VRMA
VRMA is a 40+ year trade association headquartered in Washington, DC that serves the short-term vacation rental industry through membership, certification, advocacy, events, and content for property managers, housekeeping professionals, and industry suppliers.
- Company typePrivate
- Founded1984
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What VRMA does
VRMA (Vacation Rental Management Association) is a 40+ year professional trade association headquartered in Washington, DC, serving the short-term vacation rental industry. The organization functions as a membership-based community and content platform rather than a software vendor, offering membership services, professional certification, industry advocacy, and recurring events to vacation rental property managers (VRMs), housekeeping professionals (VRHP), and industry suppliers.
The association's product surface centers on five pillars: (1) the VRMA Arrival content hub and podcast, which publishes industry intelligence on topics including AI adoption, revenue management, and M&A; (2) certification and on-demand education programs, including the Vacation Rental Management Certificate and the VRHP Certificate for housekeeping staff; (3) the VRMA Advocate regulatory engagement platform with funding application tooling for federal and state policy work; (4) the annual conference (VRMA 26 Nashville) and Vacation Rental Week events; and (5) member directories, including a Property Manager directory and a Supplier/Vendor Guide. The Excellence Awards program operates annually to recognize industry achievement.
VRMA generates revenue through four streams: annual membership dues (recurring), event registration and corporate sponsorship across Platinum/Gold/Silver/Bronze tiers, certification program fees, and the Corporate Sponsor Program. Membership pricing is not publicly disclosed. The organization partners with roughly 20 named industry suppliers and channel partners, including Generali, Streamline, Guesty, Booking.com, Expedia, and Marriott Homes & Villas. Operationally, VRMA runs with a small staff of 1-10 employees and is governed by a board of directors, with Kimberly Miles serving as Executive Director.
VRMA firmographics
Firmographics- Name
- VRMA
- Legal name
- Vacation Rental Management Association
- Website
- https://vrma.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VRMA is a 40+ year trade association headquartered in Washington, DC that serves the short-term vacation rental industry through membership, certification, advocacy, events, and content for property managers, housekeeping professionals, and industry suppliers.
- Ownership category
- akta.pro rank
VRMA industry classification
Industry- Product category
- Trade Association Services
- NAICS
- Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Vacation & Short-Term Rental Management (BPAJAFAI)
- akta.pro secondary industry
- Owner Services, Reporting & Portfolio Administration (THAMAKAI)
Keywords
Where VRMA is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VRMA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: VRMA generates revenue through annual membership dues from property managers, vacation rental managers, suppliers, and industry professionals seeking access to networking, education, resources, and industry advocacy.
- Event Registration and Sponsorship: Annual conferences (VRMA 26 Nashville), Vacation Rental Week events, and excellence awards generate revenue through attendee registration fees and corporate sponsorship programs at various tiers (Platinum, Gold, Silver, Bronze).
- Certification Programs: The Vacation Rental Management Certificate Program and VRHP Certificate Programs provide professional certification for career advancement in the industry.
- Corporate Sponsor Program: The Corporate Sponsor Program allows suppliers and service providers to sponsor VRMA events and programs at various sponsorship tiers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
VRMA product offering
Product offeringCore offering
VRMA (Vacation Rental Management Association) is a membership-based trade association that serves the short-term vacation rental industry through education, networking, professional certification, and policy advocacy. Its core offerings include the VRMA Arrival content hub, the VRMA Advocate policy platform, the Vacation Rental Management Certificate Program and VRHP Certificate Programs, the annual VRMA conference and Vacation Rental Week, and the Supplier Guide directory connecting members with vendors.
Product overview
VRMA (Vacation Rental Management Association) is a trade association serving the short-term vacation rental industry, not a product company. Its offerings consist of member services, advocacy tools, certification programs, educational resources, and industry events. The core member services include the VRMA Arrival content hub (podcast and industry news), VRMA Advocate advocacy platform, and the Supplier Guide/Vendor Directory. VRMA offers professional certification through its Vacation Rental Management Certificate Program for VRMs and VRHP (Vacation Rental Housekeeping Professionals) certification for housekeeping staff. Educational offerings include on-demand courses, safety training, webinars, and HR support resources. Annual events include the VRMA Annual Conference (e.g., VRMA 26 Nashville) and Vacation Rental Week, along with the VRMA Excellence Awards recognizing industry achievements.
Differentiator
Problem solved
Functional benefit
Brands
- VRMA Arrival: VRMA's official content source; a dynamic intelligence hub for vacation rental professionals featuring podcasts, industry news, and blog articles
- VRMA Advocate
- VRHP (Vacation Rental Housekeeping Professionals)
- VRMA Excellence Awards
- Vacation Rental Week
Products and services
- VRMA Membership Annual membership program for vacation rental managers, housekeeping professionals, and industry suppliers providing access to networking, education, advocacy, directories, and member benefits.
- VRMA Arrival VRMA's official content hub and intelligence platform for vacation rental professionals, featuring a podcast, industry news articles, and blog posts covering revenue management, AI adoption, M&A trends, regulatory updates, and operational best practices.
- VRMA Advocate Advocacy platform enabling VRMA members to engage with policymakers on vacation rental regulation, including the VRMA Advocate program and funding application tools for regulatory advocacy efforts.
- Vacation Rental Management Certificate Program Certification program designed for vacation rental managers (VRMs) to strengthen industry knowledge, sharpen skills, advance careers, and gain a competitive edge in the professionally-managed vacation rental business.
- VRHP Certificate Programs Certification and standards program for housekeeping professionals in the vacation rental industry, including certificate programs, on-demand education, and cleaning guidelines to establish industry best practices.
- VRMA Annual Conference VRMA's flagship annual conference bringing together short-term vacation rental professionals for networking, education, and industry events (e.g., VRMA 26 Nashville).
- Vacation Rental Week Annual industry event dedicated to celebrating and advancing the vacation rental industry.
- VRMA Excellence Awards Annual awards program recognizing excellence in the vacation rental management industry across multiple categories.
- Supplier Guide / Vendor Directory Online directory connecting property managers with VRMA member suppliers and vendors, accessible through the membership portal.
- Find a Property Manager Directory Directory enabling consumers to find and connect with VRMA property manager members.
- On-Demand Education Self-paced educational courses and training materials including certification courses, safety training, webinars, recordings, HR support resources, and disaster preparedness materials.
- Corporate Sponsor Program Multi-tier sponsorship program (Platinum, Gold, Silver, Bronze) allowing suppliers and service providers to sponsor VRMA events and programs for visibility and lead generation access to VRMA's member base.
Companies that use VRMA
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
VRMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VRMA partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered platinum, gold, silver and bronze.
- Generali Global AssistanceplatinumPlatinum sponsor providing vacation rental insurance solutions. Generali offers partner vacation rental insurance programs for VRMA members.
- StreamlineplatinumPlatinum sponsor offering vacation rental software solutions for property management.
- Key Data DashboardgoldGold sponsor providing short-term rental data analytics and market intelligence for VRMA members.
- LynnbrookgoldGold sponsor providing financial and investment services for the vacation rental industry.
- Track26 (TravelNet Solutions)goldGold sponsor offering hospitality technology solutions for vacation rental management.
- GuestysilverSilver sponsor providing property management software for short-term rentals.
- AirDNAsilverSilver sponsor offering short-term rental analytics and data solutions.
- AvalarasilverSilver sponsor providing tax compliance software for vacation rentals.
- Booking.combronzeBronze sponsor and distribution channel partner enabling property managers to list on the Booking.com platform.
- Expedia GroupbronzeBronze sponsor providing distribution and booking platform access for VRMA members.
- Marriott Homes & VillasbronzeBronze sponsor offering luxury distribution channel for qualifying vacation rental properties.
- HostawaybronzeBronze sponsor providing vacation rental property management software.
- PriceLabsbronzeBronze sponsor offering dynamic pricing solutions for vacation rentals.
- Proper InsurancebronzeBronze sponsor providing insurance coverage for vacation rental properties.
- SafelybronzeBronze sponsor offering insurance and risk management solutions for short-term rentals.
- RaincatcherbronzeBronze sponsor providing M&A advisory services for vacation rental operators.
- InhavenbronzeBronze sponsor offering property management support platform for vacation rental managers.
- BreezewaybronzeBronze sponsor providing property operations and cleaning management software.
- CiiRUSbronzeBronze sponsor offering channel manager and booking software for vacation rentals.
- OwnerRezbronzeBronze sponsor providing vacation rental software solutions.
- GuestybronzeBronze sponsor offering property management platform for short-term rentals.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
VRMA competitors and assessment
Company assessmentBroad incumbents
- U.S. Travel Association: Broader umbrella trade association for the entire U.S. travel industry, including advocacy and events; comparable to VRMA but operates across all travel categories rather than specializing in vacation rentals.
- Vrbo Owner Community: Expedia-owned Vrbo provides property owner education, support, and resources — analogous content/community offering that competes for the same vacation rental manager attention as VRMA.
- Airbnb Resource Center / Community: Airbnb operates host education, community forums, and policy advocacy — competing with VRMA's content and education offerings while serving the same short-term rental host population.
- National Association of REALTORS (NAR): Massive membership-based professional association offering education, certification, and advocacy — comparable in operating model to VRMA, though serving real estate rather than short-term rentals.
Direct peers
- American Hotel & Lodging Association (AHLA): The U.S. lodging industry's principal trade association; the closest structural analog to VRMA as a membership body that advocates, educates, and hosts events for hospitality operators.
- Boutique & Lifestyle Lodging Association (BLLA): Trade association serving boutique and lifestyle lodging operators with events, awards, and advocacy — analogous to VRMA's role for a different lodging sub-segment.
- AAHOA (Asian American Hotel Owners Association): Membership-based trade association for hotel owners that runs conferences, advocacy, and certification programs — directly comparable business model to VRMA's structure.
Others
- AirDNA: Short-term rental data and analytics provider; a VRMA Silver sponsor whose market intelligence overlaps with VRMA Arrival's content focus on revenue management and industry trends.
- Vacation Rental Housekeeping Professionals (VRHP): Listed as a VRMA subsidiary in company data; functionally a peer program segment that operates adjacent certification and standards work for housekeeping professionals.
- Raincatcher: M&A advisory focused exclusively on short-term rental operators; a current VRMA Bronze sponsor that operates in the same industry ecosystem and occasionally co-produces content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
VRMA social profiles
Digital presenceVRMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
VRMA leadership team
Management profileNumber of profiles
Profiles1 record
VRMA subsidiaries and ownership
Company hierarchySubsidiaries1 record
VRMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VRMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VRMA
What does VRMA do?
VRMA (Vacation Rental Management Association) is a membership-based trade association that serves the short-term vacation rental industry through education, networking, professional certification, and policy advocacy. Its core offerings include the VRMA Arrival content hub, the VRMA Advocate policy platform, the Vacation Rental Management Certificate Program and VRHP Certificate Programs, the annual VRMA conference and Vacation Rental Week, and the Supplier Guide directory connecting members with vendors.
Is VRMA a public or private company?
VRMA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VRMA founded?
VRMA was founded in 1984. It employs 1 to 10 people.
Where is VRMA based?
VRMA is headquartered in Washington, United States, in the North America region.
How does VRMA make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are event Registration and Sponsorship, certification Programs and corporate Sponsor Program.
Who are VRMA's main competitors?
Broad incumbents on record are U.S. Travel Association, Vrbo Owner Community, Airbnb Resource Center / Community and National Association of REALTORS (NAR). Direct peers are American Hotel & Lodging Association (AHLA), Boutique & Lifestyle Lodging Association (BLLA) and AAHOA (Asian American Hotel Owners Association). Others are AirDNA, Vacation Rental Housekeeping Professionals (VRHP) and Raincatcher.
Does VRMA have an API?
No public API is recorded for VRMA.
What industry is VRMA in?
VRMA's product category is Trade Association Services. Its primary akta.pro industry code is BPAJAFAI, Vacation & Short-Term Rental Management, with a secondary code of THAMAKAI, Owner Services, Reporting & Portfolio Administration. Its NAICS code is 7211 and its SIC code is 7000.