Okrabook
Okrabook is a Dubai-based vertical SaaS platform providing all-in-one scheduling, booking, membership, payment, and AI-powered communication software for sports and activity businesses across 11 verticals and 69+ countries.
- Company typePrivate
- Founded2019
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Okrabook does
Okrabook (legal entity OKRA TECH FZCO) is a Dubai-headquartered vertical SaaS platform founded in 2019 that provides all-in-one management software for sports and activity businesses. The platform unifies scheduling, class management, online bookings, membership and subscription billing, coach/staff management, attendance tracking, automated communication, and reporting into a single cloud-based system with web and mobile access. It serves eleven vertical segments including sports academies, football/soccer academies, swimming schools, gyms and studios, music and dance academies, martial arts schools, camps, gymnastics programs, sports facilities, activity providers, and school ASA/ECA programs, with claimed presence in 69+ countries and 1.2 million bookings processed in 2024.
The underlying technology stack combines a proprietary scheduling engine, a customer-facing booking portal, and an embedded 'Autonomous AI' layer that handles communications (via integrations with Twilio, WhatsApp, Outlook, and Gmail), generates lesson recommendations, and runs predictive scheduling. Payments are routed through 25+ global and regional providers (Stripe, PayPal, Mastercard, Fiserv, Paymob, Paystack, MyFatoorah, HyperPay, Telr, Tabby, Tamara, CCAvenue, among others), giving the platform particular depth in MENA and emerging-market billing — a structural advantage given its Dubai headquarters.
Okrabook operates a dual go-to-market motion: a product-led growth funnel with a free trial and no-credit-card onboarding for SMB sports businesses, layered with an enterprise field-sales motion offering 'Book a Demo,' complimentary data migration, personalized setup, and full team training for larger multi-location operators. Revenue is generated through recurring SaaS subscriptions with quote-based pricing that varies by business size and feature scope; pricing is not publicly disclosed. The company is privately held with 11–50 employees, no disclosed funding rounds, and no announced investors. Sole disclosed executive is Amir Muhammad, CEO & Co-Founder.
Okrabook firmographics
Firmographics- Name
- Okrabook
- Legal name
- OKRA TECH FZCO
- Website
- https://okrabook.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Okrabook is a Dubai-based vertical SaaS platform providing all-in-one scheduling, booking, membership, payment, and AI-powered communication software for sports and activity businesses across 11 verticals and 69+ countries.
- Ownership category
- akta.pro rank
Where Okrabook is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Okrabook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based software access for sports and activity businesses to manage scheduling, bookings, memberships, payments, and customer communications. The platform offers tiered plans with features like scheduling, auto communication, customer management, online bookings, staff management, reporting, and payments.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Okrabook product offering
Product offeringCore offering
Okrabook is a cloud-based SaaS platform that helps sports and activity businesses manage class scheduling, bookings, memberships, payments, coach management, attendance, and customer communication from a single dashboard. The platform combines a proprietary scheduling engine, autonomous AI for automated communication and reminders, and integrated payment processing supporting 25+ global payment providers. It serves sports academies, swimming schools, football academies, gyms, music and dance schools, martial arts schools, camps, gymnastics, sports facilities, and school activity programs across 69+ countries.
Product overview
Okrabook is a unified sports academy and class management software platform designed for sports and activity businesses. The core platform integrates Scheduling & Class Management, Auto Communication & Reminders, Customer & Membership Management, Online Bookings & Registrations, Staff & Coach Management, Reporting & Business Insights, Payments & Global Billing, Subscription System, Program Management, and Autonomous AI capabilities. These modules work together as an all-in-one operating system, enabling businesses to manage schedules, bookings, memberships, payments, coach management, attendance, and customer communication from a single dashboard.
Differentiator
Problem solved
Functional benefit
Products and services
- Okrabook Platform
Quantifiable outcome
- 99% Satisfaction rate among customers
Companies that use Okrabook
Customer profileNamed customers1 record
Segments11 records
Ideal customer profiles2 records
Okrabook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability5 records
Feature5 records
Okrabook partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- StripecorePayment processing integration enabling secure credit card transactions and direct deposits for sports academy billing operations.
- PayPalcorePayment processing integration providing additional payment method options for customers of sports businesses.
- ZapiercoreIntegration enabling connection to 5,000+ apps and workflow automation across the Okrabook platform.
- TwiliocoreSMS and communication infrastructure powering autonomous AI reminders and customer notifications.
- WhatsAppcoreCommunication channel integration for customer messaging and notifications via WhatsApp Business API.
- PaymobcoreRegional payment processor for Middle East and North Africa markets.
- PaystackcoreRegional payment processor for African markets enabling local payment methods.
- MyFatoorahcoreRegional payment gateway for Middle East markets including Saudi Arabia, UAE, Kuwait, and Bahrain.
- MastercardcoreCard network integration for global payment processing.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Okrabook competitors and assessment
Company assessmentDirect peers
- Classcard: Sports academy management software with scheduling, billing, attendance, and communication modules. Explicitly named by Okrabook as a comparison competitor.
- Upper Hand: Sports and fitness business management platform covering academies, training facilities, and gyms. Explicitly named by Okrabook as a competitor and targets an overlapping buyer.
- iClassPro: US-based SaaS for swim, gymnastics, cheer, and dance schools. Closest direct competitor to Okrabook, sharing the same verticalized class-management, billing, and parent-communication feature set.
- Omnify: Cloud-based booking and management platform for fitness studios, sports academies, and activity businesses. Direct overlap on scheduling, memberships, and online booking.
- Glofox: Boutique gym and studio management platform with scheduling, memberships, and branded apps. Targets the same fitness and activity SMB base as Okrabook, particularly in the Gym & Studios segment.
- TeamUp: Fitness and wellness studio management software used by gyms, martial arts, and dance schools. Overlaps with Okrabook's Gym & Studios, Martial Arts, and Music & Dance verticals.
- WellnessLiving: All-in-one business management platform for fitness, wellness, and activity businesses. Competes on integrated scheduling, membership billing, and CRM for the same SMB operator profile.
- Jackrabbit: Long-standing US-based class management software for gymnastics, swim, dance, and music schools. Competes head-to-head with Okrabook in multiple of its core SMB verticals.
Broad incumbents
- Mindbody: Large, publicly-traded (now private-equity-owned) wellness and fitness business management platform. Broad incumbent with overlapping scheduling, memberships, and payments capabilities, though less specialized in sports academies.
Emerging players
- Mariana Tek: Boutique fitness and studio management platform with branded apps, scheduling, and payments. Emerging competitor in adjacent activity/fitness verticals where Okrabook also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Okrabook social profiles
Digital presenceOkrabook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Okrabook leadership team
Management profileNumber of profiles
Profiles1 record
Okrabook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Okrabook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Okrabook
What does Okrabook do?
Okrabook is a cloud-based SaaS platform that helps sports and activity businesses manage class scheduling, bookings, memberships, payments, coach management, attendance, and customer communication from a single dashboard. The platform combines a proprietary scheduling engine, autonomous AI for automated communication and reminders, and integrated payment processing supporting 25+ global payment providers. It serves sports academies, swimming schools, football academies, gyms, music and dance schools, martial arts schools, camps, gymnastics, sports facilities, and school activity programs across 69+ countries.
Is Okrabook a public or private company?
Okrabook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Okrabook founded?
Okrabook was founded in 2019. It employs 11 to 50 people.
Where is Okrabook based?
Okrabook is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Okrabook make money?
One revenue line is on record: saaS Subscription.
Who are Okrabook's main competitors?
Direct peers on record are Classcard, Upper Hand, iClassPro, Omnify, Glofox, TeamUp, WellnessLiving and Jackrabbit. Mindbody is listed as a broad incumbent. Mariana Tek is listed as an emerging player.
Does Okrabook have an API?
No public API is recorded for Okrabook.