What Paloma Technologies does

Paloma Technologies is a woman-owned, family-operated managed service provider headquartered in Lake Mary, Florida, serving small and medium-sized businesses across Florida, New York, New Jersey, and Puerto Rico. The company bundles IT managed services, cybersecurity, cloud infrastructure, hosted voice (3CX), compliance consulting, and physical security into a single-vendor offering for SMB customers in healthcare, education, finance, HOA/condo, and commercial verticals. Its core proprietary asset is vPenTest, an automated network penetration testing platform priced per IP, complemented by Paloma IronVision (cloud-to-cloud backup via Barracuda), ESET-powered endpoint security, BullPhish ID security awareness training, Dark Web ID monitoring, RocketCyber SOC services, and an AI-vendor-labeled Graphs email security layer.

Revenue is generated primarily through recurring subscriptions: MSP services at $60 per device per month, compliance retainers starting at $850 annually, per-IP vPenTest billing, VoIP per-user licensing, and physical security subscriptions ranging from $59 to $875 per month plus hardware installation. Distribution runs through direct sales (phone-led, with prominent +1 (407) 988-1288 numbers and web quote forms), vendor reseller channels (Barracuda, ESET, 3CX), and a dedicated Paloma Security sub-brand that sells integrated CCTV, access control, fire detection, and AI-powered fire arm detection systems via partners such as STANLEY Security, Rhombus, and Omnilert. Operations are supported by a Zoho-based stack (Books, Recruit) and Google Analytics for marketing analytics.

The company is led by CEO Jessica Allen-Torres with partners Julio Velazquez (COO) and Solange Nolasco (CAO), and the ownership is concentrated with the founding family—no external investors or parent company are disclosed. Client scale is asserted at 1,790+ customers and 20,000+ satisfied clients worldwide, though the firmographic employee range of 1-10 makes operational delivery likely dependent on subcontractors or partner contractors. Paloma positions itself on HIPAA, SEC, FINRA, CFTC, and NFA compliance expertise, holding a HIPAA Seal of Compliance verified by Compliancy Group, alongside ESET Advance Partner and 3CX Recommended Partner tier credentials.

Name

Paloma Technologies

Legal name

Paloma Technologies, LLC

Website

https://palomats.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Paloma Technologies is a woman-owned managed service provider based in Lake Mary, Florida, delivering bundled IT, cybersecurity, cloud, compliance, and physical security services to SMBs in healthcare, education, finance, and property management across the eastern US.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Security Systems Services (56162), Computer Systems Design and Related Services (54151), Facilities Support Services (561210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Cybersecurity Management for SMB (Managed Security Add‑ons) (BPAEABAG)

akta.pro secondary industries

Multi-Family & Property Management Access Solutions (Common Area & Unit Access) (HSAHAEAE), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• Managed IT services
• Cybersecurity solutions
• Penetration testing
• Cloud backup services
• Compliance management

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services (MSP): Paloma operates as a managed service provider offering subscription-based IT services on a per-device monthly basis. Services include unlimited remote IT support, security monitoring, ESET endpoint protection, and dedicated tech support. Revenue is recurring and driven by the number of devices under management, providing predictable monthly revenue.
2. Compliance Services: Compliance packages covering HIPAA, FTC WISP, cybersecurity process and procedures, and remediation. These are typically sold as one-time or annual retainer engagements, providing consulting and audit support services.
3. Cybersecurity Services and Insurance: Cybersecurity insurance solutions and managed security services including dark web monitoring, phishing simulation, email security, endpoint detection and response, MFA, patching, and cybersecurity training. Sold as subscription add-ons to existing MSP clients and standalone to new customers.
4. Physical Security Systems: Sale and installation of security camera systems, access control, alarm systems, and monitoring services for residential, commercial, HOA, and school properties. Revenue includes both one-time hardware/installation fees and recurring monthly monitoring fees.
5. vPenTest Penetration Testing: Automated penetration testing platform sold on a per-IP pricing model. Provides real-time notifications, reporting, and transparency through a customer portal. Generates recurring revenue based on the number of IP addresses scanned.
6. VoIP / Hosted Voice Services: 3CX hosted voice solutions providing business communications with 99.999% uptime. Sold alongside internet service packages, generating recurring monthly revenue from hosted PBX and per-user licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Paloma Technologies is a woman-owned, family-owned managed service provider delivering IT managed services, cybersecurity, cloud backup, compliance management, automated penetration testing (vPenTest), and physical security systems. The company operates a 24/7 Cyber Security Operations Center and serves small to medium-sized businesses across Florida, New York, and New Jersey, with deep specialization in HIPAA, SEC, FINRA, and CFTC/NFA compliance verticals. It also provides voice/VoIP communications through a 3CX partnership and physical security (CCTV, access control, fire and gun detection) for commercial, residential, educational, and HOA properties.

Product overview

Paloma Technologies is a managed service provider (MSP) offering a portfolio of IT and security solutions. The core offerings include IT Managed Services (Complete Care Program) combining remote monitoring, backup storage and security; vPenTest for automated penetration testing; IronVision cloud backup powered by Barracuda for Office365 data protection; and Complete Security using ESET endpoint protection. For cybersecurity, they provide Dark Web ID, BullPhish ID, Graphs AI-powered email security, and RocketCyber threat monitoring. Their communications portfolio includes 3CX Hosted Voice VoIP solutions. Compliance services cover HIPAA, SEC, FINRA and NFA/CFTC requirements. On the physical security side, they offer Smart Security Systems, CCTV & Video Surveillance, Access Control, and Fire Detection & Life Safety systems. These products range from core services to add-on modules, with some built on partner platforms (Barracuda, ESET, 3CX) and others proprietary (vPenTest, IronVision). The company also provides Cyber Insurance advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• Paloma IronVision: Cloud backup and data protection solution powered by Barracuda, providing backup and recovery for physical, virtual, and cloud environments.

Products and services

• IT Managed Services (Complete Care Program) Subscription-based managed IT support delivering remote monitoring, proactive maintenance, unlimited support, offsite backup, network security, and alerting. Priced at $60 per device per month. Targeted at SMBs lacking in-house IT departments.
• vPenTest Proprietary automated penetration testing platform that performs vulnerability scanning, sensitive data discovery, exploits, man-in-the-middle attacks, password hash cracking, privilege escalation, and user impersonation. Sold on per-IP pricing with real-time notifications and a customer portal.
• IronVision Cloud Backup Cloud-to-cloud backup powered by Barracuda that protects files on NAS, Linux, MacOS, Windows, SQL, Exchange, Hyper-V, and VMware environments, with replication to Barracuda cloud storage or offsite locations. Includes cloud-to-cloud backup for Office 365 (email, OneDrive, SharePoint, Groups, Teams).
• Cloud Managed Services Cloud infrastructure management covering compute, service management, cloud migration, and network services to stabilize, optimize, and manage IT infrastructure for business growth.
• Complete Security (Cybersecurity Suite) Multi-layered security program combining ESET endpoint protection, network security, browser safety, secure backup, firewall, content filtering, anti-spam, and anti-spyware for SMBs.
• Cybersecurity Insurance Advisory Cyber insurance policy customization and advisory services designed to protect companies from damages and liability resulting from data breaches and malware attacks, bundled with managed security offerings.
• Compliance Services Compliance management covering HIPAA, FTC WISP, SEC, FINRA, NFA, and CFTC regulations, including risk assessments, examinations, enforcement support, and annual reviews. Pricing starts at $850 annually for HIPAA and WISP programs.
• 3CX Hosted Voice (VoIP) 3CX Hosted Voice VoIP business communications service offering 99.999% uptime, remote connectivity, and 30-50% cost savings compared to traditional phone systems for SMB customers.
• Smart Security Systems (Physical Security) Integrated physical security systems combining intrusion detection, video surveillance, fire detection, access control, smart home/building automation, AI-powered gun detection, cloud-managed platforms, and 24/7 alarm monitoring for residential, commercial, HOA, and school customers.
• Physical Security Monitoring Plans Tiered monthly subscription physical security monitoring plans: Commercial ($450/month), Condo ($875/month), HOA ($585/month), and School ($385/month), each including cameras, recording devices, monitoring, and emergency response capabilities.
• Fire Detection Plans Tiered fire detection and life safety subscription plans: Starter ($59/month) with enterprise network video recorders, Professional ($159/month) with intelligent video technology storage, and Business ($259/month) with networked distributed video and advanced management software.

Quantifiable outcome

• HIPAA compliance achieved and maintained for healthcare clients with deep regulatory expertise covering Privacy Rule, Security Rule, Breach Notification Rule, Omnibus Rule, and HITECH
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 3CXcoreTechnology or Integration3CX is a VoIP communication platform partner providing hosted voice solutions for Paloma's business customers. Paloma resells 3CX's hosted PBX as part of its managed communications services, offering 99.999% uptime and 30-50% cost savings compared to traditional phone systems. This partnership enables Paloma to deliver integrated voice and IT services to its SMB customer base across Florida, New York, and New Jersey.
• Barracuda NetworkscoreTechnology or IntegrationPaloma uses Barracuda's IronVision cloud-to-cloud backup technology to deliver data protection services to customers. IronVision backs up data from physical and virtual environments including NAS, Linux, MacOS, Windows, SQL, Exchange, Hyper-V, and VMware, replicating to Barracuda cloud storage. This powers Paloma's Complete Backup disaster recovery service offering.
• ESETcoreTechnology or IntegrationESET is Paloma's endpoint security partner. Paloma is an ESET Advance Partner providing ESET Complete Protect products including advanced anti-phishing, anti-malware, anti-spam, cloud-powered proactive threat defense, quarantine management, firewall with VPN, and vulnerability and patch management. ESET serves as the foundational endpoint security layer in Paloma's managed security stack.
• Compliancy GroupcoreImplementation/ SI/ Consulting PartnerCompliancy Group provides Paloma with HIPAA compliance verification and the HIPAA Seal of Compliance. Paloma has completed Compliancy Group's Implementation Program, enabling Paloma to offer its clients verified HIPAA compliance support including the Privacy Rule, Security Rule, Breach Notification Rule, Omnibus Rule, and HITECH.
• Web Propulsion Internet Services, Inc.minorOthersWeb Propulsion Internet Services hosts Paloma's website and customer data. The privacy policy notes that data and the website are hosted by this third-party provider, and Paloma has no control over their processes, equipment, or safeguards. Paloma's privacy policy references this hosting relationship and directs privacy inquiries to Web Propulsion's contact email.
• Internet Service Providers (ISP Partners)minorChannel Partner/ Reseller/ DistributorPaloma has partnered with leading Internet Service Providers to offer cutting-edge dedicated internet services to business offices and home offices. Paloma evaluates customer needs and pairs them with the best-fit ISP solution as part of its managed services portfolio, including facilitating customer savings (e.g., $300/month savings achieved for The Vine Christian Academy).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ConnectWise: ConnectWise provides PSA, RMM, cybersecurity, and business automation software to MSPs worldwide. Comparable to Paloma as an MSP operating in the SMB IT services space, but operating as a much larger platform incumbent rather than a regional service provider.
• Kaseya: Kaseya is a leading platform provider of IT management, security, and compliance tools for MSPs serving SMBs. It powers the back-office of thousands of MSPs (including Paloma's likely peers) and competes for the same SMB IT budget that Paloma addresses.
• RingCentral: RingCentral is a leading UCaaS/hosted voice provider for SMBs and mid-market. Paloma resells 3CX to offer VoIP; RingCentral represents the scaled direct alternative that competes for the same SMB communications budget Paloma targets.
• ADT Commercial (Securitas Technology): ADT Commercial (now Securitas Technology) is a large-scale integrator of commercial physical security, intrusion, access control, and video surveillance. Directly comparable to Paloma's commercial/HOA/school physical security line but serving enterprise and multi-site national accounts.

Direct peers

• Huntress: Huntress provides managed cybersecurity (endpoint detection, SIEM, security awareness) purpose-built for SMBs and the MSPs that serve them. Highly comparable to Paloma's RocketCyber, BullPhish ID, and Dark Web ID stack, with a similar SMB/MSP GTM motion but at significantly greater scale.
• Interface Security Systems: Interface combines managed IT/network services with physical security (intrusion, video, access control, fire) and voice for multi-site commercial customers. Nearly identical converged IT + physical security model to Paloma's, but operating at much larger scale across North America.
• Arctic Wolf: Arctic Wolf delivers managed detection and response plus managed security awareness for SMB and mid-market customers through both direct and channel sales. Directly comparable to Paloma's 24/7 SOC, endpoint, and security training offerings, with deeper enterprise reach.

Emerging players

• Brivo: Brivo provides cloud-based access control and physical security software-as-a-service for SMB and multi-tenant properties. Directly comparable to Paloma's access control and HOA/condo security offerings but delivered as a pure SaaS platform rather than hybrid install-plus-monitoring.
• Pentera: Pentera offers automated, agentless penetration testing as a SaaS platform for security teams and MSPs. Direct competitor to Paloma's vPenTest product with substantially more funding and enterprise traction, validating the automated pen-testing category Paloma entered.

Others

• Compliancy Group: Compliancy Group is Paloma's HIPAA compliance verification partner and the body that grants the HIPAA Seal of Compliance Paloma displays. Indirect comparison: Compliancy Group software powers Paloma's compliance offering, so Paloma's compliance services revenue depends on this partnership.

Market position

Strengths4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/palomatechllc
• LinkedInlinkedin.com/company/paloma-technologies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paloma Technologies