What Well does

Well Psychology, Inc., operating under the trade names "Well" and "Well Online," is a San Diego, California-based telehealth mental health clinic founded in 2020. The company delivers psychotherapy, medication management, and broader behavioral health services exclusively via telehealth to California residents, segmented into adults (20–64), teens (13–19), and older adults (65+). Clinical operations run on Kareo, a HIPAA-compliant third-party EHR and patient portal, and the company has built payor-side coverage through contracts with Medicare, United Healthcare, Tricare, and Humana. Beyond clinical care, Well operates a light content and brand layer through its "Wellified" newsletter/blog sub-brand and a "Words Matter" glossary.

Well monetizes through a multi-tier fee-for-service pricing model: individual therapy sessions at $150–$180 with a $60 sliding-scale option; weekly group therapy at $45; and a higher-priced Concierge Behavioral Health tier with a $200 intake fee, complemented by Daily Drop-In Groups. The go-to-market is direct-to-consumer, supplemented by referral partnerships with EvolvedMD, the Collaborative Family Healthcare Association, and the Open Path Psychotherapy Collective, which collectively route patients into Well's clinical funnel.

The company operates at a modest scale, with reported headcount in the 11–50 range. There is no public record of outside funding, M&A, or material leadership turnover, and operations remain geographically confined to California. The competitive position rests on licensed-clinician capacity, payor network inclusion, and referral partnerships rather than proprietary technology or differentiated AI capability.

Name

Well

Legal name

Well Psychology, Inc.

Website

https://wellonline.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Well Psychology, Inc. is a California-based, telehealth-only mental health clinic founded in 2020 that delivers psychotherapy, medication management, and behavioral health services to California residents across adult, teen, and older-adult segments under payor contracts with Medicare, UHC, Tricare, and Humana.

Ownership category

akta.pro rank

Product category

Telehealth Behavioral Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

akta.pro secondary industries

Psychiatry & Medication Management Platforms (HLALAEAB), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Integrated Primary Care in Behavioral Health Settings (HLAFAGAM)

Keywords

• Telehealth behavioral health
• Online psychotherapy services
• Psychiatric medication management
• Group therapy programs
• Clinical psychology assessment

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Psychotherapy: One-on-one therapy sessions with licensed clinical psychologists. Session duration is 1 hour, typically weekly. Pricing varies by provider level from $150-$180 per session. Sliding scale available with Associate Therapists at $60 per session.
2. Group Therapy Programs: Four-week group therapy programs costing $45/week ($180 total) or drop-in sessions. Led by Certified Group Psychotherapists and conducted via secure HIPAA-compliant patient portal.
3. Medication Management: Psychiatrist appointments for medication evaluation and management. Initial psychiatric evaluation at $300; follow-up medication management at $75 per session.
4. Psychological Assessment Services: Neuropsychological and diagnostic evaluations conducted by licensed doctors of clinical psychology. Initial diagnostic evaluation with psychologist costs $270.
5. Insurance Reimbursement: Contracted with major insurance providers including Medicare, United Healthcare, Tricare, and Humana. Accepting insurance allows revenue collection through third-party payer reimbursement.
6. Concierge Behavioral Health: Premium preventive mental health service with initial 90-minute intake appointment at $200 and follow-up appointments at $150. Includes personalized cognitive, emotional, and social health metric reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Well provides outpatient behavioral health services delivered entirely via a HIPAA-compliant telehealth platform to California residents, including individual psychotherapy with licensed clinical psychologists, four-week structured group therapy programs, psychiatric medication management, and neuropsychological and diagnostic assessments. The company matches patients to providers through Clinical Care Coordinators rather than algorithms, accepts major insurance plans (Medicare, United Healthcare, Tricare, Humana), and supplements clinical care with patient-empowerment content such as the Words Matter glossary and Wellified blog. A premium Concierge Behavioral Health program offers 90-minute preventive intakes and personalized cognitive, emotional, and social health assessments.

Product overview

Well is a California-licensed online outpatient mental health clinic offering a unified telehealth platform with multiple service modules. The core offerings include Individual Services (psychotherapy, assessment, medication management), Group Services (four-week therapy programs and daily drop-in groups), and Concierge Behavioral Health (preventive mental health care). Services are delivered via a HIPAA-certified telehealth platform with an integrated Kareo patient portal, serving teens, adults, and older adults across California.

Differentiator

Problem solved

Functional benefit

Brands

• Wellified: A weekly newsletter and blog by Well providing mental health resources and articles for Californians.

Products and services

• Individual Services Comprehensive outpatient mental health care for individuals, including one-on-one psychotherapy with licensed Doctors of Clinical Psychology, measurement-based assessment and diagnostic evaluations, and medication management by board-certified psychiatrists. Addresses anxiety disorders, depression, ADHD, autism spectrum disorders, PTSD, eating disorders, and related conditions for adults, teens, and older adults across California.
• Group Services Four-week structured group therapy programs led by Certified Group Psychotherapists, targeting specific skills such as coping with challenging thoughts and feelings, relaxation techniques including mindfulness, and conditions like anxiety, depression, loneliness, and relationship difficulties. Programs cost $45 per week ($180 total) and are available for teens (ages 13-18), adults (18-60+), and older adults (60+), with sessions conducted via HIPAA-compliant patient portal video.
• Concierge Behavioral Health Preventive mental health care program offering higher-contact services with Well psychologists, including a 90-minute initial intake with detailed cognitive, emotional, and social health assessments, personalized health metric reports, flexible scheduling, and collaboration with the patient's primary care physician. Initial intake is $200 with follow-up appointments at $150.
• Daily Drop-In Groups Daily supportive, problem-solving groups rooted in behavioral activation, available every day for drop-in participation to provide stress management skills and a safe space to process thoughts without committing to the four-week structured program.

Quantifiable outcome

• Studies show mental health care delivered via telehealth is equivalent to in-person treatment when delivered the same way
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• EvolvedMDcoreStrategic or Co-development PartnerPartnered behavioral health expert community focused on access, innovation, and delivering best possible care. EvolvedMD and Well collaborate to expand mental health service availability in California through telehealth.
• Collaborative Family Healthcare AssociationcoreStrategic or Co-development PartnerPartnership focused on integrated behavioral health care delivery. Association supports Well's collaborative care model bringing mental health services into primary care settings.
• Open Path Psychotherapy CollectivecoreStrategic or Co-development PartnerPartnership providing access to affordable mental health care for individuals in need. Open Path's network of therapists complements Well's telehealth services.
• KareocoreTechnology or IntegrationTechnology partner providing cloud-based online electronic health record built for telehealth. Kareo's patient portal enables secure video appointments, appointment scheduling, billing, and HIPAA-compliant messaging between patients and providers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform in the US, offering individual, couples, and teen therapy via secure video, text, and phone. It is the closest direct competitor to Well's individual psychotherapy and group services, though BetterHelp operates nationally and does not accept insurance.
• Talkspace: Talkspace is a publicly-traded telehealth platform offering individual therapy, couples counseling, and psychiatry/medication management to consumers and through enterprise/B2B channels. It competes head-to-head with Well across the same service mix and accepts insurance, making it a highly comparable peer.

Emerging players

• Charlie Health: Charlie Health provides intensive outpatient and virtual mental health treatment programs for adolescents and young adults. It overlaps with Well's teen segment and group therapy offerings but focuses on higher-acuity, multi-session-per-week treatment rather than weekly outpatient therapy.
• Cerebral: Cerebral is a telehealth mental health company focused on therapy combined with medication management for conditions like anxiety, depression, and ADHD. It directly overlaps with Well's medication management and individual therapy offerings but has recently narrowed its controlled-substance prescribing, leaving a service gap Well can fill.

Broad incumbents

• Spring Health: Spring Health is an enterprise mental health benefits provider combining therapy, coaching, and psychiatry for employer clients. Like Lyra, it overlaps with Well's insurance-based and integrated-care positioning but sells primarily through employer contracts rather than direct-to-consumer.
• Lyra Health: Lyra Health is a well-funded mental health benefits platform serving employers and health plans with therapy, coaching, and medication management nationwide. It is a broader incumbent that overlaps with Well's collaborative-care model and insurance contracts but operates at significantly larger scale and B2B distribution.
• Headspace Health: Headspace Health (formed via the merger of Headspace and Ginger) is a broad mental health platform offering self-guided content, coaching, therapy, and psychiatry, primarily through employer and payer channels. It is a broad incumbent competitor at the intersection of Well's content-driven marketing and clinical service model.

Regional players

• Two Chairs: Two Chairs is a California-headquartered therapy practice offering in-person and telehealth sessions with a clinician-matching model similar to Well's Clinical Care Coordinator approach. It is a strong regional peer sharing Well's California focus and emphasis on thoughtful therapist matching rather than algorithmic routing.
• Open Path Psychotherapy Collective: Open Path is a nonprofit network of therapists offering reduced-fee sessions ($30–$80) to consumers nationwide, with in-person and limited telehealth delivery. Well has a formal partnership with Open Path but competes on price for cost-sensitive patients seeking affordable therapy.

Others

• EvolvedMD: EvolvedMD is a behavioral health integration partner that embeds therapists into primary care clinics for collaborative care delivery. It is a direct strategic partner of Well and operates in the same integrated-care niche, but functions more as a partner than a competitor in California's market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/well_psychology
• Facebookfacebook.com/WellPsychology

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well