Tilia Inc.

What Tilia Inc. does

Tilia Inc. is a Bangalore, India-based flower and gifting retailer founded in 2006, operating as a chain of physical florist kiosks complemented by an e-commerce storefront at tilia.in. The company's core offering is fresh cut flowers (roses, lilies, gerberas, carnations, orchids, exotic varieties) sold individually or as bouquets, basket arrangements, hand-tied bouquets, and vase arrangements, with prices spanning from ₹449 for entry-level options to ₹12,999+ for premium arrangements. Tilia extends beyond pure floristry into adjacent gifting categories — cakes, chocolates, soft toys, potted plants, fruit baskets, and bundled combos — and offers dedicated custom floral services for weddings, corporate clients, and events. Distribution is hybrid: customers can order online through the website for same-day delivery (8:00 AM to 8:00 PM) or midnight delivery (9:00 PM to 11:45 PM) within Bangalore, order via phone, WhatsApp, or visit physical kiosks distributed across the city.

The company's underlying technology and operational stack is centered on cold-chain logistics rather than software differentiation. All retail outlets are equipped with centralized cold rooms and chiller facilities, and the company states it operates 24-hour cold storage to maintain flower freshness — a capability it claims is unique among Bangalore florists. Imported chemical formulations and hydration water caps are used to extend vase life post-delivery, and flowers are sourced directly from carefully selected partner farms that follow post-harvest processing standards. The technology layer is functional e-commerce infrastructure (product catalog, price-tier filtering, occasion-based navigation, WhatsApp order support, phone-in ordering) without disclosed AI, recommendation, or personalization capabilities.

Tilia's revenue model is almost entirely transactional and consumer-direct, with one-time unit-priced sales across flowers, plants, cakes, and add-on gifts, plus professional services revenue from custom wedding, corporate, and event floral arrangements. The customer base is dominated by individual consumers purchasing for personal occasions (birthdays, anniversaries, Valentine's Day, sympathy, get well), with corporate and wedding segments as secondary use cases. The company is privately held, appears to be bootstrapped with no disclosed institutional funding or M&A activity, and confines operations to the single city of Bangalore. Leadership comprises co-founder and director Parthasarathy R. and Chief Technology Officer Ray Johnson.

Name

Tilia Inc.

Legal name

Tilia Inc.

Website

https://tilia.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Tilia Inc. is a Bangalore-based flower and gifting retailer founded in 2006, operating physical florist kiosks and an e-commerce platform (tilia.in) offering same-day and midnight delivery of flowers, cakes, plants, and gift combos to individual consumers and event clients.

Ownership category

akta.pro rank

Product category

Online Flower Delivery

NAICS

Florists (4593), Nursery, Garden Center, and Farm Supply Retailers (444240)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Online flower delivery
• Floral arrangements
• Gift combos
• Wedding floristry
• Plant retail

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Flower Sales: One-time sales of fresh cut flowers, bouquets, and arrangements through online platform and physical kiosks. Revenue generated per transaction with prices ranging from ₹449 to ₹12,999+. Flowers sourced from carefully selected partner farms.
2. Gift Combos and Add-ons: Bundled products including cakes, chocolates, teddy bears, greeting cards, soft toys, heart-shaped cushions, and plants sold alongside flower arrangements to increase average order value.
3. Custom Event Services: Wedding arrangements, corporate service, and events service providing custom floral designs and arrangements for special occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Tilia Inc. is a Bangalore-based online and physical retail florist founded in 2006 that sells fresh cut flowers, potted plants, cakes, chocolates, soft toys, and bundled gift combos directly to consumers through its e-commerce website tilia.in and a chain of physical flower kiosks. The company provides same-day and midnight delivery across Bangalore and offers custom floral arrangement services for weddings, corporate events, and other special occasions, supported by 24-hour cold storage infrastructure at retail locations and imported flower care formulations to ensure freshness from farm to delivery.

Product overview

Tilia Inc. operates as an online flower delivery platform and retail florist chain in Bangalore, India, founded in 2006. The company offers a unified e-commerce platform combining fresh cut flowers (roses, lilies, gerberas, carnations, orchids, alstroemeria, exotic varieties), potted plants (lucky bamboo, money plants, snake plants), cakes, chocolates, soft toys, and greeting cards. Products are available as individual items or bundled combos. The company differentiates through same-day and midnight delivery services, custom wedding/corporate/event floral arrangements, and maintains cold storage infrastructure to ensure flower freshness. The core offering integrates flower delivery with complementary gift products through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cut Flowers Fresh cut flowers including roses, lilies, gerberas, carnations, orchids, alstroemeria, and exotic varieties available in bouquets, basket arrangements, hand tied bouquets, and vase arrangements, sold to individual consumers and corporate customers in Bangalore.
• Potted Plants Indoor and outdoor potted plants including lucky bamboo, money plants, snake plants, bonsai plants, and premium plants available for delivery in Bangalore.
• Cakes Variety of cakes in multiple flavors including chocolate truffle, black forest, pineapple, vanilla, mango, strawberry, red velvet, and mixed fruit, sold as standalone items or combined with flowers and plants.
• Flower Combos Combined gift packages pairing flowers with complementary items such as chocolates, teddy bears, greeting cards, and heart-shaped cushions, designed to increase average order value.
• Chocolates Chocolate selections including Ferrero Rocher, Belgium chocolates, homemade Belgium chocolates, and Dairy Milk Silk varieties sold as add-ons to flowers and gift combos.
• Soft Toys & Gifts Gifting accessories including soft toys, heart-shaped cushions, greeting cards, and coffee mugs sold as add-ons to flower orders.
• Fruits Basket Fresh fruit gift baskets available for delivery in Bangalore as standalone gifts or as add-ons to flower orders.
• Custom Wedding Arrangements Custom floral arrangement services for weddings, including ceremonial and reception decorations, available to couples and event planners in Bangalore.
• Corporate Floral Service Professional floral services for corporate events and business occasions, including bulk orders, employee appreciation gifting, and recurring office flower requirements.
• Events Floral Service Floral arrangement services for various events including parties and celebrations, covering custom designs and on-site decoration.
• Same Day Delivery Same-day flower and gift delivery service available from 8:00 AM to 8:00 PM within Bangalore service areas including Hope Farm, Banaswaranagar, Hebbal, Vidyaranyapura, Banashankari, Arekere, and Electronic City.
• Midnight Delivery Special midnight delivery service available from 9:00 PM to 11:45 PM designed for surprise gifting and time-sensitive occasions within Bangalore.

Quantifiable outcome

• 99% on-time delivery performance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Carefully Selected Partner FarmsminorOthersFlowers sourced from carefully selected farms that specialise in high quality blooms and follow post-harvest processing standards. The company mentions this as part of their quality assurance process.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IGP (Indian Gifts Portal): Indian online gift and flower delivery platform offering flowers, cakes, personalized gifts, and same-day delivery nationwide. Closely comparable to Tilia on product breadth, occasion-based merchandising, and direct-to-consumer e-commerce.
• Winni: Indian online platform specializing in cakes, flowers, and personalized gifts with same-day and midnight delivery. Particularly comparable to Tilia because of the combined cake + flower gifting model that drives Tilia's bundled combos.
• MyFlowerTree: Online flower and gift delivery service operating across India with bouquets, combos, plants, and same-day delivery. Comparable to Tilia on assortment, occasion-based categories, and direct-to-consumer ordering flow.
• Phoolwala: Indian online florist specializing in fresh flower delivery, bouquets, and occasion-based arrangements with same-day delivery in major cities. Comparable to Tilia on floral specialization and direct-to-consumer delivery model.
• Interflora India: Indian arm of the global Interflora floral delivery network, providing local florist-mediated flower delivery across India. Comparable to Tilia on floral-only focus and same-day delivery, leveraging a network model rather than owned kiosks.
• FlowerAura: Online flower and gift delivery platform serving India with flowers, cakes, plants, and combo gifts, plus same-day and midnight delivery options. Directly comparable to Tilia in product mix and service offering, but at multi-city scale.
• Ferns n Petals: India's largest online flower and gifting retailer, offering flowers, cakes, plants, and personalized gifts with same-day delivery across 100+ cities. Direct competitor with very similar product mix and delivery model, but at pan-India scale.
• YuvaFlowers: Indian online flower and gift retailer offering fresh flowers, cakes, plants, and combos with same-day delivery in 100+ cities. Comparable to Tilia on product mix, midnight delivery, and occasion-driven merchandising.
• OyeGifts: Indian online gift and flower delivery platform offering flowers, cakes, plants, and personalized gifts with same-day delivery. Direct comparable on product range, occasion merchandising, and city-level fulfillment model.

Broad incumbents

• Swiggy Instamart: India's largest on-demand food and grocery delivery platform that has expanded into flowers, gifts, and quick-commerce categories in select cities. A broader incumbent competing for the same occasion-based gifting wallet, though flowers are a small, non-core category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/v_r_tilia
• Facebookfacebook.com/tiliaflowers
• LinkedInlinkedin.com/company/varna-agro-products-pvt.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilia Inc.