Keymex

What Keymex does

Keymex is a French real estate franchise network operating under the 'Centre Immobilier' (Real Estate Center) model, founded around 2015-2016 and headquartered in Taverny, France. Each center is an independently owned and operated franchise providing buying, selling, and rental services for residential properties (houses, apartments, land, parking, buildings, new programs, and commercial spaces), with a stated target market of 100,000-200,000 inhabitants per territory. The core differentiator is the one-stop-shop model: rather than a traditional standalone real estate agency, each Keymex center co-locates independent real estate advisors with a vetted partner network of mortgage brokers (CAFPI, MDLC PRO, Crédit Agricole, Aussi taux Prêt), diagnostic technicians (Activ' Diagnostic, AFDIA, DIAG PRECISION), notaries, photographers, surveyors, lawyers, and adjacent home-service providers (kitchen/bath, decoration, landscaping, pool, accessibility).

Name

Keymex

Legal name

Keymex

Website

https://keymex.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Taverny

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Keymex centers earn revenue through commissions on property sales and purchases. Each center operates independently and charges agency fees to sellers. The franchise model allows individual centers to set their own commission structures.
2. Property Rental Services: Revenue from rental transactions including property management and tenant placement services.
3. Professional Services Referrals: Centers provide referrals to partner services including mortgage brokerage, diagnostics, and other real estate services, creating referral revenue opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Keymex operates a French franchise network of 'Centres Immobiliers' (real estate transaction centers) that provide full-service support for buying, selling, and renting residential properties. Each center brings together independent real estate advisors, mortgage brokers, property diagnosticians, photographers, notaries, and other vetted service partners in a single physical location, offering clients a one-stop shop for their property projects. The franchise program also enables entrepreneurs to open and operate their own Keymex centers in dedicated territories of 100,000 to 200,000 inhabitants.

Product overview

Keymex is a French real estate franchise network operating through local 'Centres Immobiliers' (real estate centers). The core offering is the Keymex Centre Immobilier, a unified platform that brings together independent real estate advisors, mortgage brokers, diagnosticians, photographers, notaries, and other service partners in a single physical location to serve clients across buying, selling, and rental transactions. The company also operates a franchise program (Devenir Franchisé Keymex) that enables entrepreneurs to open their own centers, supported by comprehensive training (Formation et Accompagnement) and structured integration pathways (Parcours d'Intégration). Property search and valuation services round out the client-facing offerings.

Differentiator

Problem solved

Functional benefit

Brands

• KEYMEX Ambitions: Keymex franchise center in Toulon Var, La Garde
• KEYMEX Vendée
• KEYMEX Limagne et Volcans
• KEYMEX Synergie
• KEYMEX Bordeaux Rive Gauche

Products and services

• Keymex Centre Immobilier A real estate transaction center offering buying, selling, and rental services for residential properties including houses, apartments, land, parking, buildings, new developments, and commercial spaces. The center model brings together independent real estate advisors, mortgage brokers, diagnosticians, photographers, notaries, and other partners in a single location to serve clients throughout their real estate projects.
• Devenir Franchisé Keymex

Quantifiable outcome

• Compromis de vente signed in under 48 hours
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Crédit Agricole - Brie PicardiecoreGTM or Marketing PartnerBanking and insurance partner providing mortgage and financing guidance for customers' real estate projects in the Val d'Oise and Oise region.
• CAFPIcoreGTM or Marketing PartnerCredit expert and mortgage broker specializing in real estate loans and credit consolidation, working with Keymex centers for client financing solutions.
• Activ' DiagnosticcoreGTM or Marketing PartnerReal estate diagnostic services provider offering a wide range of property diagnostics and pre-work or demolition controls.
• Notaires (Partner Notaries)coreGTM or Marketing PartnerPartner notaries involved in Keymex transactions, providing professional, attentive, and reactive legal support for property transactions.
• MDLC PROcoreGTM or Marketing PartnerMortgage brokerage for both professionals and individuals, providing financing solutions for Keymex clients in the Var region.
• FRANCK GONTHIERcoreGTM or Marketing PartnerReal estate diagnostic technician providing mandatory property diagnostics for transactions in the Var region.
• MAROLLEAU & TAUPENASminorGTM or Marketing PartnerReal estate law firm providing legal support for property transactions, with 'two lawyers, zero conflicts of interest' approach.
• OPSIAminorGTM or Marketing PartnerExpert surveyor providing technical study services for development projects including road, highway, rail, port, energy, and industrial projects.
• PMS FILMSminorGTM or Marketing PartnerProfessional photographer offering corporate and institutional videos, event reports, professional portraits, real estate photography and video, drone footage, and social media content.
• AFDIAcoreGTM or Marketing PartnerReal estate diagnostics provider specializing in air tightness testing, condition reports, asbestos, and work/demolition diagnostics in the Vendée region.
• Schmidt La Roche sur YonminorGTM or Marketing PartnerKitchen, bathroom, and interior design specialist offering tailor-made solutions with multi-brand appliances. Preferred pricing for Keymex clients.
• InfluenceminorGTM or Marketing PartnerFurniture and decoration store offering latest decoration and furniture trends with personalized advisor guidance.
• Oxygen PaysagisteminorGTM or Marketing PartnerLandscape and maintenance services provider for gardens in Vendée and Loire Atlantique regions.
• IMERSION PiscinesminorGTM or Marketing PartnerSwimming pool construction, renovation, and maintenance specialist serving Vendée and Loire Atlantique.
• Dom et VieminorGTM or Marketing PartnerAccessibility solutions provider designing custom home adaptation solutions for mobility and accessibility needs.
• MJ PoêleminorGTM or Marketing PartnerWood and pellet heating specialist with locations in multiple cities across western France.
• Aussi taux PrêtcoreGTM or Marketing PartnerMortgage insurance broker guiding clients through their property purchase financing needs.
• Cabinet du CentrecoreGTM or Marketing PartnerLocal rental and property management agency with 45 years of proximity expertise in the Clermont-Ferrand region.
• Damien LETOREY (Photographer)minorGTM or Marketing PartnerProfessional photographer specializing in showcasing properties, objects, and people through high-quality visual content.
• SCHMIDTminorGTM or Marketing PartnerKitchens, bathrooms, and interior solutions provider offering preferential pricing for Keymex clients at Villenave-d'Ornon, Bordeaux Tourny, and Bordeaux Lac locations.
• RHINOVminorGTM or Marketing PartnerOnline interior decoration service providing professional decorators who deliver quality projects with shopping lists. Special pricing for Keymex clients.
• DIAG PRECISIONcoreGTM or Marketing PartnerReal estate diagnostics specialist providing all mandatory diagnostics for property sales. Trusted Keymex partner in Bordeaux and metropolitan area.
• MAISONS DU MONDEminorGTM or Marketing PartnerFrench decoration and furniture leader offering special prices for Keymex clients on their Business range.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Century 21 France: International real estate franchise network operating extensively in France. Competes head-to-head with Keymex for franchisees and end-clients in residential brokerage, with a far larger agent roster and brand presence.
• Guy Hoquet Immobilier: French real estate franchise network providing residential transaction services and supporting independent agents with training and tools. Competes with Keymex for franchisee recruitment and consumer mindshare in similar mid-sized French cities.
• ORPI: France's largest cooperative real estate network with thousands of agencies. Operates a similar franchise/cooperative structure focused on residential transactions, making it the most directly comparable scaled peer to Keymex's centre immobilier model.
• ERA France: International real estate franchise network operating in France. Competes with Keymex for franchisees and end-clients under a similar franchise-supported operating model, with significantly greater scale and international brand recognition.
• Stéphane Plaza Immobilier: Television-driven French real estate franchise network. A particularly relevant competitor given its heavy investment in consumer brand awareness — the area where Keymex currently has limited reach.
• megAgence: French residential real estate network operating through independent advisors. Provides direct competition for Keymex advisors and franchisees, particularly in regions where the two networks overlap.
• OptimHome: Established French mandataire real estate network. Competes with Keymex on advisor recruitment (offering alternative independent-agent models) and end-customer transactions across overlapping French regions.
• Laforêt: Established French real estate franchise network offering residential sales, rental, and management services. Operates with a similar franchise-supported structure and a comparable value proposition of professional support for independent agents.
• iad (iad France): France's leading mandataire (home-based agent) network with thousands of independent consultants. The most relevant comparator to Keymex's '2x revenue vs mandataire networks' positioning, and a key alternative model for advisors choosing between networks.
• Safti: French mandataire real estate network with broad national coverage. Competes with Keymex for both real estate advisor recruitment and end-client transactions, representing a structurally different but functionally adjacent model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reseaukeymex
• Facebookfacebook.com/keymexfrance
• LinkedInlinkedin.com/company/keymex

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keymex