Streaming Valley
Streaming Valley is a Netherlands-based authorized distributor of professional AV video and live streaming equipment, serving AV professionals, broadcasters, educational institutions, and corporate enterprises across Europe through e-commerce, B2B, and reseller partner channels with 1,600+ SKUs from 15+ brands.
- Company typePrivate
- Founded2008
- HeadquartersEde, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Streaming Valley does
Streaming Valley is a Netherlands-based, privately held professional AV video solutions distributor operating since 2008, headquartered in Ede with EU-wide fulfillment from a Dutch warehouse. The company sells professional-grade equipment for live streaming, broadcast production, sports, corporate events, education, and houses of worship to AV professionals, broadcasters, educational institutions, and corporate enterprise customers across Europe. Its go-to-market combines self-serve e-commerce for SMBs and individuals, a B2B enterprise purchasing program for larger accounts, and a Pro AV Reseller Partner Program for indirect channel sales, with free EU shipping on orders over €150 and same-day dispatch for orders placed before 4PM.
The core product offering spans 1,614+ SKUs across 134 catalog pages, organized into categories including PTZ cameras (4K, HD, NDI variants, auto-tracking), video switchers and broadcast controllers, capture cards (PCIe and USB), live streaming encoders (hardware, wireless, turnkey vMix reference systems), NDI converters and production systems, enterprise video appliances (Ant Media Server, Kaltura, Panopto, Opencast, Yuja), processing and distribution equipment, professional audio, video conferencing tools, and a deep cables and connectivity range. The company is an authorized distributor for 15+ brands including Kiloview, Inogeni, Lumantek, vMix, Everet Imaging, Blackmagic Design, MuxLab, Magewell, Elgato, Netgear, Skaarhoj, AVMATRIX, Telestream Wirecast, Kordz, and Procab. Pricing is publicly disclosed in euros excluding VAT, ranging from approximately €10 for cables to over €10,000 for turnkey streaming systems, with a secondary B-Stock/Outlet channel offering up to 75% discounts on returned inventory.
Revenue mechanics rest on three streams: hardware resale as the primary engine, software license resale (vMix, Telestream Wirecast, Ant Media Server) as a higher-margin secondary stream, and B-Stock/outlet discount sales for inventory velocity. The company is independently operated with no disclosed venture or private equity backing, no acquisitions, and no leadership changes on record. Marketing is content-led through a technical blog, brand partnership pages, and an email newsletter, positioning Streaming Valley as a technical authority on NDI, SRT, ST 2110, and vMix workflows within the European PRO AV integrator ecosystem.
Streaming Valley firmographics
Firmographics- Name
- Streaming Valley
- Legal name
- Streaming Valley
- Website
- https://streamingvalley.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Streaming Valley is a Netherlands-based authorized distributor of professional AV video and live streaming equipment, serving AV professionals, broadcasters, educational institutions, and corporate enterprises across Europe through e-commerce, B2B, and reseller partner channels with 1,600+ SKUs from 15+ brands.
- Ownership category
- akta.pro rank
Streaming Valley industry classification
Industry- Product category
- Professional AV Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Gaming Capture & Streaming Hardware (Capture Cards, Stream Decks) (CRACAOAK)
- akta.pro secondary industries
- Gaming Networking & Streaming Gear Retail (Routers, Capture Cards, Webcams, Mics) (CRACAFAK), Video Player Delivery & Playback Optimization (ABR, QoE) (MPAHAIAD)
Keywords
Where Streaming Valley is headquartered
LocationHeadquarters
- HQ city
- Ede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Streaming Valley business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Product Sales: Primary revenue stream from selling professional AV hardware including cables, cameras, switchers, encoders, capture cards, and processing equipment. Products range from commodity items like cables (€10-500) to high-end systems (€4,000-10,000). Mix of one-time purchases and repeat buying patterns from AV professionals and broadcast buyers.
- Software Sales: Resells software licenses including vMix live production software, Telestream Wirecast, and streaming engine software like Ant Media Server. Software typically sold as perpetual licenses or subscription services.
- B-Stock and Outlet Sales: Secondary revenue from B-Stock/returned products at discounted prices (up to 75% off original pricing), attracting price-sensitive customers while moving inventory efficiently.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-Price Products |
| Unit Pricing | Pay-as-you-go | B-Stock/Outlet Products |
| Unit Pricing | Pay-as-you-go | Streaming Friday Promotion |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Streaming Valley product offering
Product offeringCore offering
Streaming Valley is a professional AV solutions distributor based in the Netherlands that sells broadcast, live streaming, and video production equipment through an e-commerce platform serving customers across Europe. The company aggregates products from multiple manufacturers (BirdDog, Lumens, AVer, Blackmagic Design, Magewell, Datavideo, Sony, Marshall, Roland, Kiloview, Matrox, Sennheiser, Yamaha, Mackie, Audinate, PTZOptics, RGBlink, AVMATRIX, NewTek, Hollyland) across PTZ cameras, NDI equipment, capture cards, encoders, video switchers, broadcast monitors, professional audio, and connectivity infrastructure. The company also resells vMix and Telestream Wirecast software and offers turnkey vMix reference systems, with a B-Stock outlet, B2B enterprise purchasing, and a Pro AV Reseller Partner Program.
Product overview
Streaming Valley is a professional PRO AV video solutions distributor serving Europe, offering an extensive portfolio of video production, live streaming, and broadcasting equipment. Their offering is organized as a product catalog rather than a unified platform, spanning cameras (PTZ, NDI, POV, 360/VR, auto-tracking), video switchers and production controllers, NDI ecosystem products (converters, production systems), capture solutions (PCIe cards, USB capture), live streaming hardware (encoders, wireless, turnkey vMix systems), enterprise video platforms (Ant Media Server, Kaltura, Panopto, Opencast, Yuja as appliances), processing and distribution equipment, professional audio, video conferencing solutions, and comprehensive cable infrastructure. The company positions itself as a one-stop source for complete streaming workflows, with products spanning from individual components to integrated turnkey systems. Notable brand relationships include Kiloview, Inogeni, Lumantek, vMix, Everet, Blackmagic Design, MuxLab, Magewell, Elgato, BirdDog, and others. They operate EU warehouse (Netherlands) with free shipping over €150 and same-day dispatch before 4PM.
Differentiator
Problem solved
Functional benefit
Products and services
- PTZ Cameras Professional pan-tilt-zoom cameras used by AV professionals, broadcasters, educators, and corporate enterprises for live event production, broadcasting, conferencing, and remote-controlled video capture. Distributed in Europe from leading AV manufacturers.
- NDI PTZ Cameras NDI-enabled pan-tilt-zoom cameras that integrate directly into Network Device Interface (NDI) IP video workflows, used by broadcast and production teams building IP-first studios and live production environments.
- Auto Tracking Cameras AI-driven cameras that automatically follow presenters or subjects without a camera operator, used in education, corporate presentations, houses of worship, and live events to reduce production crew requirements.
- POV Box Cameras Compact point-of-view box cameras designed for fixed installations where small form factor and unobtrusive mounting are required, used in studios, conference rooms, and live production setups.
- 360 & VR Cameras 360-degree and VR-capable cameras used to produce immersive content for live streaming, virtual events, training, and interactive video experiences.
- Video Switchers Professional hardware video switchers that allow live producers to mix multiple video sources in real time, used in broadcast studios, live event production, and corporate video workflows.
- vMix Reference Systems Turnkey, pre-configured hardware systems bundled with vMix live production software, designed for customers who want a ready-to-deploy live production solution without assembling components themselves. Used by broadcasters, churches, sports producers, and corporate video teams.
- NDI Converters Hardware converters that translate SDI, HDMI, or other video signals into NDI (or vice versa), enabling broadcasters and production teams to integrate legacy equipment into modern IP-based NDI workflows.
- NDI Production Systems Integrated NDI-native production systems that combine switching, mixing, and routing of NDI video sources, used by broadcasters and live event producers building IP-first production environments.
- Capture Cards Internal PCIe capture cards used to bring professional video signals into computers for live streaming, recording, and software-based production workflows. Targeted at AV professionals, broadcasters, and content creators.
- USB Capture External USB capture devices that provide plug-and-play video capture for laptops and workstations, used by streamers, educators, and corporate presenters who need portable capture without internal hardware installation.
- Encoders for Live Streaming Hardware encoders that convert video signals into optimized streams for live distribution over networks, used by broadcasters, enterprises, and live event producers needing reliable, low-latency streaming output.
- Wireless Streaming Wireless video transmission and streaming systems (including products from Hollyland and similar manufacturers) that enable cable-free camera-to-switcher or camera-to-encoder connectivity, used in live events, houses of worship, and on-location production.
- Enterprise Video Appliances Enterprise-grade video appliances designed for corporate communications, internal streaming, and town halls, used by enterprise IT and internal communications teams to deploy scalable, managed video infrastructure.
- Broadcast Monitors Professional broadcast monitors used in control rooms, editing suites, and production galleries for accurate video monitoring, used by broadcasters, post-production houses, and live production teams.
- Processing & Distribution Equipment Signal processing and distribution hardware that routes, scales, and extends video and audio signals across studios and venues, used by integrators and production teams to build reliable signal infrastructure.
- Pro Audio Professional audio equipment including microphones, mixers, audio networking (Dante), and loudspeakers from leading manufacturers, used by broadcasters, live event producers, podcasters, and corporate AV teams.
- Conferencing Tools Professional conferencing hardware and accessories (including conference microphones, speakerphones, and room systems) used by corporate enterprises and educational institutions to equip meeting rooms and hybrid collaboration spaces.
- Cables Professional AV cables and connectivity accessories (SDI, HDMI, fiber, network, and audio cables) needed to interconnect professional cameras, switchers, capture cards, and audio gear in studio and field installations.
- Controllers Hardware controllers (camera controllers, switcher control surfaces, tally systems) used by production teams to operate PTZ cameras, video switchers, and live production systems with tactile interfaces.
- Live Streaming Kits Bundled live streaming kits that combine cameras, encoders, capture cards, and accessories into ready-to-use streaming setups, used by churches, schools, sports clubs, and small production teams that want a simplified procurement path.
- vMix Software vMix live production software resold by Streaming Valley, used by broadcasters, live event producers, houses of worship, educators, and corporate teams for live mixing, switching, recording, and streaming of multi-camera productions.
- Telestream Wirecast Software Telestream Wirecast live production and streaming software resold by Streaming Valley, used by professional streamers, broadcasters, and event producers to switch, record, and stream multi-camera productions.
- NDI Camera App NDI Camera App distributed through Streaming Valley that turns iOS and Android smartphones into NDI video sources for live productions, used by streamers, podcasters, and small production teams as a low-cost mobile camera input.
Companies that use Streaming Valley
Customer profileSegments4 records
Ideal customer profiles5 records
Streaming Valley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Streaming Valley partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- KiloviewcoreAuthorized distributor of Kiloview products including NDI converters, encoders, decoders, and rackmount codecs. Featured brand with dedicated product pages and full product line availability.
- InogenicoreAuthorized distributor of Inogeni capture cards, USB extenders, and video switching solutions. Products include 4K capture cards, TOGGLE room systems, and USB-C cables. Three INOGENI capture cards are Zoom-certified.
- LumantekcoreAuthorized distributor of Lumantek converters, signal processors, and broadcast equipment including ez-HSV series HDMI to SDI converters.
- vMixcoreAuthorized vMix software reseller and reference system integrator. Offers vMix software licenses, turnkey vMix systems (iStream), and vMix controllers including SanKeys SK-P640 and SK-P350. Provides vMix reference systems as complete production solutions.
- Everet ImagingcoreAuthorized distributor of Everet PTZ cameras, NDI cameras, and POV cameras including EVPRO2 4K NDI PTZ with 30x zoom, EVX230 NDI|HX3 cameras, and camera controllers. Products include auto-tracking capabilities.
- Blackmagic DesigncoreReseller of Blackmagic Design products including Micro Converters, ATEM switchers, capture cards, and broadcast equipment.
- MuxLabcoreStreaming Valley is an authorized MuxLab distributor offering pro AV solutions including HDBaseT extenders, presentation switchers, AV over IP solutions, Dante audio products, and professional connectivity equipment.
- MagewellcoreAuthorized distributor of Magewell capture cards including USB Capture HDMI Gen 2, Pro Convert NDI series, and PCIe capture solutions supporting 4K/8K workflows.
- ElgatocoreReseller of Elgato streaming products including Stream Deck controllers, Prompter teleprompters, Wave microphones, and accessories for professional streaming setups.
- NetgearminorOffers select Netgear networking products including AV network switches optimized for Pro AV applications and IP-based video distribution.
- SkaarhojminorReseller of Skaarhoj broadcast controllers including PTZ controllers and broadcast control surfaces for professional video production.
- AVMATRIXcoreAuthorized distributor of AVMATRIX video switchers, PTZ controllers, converters, capture cards, and production equipment. Full product line including Shark series switchers, NDI controllers, and multiviewers.
- Telestream WirecastminorReseller of Telestream Wirecast professional live streaming and production software alongside vMix offerings.
- KordzcoreAuthorized distributor of Kordz professional connectivity solutions including HDMI cables (PRO3, PRO4, Bravo series), USB-C cables, network patch cords, and audio cables. Products include active optical and passive copper options.
- ProcabminorReseller of Procab professional cables including CLV100 and CLV210A optical HDMI cables for professional installations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Streaming Valley competitors and assessment
Company assessmentEmerging players
- PTZOptics: US-based PTZ camera and live streaming hardware manufacturer with growing EU channel presence. Competes directly with several SKUs Streaming Valley stocks (PTZ cameras, streaming gear) while also being a potential vendor partner.
Direct peers
- Holdan Limited: UK-based specialist Pro AV and broadcast video distributor carrying overlapping product lines (cameras, switchers, capture, streaming). Operates a similar multi-brand authorized-distribution model serving European AV professionals, broadcast, and production customers.
- RGB Communications: Well-established UK Pro AV distributor focused on presentation, video, and broadcast technologies. Comparable in going to market through authorized distribution of major Pro AV brands and serving broadcast, education, and corporate buyers across Europe.
- Visual Systems Distribution (VSD): European Pro AV distributor with focus on broadcasting, streaming, and professional video products, covering similar product categories (cameras, converters, capture, streaming) to Streaming Valley's catalogue.
Broad incumbents
- BirdDog: Australian/global manufacturer of NDI PTZ cameras and AV-over-IP hardware that Streaming Valley resells. Operates its own direct and channel sales globally, so it is simultaneously a key vendor and a broader incumbent competing for end-customer wallet share.
- Blackmagic Design: Global manufacturer of broadcast cameras, switchers, capture cards, and converters. A Core vendor for Streaming Valley, but also competes at the integrator level via its own resellers and aggressive direct pricing across the same categories.
- Magewell: Global manufacturer of capture cards, NDI converters, and streaming encoders — a Core vendor for Streaming Valley — but also sells direct and through its own distributor network, overlapping with Streaming Valley's reseller role in many EU accounts.
- NewTek: Long-standing live production / NDI originator (TriCaster, NDI ecosystem) — overlaps with Streaming Valley's broadcast and live streaming product mix, and influences the same vendor ecosystem (NDI cameras, switchers, software) Streaming Valley distributes.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Streaming Valley social profiles
Digital presenceStreaming Valley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Streaming Valley leadership team
Management profileNumber of profiles
Streaming Valley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Streaming Valley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Streaming Valley
What does Streaming Valley do?
Streaming Valley is a professional AV solutions distributor based in the Netherlands that sells broadcast, live streaming, and video production equipment through an e-commerce platform serving customers across Europe. The company aggregates products from multiple manufacturers (BirdDog, Lumens, AVer, Blackmagic Design, Magewell, Datavideo, Sony, Marshall, Roland, Kiloview, Matrox, Sennheiser, Yamaha, Mackie, Audinate, PTZOptics, RGBlink, AVMATRIX, NewTek, Hollyland) across PTZ cameras, NDI equipment, capture cards, encoders, video switchers, broadcast monitors, professional audio, and connectivity infrastructure. The company also resells vMix and Telestream Wirecast software and offers turnkey vMix reference systems, with a B-Stock outlet, B2B enterprise purchasing, and a Pro AV Reseller Partner Program.
Is Streaming Valley a public or private company?
Streaming Valley is a private company. It is classified as unknown and is currently operating.
When was Streaming Valley founded?
Streaming Valley was founded in 2008. It employs 11 to 50 people.
Where is Streaming Valley based?
Streaming Valley is headquartered in Ede, Netherlands, in the Europe region.
How does Streaming Valley make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are software Sales and B-Stock and Outlet Sales.
Who are Streaming Valley's main competitors?
PTZOptics is listed as an emerging player. Direct peers are Holdan Limited, RGB Communications and Visual Systems Distribution (VSD). Broad incumbents are BirdDog, Blackmagic Design, Magewell and NewTek.
Does Streaming Valley have an API?
No public API is recorded for Streaming Valley.
What industry is Streaming Valley in?
Streaming Valley's product category is Professional AV Distribution. Its primary akta.pro industry code is CRACAOAK, Gaming Capture & Streaming Hardware (Capture Cards, Stream Decks), with a secondary code of CRACAFAK, Gaming Networking & Streaming Gear Retail (Routers, Capture Cards, Webcams, Mics). Its NAICS code is 33431 and its SIC code is 5045.