What Beleader does

BELEADER INTERNET MARKETING, S.L. (trading as Beleader) is a privately held Spanish digital marketing and lead generation agency headquartered in Aravaca, Madrid, with a secondary office in Urduliz, Bizkaia. The company sells verified, segmented B2C and B2B contact data primarily to Spanish enterprise clients for telemarketing and email campaigns, and layers on AI-powered services including data enrichment, biometric/document identity verification, and predictive lead qualification. Underlying the offering is a proprietary Spain-centric data asset of 23M+ verified phone numbers, 25M+ B2C consumer records, and 6M+ B2B business records, normalized and segmented by age, geography, CNAE activity, company size, and purchasing power.

The product portfolio spans Beleader Database Solutions (B2C and B2B data rental), the Beleader AI suite (Enrichment, Identity Verification, Predictive Intelligence), Email Marketing against a qualified user base of ~250,000-300,000, and managed Lead Generation with CRM integration. Beleader is GDPR and LOPDGDD compliant, holds Pyme Innovadora (Innovative SME) status, and partners with WINR Data for cross-border identity verification and CDTI for R&D+i co-development. Go-to-market is sales-led and inside-sales driven, with a 'Request Custom Quote' configurator on database pages and a 'Solicitar Prueba' (Request Test) CTA across the site; multilingual ES/EN support indicates limited international capability beyond Spain.

Revenue is generated through a mix of unit-priced database rentals (pay-as-you-go per record/segment), subscription or per-volume data enrichment, usage-based or per-transaction identity verification fees, and transaction-fee email and lead generation campaign execution. Notable enterprise case studies include WiZink (796,520 records served, 1% conversion, 7,965 cards issued), Repsol (298,878 records, 1,793 contracts), Endesa (144,075 records, 864 sales), and Vodafone (6,794 sales at 0.4% conversion). No revenue, funding, or headcount growth data are disclosed; the company is reported at 1-10 employees, suggesting a lean operation that likely subcontracts campaign delivery and operates as a data-and-AI platform with managed service overlays.

Name

Beleader

Legal name

BELEADER INTERNET MARKETING, S.L.

Website

https://beleader.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Beleader is a Spain-based AI-assisted lead generation and data services agency that sells verified B2C and B2B contact databases, AI-driven enrichment and identity verification, and managed telemarketing and email campaigns primarily to Spanish enterprise clients.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Directory and Mailing List Publishers (51314), Direct Mail Advertising (541860)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• B2B lead generation
• B2C database services
• AI data enrichment
• Telemarketing campaigns
• Identity verification

Headquarters

HQ city

Aravaca

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Database Rental / B2C & B2B Data Sales: Rental and sale of verified, segmented B2C consumer databases (25M+ records) and B2B business databases (6M+ records) for telemarketing campaigns. Customers pay per number of records or record type selected via a custom quote configurator.
2. Lead Generation Services: AI-driven lead generation that identifies and qualifies ideal prospects automatically, delivering MQLs and SQLs. Includes landing page optimization, telemarketing or AI-based lead qualification, and CRM integration. Revenue generated through service fees tied to lead volume or qualification outcomes.
3. Data Enrichment Services: AI-powered enrichment of existing customer databases, normalizing, completing, and structuring records for commercial utility. Customers pay based on volume of records processed or tier of enrichment service.
4. Identity Verification Services: Real-time identity validation using biometric and document analysis for fraud prevention and KYC/AML compliance. Revenue likely generated per verification transaction or as a platform subscription.
5. Email Marketing Campaigns: Execution of email marketing campaigns over a database of 250,000-300,000 qualified users with high engagement rates. Includes responsive template design, A/B testing, and detailed performance reporting. Revenue model based on campaign execution fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Beleader is a Spanish AI-powered lead generation and online marketing agency that sells verified B2C consumer records (25M+) and B2B business records (6M+) for telemarketing and direct marketing campaigns. Built on these proprietary data assets, the company delivers AI-driven services including data enrichment, real-time identity verification with biometric/KYC, predictive lead qualification, and email marketing execution. Its customers are primarily enterprise marketing and sales teams in Spain who buy database records and managed campaign services.

Product overview

Beleader is an AI-powered lead generation and online marketing agency offering a unified platform combining database solutions, AI intelligence tools, and marketing services. The core Beleader Database Solutions provides verified B2B (1.5M+ companies) and B2C (20M+ consumers) records segmented for marketing campaigns. Built on this foundation, Beleader AI offers three integrated modules: Data Enrichment for completing and normalizing database records, Identity Verification for fraud prevention and KYC compliance, and Predictive Intelligence for anticipating purchase readiness. The Online Marketing layer includes Email Marketing (250K-300K qualified users) and Lead Generation services with CRM integration. Together, these products convert data into qualified meetings and sales opportunities for B2B and B2C clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Beleader Database Solutions Verified, segmented B2C consumer databases (25M+ records) and B2B business databases (6M+ records of companies and decision-makers) sold to enterprise customers in Spain for telemarketing and direct marketing campaigns. Configurable by age, gender, geography, company size, sector, and contact data.
• Beleader AI - Data Enrichment

Quantifiable outcome

• 40% higher email open rates vs. industry average
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WINR DatacoreTechnology or IntegrationWINR Data is a data partnership for fraud prevention and digital advertising. Beleader shares personal information with WINR Data Pty Ltd and its global partners for identity verification and fraud prevention (anti-money laundering, crime prevention, asset recovery) as well as personalized digital advertising. WINR Data processes and retains personal information for these specific purposes based on legitimate interest and consent.
• CDTI (Centro para el Desarrollo Tecnológico Industrial)coreStrategic or Co-development PartnerCDTI is a Spanish public business entity that promotes innovation and technological development in companies. Beleader's inclusion as a Pyme Innovadora (Innovative SME) partner suggests R&D+i funding and co-development support for predictive lead qualification and AI-driven data technologies.
• AdigitalminorStrategic or Co-development PartnerAdigital (Asociación Española de la Economía Digital) is Spain's digital economy association. Partnering with Adigital suggests participation in the digital marketing ecosystem, industry advocacy, and knowledge sharing.
• MobeleaderminorChannel Partner/ Reseller/ DistributorMobeleader is listed alongside other partners and appears to share branding/operational synergy with BeLeader, suggesting either a related entity or close commercial collaboration in mobile marketing and lead generation.
• Pyme InnovadoraminorStrategic or Co-development PartnerPyme Innovadora (Innovative SME) certification granted to Beleader, indicating recognition of R&D+i activities and eligibility for public innovation support programs in Spain.
• Nick CenterminorStrategic or Co-development PartnerNick Center is listed as a partner collaborator in the Beleader partner ecosystem, suggesting collaboration in the digital marketing or data services space.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cyberclick: Spanish digital marketing agency specializing in email marketing, lead generation and performance campaigns for B2B and B2C clients. Closely comparable to BeLeader as a Spain-based direct response and lead generation agency with overlapping service lines (email marketing, MQL/SQL delivery, AI-driven optimization).
• Antevenio: Madrid-headquartered digital marketing and lead generation company serving Spanish and international advertisers across email, performance and affiliate channels. Directly comparable to BeLeader as a Spain-based marketing/lead generation agency with overlapping customer verticals (financial services, telecoms, retail).
• Teyamé: Spanish BPO/telemarketing and lead generation firm delivering outsourced contact-center and qualified-lead services. Comparable to BeLeader as a Spain-based telemarketing and lead-generation operator serving enterprise campaigns in regulated verticals.
• Leads And Global: Spain-based lead generation and qualified-prospect company (Alcoy, Alicante) operating in the same marketing/lead gen ecosystem as BeLeader, with overlapping service offerings around telemarketing, qualified leads and B2B prospecting.
• Inka Marketing Estratégico: Madrid-based direct marketing and customer acquisition agency. Comparable to BeLeader as a Spain-based direct marketing and lead generation peer with overlapping B2C customer acquisition capabilities.

Broad incumbents

• ZoomInfo: Large US-headquartered B2B contact data and sales intelligence platform. Comparable to BeLeader's B2B database offering as a broad incumbent in B2B contact data, but operating at much larger scale and globally rather than Spain-only.
• HubSpot: Global CRM and marketing automation platform with built-in lead generation, enrichment and email marketing modules. Comparable to BeLeader's broader lead gen / email / CRM-integrated offering as a broad incumbent that competes on the marketing workflow layer rather than Spain-specific data.

Others

• WINR Data: Australian-headquartered data partner for fraud prevention and personalized advertising with global data partners. Comparable to BeLeader as an ecosystem participant (not direct competitor) supporting its identity verification, AML and personalized advertising services.

Emerging players

• Acumbamail: Spanish email marketing platform offering campaigns, automation and subscriber management. Comparable to BeLeader's email marketing module as an emerging player in the Spain email marketing / database activation space.
• Copernidata: European B2B data and contact intelligence provider. Comparable to BeLeader's B2B database arm as an emerging player focused on enriched business contact data for marketing and sales prospecting across European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beleader-internet-marketing-s-l-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beleader