Visit

What Visit does

Visit is a unified event management software platform that supports large-scale exhibition and conference organizers across the full event lifecycle — from registration and digital badging through access control, lead capture, networking, and post-event analytics. The product is anchored by Visit Create, a central command centre for organizers, supplemented by Visit Connect (exhibitor lead capture and retrieval), the Exhibitor Manual (digital exhibitor onboarding), and Visit Touchpoints (NFC-enabled hardware devices for tap-to-engage content and data collection). The platform integrates with broader event stacks via partnerships such as Swapcard (event app and virtual layer) and EasyFairs (API-level exhibitor data synchronization), and supports in-person, hybrid, and fully virtual formats with multilingual, multi-currency registration capabilities and ISO 20121:2024-certified sustainable event operations.

Underlying technology combines a cloud-based software platform with proprietary NFC hardware and a multi-tenant SaaS architecture. Visit captures structured registration, session attendance, badge scan, and NFC interaction data, then uses behavior-based recommendation engines for attendee matchmaking and exhibitor personalization. Integration is a deliberate architectural choice: Visit deliberately operates as a layer inside multi-vendor event stacks rather than a closed platform.

Commercially, Visit operates a B2B enterprise go-to-market combining subscription-based platform access, professional services for on-site operational support and 24/7 event coverage, and hardware revenue (NFC badges and Touchpoints devices). Pricing is not publicly disclosed; sales are consultative and contract-based. The customer base is concentrated in large-scale international exhibition organizers — flagship examples include Arab Health / WHX Dubai (235,000+ visitors, 4,300+ exhibitors, 180+ countries in 2026), ISE (120,914 registrations across 168 countries in 2026), and EasyFairs packaging events (300+ Touchpoints deployments to date). Visit is a wholly-owned subsidiary of GES (Global Exhibition & Event Services), supporting the parent group's event technology and on-site operations business globally. The company was founded in the early 1990s, is headquartered in Haarlem, Netherlands, and employs 51–100 staff.

Name

Visit

Legal name

Visit

Website

https://visitcloud.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Visit is a cloud-based event management software platform serving large-scale exhibition and conference organizers. Its Visit Create, Connect, and Touchpoints products unify registration, access control, lead capture, and analytics across global exhibitions. It operates as a subsidiary of GES.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Management Software Platform: Subscription-based SaaS model providing access to Visit's unified event management platform including registration, access control, lead capture, and analytics. Pricing likely scales with event size and attendee volume based on the enterprise-focused nature of the business.
2. Professional Services & Event Support: On-site technical support and operational assistance during events, including hardware deployment, system integration with partner platforms, and 24/7 global support coverage
3. Hardware (NFC Readers/Badges): Sale or rental of NFC-enabled hardware including Touchpoints devices and compatible badge systems for event access and engagement

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Visit provides a unified cloud-based event management platform for large-scale exhibitions and conferences, combining online registration and ticketing, digital badging, QR/NFC access control, exhibitor lead capture and retrieval, networking and engagement tools, and real-time analytics into a single integrated system. The platform is anchored by Visit Create (central command centre) and Visit Connect (lead capture application), complemented by Visit Touchpoints NFC-enabled hardware devices for interactive attendee engagement.

Product overview

Visit is a unified event management platform combining registration and ticketing, digital badging, access control, networking and engagement, and analytics into a single integrated system. The platform is anchored by Visit Create, a central command centre for managing all event operations, supplemented by Visit Connect for exhibitor lead capture and retrieval, the Exhibitor Manual for digitized exhibitor onboarding and management, and Visit Touchpoints (NFC-enabled engagement devices) for interactive content sharing. The platform supports in-person, hybrid, and fully virtual events across enterprise-scale exhibitions with reported processing of up to 235,000+ registrations. Certified to ISO 20121:2024 for sustainable event management.

Differentiator

Problem solved

Functional benefit

Brands

• Visit Connect: Lead capture and retrieval application for exhibitors, enabling badge scanning and lead management during events.
• Visit Create
• Touchpoints

Products and services

• Visit Create Centralized event management command centre enabling organizers to manage registration and ticketing, configure exhibitor tools, set up visitor experiences, and monitor performance and reporting across the entire event lifecycle. Targeted at enterprise exhibition organizers.
• Visit Connect Exhibitor lead capture and lead retrieval tool enabling badge scanning, QR/NFC scanning, and PWA-based scanning to capture qualified leads directly into CRM systems. Targeted at exhibitors and sponsors at trade shows and exhibitions.
• Visit Touchpoints NFC-enabled engagement devices deployed at events enabling attendees to tap their smart badge to access exhibitor-provided digital content, allowing exhibitors to collect visitor data and engage attendees. Targeted at exhibitions seeking interactive attendee engagement beyond traditional badge scanning.
• Registration & Ticketing

Quantifiable outcome

• 63,599 visitors and $1.82B USD business value at Arab Health 2023
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• SwapcardcoreTechnology or IntegrationStrategic integration partnership where Visit provides registration, badging, access control, and lead capture services while Swapcard supplies the official event application and virtual event infrastructure. At Arab Health 2023, Visit Connect lead capture was embedded directly within the Swapcard app, providing exhibitors seamless access to lead management without separate tool requirements. The partnership delivered a unified experience where attendees and exhibitors never needed to consider which platform was handling what function.
• EasyFairscoreStrategic or Co-development PartnerEasyFairs partnered with Visit for registration systems and Touchpoints NFC technology at Packaging Premiere & PCD Milan. Exhibitors and products are automatically created in Visit through API integration between Visit and EasyFairs' systems. Touchpoints are assigned and labeled at Visit's offices and sent directly to events. The partnership has scaled to 300+ events demonstrating proven reliability and operational excellence.
• GES (Global Experience Events)flagshipStrategic or Co-development PartnerVisit is part of the wider GES group, supporting the GES mission to create extraordinary event experiences through simple, user-friendly services and best-in-class execution. GES is a major global events company providing exhibition and event services.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Cvent: Cvent is a leading event management platform offering registration, venue sourcing, and event marketing technology for meetings, conferences, and trade shows. It directly competes with Visit in the large-enterprise event organizer segment with comparable registration, badging, and lead capture capabilities.
• Swapcard: Swapcard offers event apps, registration, and virtual event infrastructure. It is both a Visit partner (providing app layer at major events) and a direct competitor in registration, lead capture, and attendee engagement for trade shows and conferences.
• Bizzabo: Bizzabo provides an event experience platform with registration, ticketing, and attendee engagement features. It serves enterprise event organizers and competes head-to-head with Visit in the unified event management platform category.
• Stova (formerly Aventri): Stova is an event management platform providing registration, lead capture, and event marketing tools for enterprise events. It directly competes with Visit in the trade show and large-enterprise event organizer segment with similar integrated capabilities.
• Eventbrite: Eventbrite is a large-scale event registration and ticketing platform. While it skews toward smaller and consumer events, it competes with Visit in the registration and ticketing space and has expanded into features relevant to professional event organizers.
• Certain: Certain provides event management software for enterprise events, including registration, lead retrieval, and analytics. It serves the corporate event market with a feature set that overlaps significantly with Visit's registration, badging, and lead capture offerings.

Broad incumbents

• ON24: ON24 is a webinar and virtual event platform with registration and engagement features. While primarily focused on webinars and digital experiences, it increasingly competes in the hybrid event segment where Visit operates.
• Webex Events (formerly Socio): Webex Events is Cisco's event management platform offering registration, live streaming, and audience engagement. As a broad incumbent backed by a major enterprise technology company, it competes with Visit in the event technology space with a wider portfolio of collaboration tools.

Emerging players

• ExpoFP: ExpoFP provides floor plan management and event technology for trade shows and exhibitions. It offers complementary capabilities to Visit's registration and lead capture, particularly around exhibitor floor planning and booth management for large exhibitions.
• Hubilo: Hubilo offers an event platform with registration, engagement, and analytics features. It targets enterprise and mid-market events and represents a more venture-backed emerging competitor to Visit in the unified event management category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/visitbyges
• Xx.com/VisitbyGES
• Facebookfacebook.com/VisitbyGES

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit