Ogam
- Company typePrivate
- Founded2013
- HeadquartersGennevilliers, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
Ogam firmographics
Firmographics- Name
- Ogam
- Legal name
- OGAM SAS
- Website
- https://ogam.fr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ogam industry classification
Industry- Product category
- Web Development and Digital Communication Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132), Graphic Design Services (541430), Advertising Agencies (541810)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)
Keywords
Where Ogam is headquartered
LocationHeadquarters
- HQ city
- Gennevilliers
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Ogam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- E-commerce Platform Licensing (Og'Up Boutique): Ogam generates revenue through licensing its proprietary e-commerce platform Og'Up Boutique in three tiers (Starter 2,400€, Standard 4,800€, Expert 6,000€). Additional revenue comes from monthly hosting fees (20€/month after 4-year free period), configuration services, and custom development work. Payment plans are offered at 200-500€/month over 12 months.
- Newsletter Services: Complete newsletter solution including creation, copywriting, layout, and distribution starting from 450€ HT. Revenue from campaign management and performance analytics reporting.
- Visual Communication Services: Services include website design and development, graphic design (logos, color charts, web layouts), print materials (business cards, letterhead, posters, banners, flyers), and custom CMS implementations. Revenue generated through project-based contracts.
- Marketing Services: Includes SEO (natural and paid), community management (loyalty, mediation, customer service), advertising campaigns (banners, advertising space, newsletters), and editorial copywriting services.
- Innovation & Custom Development: Web application development, custom management tools, sales software for tablets and smartphones, web services (affiliations, data exploitation/transfer), and R&D project development. Revenue from specification documentation, development, deployment, and maintenance services.
- Domain & Hosting Services: Ogam offers domain registration and web hosting through Gandi partnership. Hosting is provided free for 4 years with all websites. Domain registration is managed through their certified Gandi reseller status.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Entry-level e-commerce solution for testing business ideas |
| Subscription | Annual | Standard - Full-featured e-commerce for established businesses |
| Subscription | Annual | Expert - Advanced e-commerce for businesses with sophisticated requirements |
| One time/ perpetual license | Monthly | Multi-store option |
| Professional services/ project-based | Pay-as-you-go | Newsletter solution |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ogam product offering
Product offeringCore offering
Ogam is a boutique French communication and web development agency that designs, develops, and licenses proprietary digital solutions — most notably the Og'Up suite (Og'Up Boutique e-commerce platform, Og'Up Catalogue, Og'Up Leader quote system, Og'Up Expression CMS) — alongside bespoke website, visual communication, SEO/marketing, and custom innovation/R&D services for SMEs and local businesses. All software is built with 100% proprietary code (no open-source, no third-party plugins) hosted on dedicated secured servers, and is delivered through project-based contracts and SaaS-style licensing.
Product overview
Ogam operates as both a communication agency and IT services company (ESN/SS2I) offering a unified platform of proprietary products called Og'Up, complemented by professional services. The core Og'Up suite includes Og'Up Boutique (e-commerce platform in three tiers), Og'Up Catalogue (product catalog), Og'Up Leader (quote request system), and Og'Up Expression (CMS). Additional specialized modules include Og-CHAT (live chat), Og-GED (document management), Og-NEWS (newsletter), and Og-Pay (payment recording). The company also provides website development, visual communication, marketing, and innovation/R&D services. All solutions are built with proprietary code—no open source components—to ensure security and control.
Differentiator
Problem solved
Functional benefit
Brands
- Og'Up Boutique: E-commerce platform solution offered by OGAM for online sales, with three tiers (Starter, Standard, Expert).
- Og'Up Catalogue
- Og'Up Leader
- Og'Up Expression
- Og-CHAT
- Og-GED
- Og-NEWS
- Og-Pay
Products and services
- Og'Up Boutique Full-featured e-commerce platform for online sales, with multi-mode delivery management (home, carrier, relay, drive), inventory and supplier management, accounting integration, customer CRM, promotional tools (codes, gift cards, loyalty points), testimonial modules, and cross-channel order management. Offered in three tiers: Starter (€2,400 HT), Standard (€4,800 HT), and Expert (€6,000 HT), with a +€2,000 HT multi-store add-on.
- Og'Up Catalogue Online catalog solution that lets manufacturers, artisans, producers, and importers showcase unlimited products and services without competing with their existing resellers.
- Og'Up Leader Online quote request system allowing customers to compose service/product baskets and request contact for estimates. Includes specialized tools such as volume calculators for specific industries (e.g., moving).
- Og'Up Expression Content Management System (CMS) enabling unlimited pages with administrable content, blogs, news/updates, customer reviews, declinable service catalogs, and specialized modules for event programming (shows, conferences, training) and gastronomy (recipe books, menus, online guides).
- Website Development Services Bespoke website design and development including showcase sites, corporate websites, database management, online quote collection, and sales software for tablets and smartphones.
- Marketing Services SEO (natural and paid), community management (loyalty, mediation, customer service), advertising campaigns (banners, advertising space, newsletters), and editorial copywriting services.
- Visual Communication Services Graphic identity creation (logos, color charts), graphic charter, print materials (business cards, letterhead, posters, banners, flyers), and custom web modules for specific industries.
- Innovation and R&D Services Custom web application development, bespoke management tools, sales software for tablets and smartphones, web services (affiliations, data exploitation/transfer), specifications documentation, development, deployment, and maintenance of R&D projects.
Quantifiable outcome
- 80% of annual revenue comes from client loyalty
- +2 more outcomes
Companies that use Ogam
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Ogam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature9 records
Ogam partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GandicoreOgam is a certified Gandi domain registrar reseller. The partnership provides domain registration services with guaranteed client ownership of domains. Gandi is one of the first ICANN-accredited registrars for .COM, .NET, .ORG, .BIZ, .INFO, .NAME, and .BE domains, operational since March 2000. Gandi is also accredited for .FR and .EU extensions since 2005.
- Office-EcominorOffice supply and equipment partner. Ogam provides web development services for Office-Eco, a discount e-commerce platform offering wholesale pricing to individual and small business buyers.
- Ranks.frcoreSEO monitoring and analysis tool partner. Ranks.fr provides neutral, non-personalized ranking reports independent of Google's personalization algorithms, allowing Ogam to offer certified performance indicators to clients.
- Benoit Martin PhotographeminorProduct photography specialist for catalogs and e-commerce. Benoit Martin is recognized as one of the best photographers specializing in web and e-commerce product catalogs, capable of shooting on neutral backgrounds or in context settings.
- Message BusinesscoreFirst French email and SMS marketing platform. Message Business provides the complete solution for Ogam to create and analyze newsletter campaigns in mass or small volumes, guaranteeing quality, security, and simplicity.
- Chapeau Rouge StudiominorCooperative audiovisual and graphic arts production company based in Paris. Chapeau Rouge Studio accompanies businesses, local authorities, and institutions through audiovisual communication projects from concept to video distribution.
- Rapid FlyerminorOnline printing partner. Rapid Flyer, established in 2002, covers all business and individual communication printing needs with 3,000 m2 of modern production facilities.
- Action contre la faimminorOgam supports and funds Action contre la faim (Action against Hunger), a charitable organization fighting hunger worldwide.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Ogam competitors and assessment
Company assessmentDirect peers
- Webqam: French web and digital agency based in Lyon delivering custom web development, e-commerce, and CMS solutions to SMB and mid-market clients. Closely comparable size and service mix to Ogam, with similar bespoke-development positioning.
- Eskimoz: Paris-based digital agency focused on SEO, SEA, and web development for French SMBs. Comparable in offering a combined marketing + technical-development value proposition, and similar in serving the French regional SME segment.
- 1min30: French digital agency offering web creation, SEO, content, and community management. Direct comparable as a Paris-based full-service communication/web agency serving SMBs with project-based delivery.
- Azaé: French web agency providing customized website creation, e-commerce, and digital strategy for SMBs. Comparable service portfolio (custom design, development, SEO) and similarly positioned in the boutique-agency segment.
Broad incumbents
- Smile: Major French digital agency and open-source integrator offering web, e-commerce, and digital transformation services. Comparable in core services but operates at materially larger scale and emphasizes open-source stacks versus Ogam's proprietary approach.
- Kaliop: Larger French digital agency specializing in CMS, e-commerce, and digital transformation projects. Comparable in its custom e-commerce and CMS offerings, but operates at broader scale with multi-region reach.
Regional players
- La Netscouade: Paris-based digital communication agency offering web design, brand content, and digital strategy. Comparable in mixed communication + digital services, but primarily serves a Parisian institutional and B2B client base.
Emerging players
- Effilab: French digital agency focused on web design, e-commerce, and inbound marketing for SMBs. Comparable in its SMB target market and combined services offering, though typically larger in headcount.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ogam social profiles
Digital presenceOgam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ogam leadership team
Management profileNumber of profiles
Profiles1 record
Ogam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ogam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ogam
What does Ogam do?
Ogam is a boutique French communication and web development agency that designs, develops, and licenses proprietary digital solutions — most notably the Og'Up suite (Og'Up Boutique e-commerce platform, Og'Up Catalogue, Og'Up Leader quote system, Og'Up Expression CMS) — alongside bespoke website, visual communication, SEO/marketing, and custom innovation/R&D services for SMEs and local businesses. All software is built with 100% proprietary code (no open-source, no third-party plugins) hosted on dedicated secured servers, and is delivered through project-based contracts and SaaS-style licensing.
Is Ogam a public or private company?
Ogam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ogam founded?
Ogam was founded in 2013. It employs 1 to 10 people.
Where is Ogam based?
Ogam is headquartered in Gennevilliers, France, in the Europe region.
How does Ogam make money?
Six revenue lines are on record. E-commerce Platform Licensing (Og'Up Boutique) is the primary driver. The others are newsletter Services, visual Communication Services, marketing Services, innovation & Custom Development and domain & Hosting Services.
Who are Ogam's main competitors?
Direct peers on record are Webqam, Eskimoz, 1min30 and Azaé. Broad incumbents are Smile and Kaliop. La Netscouade is listed as a regional player. Effilab is listed as an emerging player.
Does Ogam have an API?
No public API is recorded for Ogam.
What industry is Ogam in?
Ogam's product category is Web Development and Digital Communication Services. Its primary akta.pro industry code is BPAEAAAE, ERP/CRM/HRIS Implementation & Integration. Its NAICS code is 541511 and its SIC code is 7371.