Gimme App

What Gimme App does

Gimme App, operated by Gimme Systems, is an Australian on-demand shopping and delivery platform founded in 2020 and headquartered in Melbourne. The company runs a decentralized two-sided marketplace that connects consumers with independent contractors known as 'Buddies,' who are required to hold an Australian Business Number. Customers hire a Buddy through the consumer mobile app to purchase items from any physical store (Personal Shopper) or to transport a package point-to-point (Personal Courier), with delivery promised within 1–2 hours for jobs inside a 5 km radius. The platform supports additional use cases including 1-hour prescription delivery via Gimme Pharmacy, Click & Collect pickup, retrieval of missed parcels from local Post Offices, and peer-to-peer A-to-B shipping.

The product is delivered through two native mobile applications — the consumer-facing Gimme app on iOS and Android, and the Gimme Buddy driver app — backed by in-app chat for real-time coordination, QR code and 4-digit code verification at handover, and a wallet-based instant reimbursement system that credits Buddies within minutes of job completion. Gimme also markets an API-driven Delivery as a Service (DaaS) for retail, pharmacy, and e-commerce businesses seeking embedded last-mile delivery, although no public developer documentation or enterprise integrations are disclosed. Technical differentiators described are operational (ease-of-use, speed of payment, interoperability) rather than proprietary AI or data-driven.

Gimme's commercial model is a marketplace take-rate layered on top of the retail purchase amount. The platform charges separate service fees plus applicable taxes and tips on each transaction, while Buddies are reimbursed for item costs and paid for shopping and drive time. Pricing is not publicly disclosed; deliveries are subject to a 20 kg and AUD $250 package cap. Distribution is exclusively through app stores and a self-serve consumer experience, supplemented by content marketing and Buddy-side referral. Operating geographies span multiple Australian states (Queensland, Victoria, New South Wales, Western Australia, Northern Territory, Tasmania), and the legal entity (Gimme Systems) is governed under Australian law with no disclosed parent company or institutional investors.

Name

Gimme App

Legal name

Gimme Systems

Website

https://gimmeapp.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Gimme App is an Australian on-demand marketplace, founded in 2020, that connects consumers with independent contractor 'Buddies' who shop from any retail store or courier packages on demand, delivering within 1–2 hours via its consumer and driver mobile apps.

Ownership category

akta.pro rank

Product category

On-Demand Delivery Marketplace

NAICS

Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (492210)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Healthcare & Medical STAT Courier (Specimens, Blood, Pharma) (TLAAADAE)

akta.pro secondary industry

On-Demand Courier (ASAP, local point-to-point) (TLAAAGAA)

Keywords

• On-demand delivery
• Personal shopping service
• Gig economy marketplace
• Last-mile delivery
• Peer-to-peer courier

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: Gimme charges separate fees on top of the retail purchase amount for shopping and delivery services. The platform acts as an intermediary, collecting payment from customers and reimbursing Buddies for their purchases.
2. Service Commission: Fees collected for facilitating personal shopping and courier services through the platform. Buddies are paid for both shopping time and delivery time.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Gimme App operates a decentralized, two-sided mobile marketplace that connects consumers with independent contractor 'Buddies' who shop from any store on the customer's behalf and deliver items, typically within 1–2 hours. The platform offers Personal Shopper (buy and deliver) and Personal Courier (A-to-B parcel) services through dedicated iOS and Android apps, with 1-hour fulfillment available for jobs within a 5 km radius. A separate Delivery as a Service (DaaS) API extends on-demand delivery capabilities to business clients for embedded integration.

Product overview

Gimme App is an Australian on-demand shopping and delivery platform operating as a decentralized marketplace connecting customers with 'Buddies' (independent contractor personal shoppers and couriers). The product suite consists of two core mobile applications: the Gimme App for customers to request shopping and delivery services, and the Gimme Buddy App for contractors to accept and fulfill jobs. The platform offers four primary service modules: Personal Shopper (buy and deliver from any store), Personal Courier (A to B delivery), Gimme Pharmacy (prescription delivery), and specialized services including Click & Collect pickup and Missed Post Cards retrieval. All services are coordinated through the mobile apps with in-app chat, QR code verification, and wallet-based instant reimbursement for drivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gimme Customer App The primary consumer-facing mobile application (iOS and Android) that lets Australian users request a 'Buddy' (independent contractor personal shopper or courier) to purchase items from any physical store or courier a parcel between locations, with delivery typically within 1 hour for jobs within 5 km and 2 hours otherwise.
• Gimme Buddy App The driver/contractor mobile app that allows Gimme Buddies to browse available jobs, accept personal shopping or courier assignments, communicate with customers via in-app chat, scan job QR codes for verification, and receive instant wallet reimbursement after completion.
• Personal Shopper Service An on-demand service where a Gimme Buddy browses any retailer chosen by the customer via the in-app browser, purchases the requested items, and delivers them within 2 hours (or within 1 hour for jobs within 5 km). The retailer is the merchant of record; Gimme facilitates picking, packing, and delivery as the customer's agent.
• Personal Courier Service An A-to-B parcel pickup and delivery service where customers hire a Buddy as a courier for urgent shipments, with package limits of 20 kg and $250 AUD per trip.
• Gimme Pharmacy An on-demand prescription medication delivery service that dispatches a Buddy to pick up and deliver pharmacy items to the customer within 1 hour, part of the business-facing delivery solutions suite.
• Delivery as a Service (DaaS) API An API-driven Delivery as a Service offering that allows Australian business clients (retailers, pharmacies, e-commerce platforms) to embed Gimme's on-demand delivery infrastructure into their own platforms and operations. Merchant inquiries are handled via [email protected].

Quantifiable outcome

• Delivery within 1-2 hours of order placement
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• DoorDash: Largest US on-demand delivery platform and parent of Menulog in Australia. Brings substantial logistics infrastructure and merchant relationships that could be redirected against Gimme's DaaS positioning if it expands into broader retail.
• Menulog: DoorDash-owned Australian food-delivery incumbent with national reach and significant marketing spend. Overlaps with Gimme on the consumer delivery side but is constrained to partnered restaurants, lacking Gimme's any-store shopping proposition.
• Uber Eats: Global on-demand food-delivery leader with established Australian operations and deep-pocketed subsidies. Competes for the same on-demand urban-delivery wallet share as Gimme, albeit primarily in restaurant meal categories.

Regional players

• Sendle: Australia-domiciled parcel-delivery carrier focused on small-business shipping. Overlaps with Gimme's B2B delivery-and-courier narratives for SME merchants and signals a competitive peer for any future Gimme B2B parcel push.

Direct peers

• Airtasker: Australia's largest two-sided gig marketplace for personal tasks including shopping, deliveries, and errands. Operates an ABN-based independent-contractor model analogous to Gimme's Buddies, making it the closest behavioral and structural analogue in the AU market.
• Zoom2u: Australian on-demand same-day courier platform serving businesses and consumers with A-to-B parcel delivery. Highly comparable on the Personal Courier and Missed Parcel pickup use cases that Gimme markets, and a direct AU competitor for time-sensitive urban deliveries.
• Milkrun: Australian on-demand grocery-delivery startup using a localized warehouse-and-rider model. Historically the closest pure-play peer to Gimme's use cases before its 2023 shutdown, and a useful benchmark for unit-economics pressure in the Australian market.
• Roadie: US crowdsourced delivery network leveraging gig drivers for A-to-B shipments and same-day errands. Operationally analogous to Gimme's Buddy model at a larger scale and validates the decentralization thesis Gimme is built on.
• Dolly: US crowdsourced errands and moving platform with an on-demand shopper/helper model directly comparable to Gimme's Personal Shopper service. Useful proxy for how such platforms expand and monetize adjacent services.

Emerging players

• GoShare: US-based crowdsourced delivery and moving marketplace connecting shippers with independent drivers. Comparable in operating model and target use cases (last-mile, bulky items, on-demand errand delivery) to Gimme, though focused on a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gimme.aus
• LinkedInlinkedin.com/company/gimmeaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gimme App