What ChiropracticOutfitters does

ChiropracticOutfitters.com is a privately held, US-based e-commerce retailer that operates a single storefront (chiropracticoutfitters.com) selling chiropractic tables, adjusting tools, electrotherapy and diagnostic instruments, rehab and exercise equipment, supplements, office supplies, and clinic marketing materials to two primary customer groups: verified chiropractors and healthcare professionals (who unlock a login-gated professional pricing tier) and direct-to-consumer retail buyers who lack local chiropractic access. The catalog aggregates 20+ equipment OEMs (Leander, Lloyd, Mettler, Armedica, Elite, ChiroLux, MT, Pivotal Health Solutions, HyLo, Lifetimer, ErgoStyle, Activator, JTech) and 10+ supplement brands (NutriDyn, Metagenics, Professional Botanicals, Chiropractor's Blend, Charlotte's Web, Current Naturals CBD, Inspire Naturals), supplemented by a small set of proprietary SKUs (ChiroWedge anterior adjusting tool, Adjustably Yours customizable memory-foam pillow) and a clearance channel for unused/overstock items. The site is built on the Volusion e-commerce platform with SSL-secured checkout, accepts Amex/Visa/MasterCard/Discover/PayPal, integrates Yotpo for reviews (4.9 stars across 220 reviews), and advertises sitewide flat-rate $9.99 shipping. The business is owner-operated by founder Douglas Yost (referenced publicly as 'Owner Doug' on review responses) with 1–10 employees, no disclosed outside funding, and no parent company; ownership independence and operator-led customer engagement are the structural signals most visible in the source material.

Name

ChiropracticOutfitters

Legal name

ChiropracticOutfitters.com

Website

https://chiropracticoutfitters.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

ChiropracticOutfitters.com is a privately held, owner-operated US e-commerce retailer aggregating 20+ chiropractic equipment brands and 10+ supplement brands on a single Volusion storefront, serving both verified chiropractors (with professional pricing) and direct retail consumers lacking local chiropractic access.

Ownership category

akta.pro rank

Product category

Chiropractic Equipment Retail

NAICS

Offices of Chiropractors (621310), Shoe Retailers (4582), Other Health and Personal Care Retailers (45619)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Sports Chiropractic & Performance Care (HSADALAB)

Keywords

• Chiropractic equipment retail
• Chiropractic supplies
• Chiropractic tables
• Health supplements
• Diagnostic instruments

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Chiropractic equipment & table sales: Direct e-commerce sale of chiropractic tables (Leander, Lloyd, Mettler, Armedica, Elite, ChiroLux, MT Tables, Pivotal Health Solutions, HyLo, LLoyd, Lifetimer, ErgoStyle, Adjusting Benches, Flexion/Distraction, Intersegmental, Traction/Decompression, Portable, Stationary, Elevation), replacement parts, cushions/bolsters, electrotherapy/ultrasound units, chiropractic lasers, hot/cold therapy, hydrocollators, diathermy, TENS, rehab and exercise equipment, paraffin baths, soft tissue tools, anti-fatigue mats, headrest paper, orthotics, tape, massage chairs, and used equipment. Pricing tiers include professional pricing unlocked via registered accounts and clearance pricing on unused/overstock items.
2. Vitamins, supplements, and nutritional product sales: Direct e-commerce sale of branded supplement lines including Chiropractor's Blend, NutriDyn, Metagenics, Professional Botanicals, Inspire Naturals, Current Naturals CBD, Charlotte's Web CBD, and over-the-counter categories such as allergy, anti-aging, antioxidant, blood-sugar support, cardiovascular, CBD, children's health, detox, mood, energy, fish oil/omegas, essential oils, eye health, digestive/probiotics, wellness, immune, joint/bone/muscle, kidney/urinary, men's health, neurological/brain, pain/inflammation, pet, protein, sleep, sports nutrition, stress/anxiety, super foods, thyroid/adrenal, women's health, and weight loss.
3. Diagnostic tools, office supplies, and clinic furnishings: Sale of diagnostic instruments (dynamometers, inclinometers, goniometers, fingertip pulse oximeters, JTech digital diagnostics, nervo-scopes, spinal posture analyzers), anatomical models/charts/wall posters, brochures, doormats, report-of-findings tools, cleaning supplies, desks/chairs, chiropractic software, X-ray film, air purifiers, lotions (massage, skin care, analgesic), and treatment consumables.
4. Chiropractic marketing, education, and practice-growth products: Sale of marketing collateral (audio/video, waiting-room and report-of-findings DVDs, external/internal/PI & work comp marketing supplies, social-media marketing kits, CA training), online continuing education, and a Business Financing category, marketed as add-on revenue for chiropractic clinics.
5. Chiropractic gifts, novelties, and apparel: Sale of branded gift/novelty items such as the 'Power That Made The Body' chiropractic beach towel, chiropractic doctor tool bags (with and without tool pouch), and spine degeneration magnetized model (now discontinued).
6. Shipping and fulfillment fees: Flat-rate $9.99 shipping on most orders (with stated exclusions) generates ancillary shipping revenue alongside product sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels11 records

Core offering

ChiropracticOutfitters.com operates a chiropractor-owned e-commerce storefront that aggregates and resells chiropractic tables, adjusting tools, electrotherapy, diagnostic instruments, rehab/exercise equipment, office supplies, vitamins and supplements, orthopedic pillows, air purifiers, and clinic-marketing materials. Verified chiropractors and healthcare professionals unlock tiered professional pricing via account login, while general consumers purchase the same catalog at list price for personal use, especially when they lack access to a local chiropractor. The site also offers business financing and online continuing-education resources for clinic operators.

Differentiator

Problem solved

Functional benefit

Products and services

• ChiroWedge Anterior Adjusting Tool Proprietary ergonomic wedge branded as a Tepperwedge replacement that supports the patient at the correct angle for anterior thoracic adjustments, distributing force efficiently and reducing strain on the chiropractor's hands, wrists, and shoulders. Built from durable, high-density material, lightweight, and portable for in-office or mobile use.
• Adjustably Yours Customizable Pillow Customizable pillow with multiple interlocking memory-foam layers allowing the user to tune height and firmness; hypoallergenic, breathable cover; targets proper cervical/spinal alignment and neck-pain relief. Available in 4-option and 7-option variants.
• Quantum 400 Series Intersegmental Traction Table Mechanical intersegmental traction table with built-in ultra-smooth massage rollers that travel up and down the spine plus integrated vibration technology to enhance muscle relaxation, decompression of spinal joints, circulation, and lymphatic drainage.
• Leander Chiropractic Tables (incl. 950 Motorized Flexion Distraction and 900 Series) Featured line of Leander chiropractic tables including the Leander 950 Motorized Continuous Passive Motion Flexion Distraction Table with electrical variable speed, variable height, one-touch ergonomic controls, and a patient shut-off switch (hand-built in Lawrence, KS), and the Leander 900 Series. Listed at $5,900 (900 Series) and $6,400 (950 Series).
• ErgoStyle ES2000 Gen II Premium Elevating Chiropractic Adjusting Table Featured best-seller premium elevating chiropractic adjusting table from the ErgoStyle line, listed at $5,183.00.
• MT Bio 200 Adjusting Table MT Tables featured adjusting table promoted with a 'Save $500' badge.
• Armedica, ChiroLux, Elite, Pivotal Health Solutions, HyLo, Lifetimer, LLoyd, and Mettler Chiropractic Tables Aggregated catalog of treatment, elevation, flexion/distraction, intersegmental, portable, stationary, hydraulic, and specialty chiropractic tables from eight additional named OEMs (Armedica, ChiroLux, Elite, Pivotal Health Solutions, HyLo, Lifetimer, LLoyd, Mettler).
• Lloyd Master Spinalyzer Diagnostic Instrument Featured diagnostic device used to visualize and measure spinal distortion in clinic or at health fairs; listed at $770 ($670 sale).
• JTech Digital Diagnostic Products and Adjusting Tools JTech-branded electronic adjusting instruments and digital diagnostic devices sold through dedicated JTech category pages on the storefront.
• Austin Air Healthmate Air Purifier Featured Austin Air Healthmate medical-grade HEPA air purifier capturing particles down to 0.3 microns at up to 99.97% efficiency, with a 5-year continuous-performance filter guarantee.
• Austin Air Air Purifier Line (it, HealthMate Junior, HealthMate, HealthMate Plus, Bedroom Machine, Immunity Machine) Curated lineup of Austin Air purifiers including the 'it' personal HEPA, HealthMate Junior, HealthMate, HealthMate Plus, Bedroom Machine, and Immunity Machine (8-Phase Filtration Technology sized for viruses). Sale prices listed include 'it' $415, HealthMate Plus Junior $490, HealthMate $664, HealthMate Plus $705, Bedroom Machine $885, Immunity Machine $1,144.99.
• NutriDyn Nutritional Supplements (Fruits & Greens, Immune Support, etc.) Featured NutriDyn supplement line including NutriDyn Fruits & Greens ($41.95) as a homepage best-seller and NutriDyn Immune Support, with NutriDyn shown as a top-selling professional supplement line on the storefront.
• Chiropractor's Blend Supplements House-promoted Chiropractor's Blend supplement line featured in a dedicated blog post highlighting GMP-certified and Certified Organic manufacturing, holistic approach, and 'award-winning formulas,' with its own storefront category.
• Metagenics Professional Supplements Named professional supplement line carried in the Vitamins & Supplements catalog.
• Professional Botanicals Supplements (incl. Release WLP and Arthro Joint Complex) Named professional supplement line carried in the Vitamins & Supplements catalog; featured SKUs include Release WLP Natural GLP-1 Alternative and Arthro Joint Complex.
• Inspire Naturals Supplements (Super Fruits & Greens, Say Goodnight Sleep Aid Gummies, Liquid Revive) Named Inspire Naturals supplement brand with featured products including Super Fruits & Greens, Say Goodnight Sleep Aid Gummies, and Liquid Revive electrolyte mix.
• Charlotte's Web CBD Products Named CBD brand sub-category under the 'CBD' supplements category; blog content links consumers to Charlotte's Web CBD products at ChiropracticOutfitters.com.
• Current Naturals CBD Products Second named CBD brand sub-category under the 'CBD' supplements category.
• Biofreeze Topical Analgesic Products Prominently sold topical analgesic line (including 32oz gallon referenced in customer testimonials) featured in the Lotions and Pain Management categories.
• Chiropractic Business Financing Listed under 'Chiropractic Equipment Financing' as a service category that helps clinics finance higher-ticket equipment purchases; specific lender, rate, and term data not disclosed.
• Online Chiropractic Continuing Education Continuing-education category offering online courses for chiropractors and CAs, listed under the Marketing Tools / Education section.
• Chiropractic Marketing, CA Training, and Patient-Education Materials Purchasable marketing and training products including waiting-room and report-of-findings DVDs, external/internal/PI & work comp marketing supplies, social-media marketing kits, audio/video, and CA training packages for clinic operators.
• Chiropractic Clearance (Unused / Overstock Items) Dedicated Clearance category of unused or overstock items marked ALL SALES FINAL with explicit sale-price and savings callouts (e.g., OmniTrust Vinyl Examination Gloves $8.00, Fingertip Pulse Oximeter $12.99, Vive 6 Mode Tens Unit $12.99, Santa Medical Pulse Oximeter $14.99, AlignaPillow Open Box $70.00).

Quantifiable outcome

• 4.9-star average across 220 site/product reviews on Yotpo
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

27 partnerships are on record, tiered core infrastructure partner, core marketing/ux partner, flagship equipment brand, major equipment brand, major diagnostic brand, flagship home/air-quality brand, flagship supplement brand, major supplement brand, major cbd brand, major adjusting-tool brand, major table brand, major analgesic brand, major pillow brand and minor industry-affiliation reference.

• Volusioncore infrastructure partnerTechnology or IntegrationVolusion is the underlying ecommerce software powering ChiropracticOutfitters.com — the footer explicitly states 'Ecommerce Software by Volusion.' It is the platform that enables catalog browsing, account/login, professional pricing, cart, checkout, payment acceptance (Amex, Visa, MasterCard, Discover, PayPal), SSL-secured transactions, and integration with Yotpo reviews.
• Yotpocore marketing/ux partnerTechnology or IntegrationYotpo is integrated as the on-site reviews platform, displaying the '4.9 star rating, 220 Reviews' widget, verified-buyer badges, owner response threads (e.g., 'Owner Doug'), and social-share links for Facebook, Twitter, and LinkedIn.
• Leander (Leander Chiropractic Tables)flagship equipment brandOEM/ Whitelabel/ Licensing PartnerLeander tables (900 Series $5,900; 950 Series $6,400) are featured SKUs and a dedicated blog post, with the manufacturer described as hand-building tables in Lawrence, KS. ChiropracticOutfitters functions as a primary online distributor for the Leander line, including the motorized Leander 950 flexion-distraction table.
• Lloyd (LLoyd Chiropractic Tables)major equipment brandOEM/ Whitelabel/ Licensing PartnerLLoyd is listed as one of the named table brands carried (LLoyd Chiropractic Tables category), and the Lloyd Master Spinalyzer is sold as a featured diagnostic product ($770 list, $670 sale) used to visualize and measure spinal distortion in clinic or at health fairs.
• Mettler (Mettler Chiropractic Tables)major equipment brandOEM/ Whitelabel/ Licensing PartnerMettler is a named table brand category on the storefront, supplying chiropractic tables to the catalog.
• Armedica (Armedica Treatment Tables)major equipment brandOEM/ Whitelabel/ Licensing PartnerArmedica is a named table brand carried in the Chiropractic Tables category, supplying treatment tables to the catalog.
• Elite Chiropractic Tablesmajor equipment brandOEM/ Whitelabel/ Licensing PartnerElite is a named table brand category on the storefront, supplying chiropractic tables.
• ChiroLux Chiropractic Tablesmajor equipment brandOEM/ Whitelabel/ Licensing PartnerChiroLux is a named table brand category on the storefront, supplying chiropractic tables.
• Pivotal Health Solutions (Tables)major equipment brandOEM/ Whitelabel/ Licensing PartnerPivotal Health Solutions is a named table brand category on the storefront, supplying chiropractic tables.
• MT Tablesmajor equipment brandOEM/ Whitelabel/ Licensing PartnerMT Tables is a named table brand category; the MT Bio 200 Adjusting Table is featured with 'Save $500' promotion.
• HyLo Tablesmajor equipment brandOEM/ Whitelabel/ Licensing PartnerHyLo Tables is a named table brand category on the storefront, supplying hydraulic elevation tables.
• Lifetimer Chiropractic Tablesmajor equipment brandOEM/ Whitelabel/ Licensing PartnerLifetimer is a named table brand category on the storefront, supplying chiropractic tables.
• JTech (JTech Digital Diagnostic Products & Adjusting Tools)major diagnostic brandOEM/ Whitelabel/ Licensing PartnerJTech is a named brand across two categories — JTech Digital Diagnostic Products (diagnostic instruments) and JTech Adjusting Tools — giving the storefront access to JTech's electronic adjusting and diagnostic device lines.
• Austin Airflagship home/air-quality brandOEM/ Whitelabel/ Licensing PartnerAustin Air purifiers are a featured product line carried under 'Home & Household Health' and 'Air Purifiers & Filters,' including the Austin Air 'it' (sale $415), HealthMate Plus Junior (sale $490), Healthmate (sale $664), Healthmate Plus (sale $705), Bedroom Machine (sale $885), and Immunity Machine ($1,144.99). A dedicated blog post promotes the brand and a coupon code ('Austin25') offering $25 off.
• NutriDynflagship supplement brandOEM/ Whitelabel/ Licensing PartnerNutriDyn is featured as a top-selling supplement line — NutriDyn Fruits & Greens ($41.95) is a homepage best-seller, and NutriDyn Immune Support, Fruit & Greens, and Supplements categories appear in marketing.
• Metagenicsmajor supplement brandOEM/ Whitelabel/ Licensing PartnerMetagenics is a named professional supplement line carried in the Vitamins & Supplements catalog.
• Chiropractor's Blend Supplementsflagship supplement brandOEM/ Whitelabel/ Licensing PartnerChiropractor's Blend is a house-promoted supplement line featured in a dedicated blog post highlighting GMP-certified and Certified Organic manufacturing, holistic approach, award-winning formulas, and competitive pricing; the brand has its own storefront category.
• Professional Botanicalsmajor supplement brandOEM/ Whitelabel/ Licensing PartnerProfessional Botanicals is a named professional supplement line carried in the Vitamins & Supplements catalog (Release WLP Natural GLP-1 Alternative and Arthro Joint Complex are featured SKUs).
• Nutri-Dynmajor supplement brandOEM/ Whitelabel/ Licensing PartnerNutri-Dyn is a named supplement line carried in the Vitamins & Supplements catalog (separate category link).
• Charlotte's Web (CBD)major cbd brandOEM/ Whitelabel/ Licensing PartnerCharlotte's Web is the named CBD brand sub-category under the 'CBD' supplements category; blog content links consumers to 'Charlotte's Web CBD Products at ChiropracticOutfitters.com.'
• Current Naturals (CBD)major cbd brandOEM/ Whitelabel/ Licensing PartnerCurrent Naturals is the second named CBD brand sub-category under the 'CBD' supplements category.
• Inspire Naturalsmajor supplement brandOEM/ Whitelabel/ Licensing PartnerInspire Naturals is a named supplement brand carried in the catalog; featured products include Super Fruits & Greens, Say Goodnight Sleep Aid Gummies, and Liquid Revive electrolyte mix.
• Activator (Activator Adjusting Tools)major adjusting-tool brandOEM/ Whitelabel/ Licensing PartnerActivator is a named adjusting-tool brand category on the storefront, supplying handheld chiropractic adjusting instruments.
• ErgoStyle (ES2000 Gen II Adjusting Table)major table brandOEM/ Whitelabel/ Licensing PartnerErgoStyle ES2000 Gen II Premium Elevating Chiropractic Adjusting Table is a featured best-seller at $5,183.00.
• Biofreezemajor analgesic brandOEM/ Whitelabel/ Licensing PartnerBiofreeze is a prominently sold topical analgesic (32oz gallon referenced in customer testimonials), featured in the Lotions and Pain Management categories.
• Adjustably Yours Pillowmajor pillow brandOEM/ Whitelabel/ Licensing PartnerAdjustably Yours is a featured pillow brand with multiple SKUs (4-option and 7-option variants), customizable memory-foam interlocking layers, and dedicated blog content promoting the product.
• Foundation for Chiropractic Progressminor industry-affiliation referenceGTM or Marketing PartnerThe Foundation for Chiropractic Progress (foundation4cp.com) is referenced in a blog post as the recommended recipient of industry donations to advance chiropractic's public awareness, signaling a soft industry-affiliation/endorsement relationship.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stronglite: Manufacturer and distributor of portable and stationary massage/chiropractic tables, chairs, and accessories targeting practitioners and educators. Directly comparable in product category (tables, chairs, accessories) and buyer base (chiropractors, massage therapists, schools).
• Lloyd Table Company: Long-established U.S. manufacturer of chiropractic adjusting tables (including the Master Spinalyzer diagnostic line) and flexion/distraction tables. Direct peer: both manufacture/supply the same table SKUs ChiropracticOutfitters resells, and Lloyd is also a brand carried on the ChiropracticOutfitters storefront.
• EarthLite: Manufacturer of chiropractic and massage tables, accessories, and clinic equipment sold through practitioner channels. Directly comparable as a supplier of premium tables and equipment to the same chiropractor buyer that ChiropracticOutfitters serves, and competes for the same equipment-procurement wallet.
• Leander Chiropractic Tables: Hand-built chiropractic table manufacturer based in Lawrence, KS, producing the Leander 900/950 motorized flexion-distraction tables featured on ChiropracticOutfitters.com. Direct peer and also a key supplier/brand partner of the anchor company.

Broad incumbents

• Amazon Business: B2B procurement marketplace carrying many of the same commodity SKUs ChiropracticOutfitters sells (Biofreeze, pulse oximeters, gloves, supplements, basic tables) with aggressive pricing and fast shipping. Broad incumbent competing for the price-sensitive DTC and small-clinic buyer that ChiropracticOutfitters targets.
• Performance Health: Owner of the Biofreeze and Biofreeze/Patterson/CHATTANOOGA brands — major analgesic, rehab, and clinical-supply lines that ChiropracticOutfitters carries. Comparable as a broad incumbent selling overlapping products (Biofreeze, lotions, rehab/exercise equipment) into the same chiropractor and physical-therapy buyer base via a much larger distribution network.
• McKesson Medical-Surgical: Large U.S. medical-surgical distributor serving physician offices, clinics, and alternate-care sites with supplies, equipment, and pharmaceuticals. Broad incumbent with overlapping diagnostic, consumable, and clinic-supply categories aimed at the same small/medium clinic buyer.
• Medline Industries: Major U.S. manufacturer and distributor of medical supplies and clinical equipment serving hospitals, clinics, and physician offices. Broad incumbent overlapping with ChiropracticOutfitters on gloves, diagnostics, exam supplies, and treatment-room equipment.
• Patterson Companies: U.S. distributor across dental, animal health, and rehabilitation/chiropractic supply. Comparable as a broad incumbent with adjacent rehab/chiropractic supply lines (via Patterson Medical heritage) reaching overlapping practitioner buyers at national scale.
• Henry Schein: One of the largest U.S. distributors of medical, dental, and animal-health supplies, including chiropractic tables, diagnostic instruments, and clinic consumables. Broad incumbent offering overlapping equipment and supply SKUs to chiropractors via a national B2B catalog with institutional pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChiroOutfitters
• Facebookfacebook.com/ChiropracticOutfitters
• LinkedInlinkedin.com/in/chiropracticoutfitters
• Instagraminstagram.com/chiropracticoutfitters
• Pinterestpinterest.com/chirooutfitters/pins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChiropracticOutfitters