Apico Factory Racing

What Apico Factory Racing does

Apico Factory Racing is a UK-based, trade-only B2B wholesale distributor of aftermarket parts and rider gear for motocross, enduro, trials, and adventure motorcycles. Founded in 1984 and headquartered in Burnley, the company serves motorcycle dealers and specialist off-road retailers through an exclusive dealer network model, with no direct-to-consumer sales channel. Its catalogue spans bodywork, control components, drive and wheels, engine components, electrics, rider gear, suspension, and workshop equipment, sourced from more than 40 brand partners including ODI, Renthal, Leatt, Polisport, JT Sprockets, KYB, Showa, K-Tech, Michelin, Pirelli, and NGK, supplemented by its own "Apico" branded line of gaskets, engine components, and bodywork.

The company's commercial backbone is the proprietary ODSNet e-commerce platform, which powers its trade-only online storefront. Registered dealers log in to access digital catalogues, check stock, and place orders, with pricing structured around recommended retail price (RRP) and trade-specific terms negotiated through dealer accounts. Product pricing ranges from entry-level accessories (£8-15) to premium electronics and components (£100-350+), with high-value items such as GET ECU kits reaching £1,174 RRP. The platform supports interactive digital catalogues for key brand partners (Leatt, Polisport, Hebo, SKF, Motoverde) and a dealer locator tool to direct end consumers to nearest stockists.

Apico ships to over 100 countries globally, including the UK, USA, Germany, France, Australia, Canada, Japan, and India, despite its primary operating geography being listed as Europe/UK. The business generates revenue through wholesale parts distribution on a pay-as-you-go billing cadence, with volume and trade discounts available to registered dealers. The company is privately held, independently owned, and operates with a lean headcount of 1-10 employees, indicating a focused, specialist distribution operation rather than a scaled logistics enterprise.

Name

Apico Factory Racing

Legal name

Apico Factory Racing

Website

https://apicob2b.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Apico Factory Racing is a UK-based, trade-only B2B wholesale distributor of aftermarket motocross, enduro, trials, and adventure motorcycle parts and rider gear, serving motorcycle dealers in 100+ countries through its ODSNet ordering platform and a 40+ brand portfolio.

Ownership category

akta.pro rank

Product category

Motocross Aftermarket Parts Distribution

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

akta.pro secondary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Motocross parts distribution
• Aftermarket motorcycle parts
• B2B motorcycle distribution
• Off-road motorcycle parts
• Powersports aftermarket

Headquarters

HQ city

Burnley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Parts Distribution: B2B wholesale distribution of motocross, enduro, trials, and adventure bike aftermarket parts to dealers and stockists. Products include bodywork, control components, drive & wheels, engine parts, suspension, rider gear, and workshop equipment. Operates as a trade-only distributor connecting multiple aftermarket brands to the dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Apico Factory Racing is a UK-based, trade-only B2B wholesale distributor of motocross, enduro, trials, and adventure bike aftermarket parts. The company sources and distributes products from more than 40 branded manufacturers (ODI, Polisport, JT Sprockets, Renthal, Hebo, Leatt, GET, ProTaper, Armor Vision, K-Tech, KYB, Showa, SKF, NGK, Motul, Michelin, Pirelli, and others) to registered motorcycle dealers and specialist off-road retailers via an ODSNet-powered B2B e-commerce platform. Apico also carries its own Apico-branded aftermarket parts such as gaskets, engine service kits, and bodywork components.

Product overview

Apico Factory Racing is a trade-only B2B motocross and motorsport parts distributor operating primarily in the UK. The company offers an extensive portfolio of aftermarket parts and accessories across multiple product categories: bodywork (anodised metal parts, plastics, bike protection, seats), control components (brakes, handlebars, levers, pedals), drive and wheels (sprockets, chains, tyres, bearings), engine components, electrics (ECU/CDI, ignition), rider gear (helmets, clothing, body protection, eyewear), suspension parts, and workshop equipment. They distribute products from over 40+ branded partners including Odi, Pro Grip, Polisport, JT Sprockets, Renthal, Hebo, Leatt, GET, ProTaper, Armor Vision, Raceline, K-Tech, KYB, Showa, SKF, and others. The platform serves dealers through a trade-only model, offering both motocross and trials bike parts, with interactive digital catalogues available for browsing brands like Leatt, Polisport, Apico, Hebo, SKF, and Motoverde.

Differentiator

Problem solved

Functional benefit

Brands

• Apico: Own brand of motocross parts and accessories including gaskets, bodywork, and aftermarket components

Products and services

• ODI Handlebar Grips

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core and major.

• ODIcoreChannel Partner/ Reseller/ DistributorODI is a major brand in the Apico distribution portfolio, specializing in handlebar grips and controls for motocross and off-road motorcycles. Apico distributes ODI products to dealers in their network.
• LeattcoreChannel Partner/ Reseller/ DistributorLeatt produces helmets, body armor, goggles, and rider gear. Apico distributes Leatt products including the 6.5 and 5.5 goggle lines, Moto 4.5 and 5.5 shirts, and adventure gear through their dealer network.
• RenthalcoreChannel Partner/ Reseller/ DistributorRenthal manufactures handlebars and controls. Apico distributes Renthal products including Fatbar handlebars to dealers in their network.
• PolisportcoreChannel Partner/ Reseller/ DistributorPolisport produces bodywork, plastics, and accessories. Apico distributes Polisport products including box kits, front fenders, and fork guards for various motorcycle brands.
• JT SprocketscoreChannel Partner/ Reseller/ DistributorJT Sprockets manufactures sprockets and drivetrain components. Apico distributes JT Twinstar sprockets and related drive components to their dealer network.
• GET (Global Electronic Technology)majorChannel Partner/ Reseller/ DistributorGET produces ECU, CDI, and engine management systems. Apico distributes GET products including RX1 Pro Factory Kits and map switches for racing applications.
• ProTapercoreChannel Partner/ Reseller/ DistributorProTaper manufactures handlebars, grips, and controls. Apico distributes ProTaper products including new 2026 grip covers and hour meters.
• HebocoreChannel Partner/ Reseller/ DistributorHebo produces gloves and rider equipment. Apico distributes Hebo products including Hemingway Nano Pro gloves and trials-specific gloves through dealers.
• Pro GripcoreChannel Partner/ Reseller/ DistributorPro Grip manufactures handlebar grips. Apico distributes Pro Grip products including the 793 Extra Slim grips.
• Armor VisionmajorChannel Partner/ Reseller/ DistributorArmor Vision produces goggle protection films and accessories. Apico distributes Gen2 protection film and lens products to dealers.
• KYBcoreChannel Partner/ Reseller/ DistributorKYB is a major suspension manufacturer. Apico distributes KYB fork parts, shock parts, oils, shims, valves, and tools for suspension service.
• ShowacoreChannel Partner/ Reseller/ DistributorShowa produces suspension components. Apico distributes Showa fork parts, shock parts, oils, and tools through dealers.
• K-TechcoreChannel Partner/ Reseller/ DistributorK-Tech designs and manufactures suspension parts. Apico distributes K-Tech products including dust seals, guide bushes, oil seals, piston bushes, RCU springs, sealhead service kits, slide bushes, and X-rings.
• SKFcoreChannel Partner/ Reseller/ DistributorSKF produces bearings and seals. Apico distributes SKF catalogue products for wheel bearings, suspension bearings, and engine bearings.
• NGKcoreChannel Partner/ Reseller/ DistributorNGK manufactures spark plugs and ignition components. Apico distributes NGK spark plugs and plug caps for motocross and enduro applications.
• MotulcoreChannel Partner/ Reseller/ DistributorMotul produces oils, lubricants, and fluids for motorcycles. Apico distributes Motul products for engine service and maintenance.
• MichelincoreChannel Partner/ Reseller/ DistributorMichelin manufactures motorcycle tires. Apico distributes Michelin tires for motocross, enduro, and adventure applications.
• PirellicoreChannel Partner/ Reseller/ DistributorPirelli produces motorcycle tires. Apico distributes Pirelli tires for off-road applications.
• Twin AircoreChannel Partner/ Reseller/ DistributorTwin Air produces air filters. Apico distributes Twin Air products including filter covers and accessories.
• BoyesenmajorChannel Partner/ Reseller/ DistributorBoyesen produces engine components including clutches and covers. Apico distributes Boyesen products including clutch covers promoted in sales campaigns.
• MetzelercoreChannel Partner/ Reseller/ DistributorMetzeler manufactures motorcycle tires. Apico distributes Metzeler tires for off-road use.
• HinsoncoreChannel Partner/ Reseller/ DistributorHinson produces clutches and related components. Apico distributes Hinson products for motocross and enduro applications.
• MotoverdemajorChannel Partner/ Reseller/ DistributorMotoverde produces cleaners and maintenance products. Apico distributes Motoverde products and hosts their interactive catalogue on the website.
• ReginamajorChannel Partner/ Reseller/ DistributorRegina manufactures chains and chain accessories. Apico distributes Regina chain products.
• TsubakimajorChannel Partner/ Reseller/ DistributorTsubaki produces chains and links. Apico distributes Tsubaki MX and Enduro chains as reflected in recent product launches.
• PutolinemajorChannel Partner/ Reseller/ DistributorPutoline produces oils and lubricants. Apico distributes Putoline products for motorcycle maintenance.
• VertexmajorChannel Partner/ Reseller/ DistributorVertex produces pistons and engine components. Apico distributes Vertex products for engine rebuilding.
• WossnermajorChannel Partner/ Reseller/ DistributorWossner manufactures pistons. Apico distributes Wossner piston kits for engine rebuilding applications.
• Gold FrenmajorChannel Partner/ Reseller/ DistributorGold Fren produces brake components. Apico distributes Gold Fren brake pads and accessories.
• AraicoreChannel Partner/ Reseller/ DistributorArai produces helmets. Apico distributes Arai helmets in their product portfolio.
• AthenamajorChannel Partner/ Reseller/ DistributorAthena produces engine components and accessories. Apico distributes Athena products.
• RacelinecoreChannel Partner/ Reseller/ DistributorRaceline produces levers and controls. Apico distributes Raceline lever assemblies, brake levers, and clutch levers as reflected in the product catalogue.
• Works ConnectionmajorChannel Partner/ Reseller/ DistributorWorks Connection produces controls and accessories. Apico distributes Works Connection products in their lever assemblies category.
• SM PromajorChannel Partner/ Reseller/ DistributorSM Pro produces wheels and components. Apico distributes SM Pro products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dennis Kirk: Long-established US powersports aftermarket distributor offering motorcycle, ATV, and snow parts via both consumer and B2B channels. Comparable in multi-brand motorsport distribution breadth and decades of operating history.
• Rocky Mountain ATV/MC: One of the largest US powersports aftermarket distributors serving both consumer and dealer customers across motocross, UTV, and ATV segments. Apico is comparable in product categories but operates at much smaller scale and trade-only.
• Chaparral Motorsports: Major US powersports dealer and distributor carrying motocross, dirt bike, and ATV parts and accessories from many of the same brands as Apico (FMF, Yoshimura, Renthal, etc.). Comparable in product catalog and supplier network.

Regional players

• MotoSport: US-focused online retailer/distributor of motocross, off-road, and ATV parts. Comparable in product mix and supplier brands (FMF, Renthal, ProTaper), but primarily serves North American dealers versus Apico's UK/Europe focus.
• Fuchs Europe / Motul distribution partners: Other UK and European motorcycle lubricants and consumables distributors (such as longer-established lube-and-chain specialists) serving overlapping dealer networks for engine service categories. Adjacent in product overlap but operate at smaller scale in specific sub-categories.

Others

• JT Sprockets (UK distribution arm): Major supplier-brand in Apico's portfolio that also maintains direct distribution channels in some markets. Relevant as a brand owner competing partially with its own distributors in certain geographies.

Emerging players

• BikeBandit: US-based online motorcycle and powersports parts retailer with growing B2B capabilities. Comparable in aftermarket parts distribution with a digital-first model; overlaps on brands like Parts Unlimited and major motocross suppliers.
• Wrench Rabbit: Online aftermarket motorcycle parts platform aggregating multiple brand catalogues with growing dealer services. Comparable as a digital-first multi-brand powersports parts distributor targeting mechanics and dealers.

Direct peers

• Parts Europe: Large European B2B distributor of motorcycle aftermarket parts and accessories, serving dealer networks across multiple off-road and on-road disciplines. Directly comparable as a trade-only wholesaler consolidating multiple premium brands.
• WERCS Distribution: UK/European B2B distributor focused on motorcycle parts, accessories, and consumables with trade-only pricing. Directly comparable as a multi-brand trade distributor to motorcycle dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onlineapico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apico Factory Racing