What Pro Delivery Manager does

Pro Delivery Manager (PDM) is a UK-based SaaS delivery management platform purpose-built for community pharmacies and small-to-medium delivery businesses. The platform consists of three core components: PDM Web (a browser-based administration console for managing orders, drivers, customers, and reporting), PDM App (a mobile application on iOS and Android used by drivers for route execution, barcode scanning, and electronic proof of delivery capture), and PDM Portal (a customer-facing order tracking page). The system provides real-time GPS driver tracking, route optimisation, electronic proof of delivery with remote signature capture, automated repeat-order scheduling, payment request automation via UK Direct Debit, and a REST API (V4) for third-party integration. PDM differentiates itself through deep integration with all seven major UK pharmacy Patient Medication Record (PMR) systems — Positive Solutions, EMIS, Cegedim, RxWeb, Titan, McLernons, and PharmacyX — via 2D barcode scanning that enables patient lookup and delivery creation directly from the dispensing workflow.

PDM operates a usage-based subscription model: customers pay a monthly base fee that includes the first 1,000 orders, with overage billed at 4p per order, plus optional per-message SMS notification charges and Direct Debit collection fees. There are no per-user or per-customer charges and no contractual lock-in, which lowers adoption friction. Distribution is heavily channel-led: PMR vendors recommend PDM to their pharmacy customers, supplemented by product-led growth through the website's 14-day free trial and mobile app stores. The platform serves independent pharmacies, pharmacy chains, hub-and-spoke operations, and general SMB delivery businesses including bakeries, butchers, grocery, automotive, and white goods retailers.

The company was founded in 2014 by Gary Jones, an independent pharmacist in Borth, Wales, who developed PDM to solve his own pharmacy's delivery challenges. The product won innovation awards at the 2014 Pharmacy Business Awards and 2014 Independent Community Pharmacy Awards, followed by the Welsh Pharmacy Awards in 2017. Version 3 launched in August 2020 with over 140 user-driven upgrades, and the platform was migrated to Microsoft Azure. In March 2024, Pro Delivery Manager was acquired by Charac Limited, positioning the combined entity as the UK's largest patient relationship management platform with 18 million annual deliveries, 7.5 million patients reached, and presence in 20% of UK community pharmacies.

Name

Pro Delivery Manager

Legal name

Charac Limited

Website

https://prodeliverymanager.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Delivery Manager is a UK-based SaaS delivery management platform for community pharmacies and small businesses, offering route optimisation, GPS driver tracking, electronic proof of delivery, and direct integration with all major UK pharmacy PMR systems. Acquired by Charac in March 2024.

Ownership category

akta.pro rank

Product category

Pharmacy Delivery Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Remote Monitoring & Management (RMM) Services (BPAEABAA)

Keywords

• Pharmacy delivery management
• Route optimization software
• Electronic proof of delivery
• Real-time driver tracking
• PMR system integrations

Headquarters

HQ city

Saint Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription - Base Tier: Monthly subscription with first 1000 orders included. Invoices sent on 1st of month, collected via Direct Debit on 10th. No contract terms - pay only for usage.
2. Usage-Based Overage: Orders exceeding 1000 per month are charged at 4p per order. Tasks within orders are included in the order charge.
3. SMS Notifications: Optional SMS notifications to customers at per-message rates. UK: £0.040 per SMS. Australia: $0.077AUD, Ireland: €0.047EUR, New Zealand: $0.094NZD. Long messages split into multiple SMS at increased cost.
4. Direct Debit Payment Collection: Integrated Direct Debit collection service for UK businesses collecting regular payments from customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pro Delivery Manager (PDM) is a cloud-based SaaS delivery management platform that helps pharmacies and small-to-medium businesses create, plan, track, and evidence deliveries of prescriptions and goods. It combines a web administration platform (PDM Web) with native iOS and Android driver apps (PDM App), barcode-scanning integration with major UK pharmacy management (PMR) systems, real-time GPS driver tracking, automated route optimisation, electronic proof of delivery with digital signatures, and integrated Direct Debit payment collection.

Product overview

Pro Delivery Manager is a delivery management platform consisting of two primary products: PDM Web (web-based administration platform) and PDM App (mobile application for iOS and Android drivers). The platform provides end-to-end delivery management for pharmacies and small-to-medium businesses, featuring real-time GPS tracking, route optimization, electronic proof of delivery, barcode scanning, and comprehensive reporting. Additional modules include PDM Portal (customer tracking), the PDM API (V4), and extensive tutorial resources. The system integrates with multiple pharmacy PMR systems for seamless workflow. Originally developed by an independent pharmacy in Wales, PDM now serves businesses across the UK. Charac acquired PDM in March 2024, making it the country's largest patient relationship management platform.

Differentiator

Problem solved

Functional benefit

Products and services

• PDM Web Central web-based administration platform for managing deliveries, orders, customers, drivers, and reporting. Provides an interactive map for real-time driver tracking, order management, task creation and sequencing, customer management, and comprehensive reporting modules. Used by pharmacy operators and SMB dispatchers.
• PDM App Mobile application for Android and iOS that enables delivery drivers to manage routes, view tasks, capture signatures, scan barcodes, and record delivery outcomes. Available on App Store and Google Play, with offline capability and cached data synchronization.
• PDM Portal Customer-facing order tracking system that allows recipients to view delivery status and ETA via a mobile-friendly web page, with optional branch/depot contact details, order details, driver details, and real-time location shown to the customer.
• PDM API (V4) REST API enabling third-party applications to integrate with PDM for managing customers, deliveries, and collections. Supports JSON over HTTPS, access key authentication, session tokens, rate limiting, and IP whitelisting; current version is V4.

Quantifiable outcome

• Reduced driver planning time from 30-40 minutes to near-zero through automated routing
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature14 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• CharacflagshipStrategic or Co-development Partner · 19 March 2024Charac acquired Pro Delivery Manager in March 2024. Acquisition makes Charac the country's largest and fastest-growing patient relationship management platform with 18m deliveries annually and ability to reach over 7.5m patients. Charac now supports 20% of community pharmacies across the UK. Gary Jones, PDM founder, remains involved with the combined company.
• Positive Solutions (PSL Analyst)coreTechnology or IntegrationPDM is partnered with Positive Solutions to provide barcode scanning integration for PSL Analyst users. Pharmacies can use PDM Web or mobile app to scan PSL 2D barcodes to add patients, find patients, and add deliveries. Integration activation handled directly by Positive Solutions.
• EMIS Health (ProScript Connect)coreTechnology or IntegrationPDM partnered with EMIS Health for integration with ProScript Connect. Pharmacies can scan EMIS 2D barcodes via PDM Web or mobile app to add patients and create deliveries. EMIS has connected healthcare professionals across NHS for over 30 years.
• Cegedim Healthcare Solutions (Pharmacy Manager)coreTechnology or IntegrationPDM integrated with Cegedim's Pharmacy Manager PMR system. Users can scan Cegedim 2D barcodes to add patients, update records, automatically create deliveries, and allocate to drivers. Integration activated through Cegedim.
• RxWebcoreTechnology or IntegrationPDM integrated with RxWeb PMR. Using 2D scanner to read serial barcode enables search for patients using 10-digit NHS number. Quick and easy patient record search and delivery creation within PDM Web.
• Titan PMRcoreTechnology or IntegrationPDM can now recognise Titan labels for quick integration setup. Pharmacies can scan Titan 2D barcodes via PDM Web or mobile app to add patients and orders within minutes.
• McLernonscoreTechnology or IntegrationPDM partnered with McLernons so PDM can recognise McLernons Delivery Labels. Since April 2023, pharmacies can use PDM to scan delivery labels to add patients and create deliveries. Activation handled directly by McLernons.
• PharmacyXcoreTechnology or IntegrationPDM partnered with PharmacyX to provide simple delivery management for pharmacies. PDM Web and mobile app can scan PharmacyX 2D barcodes to add patients, find patients, or add new deliveries.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Onfleet: Onfleet is a SaaS delivery management platform offering route optimization, real-time driver tracking, electronic proof of delivery, and customer notifications. It is a direct horizontal competitor to PDM's core product, although Onfleet focuses on multi-vertical last-mile delivery rather than pharmacy specifically.
• Routific: Routific provides route optimization and delivery management software for SMB and mid-market delivery operations. It is comparable to PDM's route optimization and delivery-tracking functionality, with overlapping target customers in small delivery businesses.
• OptimoRoute: OptimoRoute offers route planning, dispatch, and driver tracking for SMB delivery operations. Its feature set (route optimization, real-time tracking, ePod, customer notifications) closely mirrors PDM's core delivery management capabilities.
• Tookan: Tookan (by Jungleworks) is a delivery management and dispatch SaaS platform with route optimization, real-time tracking, and automated notifications. It competes with PDM in the SMB delivery management software category.
• Track-POD: Track-POD is a multi-carrier delivery management platform with route optimization, electronic proof of delivery, and customer notifications. It serves SMBs across multiple verticals, comparable to PDM's non-pharmacy delivery management scope.
• Despatch Cloud: Despatch Cloud is a UK-based delivery management and order fulfillment platform for SMBs, focused on ecommerce and courier-style delivery. It offers comparable workflow features such as route optimization, tracking, and proof of delivery.

Broad incumbents

• Bringg: Bringg is a broader last-mile delivery orchestration platform serving enterprise retailers and logistics providers. It overlaps with PDM on route optimization and driver tracking but operates at a larger enterprise scale and across multiple verticals.
• WorkWave: WorkWave provides field service and last-mile delivery management software for SMB and mid-market service businesses. Its delivery and routing capabilities are comparable to PDM's, but it serves a broader set of industries (pest control, moving, courier).

Others

• Positive Solutions: Positive Solutions is a UK pharmacy PMR vendor and one of PDM's key integration partners (PSL Analyst). As a PMR system that could in principle build or bundle delivery management functionality, it is adjacent to PDM as both partner and future competitive threat.

Emerging players

• Phlo: Phlo is a UK digital pharmacy offering same-day prescription delivery with proprietary routing and tracking. It is a pharmacy-specific delivery competitor that competes with PDM's pharmacy customers for the underlying delivery experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Delivery Manager