What Deskmag does

Deskmag is a Berlin-based digital media and market research business focused exclusively on the global coworking industry. Operating under the legal entity TempoImmo GbR, the company has published content on coworking spaces, operators, freelancers, and industry trends since 2009 (first articles dated May 2012). Its core product is a multilingual online magazine (English, German, Spanish, French, Thai) complemented by an annual Coworking Trends Survey conducted in formal collaboration with the University of Jena — positioned as the only long-term longitudinal survey of the global coworking industry. Free general survey results are published on the companion site CoworkingStatistics.com, while a detailed 300+ slide paid research report is sold as a premium product. The business also operates CoworkingLibrary.com (a content resource), CoworkingMail.com (newsletter distribution), and co-organizes the annual Coworking Festival Across Germany with the German Coworking Federation (Bundesverband Coworking Deutschland e.V.).

Deskmag serves two principal audiences: coworking space operators (primary) seeking industry benchmarks and best practices, and freelancers/digital nomads (primary) seeking information about coworking spaces in cities worldwide. Secondary audiences include entrepreneurs considering opening coworking spaces and industry vendors (coworking software providers such as Yardi Kube and Nexudus, property managers) advertising on the platform. The company monetizes through two streams: (1) display advertising sold to enterprise coworking software vendors with prominent banner placements on Deskmag.com, and (2) paid detailed market research reports derived from the annual survey. An extensive Official Partner ecosystem (Coworking Europe, Deskpass, Cobot, European Coworking Association, Coworking Switzerland, Optix, Spacebring, Coworks, Coworking Coop) supports survey distribution and lending industry legitimacy. The company operates with 1-10 employees, is privately held with no external funding or parent company, and shows no evidence of AI/ML capability in its current product stack.

Name

Deskmag

Legal name

TempoImmo GbR

Website

https://deskmag.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Deskmag is a Berlin-based digital media and market research platform covering the global coworking industry, publishing a multilingual online magazine and the only long-term annual Coworking Trends Survey (with the University of Jena), monetized via advertising and paid research reports.

Ownership category

akta.pro rank

Product category

Coworking Industry Media

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

Keywords

• Coworking industry media
• Coworking market research
• Flexible workspace trends
• Shared workspace statistics
• Workspace industry publishing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising and Sponsorships: Deskmag generates revenue by selling advertising placements to coworking space management software providers (e.g., Yardi Kube) and other industry vendors. Ad banners are displayed across the website.
2. Market Research Reports: Deskmag produces and sells detailed market research reports based on its Coworking Trends Survey data. General results are available free of charge; a detailed analysis with group comparisons across more than 300 slides is available for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Deskmag operates as the leading online magazine and research platform for the global coworking industry, publishing news, tips, city/country profiles, and the only long-term longitudinal Coworking Trends Survey conducted in collaboration with the University of Jena. The site delivers free general survey results and articles in five languages, while selling detailed 300+ slide market research reports and display advertising to industry vendors.

Product overview

Deskmag operates as a comprehensive coworking industry media platform offering The Coworking Magazine as its core publication. The platform provides industry research through the annual Coworking Trends Survey (in collaboration with the University of Jena), the Global Coworking Survey, and Coworking Statistics reports. Additional resources include the Coworking Library. Deskmag also features advertising for coworking space management software (Yardi Kube). The platform covers coworking spaces, people, tips, news, and events across multiple languages (English, Deutsch, Español, Français, Thai).

Differentiator

Problem solved

Functional benefit

Brands

• Coworking Trends Survey: Annual global industry survey conducted in collaboration with the University of Jena
• Global Coworking Survey
• Coworking Statistics

Products and services

• Deskmag - The Coworking Magazine Online magazine covering the global coworking industry, providing news, statistics, trends, tips, space profiles, and city/country reports for coworking professionals, freelancers, and digital nomads. Available in five languages.
• Coworking Trends Survey Annual longitudinal survey of the global coworking industry conducted in collaboration with the University of Jena, with free general results and detailed 300+ slide paid reports for industry benchmarking on profitability, occupancy, and revenue per square meter/foot.
• Global Coworking Survey Comprehensive survey program gathering data about coworking spaces worldwide, providing detailed market reports and analysis on space counts, member demographics, and industry trends.
• Coworking Statistics Statistical data platform publishing free general results from the annual Coworking Trends Survey, covering coworking space metrics, profitability, occupancy rates, and market trends.
• Coworking Library Digital library aggregating research, articles, and industry resources related to coworking spaces and flexible workspaces.

Quantifiable outcome

• The Coworking Trends Survey has tracked major industry shifts for multiple years with 351 operators participating in 2025
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core, major and minor.

• University of JenacoreStrategic or Co-development Partner · 1 October 2024Deskmag conducts its annual Coworking Trends Survey in formal collaboration with the University of Jena, lending academic credibility to the industry's only long-term longitudinal research.
• German Coworking Federation (Bundesverband Coworking Deutschland e.V.)coreStrategic or Co-development PartnerThe German Coworking Federation organizes the annual Coworking Festival across Germany, with Deskmag as a media partner and key promoter. The federation led the 2025 Coworking Festival (September 19–27, 2025) with opening events co-organized with CoWorkLand.
• Coworking EuropemajorGTM or Marketing PartnerCoworking Europe is an Official Partner of the 2025 Coworking Trends Survey, helping promote and lend industry credibility to the research initiative.
• This Week in CoworkingmajorGTM or Marketing PartnerThis Week in Coworking serves as an Official Partner of the Coworking Trends Survey, supporting distribution and promotion of coworking industry research.
• DeskpassmajorGTM or Marketing PartnerDeskpass is an Official Partner of the 2025 Coworking Trends Survey, promoting the industry survey to its network of coworking space users and operators.
• European Coworking AssociationmajorGTM or Marketing PartnerThe European Coworking Association (Coworking Assembly Europe) is an Official Partner of the Coworking Trends Survey, providing cross-border industry support and visibility.
• CobotmajorGTM or Marketing PartnerCobot (a coworking management software provider) is an Official Partner of the 2025 Coworking Trends Survey, helping promote research within its operator community.
• Coworking SwitzerlandminorGTM or Marketing PartnerCoworking Switzerland is an Official Partner of the 2025 Coworking Trends Survey, representing the Swiss coworking community.
• CoWorkLandcoreStrategic or Co-development PartnerCoWorkLand is a cooperative focused on rural coworking spaces. It co-organized the opening events of the 2025 Coworking Festival (September 19–20) in partnership with the German Coworking Federation, with Deskmag providing media coverage.
• Yardi KubemajorGTM or Marketing PartnerYardi Kube is a major advertising sponsor on Deskmag, purchasing prominent banner placements across the website to reach coworking space operators. Yardi Kube is coworking space management software (all-in-one platform for billing, IT, memberships, and bookings).
• OptixminorGTM or Marketing PartnerOptix (coworking software) is an Official Partner of the 2025 Coworking Trends Survey, contributing to industry research.
• SpacebringminorGTM or Marketing PartnerSpacebring (coworking management platform) is an Official Partner of the 2025 Coworking Trends Survey.
• CoworksminorGTM or Marketing PartnerCoworks (coworking management software) is an Official Partner of the 2025 Coworking Trends Survey.
• Coworking CoopminorGTM or Marketing PartnerCoworking Coop is an Official Partner of the 2025 Coworking Trends Survey.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Leesman: Leesman is a workplace experience research and analytics firm that produces the largest independent dataset on how workplaces perform, with partial overlap into flexible and coworking space benchmarking. It is comparable as a niche workplace research brand monetizing proprietary survey data via paid reports and benchmarking tools.
• Workplaceless: Workplaceless is a remote and flexible work media, training, and community brand covering distributed work, including coworking-adjacent content. It is comparable as a smaller, content-led player in the broader flexible-work media category with overlapping audience and partner ecosystem.

Broad incumbents

• Cushman & Wakefield: Cushman & Wakefield is a major global commercial real estate services firm whose research arm produces reports covering coworking, flex space, and occupier trends. It competes indirectly with Deskmag by serving enterprise occupiers, investors, and landlords who also buy coworking market data, but as part of a much larger CRE platform.
• JLL: JLL is a global commercial real estate services firm that publishes widely cited research on flexible workspace and coworking trends as part of a much broader CRE research portfolio. It is a broad incumbent with overlapping research output but a much wider scope and significantly greater distribution and brand reach.
• Gensler: Gensler is a global architecture and design firm that publishes workplace research, including the WorkPLACE survey and reports on hybrid work and coworking, reaching a similar enterprise audience to Deskmag. Comparable as a research-publishing player in the broader workplace ecosystem, but driven by a much larger design services business.

Direct peers

• The Instant Group: The Instant Group provides flexible workspace data, advisory, and transaction services globally, including market reports and benchmarking on the coworking sector. It is a direct peer in producing paid coworking market research, but combines research with a brokerage and consulting business Deskmag does not offer.
• Coworker.com: Coworker.com is one of the largest global directories and community platforms for coworking and flexible workspace, with millions of users searching for spaces worldwide. It overlaps directly with Deskmag's freelancer/digital-nomad audience and competes for the same operator marketing spend.
• Allwork.Space: Allwork.Space is a leading online news publication covering the flexible workspace, coworking, and workplace industries. It is the most direct competitive peer to Deskmag, sharing the same niche-vertical media model, B2B advertising model, and operator target audience.
• CoworkIntel: CoworkIntel is a coworking and flexible workspace market intelligence platform tracking global inventory, operators, and market data, and is cited on Yardi Kube's blog for industry inventory statistics. It is a direct competitive peer to Deskmag's research franchise, but with a live-data and dashboard orientation.
• Work Design Magazine: Work Design Magazine is a B2B publication covering workplace strategy, design, and the modern work environment, with overlapping coverage of coworking and flexible space. It competes for the same operator and facility-leadership readership and sells advertising and content in adjacent categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deskmag
• Facebookfacebook.com/deskmag.coworking
• LinkedInlinkedin.com/company/2953199

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deskmag