What Lugarh does

Lugarh is a Brazilian HR technology platform operated by BNE - Banco Nacional de Empregos Ltda., providing a cloud-based suite that consolidates recruitment, digital admission, people management, and outsourced document collection (BPO) into a single workflow aimed at HR and payroll (DP) departments. The platform's core technology is a SaaS product with AI-powered initial document validation, cloud document storage, automatic eSocial qualification for Brazilian government reporting, and integrations with payroll, accounting, and time tracking systems. Supporting modules include an Applicant Tracking System (ATS), an employee self-service portal (Portal do Colaborador), electronic time tracking, a benefits club, and a mobile app (MeuLugar) for new hires to submit documents directly.

The business model is per-employee monthly subscription with a freemium tier for up to 10 employees, transitioning to paid from the 11th employee onward with billing on the subscription anniversary date; plan prices are disclosed only in-product and paid by credit card. Distribution is product-led: a self-serve website sign-up, a free trial, a prominent WhatsApp sales channel, and a 'Request a Demo' CTA, supplemented by a content-led demand engine spanning a 50+ article HR blog, gated eBooks, and active LinkedIn, Instagram, Facebook, and YouTube channels. Lugarh targets Brazilian companies of all sizes, from micro employers entering via the free tier to enterprises such as Coca-Cola, Hyundai, McDonald's, and Protege, and reports 150+ customers. The company is headquartered in Colombo (Paraná, Brazil), employs 101-250 people, and operates exclusively in the Brazilian market.

Name

Lugarh

Legal name

BNE — Banco Nacional de Empregos Ltda.

Website

https://lugarh.com.br

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Lugarh is a Brazilian cloud-based HR and payroll-adjacent SaaS platform offering digital admission, recruitment, people management, and document BPO for Brazilian employers of all sizes, with AI document validation, eSocial compliance, and integration with payroll and time tracking systems.

Ownership category

akta.pro rank

Product category

HR Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industries

Document Workflow, Routing & Approvals (Content-Centric Workflow) (HDAEAGAG), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI)

Keywords

• HR management software
• Digital admission platform
• Document management system
• Recruitment ATS software
• Employee onboarding software

Headquarters

HQ city

Colombo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription (HR Software Platform): Monthly recurring subscription charged per number of employees managed on the platform. The first 10 employee registrations are free; from the 11th employee onward, a monthly fee applies per the selected plan. Billing occurs automatically on the anniversary date of the initial subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Lugarh is a cloud-based HR software platform that enables Brazilian companies to digitize and centralize the full hiring and people-management lifecycle. Its core offering combines digital employee admission (paperless onboarding with AI-powered document validation), recruitment and selection (ATS with multi-portal job distribution and access to a 20M+ resume database via parent BNE), people management, document collection BPO, and integration with payroll systems and Brazil's eSocial government reporting system.

Product overview

Lugarh is a unified HR management platform consisting of a core product suite focused on digital admission and recruitment, supplemented by modular add-ons. The core offerings include Recrutamento e Seleção (Recruitment and Selection) for candidate sourcing and ATS management, Admissão Digital (Digital Admission) for paperless hiring with AI-powered document validation, and Gestão de Pessoas (People Management) for centralized employee data. Supporting modules include BPO de Coleta de Documentos for outsourced document handling, Portal do Colaborador for employee self-service (payslips, benefits), Controle de Ponto Eletrônico for time tracking, Trabalhe Conosco (Careers) pages, Vagas for job distribution, Currículos for resume search, plus eSocial qualification, payroll integration, and Clube de Vantagens (benefits club). The platform positions itself as connecting HR and DP (Departamento Pessoal) operations end-to-end.

Differentiator

Problem solved

Functional benefit

Products and services

• Recrutamento e Seleção (Recruitment and Selection) Recruitment and applicant tracking platform for Brazilian companies that distributes job postings to Google Jobs, LinkedIn, Trabalha Brasil, and BNE, enables CV search within a 20M+ resume database, schedules interviews via WhatsApp, and manages the selection pipeline in an ATS. Candidates selected are auto-routed into digital admission.
• Admissão Digital (Digital Admission) Paperless employee onboarding platform that lets HR request, receive, and store new-hire documents through an app, with AI-based initial document validation and automatic handoff to payroll and eSocial qualification.
• Gestão de Pessoas (People Management) People-management platform that centralizes personal and professional employee data, provides HR dashboards, and creates a direct communication channel with the workforce for HR and people-operations teams.
• BPO de Coleta de Documentos (Document Collection BPO) Outsourced HR service in which Lugarh's specialized team takes over employee document collection and related administrative tasks, freeing client HR teams to focus on strategic activities.
• Portal do Colaborador (Employee Portal) Self-service employee portal that provides a dedicated communication channel and access to payslips, benefits, and other employee documents and information.
• Controle de Ponto Eletrônico (Electronic Time Tracking) Real-time electronic time-clock system that records employee hours and optimizes payroll expenses for Brazilian companies.

Quantifiable outcome

• Adoption by 150+ companies
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BNE - Banco Nacional de EmpregoscoreStrategic or Co-development PartnerBNE - Banco Nacional de Empregos is the parent company of Lugarh ('Uma marca comercial do BNE'). Lugarh was built on BNE's 20 years of HR market expertise. The partnership provides Lugarh access to BNE's database of 20 million+ CVs and daily-updated resumes, enabling the recruitment and selection module to source candidates directly from one of Brazil's largest job portals.
• BNE (Job Portal)coreGTM or Marketing PartnerBeyond being the parent company, BNE's job portal is used as a distribution channel for Lugarh's recruitment module — job postings created in Lugarh are broadcast to BNE among other major Brazilian job portals (Google Jobs, Linkedin, Trabalha Brasil, BNE) enabling cross-platform vacancy distribution.
• Trabalha BrasilminorGTM or Marketing PartnerListed as a partner logo under 'Nossos parceiros em soluções para RH.' Vacancies created in Lugarh are broadcast to Trabalha Brasil alongside other major job portals. Formal partnership terms are not disclosed.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sólides: Sólides is a Brazilian HR tech company offering recruitment and selection ATS, employer branding, and employee engagement tooling. Its recruitment product competes directly with Lugarh's Recrutamento e Seleção module and BNE's CV database integrations.
• Gupy: Gupy is a leading Brazilian recruitment and talent management SaaS, particularly strong in enterprise ATS and selection process automation. It is one of Lugarh's most direct competitors in the Brazil recruitment and HR digitalization market.
• Convenia: Convenia is a Brazilian HR SaaS platform for SMBs offering digital admission, benefits management, payroll integrations, and employee self-service via app. It targets a similar customer segment and product surface as Lugarh and is one of Lugarh's closest direct competitors in the SME digital HR space.
• Pontotel: Pontotel is a Brazilian HR management SaaS focused on time tracking, electronic point, payroll, and digital admission for SMEs and midsize companies. It overlaps directly with Lugarh's admission, time tracking, and people management modules for the same Brazil SMB buyer.

Broad incumbents

• TOTVS: TOTVS is Brazil's dominant ERP and HR management software provider, offering TOTVS HR Folha (payroll), eSocial compliance, and an end-to-end HCM stack. It competes directly with Lugarh in mid-market and enterprise digital HR for Brazilian companies, but at much greater scale and with broader ERP functionality.
• Senior (TOTVS): Senior provides HCM, payroll, and eSocial management software widely used in Brazilian industry (manufacturing, services, retail). Its integrated Folha de Pagamento and eSocial modules overlap heavily with Lugarh's HR-DP positioning, though Senior typically serves via on-prem and partner-led deployments.
• BambooHR: BambooHR is a global SMB-focused HRIS offering employee records, onboarding, e-signature, and time tracking. While not Brazil-specialized, it competes for multinational SMB customers evaluating Lugarh as their HR platform of record.
• Deel: Deel is a global HR, payroll, and compliance platform serving employers hiring in Brazil and globally, including employer-of-record services and local payroll integrations. While primarily focused on international hiring, Deel overlaps with Lugarh in Brazilian HR compliance and payroll for distributed teams.

Emerging players

• BrioHR: BrioHR is a Latin American-focused HR SaaS provider (founded by Wayra/Telefónica alumni) offering digital onboarding, time management, payroll integrations, and HR analytics for SMEs in Latin America, including a meaningful Brazilian footprint.
• Factorial: Factorial is a global HRIS for SMBs with strong presence in Brazil, offering digital document storage, time tracking, payroll, and onboarding workflows. It overlaps with Lugarh's digital admission and people management modules and competes for the same SMB HR buyer in Brazil and LATAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQAsamVeEgfalZ4_pvFE7aQ
• Facebookfacebook.com/LugarhOficial
• LinkedInlinkedin.com/company/lugarh
• Instagraminstagram.com/olugarh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lugarh