Main Street Sites
Main Street Sites is a bootstrapped, Newton, Massachusetts-based SaaS company founded in 2003 that provides online registration, payment processing, class management, and website hosting to dance studios, music schools, swim schools, art centers, and other SMB class-based businesses globally.
- Company typePrivate
- Founded2003
- HeadquartersWakefield, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Main Street Sites does
Main Street Sites (legal entity Symmetric Technologies, Inc., d/b/a Main Street Sites) is a Newton, Massachusetts-based SaaS company founded in 2003 that provides an integrated platform for class-based SMBs, with a small team of approximately 8 employees. The platform combines online registration, payment processing, class management, automated email/SMS communications, and website hosting, sold as a $45/month Back Office module, a $35/month Website module, or a $60/month bundled package. Underlying components include stored payment profiles, recurring billing and installment plans, roll-forward semester management, attendance tracking, and a family portal, with the Back Office also deployable as an embedded component on customer websites built in WordPress, Wix, SquareSpace, Weebly, or GoDaddy. The company also generates payment-processing take-rate revenue (2.9% + $0.30 per transaction) through long-term partnerships with Electronic Payments Inc., Network Merchants Inc., PayPal, Braintree, and Authorize.net.
The customer base is highly fragmented across at least 17 verticals of group-class and private-lesson businesses, including dance studios, music schools, Music Together and Kindermusik licensed centers, art centers, youth theatre programs, swim schools, yoga studios, gymnastics programs, STEM programs, summer camps, and language schools. Distribution combines a self-serve product-led growth motion (30-day free trial with no credit card required), an inside-sales layer providing personalized demos, and a channel-partnership program that embeds the platform with licensing organizations and industry associations. The company states it has served thousands of customers across multiple countries including the USA, Canada, UK, Australia, and others.
The business model is bootstrapped and founder-operated, with no disclosed venture capital or private equity investment. Revenue is generated through monthly subscriptions ($35-$60), usage-based fees for email overages, SMS, and additional user accounts, and payment-processing transaction fees. Brian Huyser is identified as founder and director. With 20+ years of continuous operation, multi-country reach, and a lean headcount, Main Street Sites appears to be a profitable niche SaaS company that has compounded through specialization and channel relationships rather than venture-backed scaling.
Main Street Sites firmographics
Firmographics- Name
- Main Street Sites
- Legal name
- Symmetric Technologies, Inc.
- Website
- https://mainstreetsites.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Main Street Sites is a bootstrapped, Newton, Massachusetts-based SaaS company founded in 2003 that provides online registration, payment processing, class management, and website hosting to dance studios, music schools, swim schools, art centers, and other SMB class-based businesses globally.
- Ownership category
- akta.pro rank
Where Main Street Sites is headquartered
LocationHeadquarters
- HQ city
- Wakefield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Main Street Sites business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Software Subscription (Back Office): Monthly subscription for class management software including customer accounts, enrollment, billing, email marketing, and reporting. Billed at $45/month for Back Office only.
- Website Hosting Subscription: Monthly subscription for website hosting with professionally-designed templates, SEO tools, and scheduling widgets. Billed at $35/month for website only.
- Bundle Subscription: Combined Back Office and Website subscription at $60/month for all-in-one solution.
- Usage-based Fees: Additional fees for email marketing beyond free tier, multiple user accounts, SMS text messages, and third-party merchant account processing.
- Payment Processing: Transaction fees from integrated payment processing through merchant accounts (2.9% + $0.30 per transaction) and PayPal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Back Office - $45/month |
| Subscription | Monthly | Website Only - $35/month |
| Subscription | Monthly | Back Office & Website Bundle - $60/month |
| Usage-based | Monthly | Additional Email Credits - $0.005/email |
| Subscription | Monthly | Multiple User Accounts - $10-20/month |
| Usage-based | Monthly | SMS Text Messages - $0.02-0.03/recipient |
| Transaction based/ take rate | Monthly | Merchant Account Processing |
| Transaction based/ take rate | Pay-as-you-go | PayPal Processing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Main Street Sites product offering
Product offeringCore offering
Main Street Sites is a SaaS platform that provides class-based businesses (dance studios, music schools, swim schools, and similar activity-based businesses) with online registration, payment processing, class scheduling, and reporting tools. The company also offers an integrated website hosting product and a bundled package combining the back-office and website offerings.
Product overview
Main Street Sites offers a class management software platform primarily serving dance studios, music schools, art centers, youth theatres, and similar class-based businesses. The product portfolio consists of three main offerings: (1) Back Office - the core class management, registration, and billing platform; (2) Website - a standalone website hosting service with templates; and (3) the Back Office & Website Bundle - a combined package. Back Office can operate independently integrated with third-party websites (WordPress, Wix, SquareSpace, Weebly, GoDaddy), or paired with Main Street Sites' own Website product for a unified experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Back Office Core SaaS subscription product offering online registration, billing, class scheduling, and reporting tools for class-based businesses. Priced at $45/month.
- Website Website hosting product for class-based businesses, providing an online presence for studios and schools. Priced at $35/month.
- Back Office & Website Bundle Combined package bundling the Back Office and Website products together at a discounted rate. Priced at $60/month.
- Payment Processing Integrated payment processing service enabling class-based businesses to accept customer payments through the platform, with associated transaction fees.
Companies that use Main Street Sites
Customer profileNamed customers5 records
Segments18 records
Ideal customer profiles1 record
Main Street Sites technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature6 records
Main Street Sites partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Electronic Payments, Inc. (EPI)coreMerchant account processing partner for credit and debit card transactions. Partnership established for over 10 years. EPI handles underwriting, processing, and billing for merchant accounts. Main Street Sites uses EPI for its own payment processing needs.
- Network Merchants, Inc. (NMI)coreGateway partner for payment processing integration. Provides virtual terminal, payment routing, and customer vault services. Partnership established for over 10 years.
- BraintreecorePayment processor option for Canadian customers. Supports online registration, store, make payment, payment requests, monthly billing, installment plans, and stored billing information.
- PayPalcorePayment processor supporting credit/debit cards and PayPal accounts for online registration, store purchases, and payment requests. Available in USA, Canada, UK, Australia, and other countries. Different pricing tiers by country.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Main Street Sites competitors and assessment
Company assessmentDirect peers
- Regpack: Regpack provides online registration, payment processing, and form management for camps, schools, and activity programs, directly competing in the registration and billing workflows of Main Street Sites' customer base.
- ClassJuggler: ClassJuggler delivers dance, gymnastics, and music school management software with online registration, billing, and class scheduling—operating in the same vertical and serving the same SMB customer profile as Main Street Sites.
- iClassPro: iClassPro offers class management, registration, and billing software focused on gymnastics, dance, swim, and cheer programs—directly overlapping Main Street Sites' target customers and feature set (online registration, recurring billing, family portal).
- Jackrabbit Class: Jackrabbit Class provides class management, registration, billing, and parent communication software specifically for dance studios, gymnastics, swim schools, and similar class-based businesses—directly competing with Main Street Sites' core offering and target segments.
- Pike13: Pike13 offers class and appointment scheduling, billing, and client management for small studios and schools—an emerging vertical SaaS player overlapping Main Street Sites' class-based business focus.
- Dance Studio Pro: Dance Studio Pro is a vertical SaaS platform purpose-built for dance studios with registration, tuition billing, and recital management—overlapping directly with Main Street Sites' dance studio segment.
Broad incumbents
- Mindbody (Square/Booking Holdings): Mindbody is a much larger, broad incumbent SaaS for fitness, wellness, and class-based businesses. It serves dance studios, swim schools, and similar customers with registration and scheduling, though it is far broader and better capitalized than Main Street Sites.
- Active Network / Community Pass: Active Network (Community Pass) provides registration and activity management for YMCAs, parks & rec, and class-based programs—a well-capitalized incumbent serving an adjacent, larger customer base.
- SportsEngine (NBC Universal): SportsEngine provides registration, payment, and website tools for youth sports organizations—an incumbent with overlapping registration workflows to Main Street Sites' sports program segment.
Emerging players
- Acuity Scheduling (Square): Acuity (now part of Block/Square) is a scheduling and booking platform used by class-based and small business customers. While more horizontal, it competes for the same registration/scheduling workflows that Main Street Sites serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Main Street Sites social profiles
Digital presenceMain Street Sites financial estimates
Financial estimateRevenue estimate
Valuation estimate
Main Street Sites leadership team
Management profileNumber of profiles
Profiles1 record
Main Street Sites funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Main Street Sites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Main Street Sites
What does Main Street Sites do?
Main Street Sites is a SaaS platform that provides class-based businesses (dance studios, music schools, swim schools, and similar activity-based businesses) with online registration, payment processing, class scheduling, and reporting tools. The company also offers an integrated website hosting product and a bundled package combining the back-office and website offerings.
Is Main Street Sites a public or private company?
Main Street Sites is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Main Street Sites founded?
Main Street Sites was founded in 2003. It employs 1 to 10 people.
Where is Main Street Sites based?
Main Street Sites is headquartered in Wakefield, United States, in the North America region.
How does Main Street Sites make money?
Five revenue lines are on record. Software Subscription (Back Office) is the primary driver. The others are website Hosting Subscription, bundle Subscription, usage-based Fees and payment Processing.
Who are Main Street Sites's main competitors?
Direct peers on record are Regpack, ClassJuggler, iClassPro, Jackrabbit Class, Pike13 and Dance Studio Pro. Broad incumbents are Mindbody (Square/Booking Holdings), Active Network / Community Pass and SportsEngine (NBC Universal). Acuity Scheduling (Square) is listed as an emerging player.
Does Main Street Sites have an API?
No public API is recorded for Main Street Sites.