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Birch leaves

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uuid002dzgn

Namestring
Birch leaves
Legal namestring
Björklöven AB
Websiteurl
bjorkloven.com
Company typeenum
Private
Founded yearint
1970
Descriptiontext

Björklöven AB (org.nr 556694-3279) and its associated association IF Björklöven operate a professional ice hockey franchise based in Umeå, Västerbotten, Sweden, founded in 1970. The organization fields a men's senior team (entering SHL — Sweden's top hockey league — for the first time in 25 years in the 2026/27 season), a women's senior team, and a youth development pyramid spanning U15, U16, U18, and U20 levels including the Trekronors Hockeyskola program. The home venue is Visionite Arena (capacity 5,200, built 1963), which also rents conference rooms, restaurant Bullens, a lounge bar, and a corporate bar on plan 4 for non-matchday use.

Revenue is generated across five channels: (i) ticket sales through Tickster (individual) and sasongskort.com (season tickets); (ii) merchandise through Björklövenshopen e-commerce and the arena shop; (iii) a five-tier corporate partnership ladder from Bronspartner (≥70,000 SEK/year) to Huvudpartner (≥1,000,000 SEK/year), with approximately 10 Huvudpartners including Visionite, Balticgruppen, Niemi Bil, Nordic Wellness, Rototilt, and Umeå Energi; (iv) individual and 'Lövenbyggare' club memberships; and (v) membership in the 40-klubben business network (~110 companies, 49,500 SEK including season ticket). Marketing reach spans bjorkloven.com, YouTube, Instagram, TikTok, Facebook, X, LinkedIn, and email. The club is privately held by member-association IF Björklöven, employs 51–100 people, and runs no proprietary technology platform — relying instead on Sportality for sports data infrastructure and standard commerce/analytics vendors. CSR programs include Hjältarnas hus and De rätta färgerna.

Short descriptiontext

Björklöven is a Swedish ice hockey club based in Umeå, founded in 1970, operating men's (SHL) and women's senior teams plus a U15–U20 youth pipeline. It earns revenue from ticketing, merchandise, a multi-tier corporate sponsorship program, memberships, and the 40-klubben business network of ~110 regional companies.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersUmeå, Sweden
HQ citystring
Umeå
HQ countrystring
Sweden
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
professional ice hockey, sports entertainment services, team merchandise retail, youth hockey programs, corporate sports sponsorships
Industry1 code
1Ice Hockey Leagues
CodeMPAKAAAEPrimaryYes
NAICS code1 code
  • Sports Teams and Clubs711211
SIC code1 code
  • Services-Membership Sports & Recreation Clubs7997
Product category
Professional Ice Hockey Club
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model5 records
1Ticket Sales
TypeTransaction Fee
Description

Revenue from sale of individual match tickets and season ticket packages (säsongskort) for SHL games at Visionite Arena. Season tickets sold via sasongskort.com platform, individual tickets via Tickster.

bjorkloven.com
2Merchandise Sales
TypeOne Time License
Description

Sale of club merchandise including clothing and accessories through Björklövenshopen (e-commerce store). Also includes souvenir sales and present cards (gift cards).

bjorkloven.com
3Corporate Partnerships
TypeSubscription Recurring
Description

Tiered partnership programs ranging from Bronspartner (70,000+ SEK/year) through Huvudpartner (1,000,000+ SEK/year). Partners receive brand exposure, networking opportunities, hospitality benefits, and association with the club's brand.

bjorkloven.com
4Membership Fees
TypeSubscription Recurring
Description

Revenue from club membership (IF Björklöven), including the 'Lövenbyggare' membership tier. Members receive benefits and contribute to club funding.

bjorkloven.com
5Arena Facilities Rental
TypeTransaction Fee
Description

Rental of Visionite Arena facilities including conference and meeting rooms (konferens- och möteslokaler), restaurant Bullens, lounge bar and corporate bar on plan 4.

bjorkloven.com
Marketing channels10 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components7 values
Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others
Pricing details6 tiers
1Huvudpartner - Top-tier partnership with agreements over 1,000,000 SEK
ModelSubscriptionBilling cadenceAnnual
Notes

Agreements over 1,000,000 SEK. Includes strong brand exposure, exclusive networking opportunities, VIP experiences, travel and partner activities, and logo placement on team official clothing with national TV broadcast exposure.

bjorkloven.com
2Diamantpartner - Premium partnership tier with agreements over 750,000 SEK
ModelSubscriptionBilling cadenceAnnual
Notes

Agreements over 750,000 SEK. Includes strong brand exposure, business opportunities, experiences linked to the team and season, visibility in digital channels, social media activation, participation in exclusive partner activities and networking events, and away game trips with other partners.

bjorkloven.com
3Guldpartner - Gold partnership tier with agreements over 400,000 SEK
ModelSubscriptionBilling cadenceAnnual
Notes

Agreements over 400,000 SEK. Includes brand visibility in Björklöven's channels, access to network and partner activities, opportunities to activate the company through offers and presence in club environments.

bjorkloven.com
4Silverpartner - Partnership tier with agreements over 200,000 SEK
ModelSubscriptionBilling cadenceAnnual
Notes

Agreements over 200,000 SEK. Includes access to club's partner community with focus on networking, visibility and shared experiences throughout the season. Exposure in digital channels and app.

bjorkloven.com
5Bronspartner - Entry-level partnership with agreements over 70,000 SEK
ModelSubscriptionBilling cadenceAnnual
Notes

Agreements over 70,000 SEK. Includes visibility on club website and access to partner activities and gatherings during the season.

bjorkloven.com
640-klubben Business Network membership
ModelSubscriptionBilling cadenceAnnual
Notes

Price including season ticket: 49,500 SEK. Extra share price: 5,000-10,000 SEK. Business network consisting of 110 companies creating a dynamic meeting place for businesses in the Umeå region. Members meet regularly at home games and external events.

bjorkloven.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Björklöven is a Swedish ice hockey club based in Umeå that operates men's, women's, and youth hockey teams, including a men's team competing in the SHL (Swedish Hockey League). The club sells individual match tickets via Tickster, season tickets via sasongskort.com, and branded merchandise through the Björklövenshopen e-commerce store and physical arena shop. It also generates substantial revenue through a tiered corporate partnership program (Bronspartner, Silverpartner, Guldpartner, Diamantpartner, Huvudpartner) and operates the 40-klubben business networking program for approximately 110 regional companies.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Björklöven is a Swedish ice hockey club based in Umeå operating as a unified sports organization centered around Visionite Arena. The core offering consists of competitive hockey through men's (SHL) and women's teams plus extensive youth development programs at U16, U18, U20, and U15 levels. The organization complements its sporting operations with commercial services including ticket sales (Säsongskort season tickets and individual Biljetter via Tickster), Björklövenshopen merchandise store, and the 40-klubben business networking program. Supporting infrastructure includes Lövenbussen free shuttle service, partnership tiers (Huvudpartners, Diamantpartners, Guldpartners, Silverpartners, Bronspartners), and CSR initiatives such as Hjältarnas hus and De rätta färgerna. The club maintains comprehensive governance with annual meetings for both IF Björklöven (association) and Björklöven AB (public company).

Product and service9 records
1Men's SHL Hockey Team (Herr)
CategoryProfessional Hockey Team
Description

Men's senior hockey team competing in the SHL (Swedish Hockey League). The team is preparing for their first SHL season in 25 years (2026/27).

2Women's Hockey Team (Dam)
CategoryProfessional Hockey Team
Description

Women's senior hockey team with its own game schedule and squad.

3Youth Hockey Development Programs
CategoryYouth Sports Development
Description

Youth hockey teams at various age levels including U20 Nationell Norra, U18, U16, and U15-TKH, providing hockey development pathways for young athletes in the Umeå region.

4Season Tickets (Säsongskort)
CategoryTicketing
Description

Season ticket packages for Björklöven SHL matches, available as digital tickets for the 2026/27 season, providing access to all regular home games.

5Individual Match Tickets (Biljetter)
CategoryTicketing
Description

Individual match tickets for men's and women's team games sold through the Tickster digital ticketing platform.

6Björklövenshopen Merchandise Store
CategoryMerchandise Retail
Description

Official merchandise store for Björklöven-branded apparel, accessories, and souvenirs, operated as e-commerce store at bjorklovenshopen.se plus the physical Arenashopen at Visionite Arena.

740-klubben Business Network
CategoryBusiness Networking
Description

Business networking program with approximately 110 member companies, providing a dynamic meeting place for businesses in the Umeå region with access to corporate facilities at Visionite Arena, season tickets, and various networking events.

8Visionite Arena Venue Rental
CategoryEvent Venue Rental
Description

Visionite Arena, Björklöven's home arena located approximately 2 km from Umeå city center with 5,200 spectator capacity. Available for rental of conference and meeting rooms, restaurant Bullens, lounge bar, and corporate bar on floor 4.

9Corporate Partnership Program
CategoryCorporate Sponsorship
Description

Tiered corporate sponsorship program for regional businesses offering brand exposure, networking opportunities, hospitality benefits, logo placement, and association with the Björklöven brand across partner channels.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership111 partners
Strategic tierHuvudpartner (Main Partner)TypeGTM or Marketing Partner
Description

Named as a Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Also the naming sponsor of Visionite Arena, Björklöven's home arena located at Tegsvägen 20, Umeå.

Strategic tierHuvudpartner (Main Partner)TypeGTM or Marketing Partner
Description

Listed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Real estate and development company based in Umeå.

Strategic tierHuvudpartner (Main Partner)TypeGTM or Marketing Partner
Description

Listed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually.

Strategic tierHuvudpartner (Main Partner)TypeGTM or Marketing Partner
Description

Listed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Automobile dealer in Umeå region.

Strategic tierHuvudpartner (Main Partner)TypeGTM or Marketing Partner
Description

Listed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Health and fitness chain.

Strategic tierHuvudpartner (Main Partner)TypeGTM or Marketing Partner
Description

Listed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually.

Strategic tierHuvudpartner (Main Partner)TypeGTM or Marketing Partner
Description

Listed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Manufacturer of tilt rotators for excavators.

Strategic tierHuvudpartner (Main Partner)TypeGTM or Marketing Partner
Description

Listed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually.

9Umfastigheter
Strategic tierHuvudpartner (Main Partner)TypeGTM or Marketing Partner
Description

Listed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Umeå-based real estate company.

bjorkloven.com
Strategic tierHuvudpartner (Main Partner)TypeGTM or Marketing Partner
Description

Listed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Local energy company serving Umeå region.

Strategic tierOfficial Material SupplierTypeGTM or Marketing Partner
Description

Official material supplier (Officiell Materialleverantör) providing hockey equipment and gear for the club.

Strategic tierDiamantpartner (Diamond Partner)TypeGTM or Marketing Partner
Description

Diamantpartner (Diamond Partner) with agreements over 750,000 SEK annually. Part of top-tier partner group.

Strategic tierDiamantpartner (Diamond Partner)TypeGTM or Marketing Partner
Description

Diamantpartner (Diamond Partner) with agreements over 750,000 SEK annually. Waste management company.

14ACXL
Strategic tierGuldpartner (Gold Partner)TypeGTM or Marketing Partner
Description

Guldpartner (Gold Partner) with agreements over 400,000 SEK annually.

bjorkloven.com
Strategic tierGuldpartner (Gold Partner)TypeGTM or Marketing Partner
Description

Guldpartner (Gold Partner) with agreements over 400,000 SEK annually. Nordic electrical and HVAC distributor.

Strategic tierGuldpartner (Gold Partner)TypeGTM or Marketing Partner
Description

Guldpartner (Gold Partner) with agreements over 400,000 SEK annually. Shopping center in Umeå.

Strategic tierGuldpartner (Gold Partner)TypeGTM or Marketing Partner
Description

Guldpartner (Gold Partner) with agreements over 400,000 SEK annually. Regional grocery cooperative.

Strategic tierGuldpartner (Gold Partner)TypeGTM or Marketing Partner
Description

Guldpartner (Gold Partner) with agreements over 400,000 SEK annually.

Strategic tierGuldpartner (Gold Partner)TypeGTM or Marketing Partner
Description

Guldpartner (Gold Partner) with agreements over 400,000 SEK annually.

Strategic tierGuldpartner (Gold Partner)TypeGTM or Marketing Partner
Description

Guldpartner (Gold Partner) with agreements over 400,000 SEK annually.

Strategic tierGuldpartner (Gold Partner)TypeGTM or Marketing Partner
Description

Guldpartner (Gold Partner) with agreements over 400,000 SEK annually.

Strategic tierGuldpartner (Gold Partner)TypeGTM or Marketing Partner
Description

Guldpartner (Gold Partner) with agreements over 400,000 SEK annually.

Strategic tierGuldpartner (Gold Partner)TypeGTM or Marketing Partner
Description

Guldpartner (Gold Partner) with agreements over 400,000 SEK annually. Umeå Municipality business services.

Strategic tierGuldpartner (Gold Partner)TypeGTM or Marketing Partner
Description

Guldpartner (Gold Partner) with agreements over 400,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

33Max
Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually. Swedish burger chain.

34Norrlands Metall
Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

bjorkloven.com
Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

39SEB
Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually. Swedish bank.

40Smålands Måleri
Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

bjorkloven.com
Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierSilverpartner (Silver Partner)TypeGTM or Marketing Partner
Description

Silverpartner with agreements over 200,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually. Global staffing company.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

51Allstar Bar Umeå
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

55Bilinves
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
56Björkö Boström
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
57Björken Tandvård
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

61Clarion Hotel Umeå
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

67Eniro Energi
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

74HB Däck
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

76Hus Fem Umeå
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

84Lamiroc
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

90Mångbergs Åkeri
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
91NKL Tra
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

95Of Maskin
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
96OK Västerbotten
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

101PWC
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

103Sädens Tobakshandel
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
104SCA
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

110Umeå Logistikpark
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

bjorkloven.com
Strategic tierBronspartner (Bronze Partner)TypeGTM or Marketing Partner
Description

Bronspartner with agreements over 70,000 SEK annually.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Direct SHL competitor and northern Sweden neighbor. Shares the same regional corporate partnership ecosystem, similar arena economics (Coop Norrbotten Arena), and comparable small-market operating model in Sweden's top hockey league.

TypeDirect peer
Description

Jönköping-based SHL club operating in a mid-sized Swedish market. Direct league peer with comparable partnership-tier economics and arena-revenue model.

TypeDirect peer
Description

Direct SHL peer based in northern Sweden (Västerbotten region), competing in the same league with a similar regional-market profile. Comparable as a smaller-market SHL club whose commercial model relies heavily on local corporate partnerships and season-ticket base.

TypeDirect peer
Description

SHL club based in Örnsköldsvik, northern Sweden. Operates with a similar small-market, regional-partnership-heavy model and competes for the same northern-Swedish sponsor pool as Björklöven.

TypeDirect peer
Description

SHL club based in Malmö, southern Sweden. Direct league peer serving a regional market with a multi-tier partnership structure analogous to Björklöven's Huvudpartner/Guldpartner/Silverpartner/Bronspartner ladder.

TypeDirect peer
Description

Gävle-based SHL club with comparable historical pedigree and regional-market structure. Direct league peer operating with similar reliance on local corporate partnerships and season-ticket revenue.

TypeDirect peer
Description

Gothenburg-based SHL club and historically dominant Swedish hockey franchise. Comparable as a top-flight league peer whose commercial scale (sponsors, broadcast appeal, season-ticket pricing) sets the upper-bound benchmark.

TypeDirect peer
Description

Stockholm-based SHL club and one of Sweden's largest hockey brands. While operating at a much larger scale, it is a direct league competitor and the opponent in Björklöven's 2026/27 SHL opener—a benchmark for top-tier commercial economics.

TypeDirect peer
Description

Ängelholm-based SHL club with a strong corporate-partnership heritage (Rögle has historically punched above its market-size weight in sponsorships). Direct league peer with a comparable regional commercial strategy.

TypeDirect peer
Description

Karlstad-based SHL club with one of Sweden's strongest hockey brands. Direct league peer and Björklöven's opponent in the 2026/27 home premiere, representing the benchmark for mature SHL partnership and ticket economics.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration6 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles14 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Birch leaves

Professional Ice Hockey Clubbjorkloven.com

Björklöven is a Swedish ice hockey club based in Umeå, founded in 1970, operating men's (SHL) and women's senior teams plus a U15–U20 youth pipeline. It earns revenue from ticketing, merchandise, a multi-tier corporate sponsorship program, memberships, and the 40-klubben business network of ~110 regional companies.

What Birch leaves does

Björklöven AB (org.nr 556694-3279) and its associated association IF Björklöven operate a professional ice hockey franchise based in Umeå, Västerbotten, Sweden, founded in 1970. The organization fields a men's senior team (entering SHL — Sweden's top hockey league — for the first time in 25 years in the 2026/27 season), a women's senior team, and a youth development pyramid spanning U15, U16, U18, and U20 levels including the Trekronors Hockeyskola program. The home venue is Visionite Arena (capacity 5,200, built 1963), which also rents conference rooms, restaurant Bullens, a lounge bar, and a corporate bar on plan 4 for non-matchday use.

Revenue is generated across five channels: (i) ticket sales through Tickster (individual) and sasongskort.com (season tickets); (ii) merchandise through Björklövenshopen e-commerce and the arena shop; (iii) a five-tier corporate partnership ladder from Bronspartner (≥70,000 SEK/year) to Huvudpartner (≥1,000,000 SEK/year), with approximately 10 Huvudpartners including Visionite, Balticgruppen, Niemi Bil, Nordic Wellness, Rototilt, and Umeå Energi; (iv) individual and 'Lövenbyggare' club memberships; and (v) membership in the 40-klubben business network (~110 companies, 49,500 SEK including season ticket). Marketing reach spans bjorkloven.com, YouTube, Instagram, TikTok, Facebook, X, LinkedIn, and email. The club is privately held by member-association IF Björklöven, employs 51–100 people, and runs no proprietary technology platform — relying instead on Sportality for sports data infrastructure and standard commerce/analytics vendors. CSR programs include Hjältarnas hus and De rätta färgerna.

Birch leaves firmographics

Firmographics
Name
Birch leaves
Legal name
Björklöven AB
Website
https://bjorkloven.com
Company type
Private
Founded year
1970
Operating status
Operating
Headcount range
11–50 employees
Short description
Björklöven is a Swedish ice hockey club based in Umeå, founded in 1970, operating men's (SHL) and women's senior teams plus a U15–U20 youth pipeline. It earns revenue from ticketing, merchandise, a multi-tier corporate sponsorship program, memberships, and the 40-klubben business network of ~110 regional companies.
Ownership category
akta.pro rank

Birch leaves industry classification

Industry
Product category
Professional Ice Hockey Club
NAICS
Sports Teams and Clubs (711211)
SIC
Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry
Ice Hockey Leagues (MPAKAAAE)

Keywords

  • Professional ice hockey
  • Sports entertainment services
  • Team merchandise retail
  • Youth hockey programs
  • Corporate sports sponsorships

Where Birch leaves is headquartered

Location

Headquarters

HQ city
Umeå
HQ country
Sweden
HQ region
Europe

Offices1 record

Markets served

Birch leaves business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

  1. Ticket Sales: Revenue from sale of individual match tickets and season ticket packages (säsongskort) for SHL games at Visionite Arena. Season tickets sold via sasongskort.com platform, individual tickets via Tickster.
  2. Merchandise Sales: Sale of club merchandise including clothing and accessories through Björklövenshopen (e-commerce store). Also includes souvenir sales and present cards (gift cards).
  3. Corporate Partnerships: Tiered partnership programs ranging from Bronspartner (70,000+ SEK/year) through Huvudpartner (1,000,000+ SEK/year). Partners receive brand exposure, networking opportunities, hospitality benefits, and association with the club's brand.
  4. Membership Fees: Revenue from club membership (IF Björklöven), including the 'Lövenbyggare' membership tier. Members receive benefits and contribute to club funding.
  5. Arena Facilities Rental: Rental of Visionite Arena facilities including conference and meeting rooms (konferens- och möteslokaler), restaurant Bullens, lounge bar and corporate bar on plan 4.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualHuvudpartner - Top-tier partnership with agreements over 1,000,000 SEK
SubscriptionAnnualDiamantpartner - Premium partnership tier with agreements over 750,000 SEK
SubscriptionAnnualGuldpartner - Gold partnership tier with agreements over 400,000 SEK
SubscriptionAnnualSilverpartner - Partnership tier with agreements over 200,000 SEK
SubscriptionAnnualBronspartner - Entry-level partnership with agreements over 70,000 SEK
SubscriptionAnnual40-klubben Business Network membership

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Birch leaves product offering

Product offering

Core offering

Björklöven is a Swedish ice hockey club based in Umeå that operates men's, women's, and youth hockey teams, including a men's team competing in the SHL (Swedish Hockey League). The club sells individual match tickets via Tickster, season tickets via sasongskort.com, and branded merchandise through the Björklövenshopen e-commerce store and physical arena shop. It also generates substantial revenue through a tiered corporate partnership program (Bronspartner, Silverpartner, Guldpartner, Diamantpartner, Huvudpartner) and operates the 40-klubben business networking program for approximately 110 regional companies.

Product overview

Björklöven is a Swedish ice hockey club based in Umeå operating as a unified sports organization centered around Visionite Arena. The core offering consists of competitive hockey through men's (SHL) and women's teams plus extensive youth development programs at U16, U18, U20, and U15 levels. The organization complements its sporting operations with commercial services including ticket sales (Säsongskort season tickets and individual Biljetter via Tickster), Björklövenshopen merchandise store, and the 40-klubben business networking program. Supporting infrastructure includes Lövenbussen free shuttle service, partnership tiers (Huvudpartners, Diamantpartners, Guldpartners, Silverpartners, Bronspartners), and CSR initiatives such as Hjältarnas hus and De rätta färgerna. The club maintains comprehensive governance with annual meetings for both IF Björklöven (association) and Björklöven AB (public company).

Differentiator

Problem solved

Functional benefit

Products and services

  • Men's SHL Hockey Team (Herr) Men's senior hockey team competing in the SHL (Swedish Hockey League). The team is preparing for their first SHL season in 25 years (2026/27).
  • Women's Hockey Team (Dam) Women's senior hockey team with its own game schedule and squad.
  • Youth Hockey Development Programs Youth hockey teams at various age levels including U20 Nationell Norra, U18, U16, and U15-TKH, providing hockey development pathways for young athletes in the Umeå region.
  • Season Tickets (Säsongskort) Season ticket packages for Björklöven SHL matches, available as digital tickets for the 2026/27 season, providing access to all regular home games.
  • Individual Match Tickets (Biljetter) Individual match tickets for men's and women's team games sold through the Tickster digital ticketing platform.
  • Björklövenshopen Merchandise Store Official merchandise store for Björklöven-branded apparel, accessories, and souvenirs, operated as e-commerce store at bjorklovenshopen.se plus the physical Arenashopen at Visionite Arena.
  • 40-klubben Business Network Business networking program with approximately 110 member companies, providing a dynamic meeting place for businesses in the Umeå region with access to corporate facilities at Visionite Arena, season tickets, and various networking events.
  • Visionite Arena Venue Rental Visionite Arena, Björklöven's home arena located approximately 2 km from Umeå city center with 5,200 spectator capacity. Available for rental of conference and meeting rooms, restaurant Bullens, lounge bar, and corporate bar on floor 4.
  • Corporate Partnership Program Tiered corporate sponsorship program for regional businesses offering brand exposure, networking opportunities, hospitality benefits, logo placement, and association with the Björklöven brand across partner channels.

Companies that use Birch leaves

Customer profile

Segments4 records

Ideal customer profiles3 records

Birch leaves technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Birch leaves partnerships and signals

Strategic signal

Partnerships

111 partnerships are on record, tiered huvudpartner (main partner), official material supplier, diamantpartner (diamond partner), guldpartner (gold partner), silverpartner (silver partner) and bronspartner (bronze partner).

  • Visionitehuvudpartner (main partner)GTM or Marketing PartnerNamed as a Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Also the naming sponsor of Visionite Arena, Björklöven's home arena located at Tegsvägen 20, Umeå.
  • Balticgruppenhuvudpartner (main partner)GTM or Marketing PartnerListed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Real estate and development company based in Umeå.
  • Kajshuvudpartner (main partner)GTM or Marketing PartnerListed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually.
  • Niemi Bilhuvudpartner (main partner)GTM or Marketing PartnerListed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Automobile dealer in Umeå region.
  • Nordic Wellnesshuvudpartner (main partner)GTM or Marketing PartnerListed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Health and fitness chain.
  • Road Rentalhuvudpartner (main partner)GTM or Marketing PartnerListed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually.
  • Rototilthuvudpartner (main partner)GTM or Marketing PartnerListed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Manufacturer of tilt rotators for excavators.
  • Tsundhhuvudpartner (main partner)GTM or Marketing PartnerListed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually.
  • Umfastigheterhuvudpartner (main partner)GTM or Marketing PartnerListed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Umeå-based real estate company.
  • Umeå Energihuvudpartner (main partner)GTM or Marketing PartnerListed as Huvudpartner (Main Partner) with agreements over 1,000,000 SEK annually. Local energy company serving Umeå region.
  • Bauerofficial material supplierGTM or Marketing PartnerOfficial material supplier (Officiell Materialleverantör) providing hockey equipment and gear for the club.
  • Selbergsabdiamantpartner (diamond partner)GTM or Marketing PartnerDiamantpartner (Diamond Partner) with agreements over 750,000 SEK annually. Part of top-tier partner group.
  • Avfallscenterdiamantpartner (diamond partner)GTM or Marketing PartnerDiamantpartner (Diamond Partner) with agreements over 750,000 SEK annually. Waste management company.
  • ACXLguldpartner (gold partner)GTM or Marketing PartnerGuldpartner (Gold Partner) with agreements over 400,000 SEK annually.
  • Ahlsellguldpartner (gold partner)GTM or Marketing PartnerGuldpartner (Gold Partner) with agreements over 400,000 SEK annually. Nordic electrical and HVAC distributor.
  • Avion Shoppingguldpartner (gold partner)GTM or Marketing PartnerGuldpartner (Gold Partner) with agreements over 400,000 SEK annually. Shopping center in Umeå.
  • Coop Nordguldpartner (gold partner)GTM or Marketing PartnerGuldpartner (Gold Partner) with agreements over 400,000 SEK annually. Regional grocery cooperative.
  • Grusschaktguldpartner (gold partner)GTM or Marketing PartnerGuldpartner (Gold Partner) with agreements over 400,000 SEK annually.
  • Lerstenenguldpartner (gold partner)GTM or Marketing PartnerGuldpartner (Gold Partner) with agreements over 400,000 SEK annually.
  • McDonald's Umeåguldpartner (gold partner)GTM or Marketing PartnerGuldpartner (Gold Partner) with agreements over 400,000 SEK annually.
  • MVB ABguldpartner (gold partner)GTM or Marketing PartnerGuldpartner (Gold Partner) with agreements over 400,000 SEK annually.
  • Umeå Assistanceguldpartner (gold partner)GTM or Marketing PartnerGuldpartner (Gold Partner) with agreements over 400,000 SEK annually.
  • Umeå Kommun Näringslivsserviceguldpartner (gold partner)GTM or Marketing PartnerGuldpartner (Gold Partner) with agreements over 400,000 SEK annually. Umeå Municipality business services.
  • Umiaguldpartner (gold partner)GTM or Marketing PartnerGuldpartner (Gold Partner) with agreements over 400,000 SEK annually.
  • Actemiumsilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Bilgruppen i Norrsilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Johansson Maskinsilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Jonairsilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Laitissilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Lumafsilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Manasilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Martinserverasilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Maxsilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually. Swedish burger chain.
  • Norrlands Metallsilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Nymans Däcksilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Ocabsilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • PJ's Målerisilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Release Finanssilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • SEBsilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually. Swedish bank.
  • Smålands Målerisilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Stena Recyclingsilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Stuntsilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Swedbank Ung Ekonomisilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Swoosh Sverigesilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Trejonsilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Quickesilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Umeå Entreprenadsilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Älvissilverpartner (silver partner)GTM or Marketing PartnerSilverpartner with agreements over 200,000 SEK annually.
  • Adeccobronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually. Global staffing company.
  • Aleva Omsorgbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Allstar Bar Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Aspiabronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Axessumbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Bilinorrbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Bilinvesbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Björkö Boströmbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Björken Tandvårdbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • BN Dentalbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Brandkonsultenbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Bravida Sverigebronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Clarion Hotel Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Contractor Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Cyberphotobronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • DPENDbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Drs Markbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Elontegbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Eniro Energibronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Expandiabronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Faradium Byggbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Fastighetsbyrån Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Fiskarhedenvillanbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Frontabronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Grant Thorntonbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • HB Däckbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • HSB Nordbottenbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Hus Fem Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • ICA Supermarket City Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • ICA Supermarket Teg Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Ivabbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Johanssons Rörbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Kakelhuset Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Kinnarps Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • KPMGbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Lamirocbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Leab Fastigheterbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Liberalernabronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • MediParkbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Miele Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Motorcentralen Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Mångbergs Åkeribronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • NKL Trabronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Nordelektrobronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • NYAB Groupbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Of Byggbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Of Maskinbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • OK Västerbottenbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Olofsforsbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Peabbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Placerumbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Printpalbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • PWCbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Rentabronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Sädens Tobakshandelbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • SCAbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Sharp Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Sigma Technologybronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • The Bishops Arms Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Umeå Hamn ABbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • UMV Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Umeå Logistikparkbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.
  • Wangeskog Umeåbronspartner (bronze partner)GTM or Marketing PartnerBronspartner with agreements over 70,000 SEK annually.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Birch leaves competitors and assessment

Company assessment

Direct peers

  • Luleå Hockey: Direct SHL competitor and northern Sweden neighbor. Shares the same regional corporate partnership ecosystem, similar arena economics (Coop Norrbotten Arena), and comparable small-market operating model in Sweden's top hockey league.
  • HV71: Jönköping-based SHL club operating in a mid-sized Swedish market. Direct league peer with comparable partnership-tier economics and arena-revenue model.
  • Skellefteå AIK: Direct SHL peer based in northern Sweden (Västerbotten region), competing in the same league with a similar regional-market profile. Comparable as a smaller-market SHL club whose commercial model relies heavily on local corporate partnerships and season-ticket base.
  • MoDo Hockey: SHL club based in Örnsköldsvik, northern Sweden. Operates with a similar small-market, regional-partnership-heavy model and competes for the same northern-Swedish sponsor pool as Björklöven.
  • Malmö Redhawks: SHL club based in Malmö, southern Sweden. Direct league peer serving a regional market with a multi-tier partnership structure analogous to Björklöven's Huvudpartner/Guldpartner/Silverpartner/Bronspartner ladder.
  • Brynäs IF: Gävle-based SHL club with comparable historical pedigree and regional-market structure. Direct league peer operating with similar reliance on local corporate partnerships and season-ticket revenue.
  • Frölunda HC: Gothenburg-based SHL club and historically dominant Swedish hockey franchise. Comparable as a top-flight league peer whose commercial scale (sponsors, broadcast appeal, season-ticket pricing) sets the upper-bound benchmark.
  • Djurgårdens IF Hockey: Stockholm-based SHL club and one of Sweden's largest hockey brands. While operating at a much larger scale, it is a direct league competitor and the opponent in Björklöven's 2026/27 SHL opener—a benchmark for top-tier commercial economics.
  • Rögle BK: Ängelholm-based SHL club with a strong corporate-partnership heritage (Rögle has historically punched above its market-size weight in sponsorships). Direct league peer with a comparable regional commercial strategy.
  • Färjestad BK: Karlstad-based SHL club with one of Sweden's strongest hockey brands. Direct league peer and Björklöven's opponent in the 2026/27 home premiere, representing the benchmark for mature SHL partnership and ticket economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Birch leaves social profiles

Digital presence

Birch leaves compliance and trust

Trust signal

Compliance1 record

Birch leaves financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Birch leaves leadership team

Management profile

Number of profiles

Profiles14 records

Birch leaves funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Birch leaves M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birch leaves

What does Birch leaves do?

Björklöven is a Swedish ice hockey club based in Umeå that operates men's, women's, and youth hockey teams, including a men's team competing in the SHL (Swedish Hockey League). The club sells individual match tickets via Tickster, season tickets via sasongskort.com, and branded merchandise through the Björklövenshopen e-commerce store and physical arena shop. It also generates substantial revenue through a tiered corporate partnership program (Bronspartner, Silverpartner, Guldpartner, Diamantpartner, Huvudpartner) and operates the 40-klubben business networking program for approximately 110 regional companies.

Is Birch leaves a public or private company?

Birch leaves is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Birch leaves founded?

Birch leaves was founded in 1970. It employs 11 to 50 people.

Where is Birch leaves based?

Birch leaves is headquartered in Umeå, Sweden, in the Europe region.

How does Birch leaves make money?

Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, corporate Partnerships, membership Fees and arena Facilities Rental.

Who are Birch leaves's main competitors?

Direct peers on record are Luleå Hockey, HV71, Skellefteå AIK, MoDo Hockey, Malmö Redhawks, Brynäs IF, Frölunda HC, Djurgårdens IF Hockey, Rögle BK and Färjestad BK.

Does Birch leaves have an API?

No public API is recorded for Birch leaves.

What industry is Birch leaves in?

Birch leaves's product category is Professional Ice Hockey Club. Its primary akta.pro industry code is MPAKAAAE, Ice Hockey Leagues. Its NAICS code is 711211 and its SIC code is 7997.

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