1ps.ru

What 1ps.ru does

1PS.RU is a Russian digital marketing agency founded in 1999 and operated by individual entrepreneur Panin Vyacheslav Borisovich (ИП Панин В.Б.) in Irkutsk, Russia. The company provides SEO, contextual advertising (Yandex.Direct, Google Ads, VK Ads, Telegram), website development, content marketing, and online reputation management (SERM, crowd marketing, review management). It serves SMB through mid-market and select enterprise clients across Russia, with documented case studies in e-commerce, construction, medical, industrial, and professional services verticals. Over 25 years, the company claims to have promoted more than 1,135,266 websites and reports 79.12% of clients recommending the agency. The legal entity is a sole proprietorship (ИП), with no disclosed parent company, venture capital, or private equity backing.

The core operating model is a hybrid sales-led, inside-sales, and community-led motion. Inbound leads flow through a 6-question website quiz and phone/messenger channels, with dedicated account managers engaging prospects within 1–3 business days. A self-serve personal account platform (личный кабинет) supports SMB clients, while enterprise clients receive bespoke strategies. The company monetizes through monthly SEO and ad-management retainers (starting from 64,500₽/month for SEO and 38,500₽/month for article promotion), one-time fees for website development and audits (landing pages from 50,000₽, SEO audits from 22,000₽), pass-through advertising budget management with service fees, and paid educational courses. A closed community of 250,000 weekly participants and a blog with 1M+ annual visitors function as the primary demand-generation engine.

The underlying technology stack is an AI-augmented marketing platform built around an in-house AI Lab (AI-лаборатория) deploying 50+ proprietary neural networks for content generation, predictive LTV modeling, neuro-search optimization, AI advertising (Yandex YaArt, AI-trained conversion), and the Evia AI assistant. The agency is certified across Yandex (17 years), 1C-Bitrix, Aspro, VK, Roistat, Alfa-Bank, and Google partner programs, with integrations spanning Yandex.Direct, Yandex.Metrica, Yandex.Wordstat, Google Ads, 1C-Bitrix, WordPress, Tilda, Webasyst, Bitrix24, and MAX messenger. In 2024, the company rebranded as an AI-powered full-cycle digital performance agency, adding 422 new clients and achieving 11% YoY turnover growth.

Name

1ps.ru

Legal name

ИП Панин Вячеслав Борисович

Website

https://1ps.ru

Company type

Private

Founded year

1999

Operating status

Operating

Short description

1PS.RU is a Russian digital marketing agency founded in 1999, offering AI-enhanced SEO, contextual advertising, website development, content marketing, and online reputation management to SMB and mid-market clients across Russia, with 1.1M+ websites promoted over 25+ years.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)

Keywords

• Search engine optimization
• Digital marketing services
• Website development
• Online reputation management
• Contextual advertising

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SEO and digital marketing services (subscription/recurring): Monthly retainer-based SEO, contextual advertising management, and website maintenance services. Clients sign up for ongoing digital marketing support with recurring billing, with pricing tiers based on service scope and budget. This is the primary revenue stream.
2. Website development and design (project-based): One-time fees for corporate websites, landing pages, e-commerce stores, and brand identity design. Pricing varies by complexity — landing pages start at 50,000 rubles, full corporate sites and e-commerce stores at higher price points.
3. Advertising budget management (pass-through + service fee): The agency manages client advertising budgets (Yandex.Direct, VK Ads, Telegram ads) for a service fee, with the ad spend itself passed through to platforms. Recommended monthly ad budget starts from 50,000 rubles.
4. Educational courses and training: Paid educational offerings including courses on SEO, internet marketing, content marketing, SMM, and targeted advertising, alongside free introductory courses. Revenue from course enrollments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels15 records

Core offering

1PS.RU is a Russian AI-powered digital marketing agency delivering full-cycle services including SEO promotion (with neural-search optimization for AI answer engines), contextual and targeted advertising on Yandex.Direct, Google Ads, VK Ads, and Telegram, website development and maintenance on 1C-Bitrix, Aspro, WordPress, Tilda, and Webasyst, online reputation management (SERM), and AI-augmented content marketing. A proprietary in-house AI Laboratory integrates 50+ neural networks for predictive LTV modeling, AI creative selection, and neuro-search content optimization, while a Learning Center sells educational courses and books.

Product overview

1PS.RU is a digital marketing agency and software-as-a-service platform offering an integrated suite of AI-powered marketing services. The core offering spans four pillars: (1) SEO Promotion and Neural Search — traditional SEO combined with neuro-output optimization for AI platforms (Yandex Alice, Google AI, ChatGPT, DeepSeek); (2) AI Advertising — contextual, targeted, and product advertising across Yandex.Direct, Google Ads, VK, Telegram, and Yandex PromoStranitsy with AI-driven creative selection (YaArt) and predictive campaign optimization; (3) Website Development and Maintenance — corporate sites, e-commerce stores, and landing pages on 1C:Bitrix, Aspro, WordPress, Tilda, and Webasyst; (4) Online Reputation (ORM/SERM) — reputation monitoring, crowd marketing, and review management. Supporting services include content marketing (copywriting, blog management, email marketing, product cards) powered by a proprietary AI Laboratory with 50+ neural network tools, and a Learning Center offering courses, books, and a closed community of 250,000 marketers. Industry-specific solutions are offered for e-commerce, construction, medical, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Evia (Эвия): An intelligent assistant available via the 1PS.RU website for customer inquiries and support.

Products and services

• SEO Promotion (Поисковое продвижение)

Quantifiable outcome

• 3x more leads from website in 90 days
• +9 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability9 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, standard and minor.

• Yandex (Яндекс)coreTechnology or IntegrationCertified Yandex advertising agency partner for Yandex.Direct and other Yandex advertising products. Maintained certification for 17 consecutive years. Deep integration with Yandex's advertising ecosystem including Yandex.Direct, Yandex.Metrica, Yandex.Maps, Yandex.Business, Yandex.Promopages, and Yandex's AI/neural search products (Alice, Yandex neural search).
• GooglecoreTechnology or IntegrationBusiness partner for Google advertising products including Google Ads. Agency manages Google advertising campaigns for clients as part of its contextual advertising services.
• 1C-BitrixcoreTechnology or IntegrationCertified partner of 1C-Bitrix, Russia's leading CMS and enterprise web platform. The agency develops websites on 1C-Bitrix and its Aspro template family. Extensive track record of projects built on this platform.
• VK (VKontakte) and Mail.ru GroupcoreTechnology or IntegrationBusiness partners of VKontakte and Mail.ru Group. The agency holds multiple VK agency ratings across 2026 (SMM, PR, CRM, advertising, design, marketing, website development) and manages VK advertising campaigns (VK Ads). Integrates with VK Messenger, OK (Odnoklassniki), and VK platforms.
• AsprostandardTechnology or IntegrationOfficial partner of Aspro — provider of professional website templates for 1C-Bitrix. The agency uses Aspro templates (Aspro: Engineering, Aspro: Corporate 3.0, etc.) for rapid corporate and catalog website development.
• Alfa-BankminorGTM or Marketing PartnerOfficial partner of Alfa-Bank, one of Russia's largest banks. Nature of partnership not detailed but listed among official partner certifications.
• RoistatstandardTechnology or IntegrationCertified partner of Roistat, a marketing analytics and call tracking platform. The agency integrates Roistat for its clients to track and optimize advertising performance across channels.
• ALRII (АЛРИИ)minorStrategic or Co-development PartnerMember of ALRII (Association for Internet Trade Development / Ассоциация развития интернет-торговли). Membership indicates adherence to industry standards and participation in Russian e-commerce ecosystem development.
• Yandex.Metrica / MatomostandardTechnology or IntegrationUses Yandex.Metrica and Matomo Tag Manager (with IP anonymization, data stored in Russia) for web analytics, user behavior analysis, and advertising campaign effectiveness measurement.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ADINDEX: ADINDEX is a Russian digital marketing agency offering SEO, paid search, and analytics services. It is a direct competitor to 1PS.RU in the Russian SMB and mid-market segment, with similar reliance on Yandex.Direct and contextual advertising offerings.
• Texterra: Texterra is a Russian digital agency specializing in SEO, content marketing, and contextual advertising. It is directly comparable to 1PS.RU in offering integrated digital marketing services to Russian businesses with an emphasis on content and SEO.
• Netpeak: Netpeak is one of the largest Russian digital marketing agencies offering SEO, contextual advertising, web analytics, and web development. It is a direct competitor to 1PS.RU in the Russian SMB and mid-market digital services segment, with overlapping service portfolio and customer base.
• Convert Monster: Convert Monster is a Russian digital marketing agency focused on conversion optimization, contextual advertising, and SEO. It serves a similar SMB and mid-market customer base in Russia and is a direct competitor in digital marketing services.
• Rush Agency: Rush Agency is a Russian digital marketing agency providing SEO, contextual advertising, and SMM services to SMB clients. It is a comparable Russian-market direct competitor offering similar full-funnel digital marketing solutions.
• Demis Group: Demis Group is a major Russian digital agency focused on SEO, contextual advertising, and website development for SMB and enterprise clients. It directly competes with 1PS.RU across SEO promotion, web development, and contextual advertising service lines in the Russian market.
• ArrowMedia: ArrowMedia is a Russian digital marketing agency specializing in SEO, contextual advertising, and web development. It directly competes with 1PS.RU in the Russian market with a comparable full-service digital marketing offering.

Broad incumbents

• WebFX: WebFX is a US-based full-service digital marketing agency offering SEO, PPC, web design, and content marketing. It is a broad incumbent serving SMB and mid-market clients with a comparable integrated digital marketing offering, though operating in a different geography.
• SEMrush: SEMrush is a Russian-origin global SEO and digital marketing SaaS platform offering tools for keyword research, competitive analysis, and content marketing. While a platform rather than an agency, it is broadly comparable given the same SEO/marketing domain, Russian origin, and overlapping customer base of marketers.

Emerging players

• OWOX: OWOX is a Russian-origin marketing analytics and data-processing platform with overlap in AI-driven marketing analytics. It intersects with 1PS.RU's analytical and AI marketing capabilities but focuses more on SaaS than agency service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTuberutube.ru/channel/35252761
• Xx.com/1psru
• Facebookfacebook.com/1psru

Compliance22 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1ps.ru