Sapataria Nova

What Sapataria Nova does

Sapataria Nova is a Brazilian direct-to-consumer footwear and accessories retailer founded in 2003 and headquartered in Fortaleza, Ceará, operating under the legal entity R. Milet Comércio de Calçados Ltda. The company sells women's, men's, children's, and sports footwear, plus flip-flops and accessories such as backpacks, handbags, wallets, and belts, serving Brazilian consumers nationwide through a three-channel distribution model: an e-commerce storefront (sapatarianova.com.br), native iOS and Android mobile applications, and physical retail locations anchored by its Fortaleza flagship.

The underlying technology stack is a standard small-retail e-commerce configuration: the online store is built and hosted on Nuvemshop (Mitiendanube), a Latin American SaaS commerce platform that provides storefront, payment processing, and checkout infrastructure. The company has no proprietary technology assets, no API surface, no disclosed integrations, and no AI/ML components. Operational support runs through WhatsApp and email, and marketing is concentrated on organic social (Instagram @vempranova, Facebook, YouTube), email newsletter, and mobile app coupons.

The revenue model is straightforward one-time retail sales of branded third-party products (Olympikus, Nike, Adidas, Mizuno, Havaianas, Crocs, Vizzano, Moleca, Democrata, Piccadilly, Beira Rio, Modare, Via Marte, Ramarim, Vans, West Coast, Fila, Kenner, Zaxy, Grendha, Ipanema, Mississipi) at unit pricing with no subscription or recurring component. Customer acquisition relies on installment payment affordability (up to 10x interest-free), region-tiered free shipping thresholds (R$99–R$199.90), a 5% PIX discount, a first-purchase coupon (10% off), and a 30-day first-exchange guarantee. The company is privately held with no disclosed funding rounds, M&A activity, or institutional investors identified.

Name

Sapataria Nova

Legal name

R. Milet Comércio de Calçados Ltda.

Website

https://sapatarianova.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Sapataria Nova is a Brazilian footwear and accessories retailer founded in 2003, selling branded shoes and bags for women, men, and children via e-commerce, mobile apps, and physical stores nationwide.

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821), Shoe Retailers (4582)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Footwear retail
• Women's footwear
• Men's footwear
• Children's footwear
• Accessories retail

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales of footwear and accessories through e-commerce platform, mobile apps, and physical stores. Revenue generated from retail markups on branded products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sapataria Nova is a Brazilian multi-brand footwear and accessories retailer that sells women's, men's, children's, and sports footwear, plus accessories such as bags, backpacks, wallets, belts, and sports gear. It operates as an authorized reseller of major Brazilian and international brands including Nike, Adidas, Olympikus, Mizuno, Vizzano, Havaianas, Crocs, Piccadilly, Beira Rio, Ipanema, Grendha, Ramarim, Vans, and Fila, distributing through its own e-commerce site, mobile apps, and physical retail stores.

Product overview

Sapataria Nova is an online footwear and accessories retailer established in 2003, operating as an e-commerce platform built on Mi tienda nube. The company sells a diverse portfolio of footwear and accessories across multiple categories including women's footwear (Anabela, Rasteira, Sandalia, Botas, Sapato, Sapatilha, Tenis Casual, Scarpin, Tamanco), men's footwear (Sapatenis, Social, Esporte Fino, Sapatilha, Sandalia, Botas, Tenis Casual, Chinelo), children's footwear (Mochila, Lancheira, Tenis, Sandalia, Papete, Bota, Sapato Social, Sapatilha, Sapatenis), sports footwear (Running, Training, football cleats), flip-flops, and accessories (travel bags, leather goods, wallets, belts). The platform distributes major Brazilian footwear brands including Olympikus, Vizzano, Moleca, Mississipi, Havaianas, Nike, Mizuno, Beira Rio, Modare, Piccadilly, Via Marte, Zaxy, Grendha, Ramarim, Kenner, Democrata, Crocs, and others. The company offers free shipping on orders above R$99.00 for select states and R$199.90 for nationwide delivery, installment payments up to 10x without interest, first exchange free within 30 days, and 5% PIX discount.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Footwear (Feminino) Women's fashion footwear assortment including anabela, rasteira, sandalia, botas, sapato, sapatilha, tenis casual, scarpin, and tamanco styles from brands such as Vizzano, Moleca, Piccadilly, Beira Rio, Grendha, Zaxy, Via Marte, and Modare, sold to individual female consumers in Brazil.
• Men's Footwear (Masculino) Men's footwear assortment including sapatenis, social, esporte fino, sapatilha, sandalia, botas, tenis casual, and chinelo styles from brands such as Democrata, Ramarim, Kenner, Vans, West Coast, Olympikus, and Adidas, sold to individual male consumers in Brazil.
• Kids Footwear and School Accessories (Kids) Children's footwear and school accessories including mochilas, lancheiras, mochilas carrinho, estojos, maletas, tenis, sandalia, papete, bota, sapato social, sapatilha, sapatenis, and iate styles for baby girls, baby boys, infant girls, infant boys, and school (colegial) lines, sold to parents and guardians in Brazil.
• Sports Footwear and Gear (Esportivo) Sports footwear and accessories including running, training, basketball, and football (campo, indoor, society) shoes, plus socks, gloves, balls, caps, and football shirts for adults and children, from brands such as Nike, Adidas, Olympikus, Mizuno, Fila, and West Coast, sold to sports and football consumers in Brazil.
• Flip-flops (Chinelo) Flip-flop and sandal collection for men, women, boys, and girls including beach styles, gaspea, and dedo designs from brands such as Havaianas, Ipanema, Grendha, Mississipi, Kenner, and Crocs, sold to Brazilian consumers seeking casual beach footwear.
• Accessories (Acessórios) Travel articles, leather goods, pouches, backpacks, sports bags, travel bags, executive folders, belts, wallets, keychains, socks, shin guards, and ball bags for men and women, sold to Brazilian consumers as complementary accessories to footwear purchases.

Quantifiable outcome

• Free shipping for Brazil on orders above R$199.90

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core.

• OlympikuscoreChannel Partner/ Reseller/ DistributorSapataria Nova is an authorized retailer of Olympikus footwear products, offering their athletic and casual shoes on their e-commerce platform and physical stores.
• NikecoreChannel Partner/ Reseller/ DistributorSapataria Nova distributes Nike athletic footwear including running and training shoes through their retail channels.
• MizunocoreChannel Partner/ Reseller/ DistributorSapataria Nova is an authorized retailer of Mizuno sports footwear and athletic gear.
• DemocratacoreChannel Partner/ Reseller/ DistributorSapataria Nova sells Democrata brand shoes including formal and casual footwear for men and women.
• MolecacoreChannel Partner/ Reseller/ DistributorMoleca footwear and accessories are distributed through Sapataria Nova's retail channels.
• HavaianascoreChannel Partner/ Reseller/ DistributorSapataria Nova is an authorized seller of Havaianas flip-flops and beach footwear.
• CrocscoreChannel Partner/ Reseller/ DistributorSapataria Nova distributes Crocs footwear including their signature flip-flop and casual shoe lines.
• MississipicoreChannel Partner/ Reseller/ DistributorSapataria Nova offers Mississipi brand sandals and casual footwear, featuring products like the Mississipi J0992 and J1313 lines.
• VizzanocoreChannel Partner/ Reseller/ DistributorVizzano women's footwear including sandals, shoes, and casual sneakers are sold through Sapataria Nova.
• PiccadillycoreChannel Partner/ Reseller/ DistributorSapataria Nova distributes Piccadilly brand shoes including rasteiras, sandals, and formal footwear for women.
• Beira RiocoreChannel Partner/ Reseller/ DistributorBeira Rio footwear products including sandals, rasteiras, and casual shoes are available through Sapataria Nova.
• KennercoreChannel Partner/ Reseller/ DistributorSapataria Nova sells Kenner brand sandals and casual footwear.
• ZaxycoreChannel Partner/ Reseller/ DistributorZaxy footwear brand products including sandals are distributed by Sapataria Nova.
• GrendhacoreChannel Partner/ Reseller/ DistributorSapataria Nova offers Grendha brand sandals and fashion footwear for women.
• IpanemacoreChannel Partner/ Reseller/ DistributorIpanema flip-flops and beach footwear are sold through Sapataria Nova's retail channels.
• ModarecoreChannel Partner/ Reseller/ DistributorSapataria Nova distributes Modare brand footwear including sandals and casual shoes.
• Via MartecoreChannel Partner/ Reseller/ DistributorVia Marte footwear products are available through Sapataria Nova's sales channels.
• RamarimcoreChannel Partner/ Reseller/ DistributorSapataria Nova sells Ramarim brand sneakers and casual footwear.
• VanscoreChannel Partner/ Reseller/ DistributorVans brand sneakers and casual footwear are distributed through Sapataria Nova.
• West CoastcoreChannel Partner/ Reseller/ DistributorSapataria Nova is an authorized retailer of West Coast footwear including sneakers.
• AdidascoreChannel Partner/ Reseller/ DistributorSapataria Nova distributes Adidas athletic footwear and sports apparel.
• FilacoreChannel Partner/ Reseller/ DistributorFila sports footwear and accessories are sold through Sapataria Nova.
• Nuvemshop (Mitiendanube)coreTechnology or IntegrationSapataria Nova's e-commerce platform is powered by Nuvemshop's Mitiendanube technology, providing the online store infrastructure, payment processing, and digital commerce capabilities.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Kanui: Brazilian online sports and lifestyle retailer offering athletic footwear, apparel, and accessories from brands also carried by Sapataria Nova, with a comparable installment and free-shipping model.
• Netshoes: Brazilian online sports retailer and authorized seller of Nike, Adidas, Mizuno, Olympikus, and other athletic brands Sapataria Nova also carries. Overlaps directly on the sports/esportivo category.
• Dafiti: Leading Brazilian online fashion and footwear platform carrying global and local brands with installments and free shipping. Directly competes with Sapataria Nova on multi-brand footwear retail to Brazilian consumers.
• World Tennis: Brazilian athletic footwear-focused retailer carrying global and local sports brands with multi-channel distribution. Comparable multi-brand athletic footwear assortment to Sapataria Nova's Esportivo category.
• Zattini: One of Brazil's largest online footwear and fashion retailers, operating a multi-brand e-commerce model with installment payments and nationwide delivery — directly comparable to Sapataria Nova's core offering across women, men, kids, and sports.
• Passarela Calçados: Brazilian regional shoe retailer with e-commerce and physical stores offering women's, men's, and children's footwear across national brands — closely aligned with Sapataria Nova's multi-segment footwear positioning.
• Centauro: Major Brazilian sports retail chain with both physical stores and a strong e-commerce operation. Sells many of the same athletic brands (Nike, Adidas, Olympikus, Mizuno) as Sapataria Nova and competes on sports footwear and accessories.

Broad incumbents

• Mercado Livre: Latin America's largest marketplace where many of the same footwear brands Sapataria Nova carries are sold by third-party sellers. Sets the price-discovery and shipping baseline Sapataria Nova must compete against.
• Arezzo: Brazilian footwear brand owner and multi-brand retailer (Arezzo, Schutz, Anacapri, Fiever) with national physical stores and e-commerce — a broader incumbent overlapping women's footwear assortment carried by Sapataria Nova.
• Renner: Brazil's largest department store chain with significant footwear departments (women, men, kids) and a strong e-commerce operation. Competes with Sapataria Nova on casual and fashion footwear at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/sapatarianova
• Facebookfacebook.com/vempranova
• Instagraminstagram.com/vempranova
• Xx.com/vempranova

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapataria Nova