Crosswinds Counseling

What Crosswinds Counseling does

Crosswinds Counseling is a Fort Wayne, Indiana-based outpatient mental health counseling organization providing therapy services for children, teens, adults, couples, and families. It operates two physical offices (Fort Wayne and Indianapolis) and delivers online counseling across at least seven states (Indiana, Ohio, Michigan, California, Delaware, New Jersey, Utah, and Illinois) via the TherapyPortal client portal and self-schedule booking system. The clinical team of 30+ licensed and associate-level counselors practices modalities including CBT, DBT, EMDR, Gottman Methods, TF-CBT, and play therapy, with a differentiated faith-based and evidence-based positioning that integrates Christian principles for clients who request it. Specialized service lines include Adoption Counseling and Life Coaching alongside traditional individual, couples, family, teen, and child therapy, plus a Mental Health EAP program for corporate and ministry employers.

The business model is primarily fee-for-service at $125-$195 per session, paid out-of-pocket, via HSA/FSA, or reimbursed by insurance carriers including Aetna, Anthem BCBS, Cigna, Lutheran Preferred, PHP, Sagamore, Three Rivers, TRICARE, and United Healthcare. Medicare and Medicaid are not accepted. A secondary B2B revenue stream comes from Employee Assistance Program contracts in which corporate and ministry employers purchase counseling benefits for their workforce. Crosswinds is structured as a nonprofit under parent Lasting Change, Inc. (incorporated 2016), with Tim Smith serving as CEO of the parent and Jeremy McClish joining as VP of Crosswinds in August 2025. Marketing is multi-channel: SEO-optimized website content, Facebook, Instagram, YouTube, and a Spotify podcast for top-of-funnel awareness, with self-schedule booking as the bottom-of-funnel conversion mechanism. The organization has no disclosed external funding, no venture or private equity investment, and operates on client fees and EAP contract revenue.

Name

Crosswinds Counseling

Legal name

Crosswinds Inc.

Website

https://crosswindscounseling.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Crosswinds Counseling is a nonprofit outpatient mental health provider in Indiana delivering individual, couples, family, child, teen, faith-based, and adoption therapy, plus corporate EAP programs, across two offices and telehealth in multiple states.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Outpatient mental health counseling
• Couples and family therapy
• Employee assistance programs
• Faith-based counseling
• Online therapy services

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Counseling Sessions: Per-session fees ranging from $125-$195 depending on therapist and session type. Billed directly to insurance or out-of-pocket.
2. Corporate EAP Contracts: Employee Assistance Program partnerships with businesses providing counseling services to employees and their families
3. Insurance Reimbursements: Revenue from insurance claims including Aetna, Anthem BCBS, Cigna, Lutheran Preferred, PHP, Sagamore, Three Rivers, Tricare, United Healthcare, and others

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Crosswinds Counseling is an outpatient mental health counseling practice that sells individual, couples, family, teen, and child therapy sessions delivered in-person at its Fort Wayne and Indianapolis offices and via online video sessions across multiple states. It also offers faith-based counseling, life coaching, adoption counseling, and a separate Mental Health Employee Assistance Program (EAP) for corporate clients. Services are billed per session, supported by insurance, EAP coverage, and self-pay, with online scheduling and a client portal.

Product overview

Crosswinds Counseling operates as an outpatient mental health counseling organization offering a unified portfolio of therapy services for children, teens, adults, couples, and families. The company provides services through multiple delivery channels including in-person counseling at Fort Wayne and Indianapolis offices, online counseling throughout Indiana and other states, and faith-based counseling integrating Christian principles. Core services include Individual Counseling, Couples Counseling, Family Counseling, Teen Counseling, Child Counseling, and a Mental Health EAP (Employee Assistance Program) for businesses. The organization also offers specialized services such as Adoption Counseling and Life Coaching. All services are delivered by licensed and associate-level counselors trained in evidence-based therapeutic practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one outpatient therapy sessions for adults seeking help with anxiety, depression, trauma, grief, and other mental health concerns. Delivered in-person and online.
• Couples Counseling Outpatient counseling for couples addressing relationship conflict, marital issues, and communication challenges.
• Family Counseling Outpatient therapy for families addressing conflict, parenting issues, and family-system dynamics.
• Teen Counseling Outpatient counseling for adolescents addressing teen-specific mental health, behavioral, and family-related concerns.
• Child Counseling Outpatient counseling for children addressing behavioral, emotional, and developmental concerns.
• Mental Health EAP / Corporate Counseling Program Employee Assistance Program offering short-term counseling sessions, management consultation, and a dedicated corporate contact line for employers purchasing mental health benefits for their workforce.
• Online Counseling Therapy sessions delivered via secure online video for clients located in Indiana, Ohio, Michigan, California, Delaware, New Jersey, and Utah.
• In-Office Counseling In-person therapy sessions delivered at Crosswinds' Fort Wayne and Indianapolis offices.
• Faith-Based Counseling Counseling sessions integrating Christian faith perspectives, with clients able to request a Christian therapist matched to their preferences.
• Life Coaching Non-clinical life coaching services offered to clients seeking goal-setting, motivation, and personal development support.
• Adoption Counseling Outpatient counseling services for individuals and families navigating adoption-related issues, including pre-adoption and post-adoption support.

Quantifiable outcome

• Helped thousands of people restore their lives and reignite hope

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Lasting Change, Inc.coreOthers · 14 August 2025Parent organization incorporated in 2016 as a non-profit, faith-based supporting organization. Provides administrative and management services to Crosswinds Counseling and other family organizations. Vision: help individuals succeed, families thrive, and communities prosper.
• Churches and Christian Non-ProfitsminorStrategic or Co-development PartnerFaith-based organizations that can provide their staff and leadership access to private, confidential counseling through Crosswinds' Corporate Counseling Program designed specifically for ministry environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Talkspace: Public telehealth therapy and psychiatry provider serving individuals and enterprise clients — competes with Crosswinds on online counseling and EAP-style B2B partnerships.
• BetterHelp: Largest online therapy marketplace in the U.S. offering on-demand counseling via video, chat, and phone — competes directly with Crosswinds' online counseling services across licensed states.
• Two Chairs: Outpatient therapy clinic chain combining in-person and virtual sessions with a matching-based client experience — similar service model to Crosswinds' hybrid delivery and specialty matching.
• LifeStance Health: Large national outpatient mental health platform offering in-person and virtual therapy, psychiatry, and counseling across multiple states — directly comparable to Crosswinds' outpatient therapy model and payer mix.
• Cerebral: Telehealth mental health provider offering therapy and medication management — competes in the online counseling segment Crosswinds serves across multiple licensed states.

Emerging players

• Charlie Health: Virtual and hybrid intensive outpatient program for teens and young adults — adjacent peer given Crosswinds' teen and family counseling segments.
• Headway: Therapist marketplace and billing platform that helps independent practices accept insurance and scale — relevant peer for Crosswinds' payer mix and outpatient clinic operating model.
• Brightside Health: Telehealth mental health provider focused on anxiety and depression with therapy plus medication — comparable in modality mix to Crosswinds' individual counseling offering.

Broad incumbents

• Lyra Health: Enterprise mental health benefit provider combining EAP-style access with a national therapist network — directly comparable to Crosswinds' EAP program but at much larger enterprise scale.
• Spring Health: Employer-focused precision mental health benefit with therapy, coaching, and EAP — overlaps with Crosswinds' corporate EAP offering and individual therapy segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/CrosswindsCounseling
• Facebookfacebook.com/CrosswindsOrg
• Instagraminstagram.com/crosswindscounseling
• LinkedInlinkedin.com/company/crosswindscounseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crosswinds Counseling