CONVO

What CONVO does

CONVO (legal name: Convo Agency / קונבו אייג'נסי) is an Israeli eCommerce agency founded in 2018 and headquartered in Tel Aviv, operating as a subsidiary of Byteex (בייטקס). The company is a registered Shopify Partner and serves primarily Israeli small and mid-sized businesses — predominantly in fashion, jewelry, cosmetics, food & beverage, children's products, and sports — with Shopify store development, Hebrew/RTL localization, bilingual store builds, Shopify Plus enterprise implementation, UX/UI design, digital marketing (Google, Meta, TikTok, email), and custom Shopify app development.

CONVO's underlying technology stack is centered on the Shopify platform. The company has built and published a proprietary suite of six Shopify apps on the Shopify App Store: Checkout Brew (Shopify Plus checkout customization and upsells), DiscountIQ (no-code discount/promotion management), Zoex (Facebook/TikTok pixel and Conversion API tracking with profit calculation), Retter (heatmaps and session replay), Upify (coming-soon/maintenance pages), and JetLink (direct cart/checkout links, currently on waitlist). Its earlier RTL Master app enables Hebrew and Arabic right-to-left theme adaptation. The agency also integrates Israeli payment processors (PayPlus+, ICount/PayMe, PayPal) and partners with Google, Meta, Shogun, Zoorix, BUCKS, and Enable to deliver bundled client solutions.

Revenue is generated through two streams: (1) eCommerce agency services sold as project engagements or ongoing retainers (price not publicly disclosed), captured primarily via a Hebrew-language website with a 3-step quote request form; and (2) Shopify App Store subscriptions and usage fees for the proprietary apps, distributed globally. The GTM motion is sales-led and direct-to-consumer, focused on the Israeli domestic market with limited but demonstrable global reach through the Shopify App Store. Customer base spans 50+ named SMB logos with one disclosed enterprise client (Karma And Luck).

Name

CONVO

Legal name

Convo Agency

Website

https://convo-agency.co.il

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

CONVO is a Tel Aviv-based Shopify Partner agency and Byteex subsidiary that builds, localizes (Hebrew/RTL), and markets Shopify stores for Israeli SMBs, supplemented by six proprietary Shopify apps and digital marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. eCommerce Agency Services: CONVO generates revenue by providing Shopify store development, Hebrew localization, Shopify Plus implementation, Shopify app development, digital marketing, and UX/UI design services to businesses. Services are sold as project-based engagements or ongoing retainers. The company captures leads via a 3-step online quote form and serves primarily the Israeli market.
2. Shopify App Sales: CONVO develops and sells Shopify apps (Checkout Brew, DiscountIQ, Zoex, Retter, Upify, JetLink) available on the Shopify App Store. Revenue comes from app subscriptions or usage fees paid through Shopify's billing system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CONVO is an Israeli eCommerce agency specializing in Shopify store development, Hebrew RTL adaptation, Shopify Plus enterprise implementations, UX/UI design, digital marketing, and custom Shopify app development. The agency also develops and sells six proprietary Shopify apps (Checkout Brew, DiscountIQ, Zoex, Retter, Upify, JetLink) via the Shopify App Store. Its services are tailored for the Israeli Hebrew-speaking market and international brands entering Israel.

Product overview

CONVO is a Shopify-focused e-commerce agency offering a unified portfolio of store build services, proprietary Shopify apps, and digital marketing. The core offering is Shopify store development in Hebrew, bilingual (Hebrew/English), and Shopify Plus for enterprise clients. These are supplemented by six proprietary apps available on the Shopify App Store: Checkout Brew (checkout upsells, Shopify Plus only), DiscountIQ (promotion management), Zoex (Facebook/TikTok pixel tracking), Retter (heatmaps and session replay), Upify (coming soon pages), and JetLink (direct cart/checkout links). Additional services include UX/UI design, digital marketing (Google, Meta, TikTok, email), Hebrew RTL adaptation, and custom Shopify app development. The agency also recommends third-party apps including RTL Master for Hebrew adaptation, Shogun for page building, Zoorix for upsells, and Bucks for currency conversion.

Differentiator

Problem solved

Functional benefit

Brands

• Checkout Brew: Upsells & Blocks app for Shopify Plus checkout
• DiscountIQ
• Zoex
• Retter
• Upify
• JetLink

Products and services

• Shopify Store Development
• Shopify Plus Development
• Bilingual Shopify Store
• Hebrew RTL Adaptation
• UX/UI Design for Websites
• Digital Marketing Services
• Shopify App Development
• Checkout Brew: Upsells & Blocks
• DiscountIQ: Promos & Discounts
• Zoex: Facebook Pixel & Profit
• Retter - Heatmaps & Replay
• Upify - Easy Coming Soon
• JetLink: Cart & Checkout Links

Quantifiable outcome

• 20–60% conversion rate improvement with good UX/UI design

Named customers54 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ShopifycoreStrategic or Co-development PartnerCONVO is a registered (official) Shopify Partner in Israel. As a Shopify Partner, they have access to early updates, partner resources, and can create development stores for clients. They build, localize, and manage Shopify and Shopify Plus stores for Israeli businesses.
• GooglecoreGTM or Marketing PartnerCONVO is a registered Google Partner, offering digital marketing services including Google Shopping campaigns and Google Ads management to their eCommerce clients as part of their digital marketing service tier (Launch, Growth, Scale).
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerCONVO is a Meta Partner, offering Facebook and Instagram advertising, catalog management, and retargeting as part of their digital marketing services. They integrate Shopify stores with Meta's catalog for dynamic product ads and retargeting campaigns.
• ByteexminorOthersCONVO is identified as a subsidiary (חברת בת) of Byteex (בייטקס), an Israeli technology company. This is a corporate parent-subsidiary relationship.
• PayPlus+coreTechnology or IntegrationPayPlus+ is an Israeli payment processor integrated with Shopify for credit card processing. CONVO has extensive experience integrating PayPlus+ with Israeli Shopify stores. Pricing: 195 ILS setup, 59 ILS/month, 1.8% per transaction (Israeli cards), 2.8% for international cards.
• ICount (with PayMe)coreTechnology or IntegrationICount is an Israeli accounting and payment processing system with integration to multiple payment providers. CONVO has experience connecting ICount + PayMe to Shopify for Israeli businesses. Pricing: 159 ILS setup, free monthly, 1.65% per transaction (Israeli cards), 3.65% for international cards.
• RTL MastercoreTechnology or IntegrationRTL Master is a Shopify app developed by CONVO that translates and rights-aligns any Shopify theme for Hebrew and Arabic (RTL support), adds custom fonts per language, and translates system notifications. This is CONVO's own proprietary technology partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• MakeWebBetter: Shopify-focused agency and app developer (e.g., Klaviyo-style integrations, Shopify Plus builds). Comparable in pairing agency services with proprietary Shopify apps targeting eCommerce merchants.
• We Make Websites: UK-based Shopify Plus agency offering store builds, apps, and digital marketing for brands. Closely comparable to CONVO in being a Shopify-specialist agency that pairs agency services with proprietary apps (e.g., Shopbox).
• Pixel Union: Shopify theme and app developer with a sizable presence on the Shopify App Store. Comparable to CONVO in building and monetizing proprietary apps and themes on top of the Shopify ecosystem.
• 1Digital Agency: US-based eCommerce agency focused on Shopify store design, development, and digital marketing. Comparable in offering end-to-end Shopify services to mid-market merchants.
• Blue Stingray: US-based Shopify Plus agency providing custom development, integrations, and digital marketing. Similar in targeting the Plus tier with custom feature development and enterprise integrations.
• Eastside Co: UK-based Shopify Plus agency providing store design, development, and CRO services. Comparable to CONVO in the Shopify Plus implementation niche and full-service agency model.
• OuterBox: US-based eCommerce agency specializing in Shopify and Shopify Plus design, development, and SEO. Directly comparable as a multi-service Shopify partner agency serving SMBs through enterprise.

Broad incumbents

• Disruptive Advertising: Larger US digital marketing agency with strong Shopify and paid media practices. Comparable in offering digital marketing services to eCommerce brands, but operates as a broader incumbent rather than a Shopify-specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/convo-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONVO