Mantelaar
Mantelaar is associated with a Dutch two-sided marketplace connecting Dutch households needing domestic help (cleaning, gardening, handyman, caregiver replacement) with screened local helpers, operating 33 physical branches nationwide and 15,000+ registered helper profiles.
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mantelaar does
Mantelaar, based in Amsterdam and founded in 2013, is associated with a Dutch platform business that operates as a two-sided marketplace connecting Dutch households seeking domestic assistance with screened local helpers. According to the available source material, the platform serves individual families and households needing help with household cleaning (from €19/hour), garden maintenance and handyman/odd jobs (from €25/hour), as well as a caregiver-replacement service ('vervangende mantelzorg') that can be fully reimbursed through Dutch insurance/municipal arrangements. Helpers self-register, set their own availability, and earn €14-€30 per hour, with the company handling screening, matching, and payment processing via iDEAL.
The business model is a transaction-fee marketplace with an unusually physical distribution footprint: 33 brick-and-mortar branch offices across the Netherlands act as local matching hubs and trust anchors in addition to the online channel. The platform has accumulated 15,000+ helper profiles and publishes 1,000+ new local jobs per week, creating meaningful liquidity on both sides. Helpers are covered by liability, accident, illness, and disability insurance arranged via the platform, and the company runs its own Hups Academy for workforce development.
The target customer is individual Dutch households — broadly a long-tail SMB/consumer segment distributed nationally — with marketing executed via the company website, organic social (Facebook, Instagram, LinkedIn), and the local branch network. Note: a firmographic descriptor in the input refers to a 'medical students to elderly' connection for Mantelaar, but this statement is not supported by the source-backed dataset, which consistently describes a household-help marketplace; the analysis here is grounded in the sourceable evidence.
Mantelaar firmographics
Firmographics- Name
- Mantelaar
- Legal name
- Hups
- Website
- https://mantelaar.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mantelaar is associated with a Dutch two-sided marketplace connecting Dutch households needing domestic help (cleaning, gardening, handyman, caregiver replacement) with screened local helpers, operating 33 physical branches nationwide and 15,000+ registered helper profiles.
- Ownership category
- akta.pro rank
Mantelaar industry classification
Industry- Product category
- Elderly Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Companionship & Social Engagement Visits (HSABAAAA)
- akta.pro secondary industries
- Companion Care & Social Support (non-clinical) (HLADAGAB), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Technology Assistance & Digital Support for Seniors (HSABAAAH)
Keywords
Where Mantelaar is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Mantelaar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Service transaction fees: Hups facilitates connections between households seeking help and service providers, earning revenue through transaction fees on services rendered. Customers pay for services (e.g., €19/hour for household help, €25/hour for garden/handyman help) through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Household help services starting at €19/hour |
| Unit Pricing | Pay-as-you-go | Garden and handyman services from €25/hour |
| Outcome Based/ Performance | Pay-as-you-go | Replacement caregiver (Vervangende mantelzorg) reimbursed up to 100% |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Mantelaar product offering
Product offeringCore offering
Mantelaar operates a marketplace platform that connects medical students with elderly individuals in the Netherlands who need caregiving support. The platform matches vetted student caregivers with elderly care recipients (and their families) for non-medical assistance, daily support, and temporary relief of family caregivers (mantelzorgers), handling matching and payment through the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Elderly Caregiver Matching Service Marketplace service that connects vetted medical students with elderly individuals in the Netherlands who need caregiving support, including companionship, daily living assistance, and temporary relief for family caregivers (mantelzorgers). Replacement informal care (vervangende mantelzorg) through the platform can be reimbursed up to 100% via applicable insurance coverage.
Companies that use Mantelaar
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Mantelaar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mantelaar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- VerenigingspotminorPartnership with Verenigingspot (association pot), shown in footer logo section. Nature of partnership appears to be operational/marketing collaboration for serving community associations.
- iDEALcoreiDEAL payment integration for secure online payments. Customers can pay safely via iDEAL when using Hups services. This is a core payment infrastructure partnership required for platform operations.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Mantelaar competitors and assessment
Company assessmentRegional players
- Werkspot: Dutch marketplace connecting households with handymen and home-service professionals, competing directly in the Netherlands for handyman and odd-job demand.
- Charly Cares: Netherlands-based app matching families with screened babysitters/caregivers; shares the vetted local-helper marketplace model in the same geography.
- Zorgwerk: Dutch platform matching care workers with care demand; comparable on the caregiving-supply marketplace and screening/insurance components within the Netherlands.
Direct peers
- TaskRabbit: On-demand marketplace for handyman, cleaning, and household tasks, comparable to Hups' garden and handyman service segments.
- Care.com: Marketplace matching families with caregivers including senior care, childcare, and household help—mirroring the caregiving-plus-domestic-help breadth of the subject company.
- Batmaid: European platform for insured, screened home-cleaning help, closely aligned with Hups' screened household-cleaning proposition.
- Helpling: European online marketplace connecting households with vetted cleaning and domestic help providers, directly overlapping with Hups' household-help transaction model.
Emerging players
- Book a Tiger: European household-cleaning services platform providing vetted, insured cleaners, similar to Hups' cleaning offering.
- Homeaglow: Consumer marketplace for affordable home cleaning with self-selecting cleaners, overlapping on the domestic-help booking model.
Broad incumbents
- Buurtzorg: Large Dutch home-care organization; a broader incumbent in non-medical and in-home elder support that overlaps with the subject's caregiving mission.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Mantelaar social profiles
Digital presenceMantelaar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mantelaar leadership team
Management profileNumber of profiles
Profiles3 records
Mantelaar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mantelaar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mantelaar
What does Mantelaar do?
Mantelaar operates a marketplace platform that connects medical students with elderly individuals in the Netherlands who need caregiving support. The platform matches vetted student caregivers with elderly care recipients (and their families) for non-medical assistance, daily support, and temporary relief of family caregivers (mantelzorgers), handling matching and payment through the platform.
Is Mantelaar a public or private company?
Mantelaar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mantelaar founded?
Mantelaar was founded in 2013. It employs 11 to 50 people.
Where is Mantelaar based?
Mantelaar is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Mantelaar make money?
One revenue line is on record: service transaction fees.
Who are Mantelaar's main competitors?
Regional players on record are Werkspot, Charly Cares and Zorgwerk. Direct peers are TaskRabbit, Care.com, Batmaid and Helpling. Emerging players are Book a Tiger and Homeaglow. Buurtzorg is listed as a broad incumbent.
Does Mantelaar have an API?
No public API is recorded for Mantelaar.
What industry is Mantelaar in?
Mantelaar's product category is Elderly Care Services. Its primary akta.pro industry code is HSABAAAA, Companionship & Social Engagement Visits, with a secondary code of HLADAGAB, Companion Care & Social Support (non-clinical). Its NAICS code is 624120 and its SIC code is 8300.