Cedi
CEDI S.p.A. is a family-owned Italian B2B distributor of built-in and freestanding home appliances, kitchen components, and furnishings, serving approximately 3,000 furniture and appliance retailers across Central-Southern Italy through 23 brands and a multi-warehouse regional network.
- Company typePrivate
- Founded1985
- HeadquartersCasoria, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cedi does
CEDI S.p.A. (Compania Elettrodomestici Distribuzione Italia) is a family-owned B2B distributor of built-in and freestanding home appliances, kitchen sinks and mixers, tables, chairs, and wine cellars, founded in 1985 in Casoria (Naples) by the Bertamino family. The company serves approximately 3,000 retail customers across 32 provinces in Central-Southern Italy, including furniture retailers, kitchen furniture manufacturers such as Scavolini, Febal, and Lube, and standalone appliance stores. CEDI distributes roughly 23 brands — including Samsung, Miele, BORA, Elica, Franke, AEG, Hisense, Whirlpool/Hotpoint/Indesit, Beko, Bosch, Grohe, Sharp, Ariete, and Bertazzoni — across all price tiers, and claims 24.4% market share in the Italian built-in appliance distribution market (Csil data).
The product surface spans 8,000 SKUs with warehouse stock valued at approximately €7 million, organized around built-in kitchens (ovens, cooktops, hoods, dishwashers, refrigerators) and freestanding appliances (refrigerators, washers, dryers, small appliances). The distribution platform is built on a regional footprint of four warehouses plus a logistics hub: Casoria (HQ + showroom), Caserta (4,000 sqm logistics), Pescara (Abruzzo), Pesaro (Marche), and Barberino Tavarnelle (Tuscany). CEDI operates a B2B ordering portal, an iOS/Android mobile app (CEDI Digital), and a sales infrastructure of ~19 monomandatari field agents for the built-in division plus a five-person freestanding division. The company's proprietary technology is minimal — order management runs on AS/400 — with the B2B platform and mobile app serving as operational differentiators. Smart-home and AI features (Samsung SmartThings, Hisense ConnectLife, AEG AI TasteAssist, HomeWhiz) are properties of distributed products rather than CEDI-developed capabilities.
Revenue is generated through B2B distribution margins on appliance sales — built-in represents ~70% of revenue and freestanding ~30% — with quote-based per-order pricing through dedicated sales agents and the B2B portal. Distribution is supported by weekly showroom presentations at Casoria, the CEDI Master Academy training program, and lifestyle events (e.g., Dinner Party with Hisense and Gino Sorbillo). CEDI is privately held by the four Bertamino brothers, structured as an Italian S.p.A., with no external investors and ongoing generational succession planning. The company is compliant with Italian D.Lgs. 231/2001, GDPR, and EU whistleblower regulations.
Cedi firmographics
Firmographics- Name
- Cedi
- Legal name
- CEDI S.p.A.
- Website
- https://cedispa.it
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CEDI S.p.A. is a family-owned Italian B2B distributor of built-in and freestanding home appliances, kitchen components, and furnishings, serving approximately 3,000 furniture and appliance retailers across Central-Southern Italy through 23 brands and a multi-warehouse regional network.
- Ownership category
- akta.pro rank
Where Cedi is headquartered
LocationHeadquarters
- HQ city
- Casoria
- HQ country
- Italy
- HQ region
- Europe
Offices6 records
Markets served
Cedi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Built-in Appliance Distribution: CEDI distributes built-in (incasso) appliances to furniture retailers across Central-Southern Italy. This is the core business, representing approximately 70% of revenue. The company stocks approximately 8,000 product codes with a warehouse value of approximately €7 million.
- Freestanding Appliance Distribution: CEDI distributes freestanding (libera installazione) appliances, serving approximately 500 retail points. This division accounts for approximately 30% of revenue and has been developed to complement the built-in offering.
- Kitchen Accessories and Components: CEDI also distributes kitchen accessories including sinks, taps/miscelatori, chairs, tables, and wine cellars to furniture retailers and directly to kitchen manufacturers such as Scavolini, Febal, and Lube.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B transaction pricing — quote-based per order |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Cedi product offering
Product offeringCore offering
CEDI S.p.A. is a B2B distributor of built-in and freestanding household appliances, kitchen sinks and mixers, wine cellars, tables and chairs, and other kitchen accessories. The company purchases inventory from approximately 23 premium and mid-market brands and resells through approximately 3,000 retail points of sale across 32 provinces in Central-Southern Italy, supported by field sales agents, a B2B ordering portal, and a mobile application.
Product overview
CEDI S.p.A. is a family-owned distributor of built-in and freestanding home appliances, kitchen sinks and mixers, and furnishings, operating since 1985 from Casoria (Naples) across Central-Southern Italy. The company serves ~3,000 retailer customers through four warehouses (Casoria, Pescara, Pesaro, Barberino Tavarnelle) plus a logistics hub in Caserta. CEDI distributes a broad brand portfolio including Samsung, Elica, Franke, Miele, BORA, AEG, Hisense, Whirlpool/Hotpoint/Indesit, Beko, Bosch, Sharp, Ariete, DeLonghi, and Grohe. The offering spans built-in appliances (ovens, cooktops, hoods, dishwashers, refrigerators), freestanding appliances (refrigerators, washing machines, dryers), small appliances, wine cellars, tables and chairs, and kitchen sinks and mixers. CEDI provides B2B ordering, showroom support, product training, show cooking events, and social media assistance to its retailer partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Built-in Appliances (Elettrodomestici da Incasso) Built-in ovens, cooktops (gas, electric, induction), cooktops with integrated hoods, range hoods, and dishwashers designed to be installed within kitchen cabinetry. Distributed from brands including Samsung, Elica, Franke, Miele, BORA, AEG, Hisense, Hotpoint, Whirlpool, Beko, Bosch, and Bertazzoni. Sold to furniture retailers and kitchen furniture manufacturers.
- Freestanding Appliances (Elettrodomestici da Libera Installazione) Freestanding refrigerators, washing machines, dryers, washer-dryer columns, and freezer appliances that can be placed independently without requiring kitchen integration. Serves approximately 500 retail clients across Central-Southern Italy, representing approximately 30% of revenue.
- Small Appliances (Piccoli Elettrodomestici)
Quantifiable outcome
- 24.4% market share of the Italian built-in appliance potential market
- +3 more outcomes
Companies that use Cedi
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Cedi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature1 record
Cedi partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and minor.
- AEGcoreCEDI announced a new partnership with AEG in June 2026, distributing AEG built-in appliances including the Series 8000 MealAssist steam oven and induction cooktops with integrated Bridge hoods. Innovation and training are central to this partnership.
- SamsungcoreCEDI distributes Samsung built-in and freestanding appliances. CEDI was among the first Italian distributors to join Samsung's built-in project 15 years ago. The partnership includes promotional campaigns (e.g., 2026 promotion offering a free Samsung Bespoke AI washing machine with induction cooktops with integrated hoods).
- HisensecoreCEDI distributes Hisense appliances including the Hi6 induction cooktop with integrated hood and the PizzaChef oven. CEDI organized the CEDI Dinner Party 2026 with Hisense and celebrity chef Gino Sorbillo at Teatro Verdi in Cesena.
- FrankecoreCEDI distributes Franke products including sinks, taps, cooktops, hoods, and the Mythos Masterpiece collection. Franke has a vast catalog of 2,000 codes; CEDI stocks 1,800 of them. Partnership started approximately 3 years ago as a premium addition to the built-in offering. CEDI and Franke share values of sustainability and continuous innovation.
- ElicacoreCEDI distributes Elica products including hoods, induction cooktops with integrated hoods, and the LHOV oven with cooktop and hood. Elica, founded by Ermanno Casoli, has a historical relationship with the Bertamino family dating back to the 1960s. CEDI participated in the Fuorisalone 2021 with Elica's Franke Vital Capsule display.
- MielecoreCEDI distributes Miele appliances at the highest level of the product range, conferring high specialization. Miele's ultra-premium positioning complements CEDI's tiered brand strategy.
- Hotpoint (Whirlpool Group)coreCEDI distributes Hotpoint appliances and has benefited from the brand's partnership with MasterChef Italia and celebrity chef Bruno Barbieri as a social media testimonial. Hotpoint was a historic early partner through the 1978 agreement with Ariston in the Merloni era.
- WhirlpoolcoreCEDI distributes the full range of Whirlpool Group brands (Indesit, Hotpoint, Whirlpool) which together cover all price segments. This multi-brand strategy enables CEDI to offer a pyramidal product range.
- BORAmajorCEDI distributes BORA appliances including the revolutionary extraction technology cooktops and the BORA X BO professional steam oven for domestic use. BORA is featured prominently on CEDI's homepage slider and is considered a flagship innovation brand.
- BekomajorCEDI distributes Beko appliances including the Midnight Line built-in collection featuring ovens, induction cooktops, and hoods in an elegant anthracite/matte finish. Beko caps represent up to 850 m³/h suction capacity.
- GrohemajorCEDI distributes Grohe products including the Blue water filtration systems (Blue Home, Blue Pure, Blue Professional) and SmartControl kitchen faucets. Grohe products qualify for Italy's bonus acqua potabile (drinking water bonus) incentive.
- BertazzoniminorCEDI distributes Bertazzoni appliances, a premium Italian kitchen brand.
- PladosminorCEDI distributes Plados kitchen sinks.
- SharpminorCEDI distributes Sharp appliances.
- ArieteminorCEDI distributes Ariete small appliances.
- ApellminorCEDI distributes Apell kitchen products.
- VittinoxminorCEDI distributes Vittinox kitchen products.
- IndesitcoreCEDI distributes Indesit appliances as part of the Whirlpool Group portfolio covering entry-level and mid-market segments.
- NEVADAminorCEDI distributes NEVADA kitchen products.
- Scavolini, Febal, Lube (Kitchen Manufacturers)majorCEDI acts as a support supplier to major Italian kitchen furniture manufacturers (Scavolini, Febal, Lube) providing components such as mixers, cooktops, and sinks for their production lines. This positions CEDI as a direct industrial partner alongside its B2B retail business.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Cedi competitors and assessment
Company assessmentBroad incumbents
- Miele & Cie. KG: Miele is a German premium appliance manufacturer distributed by CEDI through its higher-tier brand portfolio. Comparable as a global premium incumbent operating in the same retailer showrooms CEDI serves.
- Elica S.p.A. Elica is an Italian hood/cooktop manufacturer and a CEDI partner with a multi-decade relationship dating back to the 1960s. Comparable as an Italian listed incumbent operating in the same built-in category channel.
- Whirlpool EMEA S.p.A. Whirlpool EMEA manages the Whirlpool, Hotpoint, and Indesit brands in Italy — all CEDI partners. Comparable as a major incumbent whose distribution policy decisions directly affect CEDI's revenue and shelf position.
- Smeg S.p.A. Smeg is a leading Italian premium built-in appliance manufacturer. As a CEDI-distributed partner, it is comparable as a brand vying for the same retailer shelf space and end-customer kitchen budget that CEDI's distribution channel serves.
- Electrolux AB: Electrolux is a global appliance manufacturer with Italian operations across built-in and freestanding categories. It competes with CEDI's line-up for the same retailer and end-customer relationships in the Italian market.
- Ariston Group: Ariston Group (formerly Ariston/Hotpoint-Ariston) is an Italian heating and domestic hot water appliance manufacturer, adjacent to CEDI's kitchen appliance distribution. Comparable as an Italian appliance incumbent in overlapping B2B channels.
- Franke Group: Franke is a Swiss sink, mixer, and kitchen systems manufacturer — a CEDI partner with a dedicated premium distribution arrangement. Comparable as a primary supplier whose brand strength directly influences CEDI's value proposition.
- BSH Hausgeräte GmbH: BSH is the manufacturer of Bosch, Siemens, Neff, and Gaggenau appliances — a major Italian market presence distributed through partners including CEDI. It is a key supplier/competitor in the same built-in distribution channel.
- De'Longhi S.p.A. De'Longhi is an Italian manufacturer of small domestic appliances and built-in coffee machines. As a CEDI partner brand, it competes for the same kitchen appliance wallet share that CEDI's retailer base serves.
Regional players
- Eurofred S.A. Eurofred is a national B2B distributor of domestic and professional appliances in Iberia with a comparable multi-brand portfolio model. While geographically focused on Spain/Portugal, it shares CEDI's strategy of distributing leading appliance brands through a professional-channel network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cedi social profiles
Digital presenceCedi compliance and trust
Trust signalCompliance3 records
Cedi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cedi leadership team
Management profileNumber of profiles
Profiles4 records
Cedi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cedi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cedi
What does Cedi do?
CEDI S.p.A. is a B2B distributor of built-in and freestanding household appliances, kitchen sinks and mixers, wine cellars, tables and chairs, and other kitchen accessories. The company purchases inventory from approximately 23 premium and mid-market brands and resells through approximately 3,000 retail points of sale across 32 provinces in Central-Southern Italy, supported by field sales agents, a B2B ordering portal, and a mobile application.
Is Cedi a public or private company?
Cedi is a private company. It is classified as family owned and is currently operating.
When was Cedi founded?
Cedi was founded in 1985. It employs 11 to 50 people.
Where is Cedi based?
Cedi is headquartered in Casoria, Italy, in the Europe region.
How does Cedi make money?
Three revenue lines are on record. Built-in Appliance Distribution is the primary driver. The others are freestanding Appliance Distribution and kitchen Accessories and Components.
Who are Cedi's main competitors?
Broad incumbents on record are Miele & Cie. KG, Elica S.p.A., Whirlpool EMEA S.p.A., Smeg S.p.A., Electrolux AB, Ariston Group, Franke Group, BSH Hausgeräte GmbH and De'Longhi S.p.A.. Eurofred S.A. is listed as a regional player.
Does Cedi have an API?
No public API is recorded for Cedi.