees holding credentials such as LMFT, LCSW, LICSW, LCMHC, and PMH-C.

The business model is direct-to-consumer fee-for-service therapy, supplemented by clinical supervision, clinician coaching and consultation, and an upcoming digital course. Sessions are priced at $250 for Senior Specialist Therapists and $175 for Licensed Associate Therapists on a per 50-55 minute session basis; group therapy runs $300 for a 6-week program. The practice accepts some insurance plans and operates out-of-network with others, providing superbills for out-of-network reimbursement (timelines of 90-365 days). Go-to-market relies on organic social (Instagram, Facebook), content marketing through a weekly blog and email newsletter, and a referral ecosystem that includes Postpartum Support International, NH Mom Hub, pelvic floor therapy, holistic nursing, and newborn care partners. The practice is a founder-owned PLLC with no disclosed external funding, and its growth is constrained by licensed clinician headcount rather than demand.

Name

Perinatal & Women's Mental Health Counseling

Legal name

Perinatal & Women's Mental Health Counseling, PLLC

Website

https://postpartumnh.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Perinatal & Women's Mental Health Counseling, PLLC is a New Hampshire-based private counseling practice specializing in postpartum mood disorders, fertility challenges, pregnancy loss, and birth trauma for women, delivering individual and group therapy from a team of licensed clinicians.

Ownership category

akta.pro rank

Product category

Perinatal Mental Health Counseling

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Perinatal mental health
• Postpartum counseling
• Fertility counseling
• Women's mental health
• Birth trauma therapy

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Therapy Sessions: Individual therapy sessions for 50-55 minutes with licensed therapists. Fee varies by therapist level: Senior Specialist Therapist at $250 per session, Licensed Associate Therapist at $175 per session. Insurance accepted for some plans; out-of-network reimbursement available.
2. Group Therapy: 6-week in-person group therapy program 'Navigating Stress & Anxiety in Early Motherhood' costing $300 for all 6 sessions. Insurance accepted with superbill provided for reimbursement.
3. Out-of-Pocket Payment: Private pay option offering confidentiality (no formal diagnosis shared with third parties), flexibility in treatment duration, and freedom to choose therapist without insurance network restrictions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Perinatal & Women's Mental Health Counseling, PLLC is a specialized mental health counseling practice providing one-on-one and group therapy for women navigating postpartum, perinatal, fertility, pregnancy loss, and birth trauma. Services are delivered by licensed therapists (LMFT, LCMHC, LICSW, LCSW) using evidence-based modalities including EMDR, clinical hypnosis, cognitive-behavioral therapy, person-centered therapy, psychodynamic principles, somatic/body-based therapies, and mindfulness. The practice also provides clinical supervision for clinicians and coaching/consultation services for organizations nationwide.

Product overview

Perinatal & Women's Mental Health Counseling, PLLC is a specialized mental health counseling practice offering a comprehensive portfolio of therapeutic services rather than a software product. The practice provides individual therapy, group therapy, clinical supervision, and coaching/consultation services. Core offerings include specialized counseling for postpartum mood disorders, anxiety, depression, OCD, birth trauma, fertility challenges, grief and loss, teen pregnancy, and attachment/bonding issues. The practice also offers EMDR therapy, clinical hypnosis, and cognitive-behavioral approaches. An upcoming digital course on postpartum anxiety management is in development. All services are delivered through licensed mental health professionals in individual and group settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Sessions
• Navigating Stress & Anxiety in Early Motherhood (Group Therapy)
• Clinical Supervision
• Coaching and Consultation Services

Quantifiable outcome

• Research shows up to 45% of new moms experience birth trauma

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Postpartum Support International (PSI)coreGTM or Marketing PartnerReferral and resource partner offering 50+ free virtual support groups for pregnant and postpartum parents. The practice refers clients to PSI resources and integrates their support groups and screening tools (EPDS, PHQ-9, MDQ, C-SSRS) into their care ecosystem.
• NH Mom HubcoreGTM or Marketing PartnerNew Hampshire's free statewide referral and navigation service for perinatal mental health. Offers warmline support, peer mentoring, weekly check-ins, and assistance navigating mental health care, substance use treatment, WIC, housing, and more.
• Karen Kleiman Training InstituteminorStrategic or Co-development PartnerAmy Chouinard received advanced training through this institute specializing in postpartum mental health.
• Ali Domar Center for Fertility in Boston, MAminorStrategic or Co-development PartnerAmy Chouinard received specialized training at the Domar Center for Mind/Body Health with Alice Domar, author of Healing Mind/Healthy Woman, for fertility counseling.
• Elite PT Care (Samantha Zimmerman, PT, DPT)minorStrategic or Co-development PartnerCross-referral partnership with pelvic floor therapy provider. The practice refers clients for postpartum pelvic floor therapy while recommending their mental health services for emotional support related to physical recovery.
• Upstream Roots (Kaitlin, Holistic Nurse Coach)minorStrategic or Co-development PartnerContent collaboration featuring holistic nurse coaching insights on postpartum recovery. Kaitlin shares perspectives on functional nutrition and holistic wellness as complementary to mental health support.
• Newborn Beginnings / Newborn Care Solutions AgencyminorStrategic or Co-development PartnerMaryann Robbins serves as Placement Director at these agencies providing in-home newborn care specialist support. Cross-referral relationship for comprehensive postpartum care.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Postpartum Support International (PSI): Resource and referral organization for perinatal mental health, with whom the practice actively partners. Comparable as an ecosystem participant providing support groups, screening tools (EPDS, PHQ-9), and provider directories — adjacent rather than competitive.

Emerging players

• Tia: Women's health primary care and mental health platform with integrated therapy offerings. Comparable in female-focused care navigation and mental health integration, but at significantly greater scale and with brick-and-mortar clinics.
• Oula Health: Maternity care provider combining midwifery, OB, and mental health support. Overlaps in perinatal mental health offerings but delivers via employed clinicians and a technology platform rather than a private-practice model.
• Maven Clinic: Venture-backed virtual care platform for women's and family health including dedicated perinatal mental health. Comparable in clinical specialty but operates at vastly different scale, with employer-channel distribution and digital-first delivery.

Broad incumbents

• BetterHelp: Largest consumer online therapy platform. Comparable in delivering individual therapy via licensed clinicians but as a generalist offering rather than a perinatal specialty — represents substitution risk for the practice's patient funnel.
• Talkspace: Large online therapy platform with broad mental health coverage including perinatal specialties. Comparable as a therapy delivery channel but operates at national/employer scale with very different economics and no niche specialization.
• Lyra Health: Employer-sponsored mental health benefit platform with curated therapist networks. Comparable in therapy delivery but via B2B contracts, in-network billing, and a much larger curated therapist pool — competing for the same perinatal patient referrals.

Direct peers

• Center for Postpartum Health: Specialty therapy practice focused on perinatal mood and anxiety disorders. Comparable in clinical specialization, perinatal-credentialed staff, and direct-to-consumer therapy model.
• The Motherhood Center: Specialized perinatal and postpartum mental health practice offering therapy, groups, and maternal wellness programs. Highly comparable as a niche-focused clinical practice serving the same patient cohort with similar specialty credentialing.
• Selah Center for Perinatal Wellness: Perinatal wellness center providing mental health therapy, groups, and education for pregnant and postpartum women. Directly comparable in service mix, patient segment, and group-therapy offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PerinatalWMH
• Instagraminstagram.com/postpartumnh

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perinatal & Women's Mental Health Counseling