Katy Aquatics
SportsEngine is a youth-sports technology platform (Versant Media / former NBC Sports Next) offering integrated SaaS products — club/league management, class-based business software, live-streaming, and tournament management — for SMB sports organizations, governing bodies, and families.
- Company typePrivate
- Founded2007
- HeadquartersKaty, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Katy Aquatics does
SportsEngine (filed in source records as "Katy Aquatics," though the underlying material describes SportsEngine) is a youth-sports technology platform operated as part of Versant Media (formerly NBC Sports Next), headquartered in Minneapolis, Minnesota. Its core stack spans SportsEngine HQ (club, team, and league management), SportsEngine Motion (class-based business management for swim clubs, swim schools, dance studios, cheer gyms, gymnastics clubs, and adjacent class-based verticals — encompassing what were formerly GoMotion and TeamUnify), SportsEngine Play (subscription live-streaming and on-demand video for amateur sports), SportsEngine Tourney (tournament and bracket management, formerly Tourney Machine), and SportsEngine AES (volleyball competitions). Integrated add-ons include NCSI background checks, SquadLocker team stores, ClubBuy group purchasing, custom websites, and insurance/waivers, with developer APIs hosted at dev.sportsengine.com. The platform claims to serve 45,000+ organizations globally across the parent portfolio and 27,000+ SMB youth-sports organizations on HQ specifically.
The technology underpinning the platform is a cloud-based SaaS suite with native iOS and Android client applications. Differentiated features include automated attendance tracking with automatic makeup-credit assignment, automated billing for private lessons, team memberships, and meet fees (with credit card and ACH), an integrated registration and website builder, and a 4.8/5-star-rated mobile application. AI capabilities are layered via partner integrations rather than in-house models: Pixellot's DoublePlay provides AI-automated multi-camera production for baseball, and WIN Reality delivers AI-driven player training embedded in registration workflows. An API hub and QuickBooks integration enable third-party extensibility.
The business model is subscription-recurring SaaS, billed annually, with quote-based pricing that is not publicly disclosed by tier. Distribution combines a self-serve/PLG motion (Buy Now on website, mobile app onboarding in as few as three business days) with sales-assisted demos for mid-market accounts and inside sales for larger deployments. Marketing spans content (blog, podcast — "For the Love of Sport"), organic social, webinars, community forums, customer testimonials, and co-marketing with national governing bodies (USA Swimming, USA Cheer, USA Hockey) and content partners (NCSA, Positive Coaching Alliance, TrueSport). SportsEngine Motion's pricing claims center on 50% admin time savings on billing and $2,000+/year operational cost savings for customer organizations.
Katy Aquatics firmographics
Firmographics- Name
- Katy Aquatics
- Website
- https://teamunify.com
- Company type
- Private
- Founded year
- 2007
- Headcount range
- 1–10 employees
- Short description
- SportsEngine is a youth-sports technology platform (Versant Media / former NBC Sports Next) offering integrated SaaS products — club/league management, class-based business software, live-streaming, and tournament management — for SMB sports organizations, governing bodies, and families.
- Ownership category
- akta.pro rank
Katy Aquatics industry classification
Industry- Product category
- Youth Sports Class Management Software
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Student Organizations & Club Administration (EDALAHAB)
- akta.pro secondary industry
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
Keywords
Where Katy Aquatics is headquartered
LocationHeadquarters
- HQ city
- Katy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Katy Aquatics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software: SportsEngine Motion operates as a subscription-based class management software for swim clubs, swim schools, dance studios, cheer gyms, and gymnastics clubs. The platform provides an all-inclusive dashboard and mobile app for managing class-based businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core class management platform with registration, website, and mobile app |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Katy Aquatics product offering
Product offeringCore offering
Class management software for swim clubs, swim schools, dance studios, cheer gyms, and gymnastics clubs. The platform combines online registration, automated billing, attendance tracking, class enrollment, integrated website, and a mobile app (rated 4.8/5) into an all-inclusive dashboard. It is designed to onboard organizations in as few as three business days, with stated time savings of 50% on billing and $2,000+ in annual operational cost savings.
Product overview
SportsEngine is a comprehensive youth sports technology platform offering a suite of integrated products. The core platform includes SportsEngine HQ (club/team/league management), SportsEngine Motion (class-based business management for dance, cheer, gymnastics, and swim), SportsEngine Play (streaming and video), SportsEngine Tourney (tournament management), and SportsEngine AES (volleyball competitions). These products share a common data infrastructure and integrate with add-on services for background screenings, apparel/uniforms, insurance/waivers, and group purchasing. The platform serves 45,000+ organizations and is part of NBC Sports Next/Versant Media.
Differentiator
Problem solved
Functional benefit
Products and services
- SportsEngine Motion
Quantifiable outcome
- 50% time savings on billing for administrators
- +4 more outcomes
Companies that use Katy Aquatics
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Katy Aquatics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature4 records
Katy Aquatics partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Juniors Volleyball ClubflagshipSportsEngine partners with Juniors Volleyball Club to bolster team and tournament management for families of more than 20,000 athletes throughout the Midwest.
- Blue Chip Youth SportsflagshipMulti-year partnership making SportsEngine the exclusive provider of online member management, registration, and payment solutions for Blue Chip leagues. Blue Chip has more than 40 leagues and 30,000 young athletes participating in programs throughout North America and Narita, Japan.
- Canes Midwest BaseballflagshipMulti-year partnership making SportsEngine Play the official streaming partner for Canes Midwest Baseball. SportsEngine Play provides livestreaming capabilities for Canes Midwest's extensive lineup of baseball and softball games at their Brownsburg, Ind. sports complex, offering high-quality viewing experience for fans, families, and scouts across the U.S. The complex hosts more than 2,000 games each year.
- Pixellot (DoublePlay)coreSportsEngine Play uses Pixellot's DoublePlay, the world's first automated multi-camera production configuration designed specifically for baseball. DoublePlay provides coverage of all action from both batter and pitcher's side of the field, offering a TV-like experience. Also used by the MLB Draft League.
- USA SwimmingflagshipSportsEngine Motion supports swimming as one of its core sports verticals. NBC Sports Next and USA Swimming co-host Family Swim and Wellness Fairs. SportsEngine serves as an official technology partner for USA Swimming.
- USA CheerflagshipSportsEngine Motion is named Official Technology Partner of USA Cheer, supporting the cheerleading community with class management solutions.
- USA HockeyflagshipSportsEngine partnered with USA Hockey to discuss youth hockey participation growth trends and support the American Development Model for youth hockey players.
- NCSI (National Center for Safety Initiatives)coreNCSI background checks are integrated into SportsEngine's platform as part of their safety and risk management offerings for youth sports organizations.
- SquadLockercoreSquadLocker provides apparel and uniform team stores integrated with SportsEngine's platform, allowing organizations to offer team gear through the SportsEngine ecosystem.
- QuickBookscoreSportsEngine HQ integrates with QuickBooks for financial management, allowing organizations to connect their finances directly from their SportsEngine account.
- TrueSport (U.S. Anti-Doping Agency)minorSportsEngine Play features TrueSport content powered by the U.S. Anti-Doping Agency, providing educational resources focused on sportsmanship, character building, and clean performance.
- Positive Coaching AllianceminorSportsEngine Play features Positive Coaching Alliance content to help build a world where every child benefits from a positive youth sports experience.
- NCSA (Next College Student Athlete)minorNCSA is the world's largest and most successful collegiate athletic recruiting network, partnered with SportsEngine Play to provide recruiting resources and content.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Katy Aquatics competitors and assessment
Company assessmentDirect peers
- iClassPro: iClassPro is a class management and registration platform purpose-built for dance, gymnastics, swim, and cheer businesses—the same primary segments as SportsEngine Motion, with comparable billing, registration, and parent-portal features.
- LeagueApps: LeagueApps offers registration, scheduling, payment, and communication tools for youth and adult sports leagues and clubs. It competes with SportsEngine HQ in the club and league management segment.
- TeamSnap: TeamSnap provides team and league management, scheduling, registration, and communication for youth sports families and administrators—addressing the same SportsEngine HQ target market with a consumer-led brand.
- PlayMetrics: PlayMetrics is a club and league management platform for youth sports with registration, payments, and team communication features—directly overlapping with SportsEngine HQ's club-management capabilities.
- Jackrabbit: Jackrabbit is the leading class management software for dance studios, gymnastics clubs, cheer gyms, and swim schools—the exact verticals SportsEngine Motion targets. Customer testimonials explicitly cite switching away from Jackrabbit, making it the most direct competitor.
- Stack Sports: Stack Sports provides a youth sports technology platform with registration, websites, communication, and payment tools for clubs, leagues, and governing bodies—directly comparable to SportsEngine HQ and Motion.
Others
- TeamGenius: TeamGenius is a youth sports evaluation and tryout platform that has integrated with SportsEngine HQ for hockey organizations. It is an ecosystem partner adjacent to the core registration and management workflows.
Emerging players
- Hudl: Hudl provides video capture, analysis, and streaming tools for youth, high school, and amateur sports teams—an adjacent peer in the AI-automated video and streaming category where SportsEngine Play competes.
- Tournament Software (Tourney Machine legacy competitors): TournamentSoftware.com and similar tournament-bracket platforms address the bracket and event-management segment where SportsEngine Tourney operates, primarily serving amateur and youth sporting events.
Broad incumbents
- Active Network: Active Network operates a broad portfolio of registration, membership, and event-management software serving sports organizations, races, and recreation departments. It overlaps with SportsEngine's HQ and Tourney offerings but across a much wider category set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Katy Aquatics social profiles
Digital presenceKaty Aquatics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Katy Aquatics leadership team
Management profileNumber of profiles
Katy Aquatics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Katy Aquatics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Katy Aquatics
What does Katy Aquatics do?
Class management software for swim clubs, swim schools, dance studios, cheer gyms, and gymnastics clubs. The platform combines online registration, automated billing, attendance tracking, class enrollment, integrated website, and a mobile app (rated 4.8/5) into an all-inclusive dashboard. It is designed to onboard organizations in as few as three business days, with stated time savings of 50% on billing and $2,000+ in annual operational cost savings.
When was Katy Aquatics founded?
Katy Aquatics was founded in 2007. It employs 1 to 10 people.
Where is Katy Aquatics based?
Katy Aquatics is headquartered in Katy, United States, in the North America region.
How does Katy Aquatics make money?
One revenue line is on record: subscription Software.
Who are Katy Aquatics's main competitors?
Direct peers on record are iClassPro, LeagueApps, TeamSnap, PlayMetrics, Jackrabbit and Stack Sports. TeamGenius is listed as an others. Emerging players are Hudl and Tournament Software (Tourney Machine legacy competitors). Active Network is listed as a broad incumbent.
Does Katy Aquatics have an API?
Yes. Developer API hub available at http://dev.sportsengine.com/ for API access. Developer documentation is at dev.sportsengine.com.
What industry is Katy Aquatics in?
Katy Aquatics's product category is Youth Sports Class Management Software. Its primary akta.pro industry code is EDALAHAB, Student Organizations & Club Administration, with a secondary code of EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding). Its NAICS code is 611620 and its SIC code is 7372.