Classcard
Classcard is a vertical SaaS platform serving activity-based education businesses (sports academies, swim schools, dance, martial arts, music, tutoring, and language schools) with class scheduling, online booking, attendance, payment collection, parent communication, and an AI-powered WhatsApp bot, priced as a flat monthly subscription across 3,250+ customers globally.
- Company typePrivate
- Founded2020
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Classcard does
Classcard is a vertical SaaS platform that helps activity-based education businesses — sports academies, swim schools, dance studios, martial arts schools, music schools, gymnastics centers, yoga studios, tutoring and language schools — manage class scheduling, attendance, online bookings, payment collection, and parent communication. The platform is built around an academy-centric operating model in which students progress through levels and terms with parents actively tracking development, differentiating it from generic membership-renewal scheduling tools. Core technology comprises a cloud-based SaaS application with native iOS and Android staff and student apps plus a branded Progressive Web App (PWA) for parents that requires no app store download, accessible via web link and "Add to Homescreen."
The product surface spans a CRM-style lead pipeline, trigger-based workflow automation, customizable grade rubrics and report cards, multi-branch management, and an AI-powered WhatsApp bot (using OpenAI and Anthropic) that handles routine parent queries on schedules, payments, and make-ups with staff step-in for complex issues. The platform integrates with Stripe, Razorpay, and PayU for payments; Zoom and Lessonspace for virtual classes; Zapier for workflow extensibility; SendGrid for email; and Intercom for in-app messaging. The company holds ISO 27001 certification and SOC 2 Type 2 compliance, and is GDPR and UK GDPR compliant — a posture aimed at enabling institutional and enterprise buyers in regulated education contexts.
The business model is subscription-based SaaS priced at a flat ~$100/month regardless of student count, with Business and Enterprise tiers adding dedicated account managers and one-time setup fees covering onboarding and training. Go-to-market combines a self-serve product-led motion (7-day free trial via direct signup) with a sales-assisted enterprise motion (demo requests and dedicated account managers for higher tiers). Distribution is primarily digital and direct, supplemented by content marketing, a 10k+ subscriber newsletter ("The Catalyst"), active social channels, and competitor comparison pages targeting established platforms such as Jackrabbit Class, iClassPro, Mindbody, and Momence. Classcard serves 3,250+ class providers globally across UAE, Saudi Arabia, USA, India, and the UK, and is operationally headquartered in Dubai Science Park while incorporated as Classcard, Inc. in Delaware. The company joined the TinySeed accelerator program in July 2024, which represents its first institutional capital event.
Classcard firmographics
Firmographics- Name
- Classcard
- Legal name
- Classcard, Inc.
- Website
- https://classcardapp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Classcard is a vertical SaaS platform serving activity-based education businesses (sports academies, swim schools, dance, martial arts, music, tutoring, and language schools) with class scheduling, online booking, attendance, payment collection, parent communication, and an AI-powered WhatsApp bot, priced as a flat monthly subscription across 3,250+ customers globally.
- Ownership category
- akta.pro rank
Classcard industry classification
Industry- Product category
- Education Management Software
- NAICS
- Exam Preparation and Tutoring (611691), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)
Keywords
Where Classcard is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Classcard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription-based pricing with three tiers (Starter, Business, Enterprise). Flat monthly rate regardless of student count. Business and Enterprise include dedicated account manager and onboarding. Revenue from recurring subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan - Entry-level subscription with core features |
| Subscription | Multi-year contract | Business/Enterprise - Higher tiers with dedicated support |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Classcard product offering
Product offeringCore offering
Classcard is a cloud-based SaaS platform that helps academies and educational businesses manage class scheduling, online bookings, attendance, parent communication, fee collection, and student progress tracking. The platform serves sports academies, swim schools, dance studios, martial arts schools, music schools, yoga studios, tutoring and language centers, and includes native iOS/Android staff and student apps plus a no-download branded Progressive Web App (PWA) for students.
Differentiator
Problem solved
Functional benefit
Products and services
- Classcard Platform Cloud-based SaaS class management platform for academies and educational businesses, providing class scheduling, attendance, online booking, parent communication, fee collection, course selling, reporting, lead management, and progress tracking. Targeted at sports academies, swim schools, dance studios, gymnastics centers, music schools, martial arts schools, yoga studios, tutoring centers, language schools, and teaching/learning centers.
- Classcard Staff App Native iOS and Android mobile app for instructors and academy staff to take attendance, grade students, manage schedules, and communicate during class.
- Classcard Student App Mobile app for students to view schedules, check in to classes, access resources, view progress, and make online payments. Distributed as both a native iOS/Android app and a branded Progressive Web App (PWA) accessible via 'Add to Homescreen' without any app-store download.
- AI WhatsApp Bot AI-powered WhatsApp bot that automatically responds to parent questions about class schedules, payment details, and make-up requests. Staff can take over for complex queries requiring human intervention. Available across Classcard plans and powered by OpenAI and Anthropic models using anonymized data.
- Free Tools Free templates and utilities provided to class providers to support academy management tasks, available as a standalone free offering from Classcard.
Quantifiable outcome
- 37% increase in checkout value versus traditional channels
- +2 more outcomes
Companies that use Classcard
Customer profileNamed customers12 records
Segments12 records
Ideal customer profiles2 records
Classcard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature5 records
Classcard partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- ZoomcoreVideo conferencing integration allowing academies to conduct virtual classes and lessons within the Classcard platform.
- StripecorePayment processing integration for collecting class fees, membership payments, and course sales. Handles credit card processing with PCI-compliant service.
- RazorpaycorePayment processing integration for Indian market, enabling local payment methods and currency for academies in that region.
- PayUcoreAdditional payment processing option for certain regions, providing alternative payment gateway for fee collection.
- OpenAIcoreAI provider for powering WhatsApp bot and AI-assisted communication features. Anonymized and aggregated data transmitted for processing. Contractually prohibited from using data to train AI models.
- AnthropiccoreAI provider for AI-assisted communication features within the platform. Processes anonymized data only. Contractually prohibited from using data to train AI models.
- SendGridcoreEmail service provider for sending event-related emails including confirmations, reminders, reschedule notices, attendance reports, and assessment notifications.
- IntercomcoreCustomer communication platform for tracking account information, sending educational/promotional content, and facilitating live chat support between Classcard users and support staff.
- Digital OceancoreCloud hosting provider for the subscription service and platform data, with backups in multiple geographic locations.
- Amazon Web ServicescoreCloud infrastructure provider for hosting the website and web platform services.
- CloudflarecoreContent delivery network (CDN) services, DDoS protection, and web security services for websites and platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Classcard competitors and assessment
Company assessmentDirect peers
- Jackrabbit Class: Jackrabbit Class is a direct competitor offering class management software for youth activity businesses including gymnastics, swim, dance, and music schools. It overlaps with Classcard on scheduling, billing, and parent communication for level-based academy programs.
- iClassPro: iClassPro is a direct competitor focused on swim, gymnastics, and cheerleading school management with scheduling, billing, and family communication features. It is one of the most direct comparables to Classcard's swim school and gymnastics solutions.
- Momence: Momence provides class booking, scheduling, and member management software for fitness studios, yoga, dance, and martial arts businesses. It is explicitly listed as a Classcard competitor and overlaps on core scheduling and payment functionality.
- Pike13: Pike13 offers client management, scheduling, and payment software for yoga, pilates, dance, and fitness studios. It targets similar SMB activity-based education verticals with a comparable scheduling-first product philosophy.
- Glofox: Glofox is a fitness studio management platform serving boutique gyms, yoga, pilates, and martial arts studios with booking, payments, and member engagement tools. It competes with Classcard for the yoga and martial arts academy segments.
- Wodify: Wodify is a gym and CrossFit box management platform with class scheduling, performance tracking, and member management. It overlaps with Classcard's sports academy segment on class scheduling and progression tracking.
- Acuity Scheduling: Acuity Scheduling is a scheduling and booking platform used by many small academies, tutors, and instructors. It overlaps with Classcard on the core online booking and self-booking features for one-on-one and group classes.
- Mariana Tek: Mariana Tek provides all-in-one studio management software for boutique fitness and yoga studios, with scheduling, payments, and branded apps. It targets similar SMB academy customers with comparable digital experience capabilities.
Broad incumbents
- Mindbody: Mindbody is the largest incumbent in wellness/fitness studio management software with scheduling, payments, and marketing tools. It serves a broader fitness/wellness base than Classcard but competes head-to-head for yoga studios, dance studios, and martial arts schools that Classcard targets.
Emerging players
- BookingKoala: BookingKoala offers booking and management software for mobile and service-based businesses including cleaning, tutoring, and lessons. It overlaps with Classcard on booking and scheduling workflows for tutoring and language school segments.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Classcard social profiles
Digital presenceClasscard compliance and trust
Trust signalCompliance4 records
Classcard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Classcard leadership team
Management profileNumber of profiles
Profiles3 records
Classcard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Classcard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Classcard
What does Classcard do?
Classcard is a cloud-based SaaS platform that helps academies and educational businesses manage class scheduling, online bookings, attendance, parent communication, fee collection, and student progress tracking. The platform serves sports academies, swim schools, dance studios, martial arts schools, music schools, yoga studios, tutoring and language centers, and includes native iOS/Android staff and student apps plus a no-download branded Progressive Web App (PWA) for students.
Is Classcard a public or private company?
Classcard is a private company. It is classified as venture growth investor backed and is currently operating.
When was Classcard founded?
Classcard was founded in 2020. It employs 11 to 50 people.
Where is Classcard based?
Classcard is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Classcard make money?
One revenue line is on record: saaS Subscription.
Who are Classcard's main competitors?
Direct peers on record are Jackrabbit Class, iClassPro, Momence, Pike13, Glofox, Wodify, Acuity Scheduling and Mariana Tek. Mindbody is listed as a broad incumbent. BookingKoala is listed as an emerging player.
Does Classcard have an API?
No public API is recorded for Classcard.
What industry is Classcard in?
Classcard's product category is Education Management Software. Its primary akta.pro industry code is EDANAHAA, K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies). Its NAICS code is 611691 and its SIC code is 8200.