Australian Menopause Centre

What Australian Menopause Centre does

Australian Menopause Centre (Australian Menopause Centre PTY LTD) is a Sydney-based, privately held telehealth provider specializing in menopause and perimenopause care for women across Australia. Founded in 2013 (with predecessor clinical activity in body-identical hormone treatments dating to 2003), the company operates from Kingsgrove, NSW and serves a national patient base, with particular reach into rural and remote areas where specialist menopause care is limited. The company reports having helped over 100,000 women over its operating history and maintains an active community of more than 5,000 women.

The core offering is a $99/month telehealth subscription program delivered through the Emsee platform, which combines bulk-billed doctor consultations (gap-free where Medicare-eligible), access to naturopaths, nutritionists, and nurses, personalized treatment planning, medication management, and community support. Treatment options include TGA-approved body-identical hormone products (Estraderm, Estradot, Climara, Prometrium, etc.) and compounded bioidentical hormone replacement therapy (BHRT) prescribed individually when commercially available products do not achieve desired outcomes. A mobile app (Emsee, available on iOS and Google Play) provides 24/7 access for appointment booking, symptom tracking, and Q&A, while partner pharmacies dispense and deliver prescribed medications directly to patients at no additional cost.

The revenue model blends recurring subscription fees with transactional medication and supplement sales. Initial doctor consultations are bulk-billed (gap-free) as a patient acquisition funnel, while the $99/month program fee (not Medicare-covered) supports ongoing care. Medications are charged separately at PBS, concession, or private prescription pricing, and supplements at discounted partner rates. Marketing is content-driven, relying on an SEO-optimized blog library, organic social channels, a free menopause assessment tool, and email nurture sequences. The company is LegitScript certified and operates with no disclosed external investors, no M&A activity, and no disclosed leadership team beyond its medical staff.

Name

Australian Menopause Centre

Legal name

Australian Menopause Centre PTY LTD

Website

https://menopausecentre.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Australian Menopause Centre is a Sydney-based, privately held telehealth provider delivering specialist menopause and perimenopause care to women across Australia via a $99/month subscription program, the Emsee platform, bulk-billed consultations, and partner pharmacy medication delivery.

Ownership category

akta.pro rank

Product category

Women's Menopause Care Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Menopause & Midlife Women’s Health Telehealth (HRT management, symptom care) (HLALAHAI)

akta.pro secondary industry

Menopause & Midlife Women’s Health (HLAKAJAH)

Keywords

• Menopause treatment
• Hormone replacement therapy
• Telehealth consultations
• Women's health services
• Weight management programs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Subscription Program ($99/month): Recurring monthly subscription covering unlimited telehealth access to doctors (bulk-billed, gap-free where eligible), nurses, naturopaths, and nutritionists; personalised treatment planning; medication management; community membership; lifestyle perks and wellness discounts; and concierge-style support. Medications and treatments are charged separately at PBS, concession, or private prescription pricing.
2. Initial Telehealth Consultation: One-time bulk-billed initial doctor consultation (gap-free). Naturopath and nutritionist initial consultations are also provided at no cost to the patient. This serves as the patient acquisition/funnel entry point into the $99/month program.
3. Medication and Supplement Sales: Medications (hormone therapies, compounded BHRT) and supplements are charged separately to the program fee. PBS-listed medications are charged at PBS or concession pricing; non-listed medications at private prescription pricing; supplements at discounted partner pricing exclusive to program members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Australian Menopause Centre delivers telehealth-based menopause care to Australian women through a $99/month Treatment Program. The program provides unlimited access to menopause-specialised doctors (bulk-billed and gap-free where eligible), nurses, naturopaths and nutritionists, combined with personalised treatment plans covering body-identical and compounded bio-identical hormone therapies, natural options, and medication fulfilment via partner pharmacies with delivery to the patient's door.

Product overview

Australian Menopause Centre offers a unified telehealth-based menopause healthcare platform centered on its $99/month Treatment Program. The core offering combines bulk-billed doctor consultations via the Emsee platform with access to naturopaths, nutritionists, and nurses. Treatment options include both TGA-approved body-identical hormones (Estraderm, Estradot, Climara, Prometrium, etc.) and compounded bio-identical hormone therapy (BHRT) prescribed individually. The program is supplemented by a Weight Loss Program, Supplement Club with exclusive brand discounts, and a mobile app for 24/7 access. Partner pharmacies handle medication fulfillment and delivery. A free online menopause assessment tool helps patients identify their stage in the menopause journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Menopause Treatment Program A $99/month telehealth-based treatment program offering unlimited access to doctors, nurses, naturopaths, and nutritionists specialising in menopause care. Includes gap-free bulk-billed doctor consultations, personalised treatment plans, hormone therapies and natural options, a community of over 5,000 women, and exclusive wellness perks and supplement discounts.
• Weight Loss Program A specialised weight management program integrated within the menopause treatment offering, designed to address weight changes commonly experienced during perimenopause and menopause.
• Bio-identical Hormone Replacement Therapy (BHRT) Compounded bio-identical hormone therapy prescribed individually by doctors. These hormones are chemically identical to those the body produces naturally and are derived from plant sources such as wild yam, available when commercially available products do not achieve desired outcomes.
• Bulk-Billed Telehealth Consultation Initial obligation-free telehealth consultations with experienced doctors, naturopaths, or nutritionists to assess menopause symptoms. Doctor consultations are bulk-billed and gap-free; initial naturopath and nutritionist consultations are also provided at no cost to patients.
• Supplement Club A wellness program offering exclusive discounts and samples from trusted wellness, beauty, and supplement brands including Antipodes, Trilogy, and INTU Wellness, exclusively available to women enrolled in the Treatment Program.
• Free Menopause Health Assessment A complimentary online assessment tool that generates a personalised menopause health and symptoms report emailed to the user, helping identify their stage in the menopause journey and serving as a funnel into the consultation booking flow.
• Emsee Mobile App A mobile application for 24/7 access to ask questions, book appointments, and manage treatment programs. The app also provides early entry to menopause support tools, expert Q&A, and educational content for program members.
• Body-Identical Hormone Therapy Products TGA-approved commercially produced body-identical hormones available in specific doses including Estraderm, Estradot, Climara, Estrogel, Sandrena gel (oestrogen), Ovestin, Vagifem (topical vaginal), and Prometrium 100mg (progesterone capsule), prescribed individually by doctors.

Quantifiable outcome

• Over 100,000 women helped over 2+ decades of operation
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Partner PharmaciescoreOthersPartner pharmacies dispense and deliver prescribed medications (hormone therapies, compounded BHRT, supplements) directly to patients at no extra cost. They handle PBS-listed medications, concession pricing, private prescriptions, and discounted supplements for program members.
• Wellness Brands (Antipodes, Trilogy, INTU Wellness)minorOthersExclusive lifestyle and wellness discounts and product samples offered to treatment program members from trusted wellness, beauty, and supplement brands including Antipodes, Trilogy, and INTU Wellness.
• Emsee (Platform Provider)coreTechnology or IntegrationEmsee is the technology platform through which Australian Menopause Centre delivers its telehealth services, including appointment booking, medical history forms, and treatment program management. The Emsee app provides 24/7 access for patients. Australian Menopause Centre appears to be part of or closely affiliated with Emsee Health.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Evernow: US menopause-focused telehealth provider delivering clinician consultations and hormone therapy prescriptions. Directly comparable as a single-condition, subscription-based menopause virtual care service.
• Gennev: Menopause and women's midlife health platform offering telehealth consultations and treatment. Closely aligned by condition focus, telehealth delivery, and clinician-prescribed HRT offerings.
• Winona: Menopause-focused telehealth and HRT provider offering clinician consultations and prescription hormone therapy. Directly comparable by clinical modality (HRT prescribing) and D2C telehealth delivery.
• Elektra Health: US-based virtual menopause care platform combining clinician visits, care navigation, and community. Directly comparable in its telehealth-first, education-and-community-supported menopause care model.
• Midi Health: US-based telehealth platform specializing in menopause and midlife women's health, offering clinician-led care and HRT/BHRT prescribing. Closest direct competitor by service model, clinical scope, and target demographic.
• Alloy Women's Health: Telehealth women's health platform with strong menopause and hormone therapy focus, including prescription products. Directly comparable by clinical scope and direct-to-consumer virtual care model.

Regional players

• Eucalyptus: Australia-headquartered multi-brand telehealth platform operating consumer virtual care brands. Comparable as a domestic telehealth incumbent competing for the same Australian patient base and clinician pool.
• Kin Fertility: Australian women's health telehealth platform offering contraception, skin, and menopause-related care. Comparable by Australian consumer market, women's health scope, and telehealth delivery model.

Broad incumbents

• Maven Clinic: Large women's and family health virtual care platform spanning fertility, maternity, and menopause. Comparable as a broader women's telehealth incumbent that competes for women's midlife care share.
• Tia: US women's health primary care platform integrating in-person and virtual services across gynecology, mental health, and menopause. Comparable as a broader women's healthcare provider competing for the same midlife female demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/australianmenopausecentre
• LinkedInlinkedin.com/company/australian-menopause-centre
• Instagraminstagram.com/emsee.health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Menopause Centre