Lupo Digital
Lupo Digital is a privately-held, founder-led Australian HubSpot Diamond Solution Partner agency that delivers digital growth strategy, marketing campaign execution, HubSpot CRM and CMS implementation, custom integrations, paid media, certified training, and creative services to mid-market and enterprise clients primarily across Australia and New Zealand.
- Company typePrivate
- Founded2016
- HeadquartersBondi, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lupo Digital does
Lupo Digital is a privately-held, founder-led Australian digital agency headquartered in Bondi that operates as a HubSpot Diamond Solution Partner. The company sells professional services across the full HubSpot stack — digital growth strategy, multi-channel marketing campaign execution, HubSpot CRM and CMS implementation, custom integrations, paid media management, sales enablement and alignment, certified training, and creative graphic design and video production. Underlying technology is the HubSpot SMART CRM and Content Hub platform, supplemented by integrations with Salesforce, Xero, MYOB, Shopify, WooCommerce, Stripe, Slack, DocuSign, Zoom, Zapier, and education-sector systems (aXcelerate, Wisenet). Lupo monetizes via project-based, pay-as-you-go, and ongoing monthly retainer engagements, supplemented by one-off certified training at $3,450 (+GST) per course, with publicly disclosed pricing using a proprietary value-based "points" model. Customer base spans enterprise and mid-market accounts across education, financial and insurance services, distribution and manufacturing, technology, legal, real estate, construction, travel, retail, and e-commerce, primarily in Australia and New Zealand.
The company brands a 'Lupo AI' capability layer over HubSpot's native generative AI features (AI Blog Post Generator, AI Image Generator, Content Remix, AI Translations) and offers its own strategy tools (Growth Simulator AI, Benchmark Tool, ROI Forecast) plus AI-powered training and sales-alignment audits. Sub-brands include Lupo AI, Lupo Academy (HubSpot Certified Trainers), Lupo Creative Services Hub, and the Sales & CRM ANZ HubSpot User Group (HUG). Co-founders Glenn Miller (HubSpot Certified Trainer and Professor, one of 119 globally) and Michael Wolf (Director) lead engagement sales directly. Lupo reports 1-10 employees, no disclosed external funding, parent, or subsidiary relationships, and a 99% positive feedback score on the HubSpot marketplace.
Lupo's go-to-market is consultative and sales-led, combining a self-service funnel (free CRM starter, digital growth assessments, website grader) on its website with direct founder-led consultation bookings and HubSpot Marketplace presence as a Diamond partner. Marketing relies on inbound content, SEO, paid media across Google, LinkedIn, Facebook, Instagram, TikTok, Pinterest, Twitter, and WeChat, supplemented by HUG community events, webinars, case studies, and a referral program. Operations and training are delivered across New South Wales, Victoria, Queensland, Western Australia, South Australia, Northern Territory, Tasmania, and New Zealand.
Lupo Digital firmographics
Firmographics- Name
- Lupo Digital
- Legal name
- Lupo Digital
- Website
- https://lupodigital.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lupo Digital is a privately-held, founder-led Australian HubSpot Diamond Solution Partner agency that delivers digital growth strategy, marketing campaign execution, HubSpot CRM and CMS implementation, custom integrations, paid media, certified training, and creative services to mid-market and enterprise clients primarily across Australia and New Zealand.
- Ownership category
- akta.pro rank
Lupo Digital industry classification
Industry- Product category
- Digital Marketing and HubSpot Implementation Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- CRM Strategy, Implementation & Managed Services (MPAAAIAD), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Lupo Digital is headquartered
LocationHeadquarters
- HQ city
- Bondi
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Lupo Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Digital Strategy & Consulting: Digital strategy and consulting services to help businesses align people, platform and processes. Engaged as fractional team or collaborative partner.
- Marketing Campaign Execution: Multi-channel full-funnel campaign execution across paid media, SEO, social media, and content marketing.
- HubSpot Implementation & Integration: HubSpot CRM setup, configuration, integration with tech stack, website development on HubSpot CMS, and custom integration development.
- HubSpot Training: Certified HubSpot training programs for marketing, sales, and service teams. One-off course pricing with 10 training units included.
- Creative Services: Customized graphic design and video post-production including landing pages, social media content, email banners, logo design, video editing, and podcast production.
- Referral Program Revenue: Get 4x more leads through Lupo's referral program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-off HubSpot Training Course |
| Other | Pay-as-you-go | Project-Based Engagement |
| Subscription | Monthly | Ongoing Retainer |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels12 records
Lupo Digital product offering
Product offeringCore offering
Lupo Digital is an Australian HubSpot Diamond Partner Agency that delivers digital growth strategy, inbound marketing campaign execution, HubSpot CRM implementation and integration, sales enablement, and certified HubSpot training. The firm helps businesses align people, platform and processes using a human-led, AI-driven methodology across marketing, sales, customer experience, and strategy.
Product overview
Lupo Digital is a Human-led, AI-driven HubSpot Partner Agency offering a comprehensive suite of digital marketing and sales services built on the HubSpot platform. The company's portfolio consists of core consulting and execution services (Digital Growth Strategy, Marketing Campaign Execution, Inbound Marketing, Sales Enablement and Alignment) combined with specialized HubSpot-focused offerings including HubSpot Content Hub (their AI-powered content management module), HubSpot CRM, HubSpot Integrations, and accredited HubSpot Onboarding Solutions. Additional services include Creative Services Hub (graphic design and video editing), Paid Media management across major platforms, and HubSpot Training Academy with certified training programs for Marketing, CRM/Sales, and Customized Platform training. The company also hosts the Sales and CRM ANZ HubSpot User Group (HUG). Lupo AI powers their service delivery with generative AI capabilities including AI Blog Post Generator, AI Image Generator, Content Remix, and AI-powered strategy tools like Growth Simulator, Benchmark Tool, and ROI Forecast. All services leverage HubSpot's platform capabilities with the company's proprietary methodology for digital transformation.
Differentiator
Problem solved
Functional benefit
Brands
- Lupo AI: AI-powered solutions offered by Lupo Digital
- Lupo Creative Services Hub
- Lupo Academy
- Sales & CRM ANZ HubSpot User Group (HUG)
Products and services
- Digital Growth Strategy Comprehensive inbound digital growth strategy consulting including buyer persona development, buyer journey mapping, goal setting, and implementation plans for businesses seeking to align marketing, sales and service.
- Marketing Campaign Execution Multi-channel, full-funnel marketing campaign execution across inbound marketing automation, paid media, social media, email marketing, and lead management with ROI tracking.
- Website Growth-Driven Design Website creation and gradual improvement methodology built on HubSpot CMS, enhancing user experience over time through iterative development based on engagement data.
- Inbound Marketing Inbound marketing methodology covering attract, engage, and delight stages using content marketing, blogs, social media, email marketing, conversational bots, and marketing automation.
- HubSpot CRM Customer relationship management system setup and optimization covering sales pipelines, lead management, deal stages, pipelines, and customer journey tracking on HubSpot.
- Sales Enablement and Alignment Sales enablement services including CRM setup, sales automation, lead scoring, sales playbooks, and alignment between marketing and sales teams.
- Creative Services Hub Customized graphic design and video post-production services including landing page design, CTA banners, web page design, social media design, email banners, logo design, and video editing.
- HubSpot Integrations Expert HubSpot integration services connecting HubSpot with CRM, finance, education, eCommerce, communication, legal, and analytics platforms through API and Zapier.
- HubSpot Onboarding Solutions Accredited HubSpot onboarding services for mid to large-sized businesses, including platform setup, configuration, and strategic implementation.
- Inbound HubSpot Training World-class customized HubSpot training for sales, marketing, and customer service professionals delivered by HubSpot Certified Trainers, with one-off course pricing including 10 training units.
- Paid Media Paid advertising services across Google, LinkedIn, Facebook, Instagram, TikTok, Pinterest, Twitter, and WeChat with advanced tracking, retargeting, and remarketing.
Quantifiable outcome
- 208% more revenue from marketing for companies with aligned sales and marketing
- +5 more outcomes
Companies that use Lupo Digital
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles2 records
Lupo Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration63 records
AI capability12 records
Feature6 records
Lupo Digital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreDiamond Solution Partner providing HubSpot CRM, Marketing, Sales, Service, and CMS implementation. Accredited for Onboarding and Custom Integration. Host of Sales & CRM ANZ HubSpot User Group (HUG).
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Lupo Digital competitors and assessment
Company assessmentDirect peers
- New Breed Marketing: HubSpot Elite partner agency providing full-funnel inbound marketing, RevOps, and HubSpot implementation — directly comparable in service mix and target customer profile.
- Square 2 Marketing: HubSpot Diamond partner agency focused on revenue-driven inbound marketing and sales alignment — directly comparable as a top-tier HubSpot partner with strategy-to-execution service model.
- Six & Flow: HubSpot Diamond partner agency in the UK offering inbound marketing, sales enablement, and HubSpot CRM services — closely comparable as a top-tier HubSpot partner with similar service breadth.
- LYFE Marketing: HubSpot Solutions Partner agency offering social media, SEO, PPC, and inbound marketing services — comparable in digital marketing agency positioning within the HubSpot ecosystem.
- Weidert Group: HubSpot Elite partner specializing in inbound marketing, industrial B2B, and HubSpot platform implementation — comparable in tier, certification depth, and B2B mid-market focus.
- Rock Salt Marketing: HubSpot partner agency providing inbound marketing, HubSpot implementation, and content strategy — comparable in services, ecosystem alignment, and mid-market targeting.
- SmartBug Media: US-based HubSpot Elite Solutions Partner agency offering inbound marketing, sales enablement, and HubSpot CRM implementation — closely comparable as a top-tier HubSpot partner agency serving mid-market and enterprise clients.
- Digital22: HubSpot Solutions Partner offering inbound marketing, web design, and HubSpot onboarding services — comparable in CRM implementation and inbound methodology focus.
Broad incumbents
- Wpromote: Large US digital marketing agency offering paid media, SEO, and full-funnel digital services — comparable as a broader incumbent in the same digital marketing services category, though not HubSpot-exclusive.
Regional players
- Xander Marketing: ANZ-based digital marketing and HubSpot partner agency — comparable as a regional HubSpot partner serving the same Australia/New Zealand market Lupo targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lupo Digital social profiles
Digital presenceLupo Digital compliance and trust
Trust signalCompliance6 records
Lupo Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lupo Digital leadership team
Management profileNumber of profiles
Profiles2 records
Lupo Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lupo Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lupo Digital
What does Lupo Digital do?
Lupo Digital is an Australian HubSpot Diamond Partner Agency that delivers digital growth strategy, inbound marketing campaign execution, HubSpot CRM implementation and integration, sales enablement, and certified HubSpot training. The firm helps businesses align people, platform and processes using a human-led, AI-driven methodology across marketing, sales, customer experience, and strategy.
Is Lupo Digital a public or private company?
Lupo Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lupo Digital founded?
Lupo Digital was founded in 2016. It employs 1 to 10 people.
Where is Lupo Digital based?
Lupo Digital is headquartered in Bondi, Australia, in the Oceania region.
How does Lupo Digital make money?
Six revenue lines are on record. Professional Services - Digital Strategy & Consulting is the primary driver. The others are marketing Campaign Execution, hubSpot Implementation & Integration, hubSpot Training, creative Services and referral Program Revenue.
Who are Lupo Digital's main competitors?
Direct peers on record are New Breed Marketing, Square 2 Marketing, Six & Flow, LYFE Marketing, Weidert Group, Rock Salt Marketing, SmartBug Media and Digital22. Wpromote is listed as a broad incumbent. Xander Marketing is listed as a regional player.
Does Lupo Digital have an API?
No public API is recorded for Lupo Digital.
What industry is Lupo Digital in?
Lupo Digital's product category is Digital Marketing and HubSpot Implementation Services. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of MPAAAIAD, CRM Strategy, Implementation & Managed Services. Its NAICS code is 5418 and its SIC code is 7311.