Connectki
- Company typePrivate
- Founded2021
- HeadquartersUckfield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Connectki firmographics
Firmographics- Name
- Connectki
- Legal name
- Connectki Limited
- Website
- https://connectki.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Connectki industry classification
Industry- Product category
- Digital Advertising Services
- NAICS
- Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computer Systems Design and Related Services (54151)
- SIC
- Communications Services, Nec (4899), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
- akta.pro secondary industry
- System Integration & Connectors (BPAMAOAC)
Keywords
Where Connectki is headquartered
LocationHeadquarters
- HQ city
- Uckfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Connectki business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CTV & Programmatic Campaign Management: Management fees plus percentage markup on media spend. Management fees 15-20% based on spend. CTV CPMs $8-18, Mobile Video $3-8, Display $1-4 at wholesale rates. Minimum media spend requirements apply.
- Ad Operations Outsourcing: Fixed monthly retainer pricing for dedicated ad operations team services. Advertiser Package $1,500/month, OTT Monetization starting at $4,500/month, Publisher Monetization starting at $7,500/month.
- Campaign Management Retainers: Tiered monthly retainers: STARTER £1,500, WARRIOR £2,500, MASTER £7,500. Separate from ad spend. Performance improvement guarantee included.
- B2B Marketing Services: Monthly retainer or project fees for account-based marketing, content marketing, lead generation, marketing automation implementation. Minimum investment $5,000-15,000/month for comprehensive execution.
- CTV Revenue Optimization Consulting: Technical audit and troubleshooting services for CTV publishers. Fixed scope Yield Audit followed by implementation. Revenue-sharing models also available for some engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Advertiser Package - Small to medium businesses, single platform |
| Subscription | Monthly | OTT Monetization Package - CTV/FAST publishers |
| Subscription | Monthly | Publisher Monetization Package - Multi-brand/multi-location |
| Subscription | Monthly | STARTER - Small businesses with £5,000-15,000 monthly ad spend |
| Subscription | Monthly | WARRIOR - Growing businesses with £15,000-50,000 monthly ad spend |
| Subscription | Monthly | MASTER - Large businesses with £50,000+ monthly ad spend |
| Subscription | Monthly | CTV Campaign Management |
| Subscription | Monthly | B2B Marketing Services |
| Hybrid | Monthly | Connectki Marketplace - Premium CTV/Video |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Connectki product offering
Product offeringCore offering
Connectki is a specialist adtech partner providing Connected TV (CTV) and programmatic advertising operations for publishers and advertisers. For publishers, the company recovers lost yield from misconfigured GAM, Prebid, and ad server setups (stuck floors, bad pacing, untuned DSPs). For advertisers and agencies, Connectki manages CTV and programmatic campaigns end-to-end on client DSPs (DV360, The Trade Desk, Freewheel, StackAdapt) without the overhead of building an in-house specialist team.
Product overview
Connectki is a strategic adtech partner offering a platform of CTV and programmatic advertising services. The core offering consists of Ad Operations Outsourcing, B2B Marketing Agency, Campaign Management, Content Creation, and CTV Advertising Services. These are supported by specialized modules including CTV App Revenue Optimization (technical monetization implementation), the Premium CTV & Video Marketplace (proprietary SSP-DSP with exclusive inventory), and tiered publisher/advertiser packages. The company differentiates through CTV specialization, premium inventory access, and a performance guarantee model with transparent wholesale pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Ad Operations Outsourcing
Quantifiable outcome
- 285% average revenue increase across CTV clients
- +9 more outcomes
Companies that use Connectki
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles1 record
Connectki technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature5 records
Connectki partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- FreeSpeech.orgcoreExclusive CTV inventory partnership for political news and current affairs content. 2.5M+ monthly active users, affluent college-educated politically engaged audience. Available on Roku, Apple TV, Android TV, Fire TV. Brand safety controls and premium content category selection.
- MotorVision.TVcorePreferred partner for motorsport and automotive content. High-income male demographic (25-54). Premium brand alignment opportunities with dedicated fan audiences and high-engagement programming.
- PlaynowMediacoreDirect access to movies, TV series, entertainment content. Family and general entertainment audience with broad demographic reach. High engagement and completion rates across all demographics.
- MuvicoreEnd-to-end streaming platform partner with 500+ customers. Enables seamless video and audio content delivery on iOS, Android, Roku, Tizen, webOS, Fire TV, Vewd through instantly deployable apps. Integrates with Connectki's CTV monetization services.
- LeadinfominorB2B lead generation partner enabling identification of companies visiting websites. Enhances B2B sales funnel with high-quality lead generation for Connectki clients.
- PublicacoreCTV adserver platform for publisher yield optimization. Connectki certified specialists with advanced Publica skillset for ad server setup and configuration.
- SpringservecoreCTV adserver and yield optimization platform. Connectki provides setup, configuration, and ongoing optimization services for Springserve-connected publishers.
- Google (DV360, GAM)coreGoogle Partner certified specialists. Integration with Google Display & Video 360 and Google Ad Manager for campaign management and publisher yield optimization.
- The Trade Desk (Basis)coreBasis DSP (by The Trade Desk) programmatic advertising specialists. Connectki manages campaigns on Basis platform for clients.
- Amazon DSPcoreAmazon DSP specialists for programmatic advertising with shopping-intent audiences and cross-platform attribution capabilities.
- FreewheelcoreCTV and video advertising platform. Connectki manages campaigns on Freewheel for publishers and advertisers.
- RTL AdConnectcoreEuropean CTV and video advertising platform. Connectki manages campaigns on RTL AdConnect for European publisher and advertiser clients.
- StackAdaptcoreProgrammatic advertising platform. Connectki manages campaigns on StackAdapt for native, display, video, and CTV inventory.
- Samsung Ads ManagercoreSamsung TV Plus and smart TV advertising platform. Access to premium CTV inventory on Samsung devices.
Scale indicators19 records
Recent moves6 records
Expansion highlights5 records
Connectki competitors and assessment
Company assessmentDirect peers
- MNTN: MNTN is a self-serve and managed CTV advertising platform aimed at SMB and mid-market direct-response advertisers. It is directly comparable to Connectki's managed CTV campaign services, particularly the smaller-tier packages.
- Innovid: Innovid is a CTV ad serving, creative, and analytics platform serving both publishers and advertisers. It overlaps with Connectki's CTV ad operations and campaign measurement capabilities on the technology layer.
- Tatari: Tatari is a CTV-focused ad buying platform that helps brands and agencies run measurable Connected TV campaigns on a managed-service basis. It competes directly with Connectki's CTV campaign management offering, targeting similar performance-driven advertisers.
- MiQ: MiQ is a programmatic media partner operating across CTV, display, video, and audio with a managed-service model. It directly overlaps Connectki's omnichannel programmatic and CTV campaign management for advertisers and agencies.
Broad incumbents
- Magnite: Magnite is the largest independent CTV-focused SSP, supplying programmatic inventory to most major DSPs. It is a broad incumbent that competes with Connectki's proprietary SSP-DSP marketplace on the supply side.
- GroupM: GroupM is the world's largest media investment group (WPP). Connectki's team is ex-GroupM, and the firm competes with GroupM's agency brands for advertisers seeking programmatic and CTV execution without in-house headcount.
- The Trade Desk: The Trade Desk is a leading independent DSP (including its Basis platform) used by Connectki to run client campaigns. It is a broad incumbent whose self-service capabilities overlap with what Connectki packages as a managed service.
- Dentsu: Dentsu is a global advertising and media services holding company. Like GroupM and Publicis, it is a broad incumbent against which Connectki positions its specialist CTV/programmatic offering, and a source of Connectki's senior talent.
- Publicis Media: Publicis Media is a major global media agency network. Connectki's leadership is ex-Publicis, and Publicis Media's programmatic and CTV practices represent a direct broad-incumbent competitor for managed ad operations work.
Others
- Publica by IAS: Publica is a CTV ad server that Connectki configures and optimizes for publishers. It is an enabling platform partner rather than a direct competitor, but it represents an alternative path for publishers to manage yield without Connectki.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Connectki social profiles
Digital presenceConnectki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connectki leadership team
Management profileNumber of profiles
Connectki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connectki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connectki
What does Connectki do?
Connectki is a specialist adtech partner providing Connected TV (CTV) and programmatic advertising operations for publishers and advertisers. For publishers, the company recovers lost yield from misconfigured GAM, Prebid, and ad server setups (stuck floors, bad pacing, untuned DSPs). For advertisers and agencies, Connectki manages CTV and programmatic campaigns end-to-end on client DSPs (DV360, The Trade Desk, Freewheel, StackAdapt) without the overhead of building an in-house specialist team.
Is Connectki a public or private company?
Connectki is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Connectki founded?
Connectki was founded in 2021. It employs 11 to 50 people.
Where is Connectki based?
Connectki is headquartered in Uckfield, United Kingdom, in the Europe region.
How does Connectki make money?
Five revenue lines are on record. CTV & Programmatic Campaign Management is the primary driver. The others are ad Operations Outsourcing, campaign Management Retainers, B2B Marketing Services and CTV Revenue Optimization Consulting.
Who are Connectki's main competitors?
Direct peers on record are MNTN, Innovid, Tatari and MiQ. Broad incumbents are Magnite, GroupM, The Trade Desk, Dentsu and Publicis Media. Publica by IAS is listed as an others.
Does Connectki have an API?
No public API is recorded for Connectki.
What industry is Connectki in?
Connectki's product category is Digital Advertising Services. Its primary akta.pro industry code is MPAHAJAM, Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging), with a secondary code of BPAMAOAC, System Integration & Connectors. Its NAICS code is 541840 and its SIC code is 4899.