Etas High-Tech Systems
ETAS High-Tech Systems GmbH is Austria's leading B2B distributor and system integrator for professional broadcast and media technology, serving broadcasters, corporates, and event producers with multi-brand equipment sales, rental, services, studio, and staffing from a Vienna base.
- Company typePrivate
- Founded1996
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Etas High-Tech Systems does
ETAS High-Tech Systems GmbH is a Vienna-headquartered, founder-owned Austrian GmbH (founded 1996) that operates as the country's leading B2B distributor and system integrator for professional broadcast and media technology. The company employs more than 50 specialists, claims 1,000+ customers and approximately 50,000 products deployed across Austrian broadcasters, event producers, corporates, cultural institutions, and educational organizations, and operates an integrated group that includes the ETAS Sphere 4K live-streaming and virtual-production studio in Vienna, ETAS Teams GmbH for technical-personnel staffing, and ETAS Bloxx for shared workspaces. The Managing Director is Ing. Alexander Marik, and the firm is privately held with no disclosed external investors.
The company's core proposition is distribution and integration of professional broadcast and media technology from a portfolio of premium international brands — Sony, Panasonic, Blackmagic Design, LiveU, Haivision, Kiloview, Sennheiser, Sachtler, Teradek, Aputure, Litepanels, Marshall Electronics, BirdDog, Atomos, Insta360, Cinegy, Imagine Communications, QuickLink, Grass Valley, and others. Technology breadth spans video cameras and switchers, audio and wireless transmission, LED lighting, IP-based and 5G/Satellite live transmission (with LiveU as a marquee partner — ETAS supported Olympic Winter Games 2026 broadcasts), studio and cloud-based production environments (built on AWS, Haivision Hub 360, ATEME), and SMPTE ST 2110 broadcast infrastructure. ETAS complements this distribution franchise with managed infrastructure services, preventive maintenance, and consulting-led project delivery.
The revenue model is a multi-stream B2B hybrid. Primary income derives from hardware resale (distribution and online shop at etas.at), with additive streams from short- and long-term equipment rental, customized financing solutions, ETAS Sphere studio rental, ETAS Teams staffing, and recurring maintenance and repair service contracts. Go-to-market combines consultative enterprise field sales (targeting broadcasters like ORF, ATV, Puls4, OKTO TV, A1 Telekom Austria, Wiener Staatsoper, Grafenegg, STIHL) with a 24/7 e-commerce storefront, on-site pickup at the Vienna headquarters, and event-driven sales (IBC, NAB, ETAS Media Connect). Operations remain concentrated in Austria with stated DACH ambitions via international brand partners.
Etas High-Tech Systems firmographics
Firmographics- Name
- Etas High-Tech Systems
- Legal name
- ETAS High-Tech Systems GmbH
- Website
- https://etas.at
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ETAS High-Tech Systems GmbH is Austria's leading B2B distributor and system integrator for professional broadcast and media technology, serving broadcasters, corporates, and event producers with multi-brand equipment sales, rental, services, studio, and staffing from a Vienna base.
- Ownership category
- akta.pro rank
Etas High-Tech Systems industry classification
Industry- Product category
- Broadcast Equipment Distribution
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Computer Systems Design and Related Services (54151), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)
- akta.pro secondary industry
- Event/Commercial Setup Labor (Trade Shows, Pop-Ups, Staging) (HSAKAMAJ)
Keywords
Where Etas High-Tech Systems is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Etas High-Tech Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Trade and Distribution): ETAS sells professional broadcast, video, audio, lighting, and media technology equipment from international brands (Sony, Panasonic, Blackmagic Design, LiveU, Sachtler, etc.) through its online shop (etas.at) and direct sales. This is the primary revenue stream. Customers are exclusively businesses (B2B).
- Equipment Rental: ETAS rents out broadcast equipment, cameras, lighting, audio, and streaming gear from a rental pool. Includes flexible short-term rentals for events and short productions, as well as longer-term rental options. Also offers LiveU event-specific rentals.
- Services and Repair: Maintenance, repairs, updates, and consulting services for media technology. Includes preventive maintenance programs and support contracts to ensure equipment uptime.
- Studio Rental (ETAS Sphere): Rental of the ETAS Sphere production studio — a ready-to-use 4K live streaming and virtual studio facility. Covers corporate media productions, film/video, podcasts, and live streaming.
- Financing Solutions: Customized financing options for customers who prefer not to purchase equipment outright, allowing them to remain liquid while being fully equipped.
- Personnel Provision (ETAS Teams): Provision of specialized technical staff (broadcast, audio/video, event technicians, IT) as staffing solutions, managed through sister company ETAS Teams GmbH.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for products listed in the online shop |
| Usage-based | Pay-as-you-go | Customized rental and financing options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Etas High-Tech Systems product offering
Product offeringCore offering
ETAS High-Tech Systems GmbH is a Vienna-based B2B distributor and system integrator that sells, rents, finances, and services professional broadcast and media technology equipment from leading international brands (Sony, Panasonic, Blackmagic Design, LiveU, Haivision, Sennheiser, Sachtler, Canon, Aputure). The company bundles product trade with value-added services such as studio installations, infrastructure operations, preventive maintenance, and cloud-based streaming solutions, and operates an integrated ecosystem that includes the ETAS Sphere rental studio and the ETAS Teams technical staffing business.
Product overview
ETAS High-Tech Systems GmbH is Austria's leading provider of professional broadcast and media technology solutions, operating as a multi-brand distributor and system integrator. The company offers a comprehensive portfolio organized around three core pillars: (1) Trading and Distribution of professional equipment from major brands including Sony, Panasonic, Blackmagic Design, LiveU, Haivision, Teradek, Sennheiser, Canon, Aputure, Litepanels, Marshall Electronics, SWIT, QuickLink, Cinegy, and Imagine Communications; (2) Rental and Financing services for broadcast equipment with flexible short-term and long-term options; and (3) Value-added services including studio facilities (ETAS Sphere - a 300m²+ ready-to-use 4K streaming and virtual studio), equipment maintenance and repair, cloud solutions, infrastructure operation, and staffing through sister company ETAS Teams GmbH. The company also operates an e-commerce platform (etas.at/shop) for direct equipment sales.
Differentiator
Problem solved
Functional benefit
Brands
- ETAS Sphere: TV and media production studio offering ready-to-use 4K live streaming and virtual studio capabilities for corporate media productions, film and video recordings, social media content, podcasts, talks, moderations and live productions
- ETAS Teams
- ETAS Bloxx
Products and services
- Handel und Distribution (Broadcast Equipment Trade and Distribution) Sale of professional broadcast, video, audio, lighting, and media technology equipment from leading international brands to business customers in Austria, via direct enterprise sales and the etas.at e-commerce shop.
- Vermietung und Finanzierung (Equipment Rental and Financing) Short-term and long-term rental of professional broadcast equipment (cameras, lighting, audio, streaming, LiveU units) plus customized financing arrangements enabling customers to acquire equipment without large upfront capital outlay.
- Services und Reparatur (Maintenance and Repair Services) Preventive maintenance, repair, system updates, and technical support for installed media technology equipment, packaged with service-level and maintenance contract options.
- Cloudlösungen (Cloud Media Solutions) Cloud-native broadcasting, live streaming, virtual production, and scalable backup solutions delivered through partner platforms (AWS, ATEME, Haivision Hub 360, Cinegy) for Austrian media customers.
- Infrastruktur Betrieb (Infrastructure Operations) Managed operations and ongoing maintenance of customer media technology infrastructure, from planning and installation through integration, monitoring, and lifecycle support.
- ETAS Sphere - Rent-a-Studio Rental of a 300+ m² 4K-ready virtual production and live-streaming studio in Vienna for corporate media productions, podcasts, talks, moderations, and live broadcasts.
- ETAS Teams - Technical Staffing Provision of trained broadcast, AV, event-technology, telecommunications, IT, and electrical-engineering specialists as loaned labor for customer projects, events, and productions via sister company ETAS Teams GmbH.
- ETAS Bloxx - Shared Spaces Fully equipped shared office spaces and flexible workspace solutions for media professionals, integrated with ETAS's broadcast and media technology infrastructure.
- LiveU Event Rental Rental of LiveU mobile live transmission units (e.g., LU900Q) for event coverage and productions, including the LiveU systems ETAS supplied for the Olympic Winter Games broadcasts.
Quantifiable outcome
- 50,000+ products implemented across Austria — setting the standard for broadcast and media technology deployment in the country
- +3 more outcomes
Companies that use Etas High-Tech Systems
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Etas High-Tech Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Etas High-Tech Systems partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core, major and minor.
- SonycoreETAS distributes Sony professional broadcast and media technology products (cameras, video equipment) in Austria, working closely with Sony as a key brand partner for the Austrian market.
- PanasoniccoreETAS distributes Panasonic professional broadcast and media technology products in Austria, including cameras and video solutions.
- Blackmagic DesigncoreETAS is a key Austrian distributor for Blackmagic Design products including cameras (Pocket Cinema Camera, URSA), video switchers (ATEM), DaVinci Resolve, and related broadcast equipment.
- LiveUcoreETAS is the leading Austrian partner for LiveU mobile live transmission solutions. They sell, rent, and support LiveU products including the LU900Q, and have provided LiveU equipment for major events including the Olympic Winter Games 2026. LiveU features prominently as ETAS's preferred transmission technology partner.
- SachtlercoreETAS distributes Sachtler professional tripods and camera support systems in Austria, offering sales, rental, and demonstration of Sachtler products for film, TV, and electronic news gathering.
- HaivisioncoreETAS is an Austrian partner for Haivision video transmission and contribution solutions, including the Makito X4 encoder and Haivision Hub 360 cloud platform, for professional live video workflows.
- KiloviewcoreETAS distributes Kiloview IP video solutions and KIS intercom systems in Austria. ETAS has taken on Austrian distribution responsibility for Kiloview products and services.
- SennheisercoreETAS distributes Sennheiser professional audio products in Austria including microphones, wireless systems (Evolution Wireless G4, Digital Wireless), and headsets for broadcast, live events, and studio applications.
- ATEMEcoreETAS partners with ATEME for streaming and video encoding/transmission solutions, combining ATEME technology with ETAS's system integration capabilities for Austrian customers.
- AWS (Amazon Web Services)coreETAS integrates AWS cloud solutions as part of their streaming and live transmission offerings, providing cloud-native production workflows for Austrian broadcast and media customers.
- Aputure / AmaranmajorETAS distributes Aputure and Amaran LED lighting products in Austria, including professional studio and portable LED lights for film and video production.
- LitepanelsmajorETAS distributes Litepanels professional LED lighting products in Austria, including the Astra IP series for broadcast and ENG applications.
- TeradekmajorETAS distributes Teradek wireless video transmission products in Austria, including the Bolt 6 series for professional wireless video and audio transmission on film sets and at events.
- StudiobricksmajorETAS distributes Studiobricks sound isolation booths in Austria for recording studios, podcasts, and broadcast applications. ETAS also operates Studiobricks products in their own facilities.
- SWITmajorETAS distributes SWIT power solutions, batteries, monitors, and production equipment in Austria, including studio hard light panels and battery management systems.
- CinegymajorETAS distributes Cinegy broadcast software solutions in Austria, including software-defined television, IP workflow, cloud production, and playout automation platforms.
- Imagine CommunicationsmajorETAS distributes Imagine Communications broadcast and IP infrastructure solutions in Austria, including multiviewers and infrastructure for broadcast operations.
- QuickLinkmajorETAS has taken on Austrian distribution responsibility for QuickLink video production solutions, including StudioPro and StudioEdge systems for live production and remote guest integration.
- Grass ValleymajorETAS has taken on Austrian distribution responsibility for Grass Valley broadcast solutions, expanding ETAS's portfolio in the broadcast infrastructure space.
- ETAS Teams GmbHcoreETAS Teams GmbH is a sister company providing specialized technical staffing and personnel services for events, broadcast, audio/video, IT, and related fields. ETAS High-Tech Systems works with ETAS Teams to provide complete solutions including both equipment and personnel.
- ETAS Sphere (Rent-a-Studio)coreETAS Sphere is a sister company/brand operating a 300+ m² TV and media production studio in Vienna, available for rental. ETAS High-Tech Systems provides equipment and technology for the studio and markets the studio to customers needing production facilities.
- DOT.MEDIA GmbHminorDOT.MEDIA GmbH is a related company within the ETAS group ecosystem, listed as part of the 'Medien vom Feinsten' (Finest Media) group of companies.
- applify GmbHminorapplify GmbH is a related company within the ETAS group ecosystem, listed as part of the 'Medien vom Feinsten' group of companies.
- AutocuemajorETAS distributes Autocue teleprompter solutions in Austria, providing studio, livestream, and mobile teleprompting systems with sales, consultation, and demonstration services.
- NanukminorETAS distributes Nanuk protective cases in Austria, offering robust transport solutions for photo, drone, broadcast, video, and related equipment.
- Marshall ElectronicsmajorETAS distributes Marshall Electronics POV cameras and compact broadcast cameras in Austria, including IP-based and 4K camera solutions for professional video production.
- BirdDogmajorETAS distributes BirdDog professional video products in Austria, including the MAKI Ultra and other NDI-based video solutions.
- AtomosmajorETAS distributes Atomos monitor-recorders in Austria, including Ninja V, Shinobi, and Ninja TX products for professional video recording and monitoring.
- Insta360majorETAS distributes Insta360 action cameras and creator tools in Austria, including the latest camera generations showcased at events like Moto Austria and ARGUS Bike Festival.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Etas High-Tech Systems competitors and assessment
Company assessmentDirect peers
- CVP Group: UK-based specialist retailer and system integrator for professional broadcast, cinema, and video equipment, distributing many of the same brands (Sony, Blackmagic, Canon, Sennheiser). Directly comparable in the B2B broadcast equipment distribution and integration model that ETAS runs in Austria.
- Wex Photo Video: UK-based specialist retailer of professional photo, video, and broadcast equipment with an e-commerce-led B2B and prosumer model. Comparable to ETAS's online shop and direct distribution motion across cameras, lighting, and audio.
- Qvest Media: German-headquartered international broadcast and media technology system integrator focused on news, sports, and cloud production. Comparable as a system integration and consulting peer addressing the same broadcasters, event producers, and corporate media customers in DACH.
- Gearhouse Broadcast: UK-based provider of broadcast equipment rental, systems integration, and event production services for major sports and live events. Comparable to ETAS's rental, integration, and event production business, especially for LiveU-driven live transmission workflows.
- B&H Photo Video: Large US-based pro audio, video, and broadcast equipment retailer with deep multi-brand distribution. Highly comparable as a multi-vendor broadcast/media technology distributor selling to professionals, broadcasters, and event producers, though at much greater scale.
- Broadcast Center Europe (BCE): Luxembourg-based European broadcast services and system integration company (RTL Group affiliate) operating playout, production, and distribution infrastructure. Comparable as a regional European peer combining broadcast technology integration with managed services and production facilities.
Regional players
- Teltec: German/Austrian distributor and integrator of professional video, broadcast, and post-production technology, with offices in the DACH region. Closest direct geographic peer to ETAS, operating an overlapping vendor portfolio in a neighboring but non-overlapping primary market.
- SLV GmbH: German broadcast and professional video equipment distributor and system integrator with strong vendor relationships across the same brands ETAS carries. Comparable as a DACH regional distribution peer with similar product mix and customer types.
Broad incumbents
- Vitec Group: Publicly listed global provider of broadcast, photographic, and cinematic equipment and services (including Sachtler, Vinten, Litepanels, Petrol). Comparable as a higher-tier incumbent in the same product ecosystem ETAS distributes, with proprietary brands that overlap ETAS's portfolio.
- NEP Group: Global outsourced broadcast production and outside broadcast services provider, with extensive managed services for sports and live events. Comparable as a higher-tier incumbent in the managed broadcast and live event production services space that ETAS also targets through ETAS Sphere and ETAS Teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Etas High-Tech Systems social profiles
Digital presenceEtas High-Tech Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etas High-Tech Systems leadership team
Management profileNumber of profiles
Profiles5 records
Etas High-Tech Systems subsidiaries and ownership
Company hierarchySubsidiaries4 records
Etas High-Tech Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etas High-Tech Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etas High-Tech Systems
What does Etas High-Tech Systems do?
ETAS High-Tech Systems GmbH is a Vienna-based B2B distributor and system integrator that sells, rents, finances, and services professional broadcast and media technology equipment from leading international brands (Sony, Panasonic, Blackmagic Design, LiveU, Haivision, Sennheiser, Sachtler, Canon, Aputure). The company bundles product trade with value-added services such as studio installations, infrastructure operations, preventive maintenance, and cloud-based streaming solutions, and operates an integrated ecosystem that includes the ETAS Sphere rental studio and the ETAS Teams technical staffing business.
Is Etas High-Tech Systems a public or private company?
Etas High-Tech Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Etas High-Tech Systems founded?
Etas High-Tech Systems was founded in 1996. It employs 11 to 50 people.
Where is Etas High-Tech Systems based?
Etas High-Tech Systems is headquartered in Vienna, Austria, in the Europe region.
How does Etas High-Tech Systems make money?
Six revenue lines are on record. Product Sales (Trade and Distribution) is the primary driver. The others are equipment Rental, services and Repair, studio Rental (ETAS Sphere), financing Solutions and personnel Provision (ETAS Teams).
Who are Etas High-Tech Systems's main competitors?
Direct peers on record are CVP Group, Wex Photo Video, Qvest Media, Gearhouse Broadcast, B&H Photo Video and Broadcast Center Europe (BCE). Regional players are Teltec and SLV GmbH. Broad incumbents are Vitec Group and NEP Group.
Does Etas High-Tech Systems have an API?
No public API is recorded for Etas High-Tech Systems.
What industry is Etas High-Tech Systems in?
Etas High-Tech Systems's product category is Broadcast Equipment Distribution. Its primary akta.pro industry code is THAHAEAL, Backline & Musical Instrument Rentals (Concert/Performance Support), with a secondary code of HSAKAMAJ, Event/Commercial Setup Labor (Trade Shows, Pop-Ups, Staging). Its NAICS code is 334220 and its SIC code is 5065.