Talked
- Company typePrivate
- Founded2020
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Talked firmographics
Firmographics- Name
- Talked
- Legal name
- Talked Pty Ltd
- Website
- https://talked.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Talked industry classification
Industry- Product category
- Online Mental Health / Telehealth Therapy
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000)
- akta.pro industry
- General Mental Health Therapy Platforms (Talk Therapy)Behavioral & Mental Health Virtual Care (EAP/Teletherapy)Mental Health Therapist MarketplacesCouples & Family Therapy Teletherapy Platforms
Keywords
Where Talked is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Talked business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- EAP Enterprise Subscriptions: Employers and organisations pay a fixed monthly or annual fee per employee for EAP access. The fixed-price plan includes 6 sessions per employee per year with registered psychologists and counsellors. This provides predictable recurring revenue from enterprise clients across all business sizes and industries.
- Individual Session Fees: Individual consumers pay per therapy session (50-minute sessions with general psychologists at $220, clinical psychologists at $260, couples therapy at $290). This is a direct transaction revenue stream from self-paying individuals. Medicare rebates reduce the effective out-of-pocket cost to $110-$118.50 per session.
- NDIS Funded Sessions: NDIS plan-managed and self-managed participants receive psychology sessions with no out-of-pocket cost. Talked invoices the participant's NDIS plan manager directly, creating a transaction-fee-based revenue stream from the NDIS scheme.
- Workers Compensation Billing: Injured workers with approved workers compensation claims access psychology sessions at no cost. Talked invoices the workers compensation insurer (e.g., WorkCover, icare, TAC) directly, generating revenue per session from the insurer.
- Bundled Session Credits: Organisations can purchase bundles of therapy sessions upfront at a discounted rate ($200/session vs $220 PAYG), providing Talked with upfront revenue recognition on pre-sold session credits.
- PAYG Enterprise Sessions: Employers pay per session on a PAYG basis ($220/session), invoiced monthly for actual sessions utilised. This offers flexibility for employers with variable usage patterns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per session | General Psychologist - $220/session |
| Unit Pricing | Per session | Clinical Psychologist - $260/session |
| Unit Pricing | Per session | Couples Therapy - $290/session |
| Usage-based | Pay-as-you-go | EAP PAYG - $220/session |
| Usage-based | Pay-as-you-go | EAP Bundled Sessions - $200/session |
| Subscription | Monthly | EAP Fixed Price - Per employee per month |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels9 records
Talked product offering
Product offeringCore offering
Talked operates an online therapy marketplace that connects Australian individuals with 100+ AHPRA-registered psychologists and counsellors via video, phone, or chat, with Medicare, NDIS, WorkCover and private health insurance billing handled on their behalf. The platform also offers "Talked For Work", an Employee Assistance Program (EAP) sold to employers that bundles therapy sessions, critical incident response, a 24/7 nurse-led hotline and wellbeing resources. AI-generated session insights, a therapist matching tool, and automated Medicare rebate processing are core features of the platform.
Product overview
Talked operates as a dual-platform mental health service comprising the core Talked individual therapy platform and Talked For Work, an enterprise Employee Assistance Program (EAP). The individual platform connects Australians with 100+ registered psychologists and counsellors via video, phone, or chat sessions, supporting multiple funding pathways including Medicare, NDIS, private health insurance, and Workers Compensation. The Talked For Work EAP provides organisations with comprehensive employee mental health support including psychology sessions, wellbeing resources, critical incident response, and 24/7 support hotlines, available through flexible PAYG, bundled, or fixed-price models. Additional modules include GP referral services via Hola Health partnership, couples therapy, free 15-minute consultations, and a DASS-21 mental health assessment tool.
Differentiator
Problem solved
Functional benefit
Products and services
- Talked Individual Therapy Platform Direct-to-consumer online therapy marketplace for Australian adults, connecting users with AHPRA-registered psychologists and counsellors via video, phone, or chat sessions with no wait times. Sessions can be funded through Medicare (with automated rebates), NDIS, Workers Compensation, or private health insurance; also offers free 15-minute therapist consultations and AI-generated session insights.
- Talked For Work (Employee Assistance Program) B2B Employee Assistance Program sold to Australian employers covering therapy sessions, 24/7 nurse-led support hotline, critical incident response, psychosocial risk training, wellbeing resources, real-time engagement dashboard and quarterly business reviews. Available on PAYG ($220/session), bundled ($200/session) or fixed per-employee-per-month subscription models with 6 sessions per employee per year.
- Couples Therapy Online relationship counselling delivered by qualified relationship counsellors in extended 80-minute sessions ($290 per session, Medicare not applicable), targeted at couples seeking to improve communication, rebuild trust, or strengthen their connection.
Quantifiable outcome
- 99% of clients rate their therapy 5 stars
- +8 more outcomes
Companies that use Talked
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Talked technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature7 records
Talked partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Hola HealthcoreTalked partners with Hola Health to provide bulk-billed online GP appointments for Mental Health Treatment Plans and psychologist referrals. Hola Health's GP service enables Talked users to obtain their MHTP and referral online without needing an existing GP relationship, streamlining access to Medicare rebates.
- HotDoccoreHotDoc is a GP appointment booking platform integrated with Talked's referral pathway. HotDoc enables GP practices to seamlessly refer patients to Talked psychologists, creating a frictionless transition from GP consultation to psychology booking.
- Separation GuideminorSeparation Guide is a resource platform for people navigating separation and divorce. They partner with Talked to provide psychology referrals for individuals dealing with relationship breakdown, connecting their audience with professional mental health support.
- Phenix HealthcorePhenix Health is a telehealth GP service that integrates with Talked's referral workflow, enabling patients to obtain Mental Health Treatment Plans and psychology referrals online to access Talked's services.
- PACFAcoreThe Psychotherapy and Counselling Federation of Australia (PACFA) is Talked's professional association partner for counsellor registration standards. Talked's counsellor registration requirements include PACFA clinical accreditation, ensuring high-quality counsellor standards on the platform.
- Dads GroupminorDads Group is a support organisation for fathers. Talked partners with Dads Group to provide psychology referrals for dads accessing mental health support through the Dads Group platform, expanding reach to a specific parental demographic.
- AusmedcoreAusmed is an Australian healthcare education company. Talked provides EAP services to Ausmed's employees, and Ausmed is featured as a case study client and partner logo, demonstrating mutual value in the partnership.
- Peoplecare Health InsurancecorePeoplecare is a health insurer that partners with Talked to provide digital mental health services to its members. Talked enables Peoplecare to offer early intervention mental health support, reduce admissions, and provide outcome reporting on member engagement. Peoplecare's Health Strategy Manager has publicly endorsed the partnership.
- BupacoreBupa is a major health insurer with a dedicated landing page on Talked's platform for Bupa members to access psychology sessions with rebates. Bupa members can browse therapists and book sessions, with Talked facilitating the claiming process.
- Medibank PrivatecoreMedibank Private members can access psychology sessions through Talked with rebates, facilitated through a dedicated insurer landing page on the platform.
- HCFcoreHCF members can claim psychology sessions on Talked through the insurer's health fund benefits, accessible via a dedicated HCF landing page on the platform.
- WorkCover QueenslandcoreWorkCover Queensland is a workers compensation insurer. Talked is registered to provide psychology services to injured workers under WorkCover Queensland claims, invoicing the insurer directly for sessions.
- WorkSafe VictoriacoreWorkSafe Victoria is a workers compensation authority. Talked has psychologists registered to work with WorkSafe, providing psychology services to injured workers in Victoria with no out-of-pocket cost to the worker.
- icare NSWcoreicare is the NSW workers compensation insurer. Talked is registered to provide psychology services to icare claimants, with therapists specifically credentialed for icare and direct billing to the insurer.
- Transport Accident Commission (TAC) VictoriacoreTAC is Victoria's statutory body for transport accident insurance. Talked provides psychology services to TAC claimants, invoicing TAC directly for sessions.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Talked competitors and assessment
Company assessmentDirect peers
- Modern Health: Global enterprise mental health benefit platform combining self-service apps, EAP, coaching and therapy. Comparable to Talked For Work on B2B sales motion, EAP-plus model and engagement-driven positioning.
- Headspace (Headspace Health): Consumer + employer mental health platform combining therapy/coaching with mindfulness content. Comparable to Talked on the D2C + B2B mental health hybrid model.
- Spring Health: Enterprise precision mental health benefit offering therapy, coaching, medication, and EAP. Direct competitor to Talked For Work targeting mid-market and enterprise employers.
- Lyra Health: Enterprise mental health platform offering EAP, therapy, coaching, and medication management to employers. Direct comparable to Talked For Work on employer EAP, engagement tooling, and outcomes reporting.
- BetterHelp: Global D2C and employer online therapy marketplace connecting users with licensed therapists via video, phone, and chat. Most direct comparable in scale, model, and customer profile to Talked's individual platform.
- Talkspace: Online therapy and psychiatry platform serving consumers, employers, and insurers. Direct comparable on teletherapy marketplace model and B2B payer contracts.
Emerging players
- Calm: Consumer and employer mental wellness platform focused on mindfulness, sleep and coaching. Adjacent peer often bundled alongside teletherapy in employer mental health stacks competing for the same HR budget.
Broad incumbents
- Teladoc Health: Global telehealth incumbent with mental health services under BetterHelp and enterprise virtual care suite. Wide-portfolio incumbent that overlaps with Talked on virtual mental health and employer benefits.
Regional players
- Mindspot Clinic: Australian free digital mental health clinic providing therapist-supported online treatment courses. Direct regional comparator addressing the same Australian access gap via digital mental health.
- Eucalyptus: Australian digital health platform operating multiple online clinics (including mental health) via telehealth, with similar D2C, branding and Australian regulatory positioning to Talked.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Talked social profiles
Digital presenceTalked compliance and trust
Trust signalCompliance2 records
Talked financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talked leadership team
Management profileNumber of profiles
Profiles3 records
Talked funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talked M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talked
What does Talked do?
Talked operates an online therapy marketplace that connects Australian individuals with 100+ AHPRA-registered psychologists and counsellors via video, phone, or chat, with Medicare, NDIS, WorkCover and private health insurance billing handled on their behalf. The platform also offers "Talked For Work", an Employee Assistance Program (EAP) sold to employers that bundles therapy sessions, critical incident response, a 24/7 nurse-led hotline and wellbeing resources. AI-generated session insights, a therapist matching tool, and automated Medicare rebate processing are core features of the platform.
Is Talked a public or private company?
Talked is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Talked founded?
Talked was founded in 2020. It employs 1 to 10 people.
Where is Talked based?
Talked is headquartered in Melbourne, Australia, in the Oceania region.
How does Talked make money?
Six revenue lines are on record. EAP Enterprise Subscriptions are the primary driver. The others are individual Session Fees, NDIS Funded Sessions, workers Compensation Billing, bundled Session Credits and PAYG Enterprise Sessions.
Who are Talked's main competitors?
Direct peers on record are Modern Health, Headspace (Headspace Health), Spring Health, Lyra Health, BetterHelp and Talkspace. Calm is listed as an emerging player. Teladoc Health is listed as a broad incumbent. Regional players are Mindspot Clinic and Eucalyptus.
Does Talked have an API?
No public API is recorded for Talked.
What industry is Talked in?
Talked's product category is Online Mental Health / Telehealth Therapy. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy). Its NAICS code is 621330 and its SIC code is 8000.